WerkplekCloud.nl
WerkplekCloud.nl (operating as Aurora ICT) is a Northern Netherlands-based managed IT and cloud services provider delivering cloud, managed IT, cybersecurity, connectivity, infrastructure, workspace, data, and automation solutions to SMBs in Groningen and Drenthe.
- Company typePrivate
- Founded2010
- HeadquartersTynaarlo, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WerkplekCloud.nl does
WerkplekCloud.nl is presented as a Dutch private operator (firmographics place it in Tynaarlo, Netherlands, founded 2010) delivering cloud-based online workspaces, application hosting, and related IT services to organizations. The detailed operating material points to Aurora ICT as the underlying legal entity, a Northern Netherlands-based full-service ICT partner headquartered in Groningen with a second office in Assen.
Aurora ICT sells an integrated eight-line portfolio covering Cloud, Managed IT, Cybersecurity, Data, Connectivity, Infrastructure, Werkplek (online workspaces), and Automation, targeting small and medium-sized businesses (MKB) in the Dutch provinces of Groningen and Drenthe. The technology stack is built on Microsoft cloud infrastructure under a Microsoft Solutions Partner designation, with auxiliary reliance on HPE-anchored hybrid IT solutions, and is differentiated by independently audited security and process controls — ISO 27001:2022 and ISAE 3000 Type 2.
The business is monetized through recurring managed-services and subscription contracts, supplemented by advisory-led custom project work. Pricing is quoted per engagement rather than published, and customer acquisition runs through direct outbound advisory conversations, an inbound "plan een adviesgesprek" funnel, LinkedIn presence, and content marketing on the company's news section. The company is privately held with no disclosed external investment and operates as a regional SMB-focused provider with no multinational enterprise anchors in evidence.
WerkplekCloud.nl firmographics
Firmographics- Name
- WerkplekCloud.nl
- Legal name
- Aurora ICT
- Website
- https://werkplekcloud.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WerkplekCloud.nl (operating as Aurora ICT) is a Northern Netherlands-based managed IT and cloud services provider delivering cloud, managed IT, cybersecurity, connectivity, infrastructure, workspace, data, and automation solutions to SMBs in Groningen and Drenthe.
- Ownership category
- akta.pro rank
WerkplekCloud.nl industry classification
Industry- Product category
- Managed IT and Cloud Services
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
- akta.pro secondary industry
- Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)
Keywords
Where WerkplekCloud.nl is headquartered
LocationHeadquarters
- HQ city
- Tynaarlo
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
WerkplekCloud.nl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Managed IT Services: Ongoing IT management and support services for MKB businesses, providing system administration, security, and continuity services.
- Cloud Services: Cloud-based solutions including online werkplekken (online workplaces) and cloud infrastructure services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
WerkplekCloud.nl product offering
Product offeringCore offering
Aurora ICT delivers full-service managed IT and cloud solutions for Dutch SMB (MKB) businesses, covering cloud hosting, online werkplekken (cloud workspaces), managed IT, cybersecurity, data management, connectivity, infrastructure, and automation. The company's flagship capability, aligned with the WerkplekCloud.nl offering, is the provisioning of cloud-based online workspaces that let employees work remotely with secure access to company applications and data. Services are bundled into recurring managed contracts and supported from offices in Groningen and Assen, with ISO 27001:2022 and ISAE 3000 Type 2 certified processes.
Product overview
Aurora ICT operates as a full-service ICT partner for the SMB market, offering an integrated portfolio of eight core services. Their offering spans Cloud infrastructure, Managed IT, Cybersecurity, Data management, Connectivity, Infrastructure, Werkplek (online workspaces), and Automation. The services are designed to work together to provide complete business continuity and productivity solutions, with professional support and reliable partner networks backing each offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud Scalable cloud computing resources, cloud infrastructure, and cloud-based solutions for Dutch MKB business operations, delivered under Microsoft Solutions Partner status and recognized among the top four Dutch cloud providers.
- Managed IT Full-service IT management including system administration, monitoring, maintenance, and support for business IT infrastructure of MKB customers.
- Cybersecurity IT security solutions including risk assessments, threat protection, security monitoring, and compliance management for SMB organizations, supported by ISO 27001:2022 certified processes.
- Data Data management services including storage, backup, recovery, and data analytics solutions to support business intelligence and continuity for MKB clients.
- Connectivity Internet connectivity solutions including fast internet connections, network infrastructure, and connectivity services for business locations.
- Infrastructuur IT infrastructure services including hardware provisioning, server management, and physical/digital infrastructure deployment for SMB customers.
- Werkplek (Online Workspaces) Cloud-hosted online workspace solutions enabling employees to work remotely with secure access to company resources and applications; the service aligns with the WerkplekCloud.nl cloud workspace proposition.
- Automation IT automation services to streamline business workflows, reduce manual tasks, and improve operational efficiency for MKB customers.
Companies that use WerkplekCloud.nl
Customer profileSegments1 record
Ideal customer profiles1 record
WerkplekCloud.nl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WerkplekCloud.nl partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreAurora ICT is an official Microsoft Solutions Partner, delivering innovative top cloud solutions. Recent recognition as one of four best Dutch cloud providers. Provides cloud services including Azure-based solutions.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
WerkplekCloud.nl competitors and assessment
Company assessmentDirect peers
- Detron: Dutch managed-services and cloud workplace provider with strong SMB and mid-market presence across the Netherlands. Closely comparable on workplace-as-a-service and managed-IT positioning.
- Pink Elephant: Dutch IT services and managed-services provider focused on infrastructure, cloud, and workplace solutions. Comparable as a similar-sized Dutch MSP competing in the same SMB ICT-services category.
- Wortell: Dutch mid-market MSP and Microsoft-focused cloud provider with a similar managed-IT + Azure + workplace portfolio. Most directly comparable on Microsoft partnership, SMB/mid-market focus, and recurring managed-services revenue mix.
- Rapid Circle: Dutch Microsoft cloud and modern-work specialist serving SMB and mid-market with Microsoft 365, Azure, and managed services. Closely comparable on Microsoft partnership depth and workplace/DaaS offering.
- SLTN: Dutch managed-services and cloud provider delivering infrastructure, workplace, and security services to SMB and mid-market. Comparable on service-line breadth and Dutch regional delivery model.
Broad incumbents
- KPN: Largest Dutch telecom and ICT provider, offering connectivity, cloud, security, and managed workplace services. Competes with Aurora ICT on bundled connectivity + cloud + managed-IT deals for Dutch SMBs.
- Conclusion: Large Dutch IT services group offering managed services, cloud, and workplace solutions across multiple verticals. Comparable as a broader incumbent competing for the same Dutch SMB/mid-market managed-services wallet.
- Cegeka: Benelux-headquartered IT services and cloud provider with extensive managed-services and workplace capabilities. Comparable as a larger incumbent increasingly targeting Dutch SMB and mid-market accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
WerkplekCloud.nl social profiles
Digital presenceWerkplekCloud.nl compliance and trust
Trust signalCompliance3 records
WerkplekCloud.nl financial estimates
Financial estimateRevenue estimate
Valuation estimate
WerkplekCloud.nl leadership team
Management profileNumber of profiles
WerkplekCloud.nl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WerkplekCloud.nl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WerkplekCloud.nl
What does WerkplekCloud.nl do?
Aurora ICT delivers full-service managed IT and cloud solutions for Dutch SMB (MKB) businesses, covering cloud hosting, online werkplekken (cloud workspaces), managed IT, cybersecurity, data management, connectivity, infrastructure, and automation. The company's flagship capability, aligned with the WerkplekCloud.nl offering, is the provisioning of cloud-based online workspaces that let employees work remotely with secure access to company applications and data. Services are bundled into recurring managed contracts and supported from offices in Groningen and Assen, with ISO 27001:2022 and ISAE 3000 Type 2 certified processes.
Is WerkplekCloud.nl a public or private company?
WerkplekCloud.nl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WerkplekCloud.nl founded?
WerkplekCloud.nl was founded in 2010. It employs 1 to 10 people.
Where is WerkplekCloud.nl based?
WerkplekCloud.nl is headquartered in Tynaarlo, Netherlands, in the Europe region.
How does WerkplekCloud.nl make money?
Two revenue lines are on record. Managed IT Services are the primary driver. The others are cloud Services.
Who are WerkplekCloud.nl's main competitors?
Direct peers on record are Detron, Pink Elephant, Wortell, Rapid Circle and SLTN. Broad incumbents are KPN, Conclusion and Cegeka.
Does WerkplekCloud.nl have an API?
No public API is recorded for WerkplekCloud.nl.
What industry is WerkplekCloud.nl in?
WerkplekCloud.nl's product category is Managed IT and Cloud Services. Its primary akta.pro industry code is BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service), with a secondary code of BPAAACAE, Cloud & Infrastructure Support (Servers, Storage, Virtualization). Its NAICS code is 541513 and its SIC code is 7370.