Abit, Ooo
NBZ Computers (Abit, Ooo) is a Moscow-based Russian authorized dealer and service partner for Xerox, Canon, OKI, HP, and Epson digital printing equipment, supplying hardware, consumables, and recurring maintenance to Russian enterprises, government, and commercial print shops, alongside WoodWing/AxioCat publishing automation software for media and publishers.
- Company typePrivate
- Founded-
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Abit, Ooo does
NBZ Computers (legal entity ООО «АБИТ», INN 7728243812, OGRN 1157746436330) is a Moscow-based Russian limited liability company founded in 1996 that supplies, integrates, and services digital printing equipment and publishing automation software for enterprise, government, and commercial printing customers across Russia. The company holds the highest authorized-partner tiers with global OEMs — Xerox Premier Partner (since 2002), Canon Authorized Partner and Service Master, OKI Shinrai Partner, HP Silver Partner, Epson, and Apple (since 1999) — and distributes hardware across office, production, and wide-format segments, including Xerox PrimeLink C9070, Iridesse, D95/D110, Color C60/C70, Canon imagePRESS C650, and OKI ColorPainter/Pro series.
Beyond hardware distribution, NBZ operates a publishing automation practice built on WoodWing Smart Connection Enterprise, vjoon K4, Twixl Publisher 5 (distributed in Russia since 2015), WoodWing Elvis DAM, WoodWing Assets DAM, FotoStation, Adobe Experience Manager Mobile, and its own proprietary AxioCat editorial system. The most prominent technical reference is the 2021 implementation of what is described as the largest distributed media archive in Europe for a leading Russian news agency using WoodWing Assets DAM UnLimited — handling 50+ million content units, 20,000 documents/day ingestion, 90-second processing latency, and 99.9% uptime. Named end customers span government (Moscow Oblast Government since 2006, Central Election Commission, FAS, State Historical Museum), financial institutions (Sberbank KIB, VTB24, Gazprombank, Barclays, Unicredit), commercial typographies (Bely Veter, Vishnevy Pirog, Raduga), publishing/media (Eksmo, RBC, ВГТРК, Gastronom), and brand manufacturers (Tetra Pak, Toyota, Johnson&Johnson, Sportmaster, TSUM).
NBZ generates revenue through five streams: (1) digital printing equipment sales (new and certified used), (2) consumables (toners, photoconductors, fusers), (3) recurring annual "Trud" service contracts (42,500 RUB standard / 32,500 RUB promotional), (4) trade-in and leasing programs for equipment upgrades, and (5) professional services for publishing automation including software licensing, integration, and custom development. Go-to-market is sales-led: dedicated field sales teams handle enterprise and government accounts through tenders and electronic procurement, inside sales manages consumables and service contracts, and an e-commerce storefront at printers.ru addresses SMB demand. The company markets across Russian-language websites (nbz.ru, cpm.nbz.ru, twixl.nbz.ru, elvis.nbz.ru, printers.ru), email newsletters, VKontakte/Facebook/Twitter social channels, industry seminars co-hosted with Xerox, and webinars. Firmographic headcount is reported as 1–10, implying a lean reseller/integrator model with outsourced or sub-contracted service engineering.
Abit, Ooo firmographics
Firmographics- Name
- Abit, Ooo
- Legal name
- ООО «АБИТ»
- Website
- https://www.nbz.ru
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NBZ Computers (Abit, Ooo) is a Moscow-based Russian authorized dealer and service partner for Xerox, Canon, OKI, HP, and Epson digital printing equipment, supplying hardware, consumables, and recurring maintenance to Russian enterprises, government, and commercial print shops, alongside WoodWing/AxioCat publishing automation software for media and publishers.
- Ownership category
- akta.pro rank
Abit, Ooo industry classification
Industry- Product category
- Commercial Printing Equipment and Publishing Solutions
- NAICS
- Support Activities for Printing (32312), Printing and Related Support Activities (3231)
- SIC
- Computer & Office Equipment (3570), Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)
- akta.pro secondary industries
- Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM), Production & High-Volume Printing Systems (HDACAEAJ)
Keywords
Where Abit, Ooo is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Abit, Ooo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Printing Equipment Sales: Sale of digital printing equipment including Xerox, Canon, OKI, Epson, Ricoh, and Konica Minolta machines. Revenue generated from initial equipment purchase, including new machines and certified used equipment with extended warranties.
- Consumables and Supplies: Sale of toners, photoconductors, fusers, and other consumables for digital printing machines. Consumables are available for Xerox, Canon, and other brands.
- Service Contracts (Trud): Annual service contracts ('Trud') providing unlimited engineer visits, preventive maintenance, and equipment repair. Price: 42,500 RUB standard, 32,500 RUB promotional.
- Publishing Automation Solutions: Consulting, integration, development, and implementation of editorial and publishing automation solutions, including software licensing for WoodWing, vjoon K4, Twixl Publisher, and AxioCat.
- Trade-In and Upgrade Programs: Trade-in programs allowing customers to exchange old equipment for new machines with partial credit applied to purchase, generating revenue from new equipment sales while facilitating upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Service Contract 'Trud' - Annual |
| Other | Monthly | Xerox 560 via Trade-In Program |
| Other | Pay-as-you-go | Xerox Equipment - Personal Discounts |
| One time/ perpetual license | Pay-as-you-go | OKI Pro9542dn Demo Machine |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Abit, Ooo product offering
Product offeringCore offering
NBZ Computers (legal entity ООО «АБИТ») supplies, integrates, and services digital printing equipment from Xerox, Canon, OKI, Epson, Ricoh, and Konica Minolta for commercial and government clients in Russia. The company also distributes and implements editorial workflow, digital asset management, and mobile content publishing platforms (AxioCat, WoodWing, vjoon K4, Twixl Publisher, Adobe AEM Mobile, FotoStation), supplemented by consumables, trade-in/leasing programs, and annual service contracts.
Product overview
NBZ Computers (Abit, Ooo) is a provider of digital printing solutions and publishing automation. The portfolio includes editorial publishing systems (AxioCat, WoodWing Smart Connection Enterprise, vjoon K4), digital publishing platforms (Twixl Publisher, Adobe Experience Manager Mobile), and digital asset management solutions (WoodWing Elvis DAM, WoodWing Assets DAM, FotoStation). The company also distributes digital printing equipment from Xerox, Canon, OKI, Ricoh, and Epson manufacturers, complemented by consumables, service maintenance, and support services. The offering is organized as a solutions portfolio combining proprietary and third-party software with hardware from major OEM partners, rather than a single unified product.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial and Office Digital Printing Equipment
- Office Printing Equipment and Peripherals
- Printing Consumables and Supplies
- AxioCat Editorial Publishing System
- WoodWing Smart Connection Enterprise
- vjoon K4 Cross-Media Publishing Platform
- Twixl Publisher
Quantifiable outcome
- 50M+ content units stored in single DAM system — largest distributed media archive in Europe
- +2 more outcomes
Companies that use Abit, Ooo
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Abit, Ooo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
Abit, Ooo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- XeroxcoreNBZ Computers holds Xerox Premier Partner status (highest level) for digital printing equipment sales and service. Additional certifications include: Business Partner Platinum for Print Infrastructure Management, Service Partner, Authorized Reseller for paper and special materials, and VAP Partner for special printing materials. Xerox partnership began in 2002.
- OKIcoreOKI Shinrai (trust) Partner status. NBZ sells and services OKI digital printing equipment including wide format printers (ColorPainter series), LED printers (Pro9541, Pro9542dn), and specialty color printers (Pro6410 NeonColor).
- CanoncoreCanon Authorized Partner with multiple certifications: Authorized Partner, Service Master for professional printing equipment, Office Solutions Service Partner, and Canon Service Partner. NBZ provides Canon equipment sales and authorized service support.
- Hewlett-PackardminorHP Silver Partner status for HP printing equipment distribution.
- EpsonminorEpson partner focused on consumables. NBZ sells Epson wide format and office printing equipment including SureColor series, WorkForce Enterprise, and related consumables.
- AppleminorApple authorized reseller since 1999. NBZ was one of the leading Apple computer equipment suppliers in the Design and Print market segment.
- AdobeminorAdobe authorized partner. NBZ offers Adobe solutions including Digital Publishing Suite / Experience Manager Mobile for iOS and Android content applications.
- WoodWingcoreWoodWing partner for publishing solutions including Smart Connection Enterprise, Assets DAM, and Elvis DAM. NBZ has implemented major WoodWing Assets DAM projects including the largest media archive in Europe (50M+ units).
- Twixl MediacoreBelgian software company whose Twixl Publisher 5 platform is distributed in Russia by NBZ Computers since 2015. Twixl Publisher enables publishers to create and publish content apps for iOS and Android using InDesign, HTML, and PDF content.
- AxioSoft (AxioCat)coreNBZ Computers develops and supports its own editorial publishing system AxioCat — a domestic Russian editorial system for real-time publication preparation and multi-channel distribution.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Abit, Ooo competitors and assessment
Company assessmentBroad incumbents
- Xerox: Global OEM manufacturer of the digital printing presses, MFPs, and software that form NBZ's core product portfolio. Comparable because NBZ is one of Xerox's top Russian Premier Partners and competes indirectly where Xerox sells direct to large accounts.
- Konica Minolta: OEM of production and office printing equipment. Comparable because Konica Minolta sells the same category of digital presses, multifunction printers, and managed print services that NBZ distributes in Russia as a channel partner.
- Ricoh: Global OEM of office and production printing equipment with significant Russian presence. Comparable as a competing vendor whose digital presses and managed print solutions overlap NBZ's equipment and services portfolio.
- Canon: OEM of professional and office printing equipment and imagePRESS/Canon production presses that NBZ resells. Comparable as one of NBZ's core vendor partners and a competitor in the Russian commercial print market.
Direct peers
- OCS Distribution: One of the largest Russian IT distributors offering printing equipment, consumables, and IT solutions to enterprise and SMB. Comparable as a competing Russian channel partner that distributes many of the same Western OEM brands (Xerox, HP, Canon).
- MERLION: Major Russian IT distribution and solutions company carrying office and printing equipment, peripherals, and software. Comparable as a parallel Russian reseller/distributor competing for the same enterprise, SMB, and government contracts.
- CompuLink: Russian IT systems integrator and equipment reseller with deep presence in printing, document management, and enterprise IT. Comparable because it offers similar managed print, equipment supply, and document workflow services across Russia.
- Softline: Large Russian IT solutions provider offering software licensing, cloud, and hardware distribution including printing and document management. Comparable as a broader Russian IT solutions competitor pursuing similar enterprise and government accounts.
- WoodWing: Netherlands-based publisher of Smart Connection, Elvis DAM, and Assets DAM — software that NBZ distributes and implements in Russia. Comparable because NBZ both partners with and competes adjacent to WoodWing via its proprietary AxioCat editorial system.
Regional players
- Treolan: Russian IT distribution company focused on hardware, peripherals, and printing solutions. Comparable as a domestic Russian channel peer distributing overlapping OEM brands and competing for similar B2B and government accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Abit, Ooo social profiles
Digital presenceAbit, Ooo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abit, Ooo leadership team
Management profileNumber of profiles
Profiles10 records
Abit, Ooo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abit, Ooo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abit, Ooo
What does Abit, Ooo do?
NBZ Computers (legal entity ООО «АБИТ») supplies, integrates, and services digital printing equipment from Xerox, Canon, OKI, Epson, Ricoh, and Konica Minolta for commercial and government clients in Russia. The company also distributes and implements editorial workflow, digital asset management, and mobile content publishing platforms (AxioCat, WoodWing, vjoon K4, Twixl Publisher, Adobe AEM Mobile, FotoStation), supplemented by consumables, trade-in/leasing programs, and annual service contracts.
Is Abit, Ooo a public or private company?
Abit, Ooo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Abit, Ooo founded?
Abit, Ooo was founded in -1. It employs 1 to 10 people.
Where is Abit, Ooo based?
Abit, Ooo is headquartered in Moscow, Russia, in the Europe region.
How does Abit, Ooo make money?
Five revenue lines are on record. Digital Printing Equipment Sales are the primary driver. The others are consumables and Supplies, service Contracts (Trud), publishing Automation Solutions and trade-In and Upgrade Programs.
Who are Abit, Ooo's main competitors?
Broad incumbents on record are Xerox, Konica Minolta, Ricoh and Canon. Direct peers are OCS Distribution, MERLION, CompuLink, Softline and WoodWing. Treolan is listed as a regional player.
Does Abit, Ooo have an API?
No public API is recorded for Abit, Ooo.
What industry is Abit, Ooo in?
Abit, Ooo's product category is Commercial Printing Equipment and Publishing Solutions. Its primary akta.pro industry code is HDACAEAK, Managed Print Hardware (Fleet/Departmental Printers), with a secondary code of BPAEAIAM, Print & Peripheral Services (Managed Print, scanners, peripherals). Its NAICS code is 32312 and its SIC code is 3570.