Abit, Ooo

What Abit, Ooo does

NBZ Computers (legal entity ООО «АБИТ», INN 7728243812, OGRN 1157746436330) is a Moscow-based Russian limited liability company founded in 1996 that supplies, integrates, and services digital printing equipment and publishing automation software for enterprise, government, and commercial printing customers across Russia. The company holds the highest authorized-partner tiers with global OEMs — Xerox Premier Partner (since 2002), Canon Authorized Partner and Service Master, OKI Shinrai Partner, HP Silver Partner, Epson, and Apple (since 1999) — and distributes hardware across office, production, and wide-format segments, including Xerox PrimeLink C9070, Iridesse, D95/D110, Color C60/C70, Canon imagePRESS C650, and OKI ColorPainter/Pro series.

Beyond hardware distribution, NBZ operates a publishing automation practice built on WoodWing Smart Connection Enterprise, vjoon K4, Twixl Publisher 5 (distributed in Russia since 2015), WoodWing Elvis DAM, WoodWing Assets DAM, FotoStation, Adobe Experience Manager Mobile, and its own proprietary AxioCat editorial system. The most prominent technical reference is the 2021 implementation of what is described as the largest distributed media archive in Europe for a leading Russian news agency using WoodWing Assets DAM UnLimited — handling 50+ million content units, 20,000 documents/day ingestion, 90-second processing latency, and 99.9% uptime. Named end customers span government (Moscow Oblast Government since 2006, Central Election Commission, FAS, State Historical Museum), financial institutions (Sberbank KIB, VTB24, Gazprombank, Barclays, Unicredit), commercial typographies (Bely Veter, Vishnevy Pirog, Raduga), publishing/media (Eksmo, RBC, ВГТРК, Gastronom), and brand manufacturers (Tetra Pak, Toyota, Johnson&Johnson, Sportmaster, TSUM).

NBZ generates revenue through five streams: (1) digital printing equipment sales (new and certified used), (2) consumables (toners, photoconductors, fusers), (3) recurring annual "Trud" service contracts (42,500 RUB standard / 32,500 RUB promotional), (4) trade-in and leasing programs for equipment upgrades, and (5) professional services for publishing automation including software licensing, integration, and custom development. Go-to-market is sales-led: dedicated field sales teams handle enterprise and government accounts through tenders and electronic procurement, inside sales manages consumables and service contracts, and an e-commerce storefront at printers.ru addresses SMB demand. The company markets across Russian-language websites (nbz.ru, cpm.nbz.ru, twixl.nbz.ru, elvis.nbz.ru, printers.ru), email newsletters, VKontakte/Facebook/Twitter social channels, industry seminars co-hosted with Xerox, and webinars. Firmographic headcount is reported as 1–10, implying a lean reseller/integrator model with outsourced or sub-contracted service engineering.

Name

Abit, Ooo

Legal name

ООО «АБИТ»

Website

https://www.nbz.ru

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NBZ Computers (Abit, Ooo) is a Moscow-based Russian authorized dealer and service partner for Xerox, Canon, OKI, HP, and Epson digital printing equipment, supplying hardware, consumables, and recurring maintenance to Russian enterprises, government, and commercial print shops, alongside WoodWing/AxioCat publishing automation software for media and publishers.

Ownership category

akta.pro rank

Product category

Commercial Printing Equipment and Publishing Solutions

NAICS

Support Activities for Printing (32312), Printing and Related Support Activities (3231)

SIC

Computer & Office Equipment (3570), Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)

akta.pro secondary industries

Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM), Production & High-Volume Printing Systems (HDACAEAJ)

Keywords

• Digital printing equipment
• Publishing automation solutions
• Digital asset management
• Editorial publishing systems
• Printing equipment service

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Printing Equipment Sales: Sale of digital printing equipment including Xerox, Canon, OKI, Epson, Ricoh, and Konica Minolta machines. Revenue generated from initial equipment purchase, including new machines and certified used equipment with extended warranties.
2. Consumables and Supplies: Sale of toners, photoconductors, fusers, and other consumables for digital printing machines. Consumables are available for Xerox, Canon, and other brands.
3. Service Contracts (Trud): Annual service contracts ('Trud') providing unlimited engineer visits, preventive maintenance, and equipment repair. Price: 42,500 RUB standard, 32,500 RUB promotional.
4. Publishing Automation Solutions: Consulting, integration, development, and implementation of editorial and publishing automation solutions, including software licensing for WoodWing, vjoon K4, Twixl Publisher, and AxioCat.
5. Trade-In and Upgrade Programs: Trade-in programs allowing customers to exchange old equipment for new machines with partial credit applied to purchase, generating revenue from new equipment sales while facilitating upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NBZ Computers (legal entity ООО «АБИТ») supplies, integrates, and services digital printing equipment from Xerox, Canon, OKI, Epson, Ricoh, and Konica Minolta for commercial and government clients in Russia. The company also distributes and implements editorial workflow, digital asset management, and mobile content publishing platforms (AxioCat, WoodWing, vjoon K4, Twixl Publisher, Adobe AEM Mobile, FotoStation), supplemented by consumables, trade-in/leasing programs, and annual service contracts.

Product overview

NBZ Computers (Abit, Ooo) is a provider of digital printing solutions and publishing automation. The portfolio includes editorial publishing systems (AxioCat, WoodWing Smart Connection Enterprise, vjoon K4), digital publishing platforms (Twixl Publisher, Adobe Experience Manager Mobile), and digital asset management solutions (WoodWing Elvis DAM, WoodWing Assets DAM, FotoStation). The company also distributes digital printing equipment from Xerox, Canon, OKI, Ricoh, and Epson manufacturers, complemented by consumables, service maintenance, and support services. The offering is organized as a solutions portfolio combining proprietary and third-party software with hardware from major OEM partners, rather than a single unified product.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial and Office Digital Printing Equipment
• Office Printing Equipment and Peripherals
• Printing Consumables and Supplies
• AxioCat Editorial Publishing System
• WoodWing Smart Connection Enterprise
• vjoon K4 Cross-Media Publishing Platform
• Twixl Publisher

Quantifiable outcome

• 50M+ content units stored in single DAM system — largest distributed media archive in Europe
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• XeroxcoreChannel Partner/ Reseller/ DistributorNBZ Computers holds Xerox Premier Partner status (highest level) for digital printing equipment sales and service. Additional certifications include: Business Partner Platinum for Print Infrastructure Management, Service Partner, Authorized Reseller for paper and special materials, and VAP Partner for special printing materials. Xerox partnership began in 2002.
• OKIcoreChannel Partner/ Reseller/ DistributorOKI Shinrai (trust) Partner status. NBZ sells and services OKI digital printing equipment including wide format printers (ColorPainter series), LED printers (Pro9541, Pro9542dn), and specialty color printers (Pro6410 NeonColor).
• CanoncoreChannel Partner/ Reseller/ DistributorCanon Authorized Partner with multiple certifications: Authorized Partner, Service Master for professional printing equipment, Office Solutions Service Partner, and Canon Service Partner. NBZ provides Canon equipment sales and authorized service support.
• Hewlett-PackardminorChannel Partner/ Reseller/ DistributorHP Silver Partner status for HP printing equipment distribution.
• EpsonminorChannel Partner/ Reseller/ DistributorEpson partner focused on consumables. NBZ sells Epson wide format and office printing equipment including SureColor series, WorkForce Enterprise, and related consumables.
• AppleminorChannel Partner/ Reseller/ DistributorApple authorized reseller since 1999. NBZ was one of the leading Apple computer equipment suppliers in the Design and Print market segment.
• AdobeminorChannel Partner/ Reseller/ DistributorAdobe authorized partner. NBZ offers Adobe solutions including Digital Publishing Suite / Experience Manager Mobile for iOS and Android content applications.
• WoodWingcoreTechnology or IntegrationWoodWing partner for publishing solutions including Smart Connection Enterprise, Assets DAM, and Elvis DAM. NBZ has implemented major WoodWing Assets DAM projects including the largest media archive in Europe (50M+ units).
• Twixl MediacoreTechnology or IntegrationBelgian software company whose Twixl Publisher 5 platform is distributed in Russia by NBZ Computers since 2015. Twixl Publisher enables publishers to create and publish content apps for iOS and Android using InDesign, HTML, and PDF content.
• AxioSoft (AxioCat)coreTechnology or IntegrationNBZ Computers develops and supports its own editorial publishing system AxioCat — a domestic Russian editorial system for real-time publication preparation and multi-channel distribution.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Xerox: Global OEM manufacturer of the digital printing presses, MFPs, and software that form NBZ's core product portfolio. Comparable because NBZ is one of Xerox's top Russian Premier Partners and competes indirectly where Xerox sells direct to large accounts.
• Konica Minolta: OEM of production and office printing equipment. Comparable because Konica Minolta sells the same category of digital presses, multifunction printers, and managed print services that NBZ distributes in Russia as a channel partner.
• Ricoh: Global OEM of office and production printing equipment with significant Russian presence. Comparable as a competing vendor whose digital presses and managed print solutions overlap NBZ's equipment and services portfolio.
• Canon: OEM of professional and office printing equipment and imagePRESS/Canon production presses that NBZ resells. Comparable as one of NBZ's core vendor partners and a competitor in the Russian commercial print market.

Direct peers

• OCS Distribution: One of the largest Russian IT distributors offering printing equipment, consumables, and IT solutions to enterprise and SMB. Comparable as a competing Russian channel partner that distributes many of the same Western OEM brands (Xerox, HP, Canon).
• MERLION: Major Russian IT distribution and solutions company carrying office and printing equipment, peripherals, and software. Comparable as a parallel Russian reseller/distributor competing for the same enterprise, SMB, and government contracts.
• CompuLink: Russian IT systems integrator and equipment reseller with deep presence in printing, document management, and enterprise IT. Comparable because it offers similar managed print, equipment supply, and document workflow services across Russia.
• Softline: Large Russian IT solutions provider offering software licensing, cloud, and hardware distribution including printing and document management. Comparable as a broader Russian IT solutions competitor pursuing similar enterprise and government accounts.
• WoodWing: Netherlands-based publisher of Smart Connection, Elvis DAM, and Assets DAM — software that NBZ distributes and implements in Russia. Comparable because NBZ both partners with and competes adjacent to WoodWing via its proprietary AxioCat editorial system.

Regional players

• Treolan: Russian IT distribution company focused on hardware, peripherals, and printing solutions. Comparable as a domestic Russian channel peer distributing overlapping OEM brands and competing for similar B2B and government accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nbzcomputers
• Facebookfacebook.com/soobshestvo.nbz
• LinkedInlinkedin.com/company/nbz

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abit, Ooo