A Taste of Heaven

What A Taste of Heaven does

A Taste of Heaven is a nonprofit social enterprise founded in 1999 in Portage, Michigan, that produces and sells gourmet popcorn, handcrafted chocolate sweets, and pretzels, with all net proceeds directed to the Kalamazoo Youth for Christ ministry. The company operates a small (1-10 employee) operation centered on a physical retail showroom at 2328 Winters Drive (Tue-Fri 10am-6pm) and a Shopify-based e-commerce platform at drizzled.org, supplemented by a dedicated B2B wholesale portal at wholesale.drizzled.org.

The product portfolio spans roughly 15+ core SKUs across flavored popcorn (caramel, cheddar, sea salt, Michigan cherry, jalapeño, seasonal), handcrafted confections (Cookie Pops, Chocolate Caramel Crispies, Gourmet Pretzels, Dipped Pretzels, Michigan Crispy), and curated gift packages ranging from a $10 Sampler to a $100 Taste of Everything Gift Basket. Pricing is unit-based, spanning $2-$100 per item, with a 50% margin structure offered on $20 fundraising tubs.

Revenue is generated through four streams: direct-to-consumer e-commerce, B2B wholesale distribution, a fundraising program that returns half the sale price to schools/churches/nonprofits, and custom corporate/event orders for weddings, birthdays, and corporate gifting. A donation product channels funds directly to Youth for Christ. Marketing is conducted through Facebook, Instagram, and email newsletters, and operations are geographically limited to Michigan with shipping taking 5-7 business days. The company has no disclosed funding rounds, no patents, no AI capabilities, and no public-company characteristics, functioning as a mission-driven micro social enterprise rather than a venture-backed growth business.

Name

A Taste of Heaven

Legal name

Taste of Heaven

Website

https://drizzled.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

A Taste of Heaven is a Michigan-based nonprofit social enterprise founded in 1999 that produces gourmet popcorn, handcrafted sweets, and gift packages, with net proceeds supporting the Kalamazoo Youth for Christ ministry through retail, e-commerce, wholesale, and fundraising channels.

Ownership category

akta.pro rank

Product category

Specialty Foods

NAICS

Confectionery and Nut Retailers (445292), Confectionery Merchant Wholesalers (42445), Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro primary industry

Gourmet Popcorn & Caramel Corn Shops (THAFAGAM)

akta.pro secondary industries

Seasonal & Gift Confectionery Wholesale (AFAIAFAH), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Gourmet popcorn products
• Handcrafted confectionery
• Fundraising snack programs
• Gift basket assortments
• Social enterprise food

Headquarters

HQ city

Sterling

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Consumer Sales: E-commerce sales of gourmet popcorn and confections through drizzled.org Shopify storefront. Products include caramel corn, cheddar popcorn, drizzled chocolates, pretzels, and gift boxes sold directly to consumers.
2. Wholesale Distribution: B2B wholesale sales through dedicated wholesale portal (wholesale.drizzled.org) for retailers and resellers.
3. Fundraising Program: Organizations purchase half-gallon tubs at $20 and resell for $20, keeping $10 profit per tub (50% margin). Revenue from bulk fundraising orders.
4. Corporate and Event Orders: Custom orders for corporate events, weddings, birthdays, and holidays with customized treats and favors.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels4 records

Core offering

Taste of Heaven manufactures and sells handcrafted gourmet popcorn (caramel, cheddar, specialty seasonal flavors) and chocolate-drizzled confections (cookie pops, pretzels, crispies), packaged as individual items and curated gift boxes/baskets. Distribution runs through a Shopify direct-to-consumer storefront, a wholesale portal, a physical retail store in Portage, MI, and a fundraising program where partner organizations resell $20 tubs at a 50% profit margin. All net proceeds support the Kalamazoo Youth for Christ ministry.

Product overview

A Taste of Heaven is a gourmet popcorn and handcrafted chocolate sweets company operating as a nonprofit social enterprise partnering with Youth for Christ. The product portfolio centers on artisanal popcorns including Drizzled Caramel Corn, Buttery Caramel Corn, K-zoo Corn, and various cheese-flavored varieties (White Cheddar, Cheddar Cheese, Double Cheddar, Jalapeño Cheddar), plus specialty offerings like Sea Salt Dark, Michigan Cherry Drizzled, Must Be Nuts, and seasonal flavors (Birthday Cake Drizzled, S'mores Drizzled). Handcrafted confections include Cookie Pops, Chocolate Caramel Crispies, Gourmet Pretzels, Dipped Pretzels, and Michigan Crispy treats. These products are bundled into curated gift packages ranging from the $10 Sampler to the $100 Taste of Everything Gift Basket. The company also offers fundraising programs (50% profit margin on $20 tubs), corporate/event customization services, wholesale portal access, and volunteer opportunities, all supporting the Youth for Christ ministry mission since 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• Drizzled Caramel Corn Air-popped popcorn kernels coated in buttery caramel and drizzled with both dark chocolate and white chocolate. Sold to individual consumers and gift buyers.
• Buttery Caramel Corn Classic homemade caramel corn with a buttery caramel coating that envelops each kernel. Sold to individual consumers and gift buyers.
• K-zoo Corn Savory cheddar cheese and sweet caramel corn duo combining bold cheese flavor with natural sweetness. Sold to individual consumers and gift buyers.
• White Cheddar Cheese Air-popped popcorn coated in real white cheddar cheese for straightforward savory snacking. From $6.00.
• Cheddar Cheese Corn Golden air-popped popcorn with real cheddar cheese coating for a savory, zesty flavor. From $6.00.
• Sea Salt Dark Caramel corn elevated with a drizzle of dark chocolate and delicate sea salt crumbles. Sold to individual consumers and gift buyers.
• Sea Salt Caramel Corn Sea Salt Caramel balancing sweetness with a hint of salty richness for a warm, comforting taste. Sold to individual consumers and gift buyers.
• Michigan Cherry Drizzled Caramel corn with visible cherry pieces, featuring Michigan cherry flavors. Sold to individual consumers and gift buyers.
• Double Cheddar Blend of classic Cheddar Cheese popcorn and savory White Cheddar Cheese popcorn for a cheesy experience. Sold to individual consumers and gift buyers.
• Jalapeño Cheddar Cheese Cheddar cheese popcorn with zesty jalapeño infusion, delivering savory and spicy flavor. From $6.00. Sold to individual consumers and gift buyers.
• Must Be Nuts Caramel corn mixed with cashews, almonds, and pecans for a sweet and nutty treat. From $6.50. Sold to individual consumers and gift buyers.
• Birthday Cake Drizzled Air-popped corn coated in buttery caramel, finished with birthday cake-flavored white chocolate drizzle and colorful sprinkles. Limited-edition seasonal offering.
• S'mores Drizzled Chocolate-drizzled caramel corn tossed with crispy graham crackers and Jet-Puffed Mallow Bits for a campfire-inspired treat. Limited-edition seasonal offering.
• Cookie Pop Chocolate sandwich cookies on sticks with white and dark chocolate drizzles. From $2.00. Sold to individual consumers and gift buyers.
• Chocolate Caramel Crispy Chocolate-coated crisped rice treats with caramel, available in dark or white chocolate options. From $4.00. Sold to individual consumers and gift buyers.
• Gourmet Pretzel Hand-crafted specialty pretzels with various flavor combinations and toppings including nuts and candies. Sold to individual consumers and gift buyers.
• Dipped Pretzels Pretzel rods with white and dark chocolate drizzles. Sold to individual consumers and gift buyers.
• Michigan Crispy Rice crispy treat coated with caramel and dark chocolate, topped with a white chocolate Michigan mitten shape. Sold to individual consumers and gift buyers.
• Taste of Heaven Sampler Curated medley with a snack-sized bag of Drizzled Caramel Corn, one Chocolate Caramel Crispy, and one Cookie Pop. $10.00. Sold to individual consumers and gift buyers.
• Taste of Heaven Medium Gift Box Includes 1 bag each of Drizzled Caramel Corn, Buttery Caramel Corn, K-zoo Corn, and White Cheddar Cheese Corn. $25.00. Sold to individual consumers and gift buyers.
• Taste of Heaven Large Gift Box Larger gift box option with an assortment of popcorn and confections. $35.00. Sold to individual consumers and gift buyers.
• Taste of Heaven Deluxe Gift Box Includes Drizzled Caramel Corn, Buttery Caramel Corn, K-zoo Corn, White Cheddar Cheese Corn, 2 White Chocolate Dipped Caramel Crispies, 2 Dark Chocolate Dipped Caramel Crispies, 2 Cookie Pops, 1 Gourmet Pretzel, and 1 Chocolate Dipped Pretzel. $50.00.
• Taste and See Gift Basket Contains K-zoo Corn, White Cheddar Cheese, Drizzled Caramel Corn, Cheddar Cheese Corn, Michigan Cherry, Sea Salt Dark, Buttery Caramel Corn, 2 White Chocolate Crispies, 2 Dark Chocolate Crispies, 2 Cookie Pops, 1 Gourmet Pretzel, and 2 Chocolate Dipped Pretzel. $75.00.
• Taste of Goodness Gift Basket Contains K-zoo Corn, Drizzled Caramel Corn, Buttery Caramel Corn, 1 Chocolate Crispies, 1 Dark Chocolate Crispies, 1 Chocolate Cookie Pop, and 1 Dipped Pretzel. $30.00.
• Taste of Everything Gift Basket Comprehensive basket containing one bag each of K-zoo Corn, White Cheddar Cheese, Drizzled Caramel Corn, Buttery Caramel Corn, Sea Salt Caramel, Michigan Cherry Drizzled, Sea Salt Dark, Cheddar Cheese Corn, Jalapeno Cheddar, seasonal flavor, plus 2 White Chocolate Crispies, 2 Dark Chocolate Crispies, 1 Michigan Crispy, 1 Pecan Turtle Crispy, 2 White Chocolate Cookie Pops, 2 Dark Chocolate Cookie Pops, and 3 Gourmet Pretzels. In-store pickup only. $100.00.
• Taste of Heaven Small Gift Box Includes Drizzled Caramel Corn, 2 Crispies, and 2 Cookie Pops. $20.00. Sold to individual consumers and gift buyers.
• Fundraising Program Organizations purchase $20 half-gallon tubs of popcorn and resell at $20, keeping $10 profit per tub (50% margin). Targeted at schools, churches, and nonprofit organizations seeking fundraising products.
• Corporate Packages & Events Customized treats for weddings, birthdays, holidays, baby showers, and corporate events with personalized favor options. Targeted at corporate clients and event planners.
• Donation Donation option for supporters of the Youth for Christ mission, processed through the Shopify storefront.

Quantifiable outcome

• 50% profit margin for fundraising organizations selling $20 half-gallon tubs

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Youth for ChristcoreStrategic or Co-development Partner · 1 January 1999Taste of Heaven is a social enterprise partnering with Youth for Christ to empower youth in Kalamazoo. Since 1999, every net dollar generated by the business supports the local Youth for Christ ministry, creating safe, hope-filled spaces for young people.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kettle Brand: Mass-market premium kettle-cooked popcorn brand owned by a major CPG platform — provides the national incumbent benchmark that A Taste of Heaven competes with for shelf and pantry share.
• Jolly Time Pop Corn: Long-standing family-owned popcorn brand (since 1894) selling microwave and unpopped kernels through grocery and online, providing a comparable heritage-brand reference point for a multi-generation popcorn business.
• Cracker Jack: Iconic caramel-coated popcorn and peanut snack brand owned by a major CPG conglomerate — defines the legacy mass-market caramel corn category that smaller gourmet popcorn shops differentiate against.
• SkinnyPop: Large-scale better-for-you popcorn brand competing in the same 'premium popcorn' mindshare as Taste of Heaven, sold across grocery and club channels with broad brand recognition.

Direct peers

• Popcornopolis: Specialty popcorn brand selling gourmet popcorn in decorative cones, tins, and gift assortments via DTC and wholesale to specialty/gift retailers — directly comparable to Taste of Heaven's gift-basket and wholesale portal strategy.
• Garrett Popcorn Shops: Chicago-based gourmet popcorn brand famous for its CaramelCrisp and cheese corn mixes, sold through company-owned stores, mail-order, and wholesale — the closest large-scale analogue to Taste of Heaven's caramel/cheese popcorn and gift-box model.
• Popcorn Indiana: Branded gourmet popcorn and snack gift assortments distributed through DTC, club stores, and food/gift retail — comparable product mix, packaging tiers, and D2C gifting experience to A Taste of Heaven.
• Kelly's Gourmet Popcorn: Small specialty popcorn retailer offering hand-crafted gourmet popcorn and gift assortments through a regional storefront and online ordering; overlaps with Taste of Heaven's price ladder and craftsmanship positioning.
• Chicago Mix: Gourmet popcorn purveyor built around the caramel/cheddar mix combination, sold in tins and gift packaging through DTC, retail, and corporate gifting channels that closely mirror A Taste of Heaven's product structure.

Emerging players

• Pipcorn Snacks: Premium DTC popcorn and popcorn-flour snack brand with a strong emphasis on artisanal ingredients and gifting, positioned similarly to A Taste of Heaven's quality-ingredient narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Tasteofheavendrizzled
• Instagraminstagram.com/tasteofheavendrizzled/?hl=en
• LinkedInlinkedin.com/company/taste-of-heaven

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Taste of Heaven