Aeon 1% Club Foundation

What Aeon 1% Club Foundation does

AEON 1% Club Foundation (公益財団法人イオン1%クラブ) is a Public Interest Incorporated Foundation established in 1989 and headquartered in Mihama-ku, Chiba City, Japan. It is the dedicated corporate social responsibility vehicle of AEON Group, funded by an allocation equivalent to 1% of AEON Group's profits generated from customer patronage. The foundation's stated mission is to channel that contribution into four program areas: the healthy development of children, friendships with foreign countries, local community development, and disaster recovery support. It is not a revenue-generating enterprise and does not sell products or services; its operating model is grant-making and program execution.

The foundation operates a portfolio of approximately 14 named initiatives spanning youth programs (AEON Cheers Club, Junior High School Writing Competition now in its 24th year, AEON Sustainability Action Award / Eco-1 Grand Prix, Konno Education Promotion Fund, AEON UNICEF Safe Water Campaign since 2007), international exchange programs (Teenage Ambassadors with the Japanese Ministry of Foreign Affairs, Asia Youth Leaders, AEON Scholarship which served 503 recipients in 2025), local community programs (Hometown Future Support, AEON Sukusuku Lab parenting events, support for other public interest foundations), and disaster recovery (Shuri Castle Reconstruction Support, Emergency Disaster Recovery Support). Program delivery leverages AEON Group's nationwide retail network of malls and stores in Japan, supplemented by school partnerships and international collaborations including UNICEF and ASEAN governments.

The foundation has received two Medal with Dark Blue Ribbon awards from the Japanese Government (2020 and 2025, the latter for emergency relief related to the 2024 Noto Peninsula Earthquake) and the University of Tokyo Shokumon Award (2016). Annual financial details are not publicly disclosed. There is no proprietary technology product; the foundation's "platform" is its program portfolio and the AEON retail distribution network. Strategic operations are overseen by a Chairman and Board structure, with a leadership transition recorded in June 2021.

Name

Aeon 1% Club Foundation

Legal name

公益財団法人イオンワンパーセントクラブ

Website

https://aeon1p.or.jp

Company type

Private

Founded year

1989

Operating status

Operating

Short description

AEON 1% Club Foundation is a Japanese Public Interest Incorporated Foundation, established in 1989 and funded by 1% of AEON Group's profits. It runs youth development, international exchange, local community, and disaster recovery programs across Japan and Asia.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industries

Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO), International Development & Donor-Funded Education Programs (EDADALAB)

Keywords

• Youth development programs
• International scholarships
• Disaster recovery support
• Community development grants
• Cultural exchange programs

Headquarters

HQ city

Chiba-shi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. AEON Group Profit Contribution: The foundation receives 1% of AEON Group's profits generated from customer patronage, as stated in its founding philosophy. This serves as the primary funding source for all foundation activities.

Distribution channels3 records

Marketing channels4 records

Core offering

Aeon 1% Club Foundation administers four core program areas — youth development, international friendship, local community development, and disaster recovery support — funded through a covenant contribution equal to 1% of AEON Group's pre-tax profits. Programs are delivered as grants, scholarships, cultural exchanges, and direct community interventions targeting young people, students, local residents, and disaster-affected populations in Japan and select Asian partner countries.

Product overview

AEON 1% Club Foundation is a public interest incorporated foundation that operates a portfolio of social contribution programs funded by 1% of AEON Group's profits. The foundation's offerings are organized into four main areas: (1) Healthy Development of Children - including the AEON Cheers Club for hands-on learning, the Junior High School Writing Competition, the AEON Sustainability Action Award (Eco-1 Grand Prix), the Konno Education Fund, and the AEON UNICEF Safe Water Campaign; (2) International Friendship - including the Teenage Ambassadors program for high school exchanges, Asia Youth Leaders leadership program, and the AEON Scholarship for Asian university students; (3) Local Development - including Regional Community Event Support (Hometown Future Support), AEON Sukusuku Lab parenting events, and support for other public interest foundations; and (4) Disaster Recovery - including the Shuri Castle Restoration Support and Emergency Disaster Recovery Support. The foundation does not operate a technology product but rather manages grant-making and program-based social initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• AEON Cheers Club: Children's club focused on environmental and social themes, helping children learn societal rules and develop independent thinking about regional issues.
• AEON Sustainability Action Award (エコワングランプリ)
• Teenage Ambassadors
• AEON Scholarship
• Asia Youth Leaders
• Junior High School Writing Competition
• AEON UNICEF Safe Water Campaign
• AEON Sukusuku Lab
• Konno Education Promotion Fund

Products and services

• Youth Development Programs Programs supporting the development of young people in Japan and select Asian partner countries, including training, mentoring, and educational support for youth participants.
• International Friendship Programs International exchange, scholarship, and cultural friendship initiatives linking Japanese participants with counterparts in partner Asian countries.
• Local Community Development Programs Grants, volunteer mobilization, and partnership programs that support grassroots community development initiatives across Japanese communities.
• Disaster Recovery Support Programs Recovery grants, supplies, and volunteer coordination support provided to communities and households affected by natural disasters in Japan.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Tako Town, Katori District, Chiba PrefectureminorStrategic or Co-development Partner · 2 April 2026Regional partnership agreement signed for local community development collaboration.
• UNICEFcoreStrategic or Co-development PartnerPartnership for the AEON UNICEF Safe Water Campaign, providing safe water to children in developing countries. The foundation has been conducting this campaign since 2007, raising funds through AEON store donations to support water, sanitation, and hygiene programs.
• Japanese Ministry of Foreign AffairscoreStrategic or Co-development PartnerGovernment partnership for international exchange programs including the Teenage Ambassadors program, with Japanese high school students visiting various Asian countries and hosting counterpart students in Japan.
• ASEAN GovernmentsminorStrategic or Co-development PartnerCOVID-19 vaccination support donations to ASEAN country governments in 2021.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Japan Foundation: Government-affiliated Japanese foundation focused on international cultural exchange and education programs. Comparable through its international youth exchange, scholarship, and Asia-focused cultural programming model.
• Mitsubishi Foundation: Corporate-affiliated Japanese foundation funding education, international exchange, and social welfare grants. Comparable in structure and mission as a large Japanese corporate philanthropic foundation.
• Sumitomo Foundation: Japanese corporate foundation supporting environmental, educational, and community welfare initiatives. Comparable as a peer corporate philanthropic foundation operating in Japan.
• Toyota Foundation: Corporate-affiliated Japanese foundation funding community development, education, and Asia-focused grantmaking. Comparable as another large Japanese corporate foundation operating multi-pillar grant programs domestically and internationally.
• Panasonic Foundation: Corporate-affiliated Japanese foundation supporting youth education and community development. Comparable as a Japanese corporate foundation with similar youth and community program themes.
• Nippon Foundation: One of Japan's largest private charitable foundations, funding international education, disaster relief, and youth development programs across Asia. Directly comparable as a major Japanese grantmaking foundation with pan-Asian education and humanitarian programs.
• Tokyu Foundation: Corporate-affiliated Japanese foundation supporting education, international exchange, and community programs. Comparable as a Japanese corporate foundation with education and international programming.

Emerging players

• Save the Children Japan: Japan affiliate of a major international NGO operating youth education, child welfare, and disaster response programs in Asia. Comparable in target population (Asian children) and program mix (youth development, disaster relief).
• UNICEF Japan: Japanese committee of UNICEF that co-implements the AEON UNICEF Safe Water Campaign and runs child welfare programs in Asia. Comparable as a child-focused grantmaking and program delivery partner operating across Asia.

Broad incumbents

• Benesse Group: Major Japanese education and publishing group with extensive youth education programs and CSR initiatives. Comparable as a large Japanese corporate entity running youth-focused educational and social contribution programs domestically and across Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeHNpYxU0JfGw3_LgICN4Tg
• Instagraminstagram.com/aeon_1percentclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aeon 1% Club Foundation