Alpha Hotel Group, Llc.

What Alpha Hotel Group, Llc. does

Alpha Hotel Group, LLC is a privately held, founder-controlled hospitality services firm headquartered in Kissimmee, Florida, that delivers third-party hotel management, acquisition brokerage, and consulting services to medium-sized hotel property owners. Per the company history, it was formed in 2010 by Anup Shah and Hita Shah, with a portfolio of more than 22 successfully restructured properties spanning limited-service, extended-stay, full-service conference, and boutique independent assets across Florida, the Southeast U.S., and select Midwest markets. Brand affiliations referenced across the portfolio include Wyndham, Choice Hotels, and IHG.

The firm operates three integrated service lines: managed services covering operations, sales and marketing, revenue management, e-commerce, brand consulting, finance and accounting, risk management, human resources, and training and development; hotel acquisition and disposition services delivered through an affiliated brokerage, AHG Brokerage; and consulting services that include complimentary initial consultations, flag evaluations, franchise contract analysis, and strategic recommendations for underperforming hotels. Pricing is not publicly disclosed and is quote-based, with the complimentary consultation serving as the lead-generation entry point.

Go-to-market is a sales-led, enterprise field motion built around named principals (CEO Anup Shah for business development, VP Operations Hita Shah, VP Management & Sales Deep Shah, and Regional Director of Sales & Marketing Debbie Norris) and three dedicated phone lines for business inquiries, operations, and sales. There is no proprietary technology platform, no API, and no disclosed software product; the offering is service-led, reliant on human expertise and operator relationships. The company is family-owned with no institutional investors, no funding rounds, and no parent company.

Name

Alpha Hotel Group, Llc.

Legal name

Alpha Hotel Group LLC

Website

https://alphahotelsworldwide.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpha Hotel Group is a privately held Florida-based hotel management, acquisitions brokerage, and consulting firm serving medium-sized hotel property owners in the Southeast U.S., managing 22+ properties under a third-party management model.

Ownership category

akta.pro rank

Product category

Hotel Management & Hospitality Consulting Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Management Consulting Services (8742)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Budget Hotel Chains & Franchises (THAGABAM), Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE), Preferred Hotel Program Design & Portfolio Strategy (THACAGAD), Hotel Program Management (Corporate Lodging) (THAKAMAI)

Keywords

• Hotel management services
• Hospitality consulting
• Hotel acquisition brokerage
• Property turnaround services
• Revenue management

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Hotel Management Services: Third-party hotel management services including operations, sales & marketing, revenue management, finance & accounting, risk management, and human resources. Services are provided to hotel owners seeking to improve property performance.
2. Hotel Brokerage (AHG Brokerage): Affiliate brokerage company assisting clients with buying and selling hotel properties. Provides acquisition opportunities and brokerage services for hotel transactions.
3. Consulting Services: Expert hotel consulting including property assessment, brand consulting, franchise contract analysis, and strategic recommendations for underperforming hotels. First consultation is complimentary.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Alpha Hotel Group provides third-party hotel management, acquisition brokerage, and consulting services to hospitality property owners in Florida and the Southeast United States. Its core management service covers operations, sales and marketing, revenue management, finance and accounting, risk management, and human resources for medium-sized branded and boutique hotels. Complementary offerings include hotel buying and selling through affiliate AHG Brokerage and expert consulting on franchise selection, contract analysis, and turnaround strategy.

Product overview

Alpha Hotel Group offers a unified hospitality management platform comprising three core service lines: Hotel Management Services (including third-party management, sales & marketing, revenue management, e-commerce, brand consulting, finance & accounting, risk management, and human resources), Hotel Acquisition/Brokerage Services through affiliate AHG Brokerage, and Hotel Consulting Services (including flag evaluation, franchise compliance, and contract analysis). The company also provides Training & Development as an integrated module within their management offering. Services are designed for medium-sized, full-service hotels in Florida and Southeast U.S., serving both branded and boutique properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Management Services Comprehensive third-party hotel management for medium-sized branded and boutique properties in Florida and the Southeast U.S., covering operations, sales & marketing, revenue management, e-commerce, brand consulting, finance & accounting, risk management, and human resources.
• AHG Brokerage — Hotel Acquisition Services Affiliate brokerage that assists clients with buying and selling hotel properties, helping investors and owners identify the right property or buyer and navigate hotel transactions in the Southeast U.S. market.
• Hotel Consulting Services Expert consulting for hotel property owners, including complimentary initial consultations, flag option evaluations, franchise brand standard expertise, franchise contract analysis, and recommendations to preserve and enhance property value at underperforming assets.

Quantifiable outcome

• Returned Revenue to Pre-Pandemic Levels
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AHG BrokeragecoreStrategic or Co-development PartnerAHG Brokerage is an affiliated brokerage company that works in conjunction with Alpha Hotel Group to assist clients with buying and selling hotel properties. While described as an 'affiliate,' it operates as a separate entity with its own website (ahgbrokerage.com) and contact information, providing brokerage services for hotel acquisition opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Highgate Hotels: Major hospitality management, investment, and development firm with a national third-party management portfolio spanning luxury, full-service, focused-service, and lifestyle hotels. Competes with Alpha for management mandates and owner relationships across the same branded and independent segments.
• Aimbridge Hospitality: Largest independent third-party hotel management company in North America, operating across full-service, focused-service, and resort segments. Directly comparable to Alpha as a competing third-party manager for branded and independent properties, though at far greater scale and national geographic reach.

Direct peers

• Midas Hospitality: St. Louis-based hotel development, management, and investment firm focused on select-service and full-service branded hotels. Closely comparable to Alpha in targeting mid-market owner-operators, with similar turnaround and management services but a Midwestern geographic emphasis.
• Sage Hospitality Group: Denver-based hotel management, development, and investment company managing full-service, lifestyle, and focused-service properties. Comparable to Alpha in offering management services to hotel owners, though with a heavier lifestyle/luxury tilt and broader geographic reach.
• TPG Hotels & Resorts: Third-party hotel management company operating premium-branded, independent, and resort properties across the U.S. Directly comparable to Alpha in third-party management focus, owner-perspective positioning, and mix of branded and independent assets.
• Hospitality Management Corporation (HMC): Dallas-based independent third-party hotel management company with a portfolio of branded and independent hotels across the U.S. Closely comparable in size and service model to Alpha, including third-party management, acquisitions, and consulting for mid-market owners.
• Crescent Hotels & Resorts: Operator and third-party manager of upscale, full-service, and resort hotels across North America. Closely mirrors Alpha's third-party management, owner-perspective positioning, and lifestyle/independent portfolio mix, with greater scale and capital backing.
• Pyramid Hotel Group: Boston-based third-party hotel management company operating branded and independent full-service, focused-service, and resort properties in the U.S. Closely comparable business model to Alpha — owner-perspective management for mid-market hotel owners — with a larger portfolio and broader geographic footprint.
• Remington Hotels: Third-party hotel management company focused on luxury, upper-upscale, and focused-service properties across the U.S. Directly comparable to Alpha as a management services provider for hotel owners, with stronger resources and national brand relationships.

Others

• Marcus & Millichap: National commercial real estate investment sales firm with a dedicated hospitality capital markets team. Comparable to Alpha's AHG Brokerage affiliate on the hotel transaction/brokerage side, though at vastly greater scale and with institutional capital markets reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alpha-hotel-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Hotel Group, Llc.