Wine Rack Concepts

What Wine Rack Concepts does

Wine Rack Concepts, LLC is a Cincinnati, Ohio-based custom wine cellar and wine rack manufacturer founded in July 2022 by Tony Wilke and Jon Jansen. The company designs, builds, and ships custom and modular wine storage solutions for residential homeowners, commercial establishments such as restaurants, hotels, and country clubs, and trade buyers including builders and contractors. Its product portfolio spans four wooden wine rack series (Wall, Classic, Carpenter, Vintner), multiple metal rack lines (Wire, Wine Pegs, Fusion Wine Walls, Cable and Glass, Deluxe Metal Racking), commercial racks and wine lockers, custom cellar builds, wooden and metal cellar doors, room finishes, and LED ribbon lighting, with custom cellar capacities ranging from roughly 378 to over 1,800 bottles.

The underlying technology is conventional wood, metal, cable, glass, and acrylic manufacturing, supplemented by a lifetime warranty on wood racks for the original owner. The company bundles its in-house products with resold third-party cooling units from WhisperKOOL, Wine Guardian, CellarPro, Breezaire, and Wine Rack Refrigeration, with cooling unit prices spanning roughly $2,100 to $16,400 and metal wine rack kits from $94.95 to $1,649.93. Custom cellars are priced on a quote basis with lead times of 12-14 weeks, while cable racks ship in one week and pre-designed kits in 3-12 weeks depending on series.

Wine Rack Concepts operates as a direct-to-consumer business, selling through its own website and phone/email consultation with a free custom wine cellar design service as the primary conversion mechanism. Products ship via FedEx, UPS, and common carriers with delivery tiers including curbside, inside delivery with liftgate, two-man delivery, and white glove service. The company is privately held, serves only the US market (with free shipping limited to the 48 contiguous states), and has not disclosed any institutional funding rounds, M&A activity, or revenue figures.

Name

Wine Rack Concepts

Legal name

Wine Rack Concepts, LLC

Website

https://winerackconcepts.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Wine Rack Concepts is a Cincinnati, Ohio-based custom wine cellar and wine rack manufacturer founded in 2022, serving residential homeowners, commercial hospitality buyers, and trade contractors in the United States with made-to-order wood and metal storage systems, doors, lighting, and bundled third-party cooling units sold direct-to-consumer.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Wine Cellars: Custom wine cellars built to order per customer specifications, shipped unassembled. Pricing is quote-based for custom projects. These are high-value, one-time purchases with significant revenue per transaction.
2. Wooden Wine Rack Kits: Pre-designed wine rack kit series (Wall, Vintner, Classic, Carpenter) available in various wood types and finishes. Sold as unassembled kits with 3-12 week lead times depending on series.
3. Metal Wine Racks: Metal wine rack products including wire racks, wine pegs, fusion wine walls, cable and glass systems, and deluxe metal racking. Various price points from $94.95 to $1,649.93.
4. Wine Cooling/Refrigeration Units: Third-party cooling units (WhisperKOOL, Wine Guardian, CellarPro, Breezaire, WRR) for wine cellar temperature control. Price range from $2,148 to over $16,000 depending on capacity and type.
5. Wine Cellar Doors: Custom wooden and metal wine cellar doors built to order. Wooden doors have 6-8 week lead times, metal doors 8-10 weeks. Comes with various warranty coverage.
6. LED Lighting: LED ribbon lighting systems for wine cellar illumination, rated for approximately 50,000 hours with 6-month installation guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wine Rack Concepts designs, manufactures, and sells custom wine cellars, modular wood wine rack kits (Wall, Classic, Carpenter, Vintner series), metal wine rack systems, custom cellar doors, room finishes, and LED lighting. It also resells third-party wine cellar cooling units from WhisperKOOL, Wine Guardian, CellarPro, Breezaire, and Wine Rack Refrigeration, providing a free custom cellar design service alongside its products.

Product overview

Wine Rack Concepts is a custom wine cellar and wine rack manufacturer offering a comprehensive portfolio of wine storage solutions. The product lineup centers on four core wooden wine rack series (Wall, Classic, Carpenter, and Vintner) available as kits or custom builds, complemented by metal wine rack options including Wire, Wine Peg, Fusion Wine Walls, Cable and Glass, and Deluxe Metal Racking. The company provides complete custom cellar design services for Modern and Contemporary, Glass Enclosed, and Custom Acrylic installations. Cooling solutions are offered through major third-party brands (WhisperKOOL, Wine Guardian, CellarPro, Breezaire, Wine Rack Refrigeration) in Self Contained, Ducted, and Ductless configurations. Commercial offerings include Wine Racks, Commercial Racks, and Wine Lockers. Add-on products encompass Wooden and Metal Cellar Doors, Room Finishes (wood, stain, art, floors, ceilings), and LED Ribbon Lighting. The company sells directly to consumers and provides free custom wine cellar design services.

Differentiator

Problem solved

Functional benefit

Brands

• Wine Rack Concepts: Custom wine cellars and wine rack storage solutions for residential and commercial use.

Products and services

• Wall Wine Rack Series

Quantifiable outcome

• Custom wine cellars can accommodate from 378 to over 1,800 bottles depending on space and design
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wine-rack-concepts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine Rack Concepts