What Werma does

WERMA Wermlands Maskin Aktiebolag is a Swedish specialty equipment distributor founded in 2006 and headquartered in Sunne, Värmland, Sweden. The company supplies hose care systems, environmental absorption and filtration products, and related safety equipment to fire and rescue services (räddningstjänst) and industrial/forestry customers across Sweden and the Nordic region. Core proprietary products include the HSP KOMPAKT hose washing, drying and pressure-testing system; the TERRYTECS platform of bio-based absorption mats (YELLOW), on-site water-purification filters for hydrocarbons, PFAS and heavy metals (BLU), and spill-response kits; and the EMERGENCY PLUG H3 thermal runaway detection device for electric vehicles. The portfolio is complemented by distributed third-party brands including Parsch fire hoses, PRONOMAR and OSMA PPE drying systems, GRANQVISTS fire-service gloves, LJUNGBYSPRINKLERN forest-fire sprinklers, BUSCH storage and transport equipment, and Lejon Kemi cleaning agents.

The business operates a B2B direct sales model with two named technical sales representatives — Henrik Warnqvist (CEO/VD) covering rescue services and Marcus Hedin covering industry and forestry — selling via quote-based pricing on multi-year contracts. Revenue is generated primarily through hardware sales of equipment and consumables, supplemented by recurring service subscriptions for hose cleaning equipment maintenance to minimize operational downtime. Distribution is regional and direct (no online store or marketplace channel), supported by a website, LinkedIn, Facebook and Instagram presence, and email-based customer engagement at [email protected] and [email protected]. WERMA is privately held, founder-operated, and employs 1-10 people with no external institutional investors, no parent company, and no subsidiaries.

Name

Werma

Legal name

WERMA Wermlands Maskin Aktiebolag

Website

https://werma.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

WERMA is a Swedish specialty equipment distributor founded in 2006, supplying hose care systems, TERRYTECS absorption and filtration products, and safety equipment to fire services and industrial/forestry customers across the Nordic region.

Ownership category

akta.pro rank

Product category

Industrial Hose and Fire Safety Equipment

NAICS

Rubber and Plastics Hoses and Belting Manufacturing (326220), Pump and Compressor Manufacturing (33391)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Pressure Washing & Jetting Equipment (IMAHALAB)

akta.pro secondary industry

Industrial Hoses & Tubing (Rubber/Elastomer) (IMANALAA)

Keywords

• Industrial hose equipment
• Fire hose supplies
• Pipe handling tools
• Fire safety equipment
• Industrial cleaning products

Headquarters

HQ city

Sunne

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Equipment Sales: Sale of specialized equipment for fire services and industrial applications including hoses, pumps, cleaning systems, drying equipment, personal protective equipment, and environmental cleanup products.
2. Service Subscriptions: Service subscriptions for hose cleaning equipment maintenance, providing regular servicing to prevent operational downtime.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Werma is a Swedish distributor and supplier of industrial hose equipment, pipe-handling tools, and fire-protection products. The company sells hose reels (Slanghylla Busch 1000), hose presses (Slangpress CM3000), fire hoses (Brandslang Parsch), sleeve removers (Hylsavtagare CR1800), sprinklers, pumps, drying systems, transport boxes, gloves, hose cleaning agents, and the proprietary Werma Koncept system, serving industrial and institutional buyers in Sweden.

Product overview

WERMA is a Swedish company providing professional equipment for fire services (räddningstjänst) and industry/forestry. The product portfolio centers on the WERMA KONCEPT platform for complete hose care, which integrates multiple specialized products including the HSP KOMPAKT for hose washing/drying/pressure testing, SLANGHYLLA BUSCH hose shelves, SLANGPRESS CM3000 hose press, HYLSAVTAGARE CR1800 coupling remover, TRANSPORTBOX BUSCH, and SLANGTVÄTTMEDEL cleaning agents. WERMA also offers TERRYTECS products (YELLOW absorption mats, BLU water purification filters, and KIT absorption kits) for traffic and environmental spill response, EMERGENCY PLUG H3 for electric vehicle safety, fire hoses (PARSCH), sprinklers (LJUNGBYSPRINKLERN), drying systems (PRONOMAR, OSMA), gloves (GRANQVISTS), pumps, and HOSE-PULL hose pullers. The company serves rescue services and industrial customers in Sweden and the Nordic region.

Differentiator

Problem solved

Functional benefit

Brands

• TERRYTECS: A bio-based platform for oil absorption, suitable for fire services, industry, industrial sanitation, workshops, and other operations where spill management is part of daily operations. Includes YELLOW (absorption mat), BLU (filter for purifying contaminated water), and KIT (absorption kit).
• HSP KOMPAKT
• WERMA KONCEPT
• Lejon Kemi Slangtvättmedel

Products and services

• HSP KOMPAKT
• SLANGHYLLA BUSCH 1000 Bush 1000 hose reel for storing and deploying industrial hoses
• SLANGPRESS CM3000 CM3000 hose press for assembling and pressing industrial hoses
• HYLSAVTAGARE CR1800 CR1800 sleeve remover tool for removing sleeves from hoses and pipes
• BRANDSLANG PARSCH Parsch fire hose for fire-safety and firefighting applications
• TRANSPORTBOX BUSCH Bush transport box for transporting hose and pipe-handling equipment
• SLANGTVÄTTMEDEL Lejon Kemi Lejon Kemi hose cleaning agent/detergent for cleaning industrial hoses
• WERMA KONCEPT Proprietary Werma Koncept system for hose handling and hose maintenance workflows
• HANDSKAR GRANQVISTS Granqvists protective gloves for handling hoses and equipment
• TORKSYSTEM PRONOMAR OSMA Pronomar Osma drying system for drying hoses and equipment
• SPRINKLER LJUNGBYSPRINKLERN Ljungbysprinklern sprinkler system for fire-safety applications
• PUMPAR Industrial pumps for hose and fire-safety applications
• HOSE-PULL Hose-Pull tool for pulling and handling hoses
• TERRYTECS YELLOW Yellow variant of Terrytecs cleaning granulate/product for fire hose cleaning and testing
• TERRYTECS BLU Blue variant of Terrytecs cleaning granulate/product for fire hose cleaning and testing
• TERRYTECS KIT Terrytecs Kit bundling Terrytecs cleaning products for fire hose maintenance workflows
• EMERGENCY PLUG H3 H3 emergency plug for hose/pipe emergency sealing applications

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ParschcoreOthersGerman manufacturer of fire hoses. WERMA distributes Parsch fire hoses in the Nordic market. Hoses are regulated according to DIN 14811, rubber-coated on the inside for leak-tightness, and available in woven and rubber variants.
• Lejon KemicoreOthersSwedish manufacturer of hose cleaning detergent. WERMA distributes Lejon Kemi alkaline water-based cleaning agent optimized for soaking fire hoses before machine washing.
• PRONOMAR Drying SystemscoreOthersLeading manufacturer of innovative drying systems for personal protective equipment (PPE). WERMA distributes the complete PRONOMAR product range in Sweden, including specialized hangers for drying gear, boots, jackets, helmets and masks.
• OSMA Drying SystemminorOthersAustrian manufacturer of high-quality drying products. WERMA distributes OSMA products known for efficient drying while protecting materials, built to be long-lasting and maintenance-free.
• GRANQVISTScoreOthersSweden's leading manufacturer of gloves for fire services. WERMA distributes the complete GRANQVISTS glove range for fire departments.
• LJUNGBYSPRINKLERNcoreOthersSwedish manufacturer of sprinklers for forest fire fighting. Made in Ljungby by two firefighters with over 50 years combined experience. WERMA distributes sprinklers on spikes, branch pipes and mist pins.
• BUSCHcoreOthersGerman manufacturer of hose storage and transport equipment. WERMA distributes BUSCH transport boxes and hose shelves.
• AMABminorOthersListed as a collaboration partner on WERMA's website with logo displayed.
• AMMEGAminorOthersListed as a collaboration partner on WERMA's website with logo displayed.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dafo Brand Fire Suppression: Dafo is a Swedish-headquartered fire suppression and fire safety equipment provider serving industrial and municipal customers in the Nordics. It overlaps with WERMA's industrial and forestry fire-protection segment and is a comparable Nordic specialist peer.
• New Pig (absorbents and spill containment): New Pig is a major US-based manufacturer and distributor of spill containment absorbents, mats, and kits for industrial and environmental response. It is directly comparable to WERMA's TERRYTECS YELLOW absorption mat and TERRYTECS KIT spill response products.
• Task Force Tips (fire fighting nozzles and equipment): Task Force Tips manufactures firefighting nozzles, monitors, foam equipment, and related hose-handling products used by fire departments and industrial responders. Comparable to WERMA's distributed nozzle, sprinkler, and hose accessory portfolio.
• Presto Brands (Nordic Fire Safety): Presto is a Nordic fire safety and rescue equipment supplier serving the same fire-service customer base as WERMA across Sweden and neighboring countries, with comparable offerings in fire hoses, sprinklers, and rescue gear. It is a direct competitor in the Nordic fire-service distribution market.

Emerging players

• BullEx (thermal runaway / EV fire safety training): BullEx focuses on fire safety training systems, including EV battery and thermal runaway training for first responders. It is comparable to WERMA's EMERGENCY PLUG H3 in addressing the emerging first-responder EV safety category, though via training rather than detection hardware.
• Absorbents Online / SpillFix (oil absorption mats): SpillFix and similar emerging players offer bio-based oil absorption products comparable to TERRYTECS YELLOW, including loose absorbent and mat formats. They compete with WERMA's environmental product line in industrial and traffic spill response categories.

Regional players

• Holmatro Rescue Equipment: Holmatro is a Dutch manufacturer of rescue and fire service equipment, including hydraulic tools and high-pressure equipment. While primarily Western European in focus, its product range (hoses, pumping, rescue tools) overlaps materially with WERMA's portfolio for fire and rescue services.

Broad incumbents

• MSA Safety (firefighter PPE and safety): MSA Safety is a global manufacturer of firefighter PPE, helmets, and breathing apparatus, serving municipal and industrial fire services worldwide. It competes with WERMA's distributed PPE and glove offerings at a much broader global scale.
• Rosenbauer International: Rosenbauer is a global leader in fire service vehicles and equipment, including hoses, pumps, and rescue gear. It is a relevant incumbent peer to WERMA in fire-service equipment distribution but operates at vastly larger scale across international markets, whereas WERMA is a Nordic-focused specialist.
• Dräger (safety and rescue technology): Dräger is a German-based global manufacturer of safety equipment, including breathing protection and detection devices for first responders and industrial users. It overlaps with WERMA's industrial safety and first-responder equipment positioning at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wermaAB
• LinkedInlinkedin.com/company/werma-ab
• Instagraminstagram.com/wermaab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werma