Al-taadhod Group

What Al-taadhod Group does

Al-taadhod Group (legal entity: Al Taadhod Trading and Construction; commercial brand: Gree Qatar) is a privately held Doha-based distributor founded in 1999 that has served as the official agent for GREE — the world's largest air conditioner manufacturer — in Qatar for over 25 years. The company sells the full GREE HVAC portfolio, including wall-mounted Split AC units (Fairy Rotary and G-Boost inverter series ranging 1.0–3.0 ton), Free Stand T-Fresh units (4.0–8.0 TR), Window ACs, commercial Ducted Split and GMV/VRF systems, Air Purifiers (340ASNA), Air Coolers (20L and 60L), Hydro-Chill water chillers, and accessories, alongside professional installation and maintenance services.

Al-taadhod operates an omnichannel distribution model combining 8 retail showrooms spread across Qatari population centers (Al Rayyan, Salwa Road, Old Airport, Bin Omran, Al Khour, Al Wakrah, Umm Salal), a transactional e-commerce storefront at greeqatar.com, and dedicated iOS and Android mobile applications that support product purchase, installation/maintenance scheduling, and secure payments. A separate enterprise sales motion handles commercial and infrastructure projects via a dedicated inquiry form for quote-based VRF and ducted systems. The company holds ISO 9001, 14001, and 45001 certifications and has been recognized with international awards from GREE (2023), a regional creativity award (2021), and a Gulf R&D excellence award (2019). A flagship reference project involved the installation of 36,000 GREE AC units at a single site, demonstrating large-scale project execution capability in support of Qatar's residential, commercial, hospitality, and government infrastructure sectors.

Name

Al-taadhod Group

Legal name

Al Taadhod Trading and Construction

Website

https://greeqatar.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Al-taadhod Group (Gree Qatar) is the official GREE air conditioner distributor in Qatar, selling residential and commercial HVAC systems through 8 showrooms, e-commerce, and mobile apps, plus installation and maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Ad Doha

HQ country

Qatar

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. HVAC Equipment Sales: Sale of GREE air conditioning products including Split ACs, Window ACs, Free Stand ACs, Commercial systems, Air Purifiers, Air Coolers, and Water Chillers. One-time hardware revenue from product sales through showrooms and e-commerce.
2. Maintenance and Installation Services: Professional maintenance and installation services for air conditioning systems. Services offered through online booking system with dedicated service request forms for appointments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Al-taadhod Group is the official GREE brand distributor in Qatar, selling residential and commercial air-conditioning systems (split, window, free-standing, VRF/GMV and water chillers) along with selected home appliances such as air purifiers and air coolers. Distribution is carried out through eight showrooms across Qatar, an e-commerce platform and mobile applications, complemented by professional AC installation, maintenance and after-sales services.

Product overview

Al-taadhod Group operates as the authorized GREE agent in Qatar, offering a comprehensive portfolio of air conditioning and cooling solutions. The product lineup centers on GREE-branded HVAC products including Split AC units (with Fairy Rotary and G-Boost inverter models), Free Stand units, Window units, and Commercial systems (Ducted Split, GMV/VRF). Supporting products include Air Purifiers, Air Coolers (portable units in 20L and 60L variants), Water Chillers (Hydro-Chill series), and Accessories. The company also provides mobile app-based purchasing and booking services for maintenance and installation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 36,000 GREE AC units installed in single project location

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• GREE ( world's largest AC manufacturer)coreOEM/ Whitelabel/ Licensing Partner · 1 January 1999Al-Taadhod serves as the official GREE agent in Qatar since 1999. GREE is the world's largest air conditioning manufacturer. Al-Taadhod distributes the full range of GREE products including Split ACs, Window ACs, Free Stand units, Commercial HVAC systems, Air Purifiers, Air Coolers, and Water Chillers. This is a principal brand distribution partnership representing the core business of the company.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carrier Middle East: Global HVAC incumbent with strong commercial and project-channel presence across the Gulf. Overlaps with Al-Taadhod most directly in the commercial/VRF/ducted segment that the company targets in Qatar.
• Daikin Middle East & Africa: Regional arm of global HVAC leader Daikin, offering competing AC and refrigeration products through authorized dealers across the Gulf. Broader portfolio and larger scale than Al-Taadhod, but the most credible alternative brand a Qatar customer could choose over GREE.
• Midea Middle East: Global AC and appliance manufacturer with growing Gulf presence through distributor and dealer networks. Competes with GREE/Al-Taadhod on price-performance in residential and light-commercial AC categories.
• Samsung Gulf Electronics: Multinational appliance and HVAC brand with established Gulf retail and project-channel distribution. A natural substitute at the consumer and enterprise buyer level versus Al-Taadhod's GREE offering.
• LG Electronics Gulf FZE: Global consumer electronics and home appliance incumbent with a strong air conditioning lineup distributed through Gulf retailers. Competes with Al-Taadhod at the consumer level (showroom and online purchase of split ACs and air purifiers).

Regional players

• Abdul Latif Jameel (Daikin Saudi distributor): Major GCC distributor operating Daikin's exclusive distribution rights in Saudi Arabia and broader region. Comparable as a regional exclusive HVAC brand distributor with showrooms, service, and enterprise sales — though operating in a different geography from Al-Taadhod.

Direct peers

• Techno Cool Qatar: Qatari HVAC distributor and contractor offering split, ducted, and central AC solutions with installation services. Comparable to Al-Taadhod in target customer (residential and commercial in Qatar), product breadth, and service-led GTM.
• Qatar International Air Conditioning Company: Qatar-headquartered HVAC distributor and service company with a similar residential/commercial mix and project execution capability. Direct overlap with Al-Taadhod in product categories (split, ducted, VRF) and customer segments in the Qatari market.
• Al Salem Air Conditioning Co. Qatar-based HVAC distributor and service provider competing directly with Al-Taadhod for residential, commercial, and project-based air conditioning contracts. Operates showrooms and installation/maintenance services in the same Doha market, making it the closest direct peer in the GREE/competitive HVAC dealer landscape.
• Al-Mutlaq Air Conditioning: Regional GCC-based distributor of leading AC brands (including Daikin) with showrooms, installation, and maintenance. Comparable as a multi-brand HVAC distributor and service provider targeting residential and commercial customers across the Gulf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GreeQatar
• YouTubeyoutube.com/channel/UCkms5h7oCibf0Q84SmXPR8w
• Facebookfacebook.com/greeqatar
• Instagraminstagram.com/greeqatar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-taadhod Group