INMO Technology
INMO Technology is a Shenzhen-based smart glasses company (founded 2021, spin-off from Coolpad Group) that designs, manufactures, and sells wireless AI and AR smart glasses — including the AIR, GO, and X product lines — targeting tech enthusiasts, business professionals, and multilingual consumers globally through DTC e-commerce, retail, and distributor channels.
- Company typePrivate
- Founded2021
- HeadquartersShenzhen, China
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What INMO Technology does
INMO Technology (legal name Shenzhen INMO Technology Co., Ltd., DBA INMO XR) is a China-headquartered smart glasses company founded in 2021 as a spin-off from Coolpad Group, with operating entities in Shenzhen and Hong Kong. The company designs, manufactures, and sells wireless all-in-one AR and AI smart glasses across three product lines: the INMO AIR series (lightweight office and audiovisual entertainment AR glasses), the INMO GO series (AI-powered real-time translation glasses supporting 98+ languages), and the INMO X series (AI photography glasses), plus a portfolio of accessories including the Ring4 gesture controller, Speaker, touchpads, and prescription lens inserts.
INMO's technology stack combines proprietary in-house developments — including 100+ AR technology patents, 25+ AI technology patents, in-house waveguide optics, and an IMOS operating system — with integrations of third-party components (Sony Micro OLED displays, Qualcomm Snapdragon XR platforms, ChatGPT and Gemini LLMs, HERE Maps for navigation). The INMO Air3, announced at IFA 2025, is positioned as the world's first 1080P full-color optical waveguide all-in-one AR glasses running Android 14. The company also offers a beta Multimodal Agent Developer Platform built on n8n for third-party AI workflow development.
The business model is hardware-led direct-to-consumer with a hybrid channel strategy. Products are sold at MSRPs ranging from $130 to $1,099 via inmoxr.com (DTC e-commerce with global shipping), through retail partnerships including JD Super Experience Stores in China and Tsutaya Electronics in Japan, via Kickstarter for early-adopter validation, and through an actively recruited global distributor network. Pricing follows a one-time perpetual license model with bundle upsells (e.g., GO3 + Ring4 + Speaker Super Bundle at $767). Customer segments include tech enthusiasts, business professionals, and international travelers, with an expanding enterprise-adjacent productivity positioning. Revenue figure is not publicly disclosed; first-batch blind orders for the November 2024 product wave exceeded 10,000 units, and the company operates with after-sales service centers in the US, Japan, and EU.
INMO Technology firmographics
Firmographics- Name
- INMO Technology
- Legal name
- Shenzhen INMO Technology Co., Ltd.
- Website
- https://www.inmoxr.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- INMO Technology is a Shenzhen-based smart glasses company (founded 2021, spin-off from Coolpad Group) that designs, manufactures, and sells wireless AI and AR smart glasses — including the AIR, GO, and X product lines — targeting tech enthusiasts, business professionals, and multilingual consumers globally through DTC e-commerce, retail, and distributor channels.
- Ownership category
- akta.pro rank
INMO Technology industry classification
Industry- Product category
- Consumer AR Smart Glasses
- NAICS
- Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (456130)
- SIC
- Optical Instruments & Lenses (3827), Ophthalmic Goods (3851)
- akta.pro primary industry
- AR Smart Glasses (CRACAIAE)
- akta.pro secondary industry
- Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
Keywords
Where INMO Technology is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices5 records
Markets served
INMO Technology business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Primary revenue stream from selling AR glasses (INMO Air series, GO series, X series) and accessories (rings, speakers, touchpads, prescription lenses) through direct e-commerce and retail channels. One-time purchase model with MSRP ranging from $130 to $1,099.
- Bundles and Accessories: Upsell revenue through bundled product packages (GO3 + Ring4, Super Bundle with speaker) and accessory purchases including replacement batteries, cases, and lens options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | INMO GO3 - AI Translation Glasses |
| One time/ perpetual license | Pay-as-you-go | INMO GO3 + Ring4 Bundle |
| One time/ perpetual license | Pay-as-you-go | INMO GO3 + Speaker Bundle |
| One time/ perpetual license | Pay-as-you-go | Super Bundle - GO3 + Ring4 + Speaker |
| One time/ perpetual license | Pay-as-you-go | INMO Air3 - Full-Color AR Glasses |
| One time/ perpetual license | Pay-as-you-go | INMO Air3 Accessories |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
INMO Technology product offering
Product offeringCore offering
INMO Technology designs, manufactures, and sells wireless AR and AI smart glasses for everyday consumer use. Its product portfolio spans three series—INMO Air for office and entertainment, INMO GO for real-time translation, and INMO X for photography—along with bundled accessory sets. The company sells hardware directly to consumers and through channel/distributor partners, with retail presence in China and Japan.
Product overview
INMO Technology is a design-driven AR and AI smart glasses company offering a portfolio of wireless, all-in-one smart glasses across three distinct product series plus a developer platform. The INMO AIR series (Air, Air2, Air3) targets lightweight office and audiovisual entertainment use cases, with Air3 being the world's first 1080P full-color waveguide all-in-one AR glasses running Android 14. The INMO GO series (GO, GO2, GO3) focuses on AI-powered real-time translation with GO3 supporting 98+ languages, AI assistant powered by ChatGPT/Gemini, AR navigation, teleprompter, and auto-meeting transcription. The INMO X series targets AI photography use cases. Accessories include smart ring controllers, touchpads, speakers, prescription lens inserts, and battery charging cases sold individually or as bundles. INMO also offers a beta Multimodal Agent Developer Platform built on n8n for developers to build AI glasses applications.
Differentiator
Problem solved
Functional benefit
Brands
- INMO AIR: AR glasses series focusing on light office and audio-visual entertainment scenarios, featuring lightweight everyday glasses appearance and wireless integrated design.
- INMO GO
- INMO X
Products and services
- INMO Air (Air / Air2 / Air3)
Quantifiable outcome
- No. 1 sales ranking on JD XR platform for INMO AIR2
- +2 more outcomes
Companies that use INMO Technology
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
INMO Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature6 records
INMO Technology partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SonycoreSony's Micro OLED display integrated into INMO Air3 for full-color 1080P waveguide display with up to 600 nits brightness.
- QualcommcoreSnapdragon XR platform powers INMO Air3 with 8GB RAM and 128GB storage for standalone spatial computing.
- HERE MapscoreHERE Maps integration provides turn-by-turn navigation for walking and cycling modes displayed on the AR lens.
- ChatGPT and GeminicoreAI assistant powered by ChatGPT and Gemini providing voice-activated AI assistance, image recognition, and photo translation.
- AndroidcoreINMO Air3 runs on Android 14, providing open ecosystem for full app freedom and developer platform.
- Tsutaya ElectronicscoreMajor electronics retail chain in Japan with offline store presence, distributing INMO products to Japanese consumers.
- JD Super Experience Stores / JD HomecoreMajor Chinese retail chain with offline experience store network distributing INMO products in China.
- Yufei Fun Trendy Toy Experience CenterminorRetail experience center in China featuring INMO products for consumer demonstrations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
INMO Technology competitors and assessment
Company assessmentDirect peers
- XReal (formerly Nreal): XReal is a direct competitor in consumer wireless AR glasses, offering Air, Air 2, and XREAL Beam products with tethered and untethered AR experiences. Both companies target tech enthusiasts with lightweight AR eyewear and compete head-to-head in the same retail and distribution channels globally.
- Rokid: Rokid is a Chinese AI+AR smart glasses company offering products like Rokid Glasses and Rokid Air with AI translation, navigation, and notification features. Directly comparable to INMO on form factor, target market (consumer/professional), and AI-driven use cases, with similar price points and China-based manufacturing.
- Vuzix: Vuzix is a US-based AR glasses and smart glasses manufacturer offering products for enterprise and consumer use, including waveguide-based displays. Comparable to INMO in underlying AR display technology, though Vuzix skews more enterprise while INMO targets consumer translation and lifestyle.
- TCL (RayNeo): RayNeo is TCL's AR glasses brand offering consumer AR eyewear (Air 2, Air 3) with display and AI features, backed by TCL's display manufacturing. Comparable to INMO as a China-based AR glasses competitor with similar waveguide technology focus and overlapping consumer target market.
Broad incumbents
- Ray-Ban Meta: Meta's Ray-Ban smart glasses (with Meta AI) are the most successful consumer smart glasses to date, combining camera, audio, and AI assistant capabilities in fashionable frames. While not full AR, they compete with INMO for the same consumer AI eyewear use cases (translation, assistant, capture) with stronger brand pull and lower price.
- Snap Inc. (Spectacles): Snap's Spectacles are consumer AR glasses with built-in cameras and AR experiences, distributed through Snap's social/messaging platform. Comparable to INMO in targeting mainstream consumer smart glasses adoption with camera and AR features, but with the advantage of Snap's social distribution ecosystem.
- Magic Leap: Magic Leap develops AR glasses and spatial computing platforms, historically focused on enterprise and now expanding toward consumer. While their AR technology and price point differ from INMO's, both compete in defining the AR glasses category and partnering with developers.
- Apple (Vision Pro): Apple's Vision Pro and rumored lighter AR glasses represent the upper bound of consumer XR, defining category expectations for spatial computing. While not a direct competitor in the lightweight wireless AR segment, Apple sets the competitive ceiling INMO must differentiate against and could enter INMO's niche with future products.
Emerging players
- Even Realities: Even Realities (formerly known for the G1 smart glasses) makes minimal-form-factor AR glasses with focus on daily wear and professional use cases like teleprompting. Directly comparable to INMO GO3 in targeting business professionals with discreet AR eyewear for productivity.
- Brilliant Labs: Brilliant Labs produces AI smart glasses (Frame, Halo) with multimodal AI assistant capabilities targeting developers and consumers. Comparable to INMO in combining AI-first features with glasses form factor, though at smaller scale and earlier stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
INMO Technology social profiles
Digital presenceINMO Technology compliance and trust
Trust signalCompliance2 records
INMO Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
INMO Technology leadership team
Management profileNumber of profiles
INMO Technology subsidiaries and ownership
Company hierarchySubsidiaries1 record
INMO Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INMO Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INMO Technology
What does INMO Technology do?
INMO Technology designs, manufactures, and sells wireless AR and AI smart glasses for everyday consumer use. Its product portfolio spans three series—INMO Air for office and entertainment, INMO GO for real-time translation, and INMO X for photography—along with bundled accessory sets. The company sells hardware directly to consumers and through channel/distributor partners, with retail presence in China and Japan.
Is INMO Technology a public or private company?
INMO Technology is a private company. It is classified as venture growth investor backed and is currently operating.
When was INMO Technology founded?
INMO Technology was founded in 2021. It employs 1 to 10 people.
Where is INMO Technology based?
INMO Technology is headquartered in Shenzhen, China, in the Asia region.
How does INMO Technology make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are bundles and Accessories.
Who are INMO Technology's main competitors?
Direct peers on record are XReal (formerly Nreal), Rokid, Vuzix and TCL (RayNeo). Broad incumbents are Ray-Ban Meta, Snap Inc. (Spectacles), Magic Leap and Apple (Vision Pro). Emerging players are Even Realities and Brilliant Labs.
Does INMO Technology have an API?
No public API is recorded for INMO Technology.
What industry is INMO Technology in?
INMO Technology's product category is Consumer AR Smart Glasses. Its primary akta.pro industry code is CRACAIAE, AR Smart Glasses, with a secondary code of HDACALAH, Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount). Its NAICS code is 339115 and its SIC code is 3827.