Wildlife and Welfare

What Wildlife and Welfare does

Wildlife and Welfare is a UK-registered charity (number 1177425) founded in 2018 and headquartered in Salisbury, United Kingdom. The organization delivers animal welfare, wildlife conservation, and environmental protection programmes with an emphasis on emergency response in crisis-affected regions, including an ongoing Ukraine Animal Aid Project supporting local animal charities and volunteers, a 2023 Turkey Earthquake Response deploying veterinary teams, Indigenous Animal Health Programme work in Australia, and prior support during the Australian bushfires. Mission delivery is paired with educational programming aimed at restoring balance between animals, communities, and the environment.

The charity supplements donations with a curated e-commerce shop built on Squarespace, selling eco-friendly greeting cards, plantable seed products, recycled gift wrap, bookmarks, and gifts sourced from approximately ten UK sustainable designer partners (Wrendale Designs, Re-wrapped, The Eco-Friendly Card Company, Letterbox Love, Seedballs, ArtEco Designs, Honey Dot Designs, West Country Designs, The Naughty Shrew). Products emphasize FSC certification, recycled materials, vegetable-based inks, and plastic-free packaging, with unit prices ranging from £1.39 to £8.89 and UK-only delivery via Royal Mail at £2.60–£3.00 per order.

Revenue is generated through two streams: donations from supporters and proceeds from the online shop, both of which fund charitable operations. The organization operates with a small team (1–10 employees), is governed by trustees, holds no external funding rounds or parent company, and is GDPR-compliant as a data controller and processor. Distribution and marketing rely on the website blog, email newsletter, and content campaigns targeted at UK environmentally conscious consumers and wildlife and nature enthusiasts.

Name

Wildlife and Welfare

Legal name

Wildlife and Welfare

Website

https://wildlifeandwelfare.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildlife and Welfare is a UK-registered charity delivering animal welfare, wildlife conservation, and emergency response projects in Ukraine, Turkey, and Australia, funded by donations and a curated e-commerce shop selling eco-friendly cards, gifts, and seeds from UK sustainable designers.

Ownership category

akta.pro rank

Product category

Animal Welfare Charity & Wildlife Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

akta.pro secondary industries

Animal Shelters & Adoption Services (BPAGAIAA), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Wildlife conservation services
• Animal welfare programs
• Eco-friendly greeting cards
• Sustainable gift products
• Charitable fundraising

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Giving: Wildlife & Welfare generates revenue through donations from supporters who contribute to their animal welfare, wildlife conservation, and environmental protection programs. Donations fund their emergency response initiatives, long-term projects, and advocacy work.
2. E-commerce Shop Sales: The charity operates an online shop selling eco-friendly greeting cards, wrapping paper, and gifts from curated UK-based sustainable designers. Products include cards from Wrendale, Re-wrapped, The Eco-Friendly Card Company, Seedballs, ArtEco Designs, Honey Dot Designs, Letterbox Love, West Country Designs, and The Naughty Shrew. Revenue from shop sales supports the organization's charitable mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wildlife and Welfare is a UK-registered charity that funds and delivers animal welfare, wildlife conservation, and emergency response projects (Ukraine Animal Aid Project, Turkey Earthquake Response, Indigenous Animal Health Programme) while operating an e-commerce shop selling eco-friendly greeting cards, plantable seed paper cards, recycled gift wrap, bookmarks, and seed products sourced from UK-based sustainable designers.

Product overview

Wildlife and Welfare is a UK-registered charity (number 1177425) operating an e-commerce shop built on SquareSpace. The core product offering is a curated marketplace of eco-friendly greeting cards and sustainable gift items from UK designers and makers. The product portfolio includes: (1) Eco-Friendly Greeting Cards featuring FSC-certified recycled cards with vegetable-based inks from artists like Wrendale Designs, Rachel Toll, Manda Beeching, and Kate Andrew; (2) Plantable Seed Paper Cards embedded with wildflower seeds sourced from The Naughty Shrew; (3) Seeded Cards paired with Wish Bracelets from Letterbox Love; (4) Eco-Friendly Gift Wrap from Re-wrapped; and (5) Nature-themed bookmarks. All products emphasize sustainability through FSC certification, recycled materials, vegetable-based inks, plastic-free packaging, and UK manufacturing. The shop also features charitable giving programs supporting animal welfare, wildlife conservation, and environmental causes through projects in Australia, Turkey, and Ukraine.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco-Friendly Greeting Cards FSC-certified recycled greeting cards featuring wildlife and nature-themed artwork from UK artists and designers, made with vegetable-based inks on recycled paper, sold via the Wildlife and Welfare online shop.
• Plantable Seed Paper Cards Biodegradable greeting cards embedded with wildflower seeds (poppies, daisies, cosmos, rudbeckia) that can be planted after use to grow flowers and support biodiversity and pollinators.
• Seeded Cards with Wish Bracelets Letterbox-friendly gift sets combining plantable wildflower seed cards with adjustable wish bracelets featuring charms (butterfly, cat, robin), supplied by Letterbox Love.
• Eco-Friendly Gift Wrap 100% recycled, unbleached gift wrap printed with vegetable-based inks on 100gsm matte paper, including the Yellow Baby Elephants range by Re-wrapped, made in the UK and fully recyclable.
• Eco Bookmarks Nature-themed bookmarks including Tree of Life and Rainbow Cat designs, made from eco-friendly materials with prices around £7.99.
• Seedballs Characterful plantable wildflower seed cards and Seedballs products designed to support pollinators and green spaces, distributed by the Seedballs brand.
• Charitable Giving Programs (Animal Welfare, Conservation and Emergency Response) Funded charitable programs covering long-term animal welfare and conservation, advocacy, and emergency response, including the Ukraine Animal Aid Project, Turkey Earthquake Response, and the Indigenous Animal Health Programme (IAHP). Supporters can donate via the Wildlife and Welfare website.

Quantifiable outcome

• Long-term projects delivering lasting impact for animals, communities and the environment
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Wrendale DesignscoreGTM or Marketing PartnerWildlife & Welfare curates and sells Wrendale Designs' wildlife greeting cards and giftware in their online shop. Founded by artist Hannah Dale, Wrendale is known for award-winning British wildlife watercolour illustrations. The partnership supports Wildlife & Welfare's mission through product sales, with Wrendale having achieved B Corporation certification for their sustainability practices.
• Re-wrappedcoreGTM or Marketing PartnerWildlife & Welfare sells Re-wrapped's eco-friendly recycled gift wrapping paper. Founded in 2011, Re-wrapped creates gift wrap from 100% recycled, unbleached post-consumer paper printed with vegetable-based inks. The company has received the Green Apple Award for Environmental Best Practice and contributes 5% of profits to charitable causes.
• The Eco-Friendly Card CompanycoreGTM or Marketing PartnerWildlife & Welfare stocks eco-friendly greeting cards from The Eco-Friendly Card Company, a UK publisher specializing in sustainable card manufacturing. They were the first direct-to-retail publisher to achieve FSC Chain of Custody certification in 2006 and use 100% recycled materials, vegetable-based inks, and compostable packaging.
• Letterbox LovecoreGTM or Marketing PartnerWildlife & Welfare sells Letterbox Love's plantable seeded cards and wish bracelets. An award-winning UK husband-and-wife small business creating meaningful letterbox gifts, Letterbox Love is a member of Ecologi and plants trees to offset their carbon footprint.
• The Naughty ShrewcoreGTM or Marketing PartnerWildlife & Welfare stocks plantable wildflower seed cards from The Naughty Shrew, a Devon-based sustainable lifestyle brand. Their cards are made from handmade, tree-free plantable paper embedded with wildflower seeds and packaged plastic-free.
• SeedballsminorGTM or Marketing PartnerWildlife & Welfare stocks Seedballs products, which offer easy-to-use wildflower seedballs for pollinators and green spaces, supporting biodiversity and environmental conservation.
• ArtEco DesignsminorGTM or Marketing PartnerWildlife & Welfare stocks products from ArtEco Designs, known for photographic wildlife and landscape greetings cards. Cards are sourced from well-managed forests, printed in the UK with vegetable-based inks, using recycled paper envelopes and plastic-free compostable packaging.
• Honey Dot DesignsminorGTM or Marketing PartnerWildlife & Welfare stocks products from Honey Dot Designs, a Hampshire-based small business creating unique handcrafted stationery using hand-drawn illustrations with dots and circles. Products are made with an eco-friendly mindset.
• West Country DesignscoreGTM or Marketing PartnerWildlife & Welfare stocks products from West Country Designs, featuring hand-painted watercolour illustrations of countryside scenes. The brand was named a finalist in the Best Spring Seasons Range at The Henries Awards. Cards are printed on premium 300gsm Tintoretto Gesso cardstock with textured kraft envelopes in biodegradable packaging.
• Wildlife QueenslandminorOthersWildlife Queensland is mentioned in connection with Dr Tamielle Brunt's work on platypus conservation in Queensland, Australia. This appears to be an industry connection rather than a formal partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dogs Trust: The UK's largest dog welfare charity, operating rescue, rehoming, and education programs. Comparable nonprofit animal welfare model with fundraising and retail income, at significantly larger scale.
• RSPB (Royal Society for the Protection of Birds): Major UK conservation charity with nature reserves, retail shops and a strong fundraising/supporter model. Direct adjacency in wildlife conservation and a benchmark for the charity + retail hybrid Wildlife & Welfare aspires to.
• Battersea Dogs & Cats Home: London-based animal rescue and rehoming charity, operating a substantial online shop of branded products alongside fundraising. Direct adjacency through its animal welfare mission and accompanying charity-retail hybrid model, though at significantly larger scale.
• Wildfowl & Wetlands Trust (WWT): UK-based wetland conservation charity with reserves, advocacy, and visitor-facing retail/adoption-style experiences. Comparable UK conservation nonprofit with hybrid retail/charity income.
• Woodland Trust: UK conservation charity focused on woodland and biodiversity protection with active public engagement and supporter fundraising. Overlaps with Wildlife & Welfare's biodiversity/conservation advocacy mission.
• RSPCA: The UK's largest animal welfare charity, providing rescue, rehabilitation, and advocacy services. A broad incumbent in the same animal welfare nonprofit category, with much greater scale and additional retail/income channels.

Direct peers

• Born Free Foundation: UK-based international wildlife charity focused on animal welfare, conservation and rescue operations — directly comparable mission structure (wildlife rescue, conservation advocacy, education) and similar size scale.
• The Wildlife Trusts: Umbrella UK federation of 46 local wildlife trusts running conservation and advocacy campaigns. Closest direct peer: UK-based, wildlife-focused nonprofit combining conservation, education, and member/donor fundraising with a retail presence.
• Four Paws: International animal welfare charity with a UK presence, running rescue, emergency response and conservation projects globally — closely comparable to Wildlife & Welfare's mix of crisis response and long-term welfare programs.

Emerging players

• Buglife: UK charity focused on invertebrate and habitat conservation with a smaller, niche operational footprint similar to Wildlife & Welfare's scale. Comparable in mission specificity and supporter-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wildlife-and-welfare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife and Welfare