Villa Primrose Bordeaux

What Villa Primrose Bordeaux does

Villa Primrose Bordeaux is a private multi-sport club founded in 1897 by Bordeaux wine merchants and headquartered on a 3-hectare site near the center of Artigues-près-Bordeaux, France. It operates four core sports programs: Tennis (17 clay courts and a school with over 670 young players), Hockey sur Gazon (a school of approximately 220 young players plus men's Nationale 1 and women's Elite teams), Fitness, and Padel. The club runs a competitive tournament portfolio that includes the annual BNP Paribas Primrose men's tournament, the new Trophée Caudalie Primrose women's CNGT tournament launched in 2025, and the men's Pro A Interclubs championships.

The business model is a gated, membership-based private club. Members apply and are approved by the club's Bureau (board) and pay annual cotisations (fees) stratified by player/non-player, age, and tennis/hockey participation; pricing is quote-based and not publicly disclosed. Revenue is supplemented by 200 corporate partner companies, on-site restaurant and bar operations at La Table de Primrose (capacity 110, members and guests only), and corporate event hosting (seminars, product launches, cocktails, prestige evenings). Marketing is primarily organic: a public website, newsletter, and Facebook, Instagram, and LinkedIn profiles. Distribution is exclusively direct via private application, with no public retail offering and no mobile app.

Operationally the club combines sports facility access, structured youth academies, competitive adult teams, three major annual tournaments, and ancillary food/beverage and event services into a single integrated offering for approximately 2,500 members and their corporate partners.

Name

Villa Primrose Bordeaux

Website

https://villaprimrose.com

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

11–50 employees

Short description

Villa Primrose Bordeaux is a private multi-sport club founded in 1897 on a 3-hectare site near Bordeaux, offering Tennis, Hockey sur Gazon, Fitness, and Padel programs, youth academies, and major annual tournaments to roughly 2,500 members and 200 corporate partners.

Ownership category

akta.pro rank

Product category

Private Sports Club

NAICS

Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Club Sports Programs (EDALAIAB)

Keywords

• Private sports club
• Tennis club membership
• Field hockey program
• Fitness and padel facilities
• Corporate event hosting

Headquarters

HQ city

Artigues-près-bordeaux

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels1 record

Core offering

Villa Primrose Bordeaux is a private multi-sport club offering member access to tennis (17 clay courts and a youth school of 670+ players), field hockey (Hockey sur Gazon, with school of ~220 players and competitive men's and women's teams), fitness, and padel facilities. The club complements its sports activities with an on-site restaurant (La Table de Primrose, 110 seats) and corporate/private event hosting services, anchored on a 3-hectare site near central Bordeaux. Membership is annual, gated by Bureau approval, with categories differentiated by age and sport participation.

Product overview

Villa Primrose Bordeaux operates as a multi-sport private club founded in 1897, offering a portfolio of sports programs (Tennis, Hockey sur Gazon, Fitness, Padel) across facilities spanning 3 hectares. The club functions as a unified platform combining sports facilities access, structured sports schools, major competitive events (BNP Paribas Primrose Tournament, Trophée Caudalie, Interclubs Pro A), and ancillary services including La Table de Primrose restaurant and event hosting capabilities. The offering integrates sports participation, youth development academies, competitive tournament organization, and corporate hospitality into a single membership-based model serving approximately 2,500 members and 200 corporate partners.

Differentiator

Problem solved

Functional benefit

Brands

• La Table de Primrose: On-site restaurant with a capacity of 110 people, open to members and their guests for lunch and themed evenings.

Products and services

• Tennis program Tennis program featuring 17 clay courts and a tennis school with over 670 young players led by Marielle LAPADU and Stéphanie SALLARD. Training runs Wednesday, Thursday evenings, and Saturday mornings from September to June. Available to club members and competitive teams.
• Hockey sur Gazon (Field Hockey) Field hockey program with a youth school of approximately 220 young players under Guillaume CARDINE, a men's team competing in Nationale 1, and a women's team in the Elite championship. Available to club members and competitive players.
• Fitness facilities Fitness facilities and programs offered as part of the club's sporting activities, available to members.
• Padel courts Padel courts and facilities available to club members as part of the club's sporting portfolio.
• Annual Membership Program Annual membership subscription offering access to all club facilities and activities, with various categories for players and non-players, different age groups, and tennis/hockey participation levels. Requires payment of an annual fee (cotisation) and approval by the club's Bureau (board).
• La Table de Primrose restaurant On-site restaurant with capacity for 110 people, open to members and their guests for lunch daily by reservation, plus themed evenings including tapas on the outdoor terrace from spring to autumn. Available for private and corporate events.
• Event Hosting Corporate and private event organization services including seminars, product launches, cocktail parties, prestigious evenings, and themed events. Approximately 200 partner companies are involved, and nearly 250 companies participate annually during tournament week.
• BNP Paribas Primrose Tournament Annual international tennis tournament held each May, the major tennis event in the Nouvelle-Aquitaine region attracting over 25,000 visitors and serving as preparation for Roland Garros. Sponsored by BNP Paribas and partnered with Côte Ouest (subsidiary of Groupe Sud-Ouest) since 2018.
• Championnats de France Interclubs Messieurs Pro A French national interclub championships for men's professional team (Pro A division) held annually in November. Villa Primrose's men's team has won French championships in 2012, 2015, 2017, and 2020, featuring players such as Daniil Medvedev, Benoit Paire, and Richard Gasquet.
• Trophée Caudalie Primrose (CNGT Féminin) Women's tennis tournament part of the Circuit National des Grands Tournois FFT, organized annually in June. Created in 2025 to promote women's tennis in the Bordeaux region.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Paris Country Club: Private sports and country club on the outskirts of Paris offering tennis, padel, fitness, swimming, and corporate events under a paid membership model. Directly comparable to Villa Primrose for its multi-sport private club positioning, padel offering, and B2B event revenue.
• Tennis Club de Paris: Historic Parisian private tennis club hosting elite-level competitions and offering tennis and padel programs to members. Comparable to Villa Primrose as a French private tennis-focused club with tournament hosting and selective membership.
• Stade Français Paris: Paris-based private multi-sport club with a strong rugby tradition but a broad portfolio including tennis, hockey, and fitness. Comparable to Villa Primrose as a French private members' club combining elite sport, youth development, and corporate event hosting.
• Reial Club de Polo de Barcelona: Barcelona's historic private multi-sport club, hosting major equestrian, tennis, and polo events while serving a large membership across multiple sports. Comparable to Villa Primrose as a long-standing European private multi-sport club combining elite event hosting and membership sports.
• Queen's Club: London-based private members' sports club founded in 1886, hosting the Queen's Club Championships and offering tennis, real tennis, squash, and other sports. Comparable to Villa Primrose as a historic European private sports club with elite tennis tournament hosting and selective membership.
• Lagardère Paris Racing: Premium Parisian private sports club offering tennis, fitness, swimming, and hospitality in a multi-sport membership model. Comparable to Villa Primrose in its combination of high-end membership, multi-sport facilities, and corporate event/hospitality revenue.
• Real Club de Tenis Barcelona 1899: Historic Spanish private tennis club founded in 1899, hosting major international tournaments and operating a multi-sport offering for members. Comparable to Villa Primrose as a century-old European private tennis club with elite competition heritage and corporate hospitality.
• Racing Club de France: Historic Parisian private multi-sport club founded in 1882, offering tennis, hockey, and a wide range of other sports to a member-based community. Directly comparable to Villa Primrose as a French heritage private multi-sport club with selective membership and tournament hosting.

Others

• Lawn Tennis Association: National governing body for tennis in Great Britain, organizing national competitions and supporting club-level tennis programs. Comparable to Villa Primrose as an ecosystem participant organizing national tennis events that intersect with the club's BNP Paribas Primrose tournament operations.

Broad incumbents

• The All England Lawn Tennis & Croquet Club: Operator of The Championships, Wimbledon, and a private members' club for lawn tennis and croquet. Comparable to Villa Primrose as a historic British tennis institution with selective membership, but operates at vastly greater scale and global visibility as one of tennis's four Grand Slam venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/villaprimrose
• LinkedInlinkedin.com/company/la-villa-primrose
• Instagraminstagram.com/villa.primrose

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Primrose Bordeaux