Winnica TERRA

What Winnica TERRA does

Winnica TERRA is a privately-held boutique winery operating from a single 4-hectare estate on the south-facing slopes of the Opatówka River Valley in Malice Kościelne (Lipnik), Świętokrzyskie Voivodeship, Poland — near Sandomierz. The legal entity is Terra Michał Zieliński, a sole proprietorship registered in Warsaw. The vineyard was planted in 2016 and now holds 18,000+ seedlings of 8 cold-hardy grape varieties (5 white — Solaris, Seyval Blanc, Hibernal, Johanniter, Muscaris; 3 red — Regent, Rondo, Cabernet Cortis). Winemaking is artisanal: fermentation in stainless steel tanks with select wines aged in oak barrels, including a barrel-aged (beczkowe) line and an orange Johanniter produced via extended skin maceration. The company is operated by two founders — Michał (regulatory and viticulture) and Maciek (WSET-certified, guest experiences and communications) — with no additional paid staff disclosed.

The business sells estate-produced Polish wines direct to consumers through an on-site shop at the vineyard and the proprietary e-commerce storefront sklep.winnicaterra.pl, with courier delivery across Poland. Revenue is diversified across five streams: wine sales, paid experiences (guided tastings at 60 PLN/person, sunset tastings at 149 PLN/person, vineyard lunches at 225 PLN/person, picnics at 299 PLN for two, grape-harvest events at 299 PLN/person), a seasonal on-site bistro serving Świętokrzyskie cuisine, gift vouchers (100–600 PLN), and corporate/B2B packages. Distribution is direct-only — no third-party retail — and a minor travel-agency channel brings curated small groups (max 25 persons) to the estate. Marketing relies on organic social (Facebook, Instagram), website SEO, email newsletter, and word-of-mouth.

Name

Winnica TERRA

Legal name

Terra Michał Zieliński

Website

https://winnicaterra.pl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Winnica TERRA is a Polish boutique winery producing estate wines from 8 grape varieties on a 4-hectare vineyard in the Opatówka Valley, serving individual wine tourists, corporate clients, and travel agencies through on-site experiences, an e-commerce shop, a bistro, and gift vouchers.

Ownership category

akta.pro rank

Product category

Boutique Winery & Wine Production

NAICS

Grape Vineyards (111332), Wineries (312130)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Boutique winery
• Estate wine production
• Wine tourism
• Vineyard experiences
• Polish wine

Headquarters

HQ city

Lipnik

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct retail wine sales at the winery and via the e-commerce shop (sklep.winnicaterra.pl). Products include white, orange, rosé, red, and aged/vintage wines in various formats (750ml bottles). Both one-time purchase and online ordering with courier delivery within Poland.
2. Experiences & Tourism: Paid experiences including vineyard tours with winemaker (60 PLN/person), picnic packages (299 PLN), sunset wine tastings (149 PLN/person), vineyard lunches (225 PLN/person), and annual grape harvest events (299 PLN/person). Self-guided audio-guided tours are free.
3. Bistro / Food Service: On-site bistro serving seasonal Świętokrzyskie cuisine using local suppliers and garden produce. Generates revenue from meals and enhances wine tasting experiences.
4. Gift Vouchers: Pre-paid vouchers (100 PLN, 300 PLN, 500 PLN denomination vouchers, plus experience vouchers for Picnic, Sunset Wine, Lunch) sold online and redeemable for wine and services.
5. Corporate / B2B Packages: Corporate event packages, employee training, client entertainment, and corporate gifting solutions marketed to businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Winnica TERRA is a boutique Polish winery that produces estate wines from a 4-hectare vineyard with 18,000+ seedlings of 8 grape varieties in the Opatówka River Valley near Sandomierz. The winery sells white, red, rosé, and orange wines directly via an on-site shop and online store, and operates wine tourism offerings including guided tastings, vineyard tours, picnics, sunset tastings, lunches, and annual grape harvest events, alongside an on-site bistro serving regional cuisine.

Product overview

Winnica TERRA is a boutique winery in the Opatówka Valley near Sandomierz, Poland, producing Polish wines from 8 grape varieties on a 4-hectare vineyard established in 2016. The offering centers on wines (white, red, rosé, and orange) available through an online store, complemented by wine tasting experiences (guided tastings with the winemaker, sunset tastings, vineyard picnics), vineyard tours, a bistro serving seasonal Świętokrzyskie cuisine, grape harvest experiences, and business/corporate services. The product portfolio includes core wine products, experiential services at the vineyard, an online e-commerce store, gift vouchers in various denominations and experience packages, and dedicated services for travel agencies and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Wina (Wines) Estate-grown Polish wines from 8 grape varieties (5 white: Solaris, Seyval Blanc, Hibernal, Johanniter, Muscaris; 3 red: Regent, Rondo, Cabernet Cortis), offered in white, red, rosé, and orange styles, dry to semi-sweet, in 750ml bottles.
• Degustacja z Winiarzem (Guided Tasting with Winemaker) Vineyard tour led by the owner/winemaker followed by a commented tasting of several estate wines, including the oldest vintages, priced at 60 PLN per person.
• Piknik na Winnicy (Picnic in the Vineyard) Full-day vineyard picnic experience for two, including guided tour, tasting where guests select wine for their picnic basket, picnic blanket, snack basket, a selected wine bottle, water, and seasonal fruits, priced at 299 PLN per picnic.
• Wino o Zachodzie Słońca (Wine at Sunset) Evening wine tasting in a hilltop gazebo with views of the Holy Cross Mountains sunset, including vineyard tour, bistro snacks, and commented wine tasting from the cellar; minimum 4 persons, priced at 149 PLN per person.
• Lunch na Winnicy (Lunch in the Vineyard) Three-course meal among the vineyard rows with paired glasses of estate wine (appetizer, main course, dessert), plus a vineyard tour, priced at 225 PLN per person.
• Winobranie 2026 (Grape Harvest 2026) Full-day grape harvest experience including vineyard tour, pruning training, grape picking (~10 kg per person), grape processing, pressing, followed by wine tasting and warm meal at the bistro, priced at 299 PLN per person.
• Zwiedzanie Samodzielne (Self-Guided Tour) Free self-guided vineyard exploration using a printed map and QR-code audio guide stations at key points around the estate; no reservation required.
• Bistro On-site restaurant serving seasonal dishes inspired by Świętokrzyskie regional cuisine, using local suppliers and seasonal vegetables from the vineyard's garden, offering snacks, meals, and desserts that pair with estate wines.
• Vouchery (Gift Vouchers) Pre-paid gift vouchers available in monetary denominations (100 PLN, 300 PLN, 500 PLN) redeemable in the online store and at the vineyard, plus experience-specific vouchers (Picnic, Sunset Wine, Lunch); valid through 31.12.2026.
• Dla Biznesu (Business / Corporate Packages) Custom corporate event organization, including company meetings, employee trainings, and client/contractor entertainment, plus corporate gift sets and vouchers; priced individually on request via [email protected].
• Biura Podróży (Travel Agency Tours) Tailored tourism services for travel agencies bringing small groups of up to 25 persons, including customized vineyard tours and wine experiences.

Quantifiable outcome

• 18,000+ grape seedlings across 4 hectares, 8 varieties, producing estate wines sold direct and online.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Travel Agencies (Biura Podróży)minorChannel Partner/ Reseller/ DistributorWinnica TERRA offers tailored tour packages for travel agencies bringing small tourist groups to the vineyard. As a boutique operation, the winery focuses on small groups (max 25 persons) and customizes offerings based on group expectations. This is a minor but consistent channel for visitor acquisition.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ambra S.A. Poland's largest wine producer and distributor, listed on the Warsaw Stock Exchange, with a broad multi-brand portfolio across price points and distribution channels. Comparable as the dominant Polish wine industry incumbent against which boutique estates like Winnica TERRA compete on provenance and experience rather than scale.

Direct peers

• Winnica Turnau: One of Poland's better-known boutique wineries with estate-grown grapes, on-site tastings, and a multi-varietal portfolio. Comparable in vertical integration and experience-led GTM, though typically operating at slightly larger scale than Winnica TERRA.
• Winnica Jaworek: Small Polish boutique winery producing estate wines with visitor experiences. Comparable in scale, estate-only positioning, and experience-led revenue mix.
• Winnica Zadora: Polish boutique winery producing estate wines from cold-hardy varieties with on-site tastings and direct sales. Closely comparable in varietal selection, climate adaptation, and DTC-focused business model.
• Winnica Sandomierska: Boutique Polish winery operating in the Sandomierz region with estate production, on-site tastings, and wine tourism offerings. Directly comparable in scale, geographic catchment, and direct-to-consumer boutique model to Winnica TERRA.
• Winnica Modla: Polish boutique vineyard with estate production and on-site hospitality offerings in eastern Poland. Comparable in scale, experience-led monetization, and small-team operating model.
• Winnica Płochockich: Family-run Polish boutique winery combining estate viticulture, winemaking, and visitor experiences. Closely comparable in family-operator structure, scale, and integrated wine-plus-tourism offering.
• Winnica Górna Wola: Boutique Polish winery with estate production and on-site tastings in a similar geographic and climatic profile. Comparable in small-scale estate operations and DTC model.
• Winnica Jasna: Small Polish estate winery focused on boutique production and visitor experiences. Comparable in scale, estate-only positioning, and reliance on direct channels rather than third-party distribution.
• Winnica Maria Anna: Polish boutique estate winery with on-site tastings and visitor experiences. Comparable in small-scale estate operations, DTC sales, and experience-driven monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/winnicaterra
• LinkedInlinkedin.com/company/winnica-terra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winnica TERRA