Victory Hockey

What Victory Hockey does

Victory Hockey is a privately held youth hockey instruction and player-development business founded in 2009 by Marco Fabbrini, a former UHL/ECHL player who attended the St. Louis Blues NHL rookie camp. The company delivers on-ice coaching services across two regional hubs — Pasadena, California (Ice Skating Center) and Traverse City, Michigan (Centre Ice Arena) — operating seasonal summer and winter camp cycles alongside year-round private and semi-private lessons and customized team training. Its product portfolio spans at least nine themed camps covering specialized skill domains (Battle & Puck Protection, Power Skating & Deking, Playmaking & Offensive IQ, Game Positioning, Scoring & Offensive Creation, Defensive Dominance, Game Speed & Tryout Performance, Skills Mastery, and Creative Scrimmages), in addition to private lessons and team training for organized clubs.

The underlying technology is a coaching methodology rather than a software platform: structured curriculum covering power skating, puck handling, shooting, deking, positioning, breakouts, and special teams, paired with a distinctive faith-based character development curriculum integrated into classroom sessions. The coaching staff — approximately 9 instructors per firmographic disclosures — is the company's principal asset, comprising active and former professional players from the ECHL, AHL, NCAA Division I (RPI, Ferris State, Aurora, CSUN, UCLA), USHL, NAHL, and European leagues, several of whom are alumni of Victory Hockey's original 2009 camp cohort.

The business model is direct-to-consumer services with no disclosed enterprise contracts. Revenue is generated through one-time camp registrations, private lesson fees (booked by emailing individual coaches), team training engagements, and a small merchandise line via a Square-based online storefront. Payment is collected through Venmo and Zelle, consistent with consumer-scale transactions. The company is founder-owned, has not raised institutional funding, and operates with 1-10 employees. Distribution is regional and wholly dependent on physical ice-rink capacity, constraining the addressable market to two geographic pockets and capping scalability without capital investment in additional facilities.

Name

Victory Hockey

Legal name

Victory Hockey Inc.

Website

https://victoryhockey.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Victory Hockey is a privately held youth hockey instruction business founded in 2009, offering seasonal camps, private lessons, and team training in Pasadena, CA and Traverse City, MI, delivered by professional-level coaches with a faith-based character development curriculum.

Ownership category

akta.pro rank

Product category

Hockey Instruction & Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Hockey training services
• Youth hockey camps
• Hockey skill development
• Private hockey lessons
• Team hockey coaching

Headquarters

HQ city

San Marino

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Hockey Camps: Seasonal hockey camps held in Traverse City, MI and Pasadena, CA offering skill development for youth players. Camps include daily ice time, dryland training, classroom sessions on biblical values, team building, and full-ice scrimmages. Offered in July/August and December/January.
2. Private/Semi-Private Lessons: One-on-one and small group instruction with professional coaches. Available in Los Angeles, CA, Traverse City, MI, and Pasadena, CA. Contact instructors directly via email to schedule.
3. Team Training: Customized team training sessions covering power skating, shooting, puck handling, battling, positioning, breakouts, and special teams (power play/penalty kill). Personalized attention for all age groups and levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Victory Hockey delivers in-person youth hockey training through seasonal themed camps, private/semi-private lessons, and customized team training programs led by current and former professional and NCAA Division I coaches. Services are delivered on-ice at rinks in Pasadena, CA and Traverse City, MI, and focus on power skating, puck handling, shooting, positioning, special teams, and character development grounded in biblical values.

Product overview

Victory Hockey is a hockey training and development company offering a portfolio of services including youth hockey camps, private and semi-private lessons, and team training programs. The company operates across two locations: Pasadena, CA (Ice Skating Center) and Traverse City, MI (Centre Ice Arena). Their camp offerings include themed programs such as Skills Mastery & Complete Player, Battle & Puck Protection, Creative Scrimmages, Playmaking & Offensive IQ, Game Positioning, Power Skating & Deking, Game Speed & Tryout Performance, Scoring & Offensive Creation, and Defensive Dominance camps. Private and semi-private lessons provide personalized instruction, while team training offers customized group sessions for full teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Hockey Camps Youth hockey development camps held at rinks in Pasadena, CA and Traverse City, MI, offering themed programs including Skills Mastery & Complete Player, Battle & Puck Protection, Creative Scrimmages, Playmaking & Offensive IQ, Game Positioning, Power Skating & Deking, Game Speed & Tryout Performance, Scoring & Offensive Creation, and Defensive Dominance. Camps include daily ice time, dryland training, classroom sessions on character/biblical values, team building, and full-ice scrimmages for players grouped by age (5–7, 8–10, 11–13, 14–16) and skill level.
• Private & Semi-Private Lessons One-on-one and small-group hockey instruction with professional coaches covering skating, puck handling, shooting, and game development for players of all ages and skill levels. Available in Pasadena, CA and Traverse City, MI by contacting instructors directly via email.
• Team Training Customized team training programs for organized hockey teams covering power skating (edge control, stride, transitions, crossovers), shooting, puck handling/protection/deking, battling, positioning, breakouts, offensive/defensive zone coverage, and power play/penalty kill scenarios. Delivered with personalized attention for all age groups and skill levels.
• Battle & Puck Protection Camp Themed camp focused on building toughness, leverage, body positioning, puck shielding, winning battles, checking fundamentals, and evasive moves for youth hockey players.
• Skills Mastery & Complete Player Camp Comprehensive camp combining high-intensity training with character development across all core areas: explosive skating, puck control, shooting, game situations, and leadership.
• Power Skating & Deking Camp Camp focused on explosive acceleration, edge work, crossovers, agility, transitions, and combining skating with deceptive puckhandling moves.
• Game Speed & Tryout Performance Camp Camp designed to ramp up game-speed execution, build confidence, and teach players how to stand out during team evaluations and tryouts.

Quantifiable outcome

• Players develop skills, confidence, and character to pursue their God-given dreams with purpose

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Total Hockey: Multi-store hockey retailer with in-store lesson and clinic programming, providing another combined retail-plus-instruction competitor in the same customer segment.
• Hockey Hall of Fame Hockey School (instructors/Hockey Schools): Long-running institutional youth hockey instruction programs affiliated with major hockey organizations, serving as a broader incumbent reference point for skill-development camps and clinics.
• Pure Hockey: Largest U.S. hockey retail chain that also runs clinics and instructional programming, competing for the same parent wallet share on skill-development services and equipment.
• NHL Hockey School / NHL Open: League-affiliated youth hockey instruction offerings leveraging NHL branding and pro coaches, representing the upper-end branded competitor for family hockey-camp spend.
• USA Hockey's American Development Model (ADM): National governing body program setting the framework for youth hockey skill development, which Victory Hockey's camp curriculum effectively competes against and aligns with.

Others

• HockeyMonkey / Inline & Skills: Hockey equipment retailer and skills-resource platform that monetizes the same youth hockey parent customer through gear and instructional content, an ecosystem-adjacent player rather than direct instruction competitor.

Regional players

• Pittsburgh Penguins Elite / similar AAA club programming: Regional AAA/travel hockey organizations that bundle team-based skill development with private instruction, representing the regional-club alternative to an independent camp operator.
• Little Caesars Amateur Hockey Program: Regional learn-to-play and skill-development hockey program affiliated with a major amateur hockey association, offering structured youth instruction at competitive price points in Midwestern markets.

Direct peers

• Pro Ambitions Hockey: National youth hockey camp operator running themed skill-development camps across multiple U.S. cities with high-level coaching staff, directly comparable to Victory Hockey's seasonal camp model.

Emerging players

• Empower Hockey: Founded by Victory Hockey instructor Ellie Visser as a private synthetic-ice training business in Traverse City, representing a closely adjacent emerging brand with overlapping coaching philosophy and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@victoryhockeycamps
• Facebookfacebook.com/victoryhockey
• Instagraminstagram.com/victoryhockeycamps
• TikToktiktok.com/@victoryhockeycamps
• LinkedInlinkedin.com/company/victory-hockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory Hockey