WORLDFARE

What WORLDFARE does

WORLDFARE is a Detroit-based creative production collective founded in 2022 that produces original film and video content for brands, musicians, and agencies across advertising and entertainment. The studio operates with a 13-person team comprising four directors (Aaron Jones, Ben Kitnick, Emma Ruth Rundle, Jax Anderson), four editors (Camm Neely, Derek Swanson, Randall Kupfer, Sarah Fisher), and five producers and support staff (Chris Slorach, Dylan Reminder, Erin Carignan, Kayleigh Waterman, Matt Perlman). WORLDFARE is the successor to Former Company, co-founded in 2016 by Dylan Reminder, Matt Perlman, and Derek Swanson.

The studio's core offering is full-service creative production delivered as professional services on a project basis. Commercial work spans branded campaigns and product reveals for automotive OEMs (Ford, Chevrolet, Cadillac, Jeep), food and beverage clients (McDonald's, McClure's Pickles, Stroh's), and technology brands (OnStar, Gibson), while music video production serves artists including Queens of the Stone Age, The Armed, METZ, Drab Majesty, and Protomartyr. The studio's competitive differentiation rests on its collective structure, which blends directors and editors with backgrounds in music performance (METZ, The Armed), documentary filmmaking (The Beanie Bubble on Amazon Prime), photography, and live entertainment. WORLDFARE also operates ON/SET, a paid internship and mentorship program with Wayne State University that places emerging Detroit filmmakers on production sets, functioning as both a talent pipeline and a community engagement initiative.

The business model is sales-led, professional services revenue with no disclosed pricing, retainers, or public revenue figures. Go-to-market relies on direct client engagement with brand managers, marketing departments, and agencies, supported by a portfolio-driven website and social channels (Instagram, Facebook, Vimeo). No external funding, parent company, or investor ownership is disclosed; the company appears founder-operated and privately held, with offices at 2920 E Jefferson Avenue, Detroit.

Name

WORLDFARE

Legal name

WORLDFARE

Website

https://worldfare.tv

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

WORLDFARE is a Detroit-based creative production collective producing commercial films, brand content, and music videos for enterprise clients including Ford, Chevrolet, McDonald's, OnStar, and Gibson. Its 13-person team of directors, editors, and producers delivers project-based production services.

Ownership category

akta.pro rank

Product category

Commercial Video Production

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPADAEAH

Music & Performance Branded Content (Sessions, Artist/Brand Collabs)

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

SECONDARYMPADADAK

Branded Documentary / Nonfiction (Corporate & NGO)

Media, Entertainment & Sports/Film & Video Production/Distribution/Documentary & Nonfiction Production

Keywords

• Commercial video production
• Music video production
• Branded content creation
• Creative production studio
• Film production services

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Video Production: Creating branded commercial content for automotive (Ford, Chevrolet, Cadillac, Jeep), food/beverage (McDonald's, McClure's Pickles, Stroh's), technology (OnStar, Gibson), and other brand clients. Revenue is project-based, producing commercials, digital content, and branded films.
2. Music Video Production: Producing music videos for artists including Queens of the Stone Age, The Armed, METZ, Drab Majesty, Protomartyr, and others. These projects are typically commissioned by record labels or artists directly.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WORLDFARE is a Detroit-based creative production collective that produces original film and video content, including commercial advertising, brand films, digital campaigns, and music videos, for brands, musicians, and agencies. The studio is staffed by a multidisciplinary roster of directors, cinematographers, editors, and producers who execute both large-scale brand campaigns (Ford, Chevrolet, McDonald's, OnStar, Gibson) and music video projects for established and emerging artists. Comprehensive post-production, including editing and color grading, is delivered in-house.

Product overview

WORLDFARE is a creative production collective of artists working in advertising and original storytelling. The company operates as a unified creative studio with four Directors (Aaron Jones, Ben Kitnick, Emma Ruth Rundle, Jax Anderson), four Editors (Camm Neely, Derek Swanson, Randall Kupfer, Sarah Fisher), and a production support team (Chris Slorach, Dylan Reminder, Erin Carignan, Kayleigh Waterman, Matt Perlman). The company also operates ON/SET, a Detroit-based paid internship program for aspiring filmmakers in partnership with Wayne State University. WORLDFARE produces commercial films, brand content, and music videos for clients including Ford, Chevrolet, McDonald's, OnStar, Gibson, and others. The offering is structured as a full-service creative production studio rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• WORLDFARE Creative Production Services Full-service creative production collective providing commercial filmmaking, brand content creation, and music video production. The studio employs directors, editors, and production staff to deliver original stories for advertising and non-advertising clients including Ford, Chevrolet, McDonald's, OnStar, Gibson, Stroh's, McClure's Pickles, Queens of the Stone Age, The Armed, METZ, Drab Majesty, and Protomartyr.

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wayne State UniversityminorStrategic or Co-development PartnerPartnership with Wayne State University for the ON/SET program, which identifies promising creatives from underrepresented backgrounds in the Detroit area. The program provides paid, real-world experience on Worldfare sets, with the goal of having at least one ON/SET PA on every production. Students and aspiring filmmakers gain mentorship from directors, cinematographers, and producers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• London Alley Entertainment: Los Angeles-based music video and commercial production company representing a roster of directors. Directly comparable to WORLDFARE's music video production business (Queens of the Stone Age, METZ, The Armed, Drab Majesty roster), with similar label-direct commission model.
• Pulse Films: London/LA-based production company producing music videos, branded content, and feature documentaries. Comparable to WORLDFARE in its music-video-plus-branded-content model, with a similar director-led collective structure and emphasis on artistically credible commercial work for major brands and labels.
• Prettybird: Director-driven production company and talent management firm producing commercials, music videos, and branded content for major brands. Direct peer to WORLDFARE in commercial-plus-music-video model with a curated director roster, operating from a similar boutique scale.
• Anonymous Content: Los Angeles-based creative production company and representation firm producing commercials, music videos, and feature films (e.g., Spotlight, The Revenant). Directly comparable to WORLDFARE in offering commercial filmmaking, music video production, and original IP from a director-driven collective model — though significantly larger and with deeper feature-film involvement.
• Smuggler: Globally distributed production company producing commercials, music videos, and feature films for brands like Nike, Apple, and Google. Direct peer to WORLDFARE in combining high-end commercial work with director-driven creative and music-video output, though at considerably larger scale.
• Radical Media: Global production company producing commercials, branded content, music videos, and long-form documentary work. Direct peer to WORLDFARE across all three of WORLDFARE's revenue streams (commercials, music videos, branded content), with comparable crossover between underground/artistic sensibility and Fortune-500 brand clients.
• Variable (Variable Labs): Detroit/New York-based production company with deep automotive brand work (Ford, Chevrolet, GMC). Strong geographic and sector overlap with WORLDFARE — both Detroit-rooted with automotive-heavy commercial rosters — though Variable has broader agency-of-record scale.
• Bullion Productions: Independent production company producing commercials, branded content, and music videos. Comparable to WORLDFARE in operating a smaller boutique roster with strong music-video heritage and crossover into national brand commercial work.
• Chop Shop Entertainment: Independent commercial and music video production company known for high-profile brand campaigns and artist videos. Comparable to WORLDFARE in blending major-brand commercial work with music-video output from a director-led creative roster.

Broad incumbents

• The Mill: Global post-production, VFX, and content creation studio serving major brands and agencies. BROAD incumbent overlap with WORLDFARE's editing/color/post-production capabilities, though The Mill operates at much larger scale across broader services including VFX and XR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/worldfare
• Facebookfacebook.com/formerco
• Instagraminstagram.com/worldfare.tv
• LinkedInlinkedin.com/company/worldfare-us

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WORLDFARE