White Columns Country Club

What White Columns Country Club does

White Columns Country Club is a private, membership-based country club located at 300 Clubhouse Drive in Milton, Georgia, operating within the greater Atlanta metropolitan area. Its core asset is an 18-hole Tom Fazio-designed championship golf course set among pine trees with notable elevation changes, consistently recognized as one of Atlanta's premier courses. The club is owned and operated by Arcis Golf, a national golf and country club holding company that manages staffing, marketing, and operations across a portfolio of properties.

The club's product surface extends well beyond golf. The Performance Center offers instruction and club fitting using TrackMan launch monitors, the SAM PuttLab system, and Scotty Cameron putter fitting services. Racquet sports include nine illuminated tennis courts (seven hard, two clay) and four pickleball courts, supported by a Head Tennis Professional and a Senior Director of Racquet Sports. The aquatic center combines a family pool with water features and a junior Olympic-sized pool. A fitness center with group classes and personal training, executive chef-led dining across casual and elegant formats, and a 20,000-square-foot clubhouse hosting corporate meetings, private celebrations, weddings, and member tournaments round out the amenity set.

Revenue is generated through private membership dues and ancillary member spending on instruction, dining, events, and retail; pricing is not publicly disclosed and prospective members must submit inquiries or schedule visits. Distribution is direct via the club's own membership sales process and through Arcis Golf's centralized arcis.life membership platform. The customer base consists of affluent individuals and families in the Milton/north Atlanta corridor seeking an exclusive private club lifestyle. Management is led by General Manager Matthew Beroth, supported by directors of membership, agronomy, instruction, racquet sports, events, and member experience, with most staff operating under Arcis Golf's corporate structure.

Name

White Columns Country Club

Legal name

White Columns Country Club

Website

https://whitecolumnscountryclub.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

White Columns Country Club is a private, membership-based country club in Milton, Georgia, serving affluent families in the north Atlanta corridor with a Tom Fazio championship golf course, racquet sports, fitness, swimming, dining, and event hosting under Arcis Golf's management.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Private country club
• Championship golf course
• Racquet sports facilities
• Private club dining
• Private event venue

Headquarters

HQ city

Milton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Private Club Membership: White Columns Country Club generates revenue primarily through private membership fees. As a premier private country club in Milton, GA, members pay for access to championship golf, tennis and pickleball courts, fitness facilities, swimming, dining, and social events. The club is operated by Arcis Golf, a national golf and country club operator.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

White Columns Country Club is a private membership-based country club providing access to a Tom Fazio-designed championship golf course, a Performance Center with TrackMan and SAM PuttLab-based instruction, tennis and pickleball courts, fitness and aquatic facilities, executive chef dining, and event hosting within a 20,000-square-foot clubhouse. The club is operated by Arcis Golf and serves members in the Milton, GA and greater Atlanta area.

Product overview

White Columns Country Club is a private country club offering a portfolio of recreational amenities centered around its Tom Fazio-designed championship golf course. The club operates as an integrated lifestyle destination combining golf (featuring The Performance Center for instruction and club fitting), racquet sports (9 tennis courts and 4 pickleball courts), aquatic facilities (family pool and Olympic pool), state-of-the-art fitness center, and diverse dining options. Event hosting capabilities include corporate meetings, private celebrations, and golf tournaments within the 20,000-square-foot clubhouse. The club is operated by Arcis Golf and serves as a family-oriented community with year-round social programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Tournaments Tournament and golf outing services for corporate and member events, including client golf outings and competitive play.
• Private Events Private event hosting for weddings, celebrations, and family gatherings in the club's 20,000-square-foot clubhouse venue.
• Championship Golf Course 18-hole Tom Fazio-designed championship golf course featuring dramatic elevation changes among towering pine trees, consistently recognized as one of Atlanta's premier courses. Available to members of the private club.
• The Performance Center Premium golf instruction and club fitting facility featuring TrackMan launch monitors, SAM PuttLab, and Scotty Cameron putter fitting, staffed by PGA-certified instructors, providing personalized coaching and equipment optimization for members.
• Tennis Facilities Nine illuminated tennis courts (seven hard courts and two clay courts) offering comprehensive instruction for all skill levels, team play, leagues, and social events for club members.
• Pickleball Facilities Four professional-grade pickleball courts with lighting, featuring programs for beginners through competitive leagues, available to club members.
• Fitness Center State-of-the-art fitness facility with cutting-edge equipment, group fitness classes, and personal training options for club members.
• Swimming Facilities Aquatic center featuring a family pool with water recreation features (fountains and water slide), a junior Olympic-sized pool, and full kitchen facilities, available to club members and their families.
• Dining Services Executive chef-crafted menus offering upscale elegant dining for celebrations and relaxed casual weeknight dinner options, available to club members.
• Corporate Events Corporate meeting and event hosting service including formal meetings, business dinners, team-building sessions, and employee activities in the club's professional setting, offered to corporate clients.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Arcis GolfcoreStrategic or Co-development PartnerArcis Golf is the parent company and operator of White Columns Country Club. As a national golf and country club operator, Arcis Golf manages the club's operations, marketing, employment, and overall business strategy. The club website prominently displays Arcis Golf branding and links to Arcis Golf properties, resources, and membership platforms.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Atlanta Athletic Club: Premier private country club in the Atlanta metro (Johns Creek) offering championship golf, racquet sports, fitness, aquatics, and dining. Closest direct peer in terms of full-service private club positioning, geography, and affluent-member target.
• Country Club of the South: High-end private club in Johns Creek/Alpharetta offering Jack Nicklaus-designed golf, tennis, swimming, fitness, and dining. Directly comparable affluent north Atlanta member base and amenity mix.
• Peachtree Golf Club: Historic, ultra-private golf-focused club in Brookhaven. Comparable in Atlanta geography and affluent-member focus, though significantly more golf-only and selective than White Columns' full-service model.
• TPC Sugarloaf: Tournament Players Club in Duluth, GA, offering Greg Norman-designed championship golf, tennis, fitness, aquatics, and dining. Comparable private club amenity breadth in the Atlanta metro with strong brand prestige.
• Cherokee Town & Country Club: Long-established private club in north Atlanta (with two 18-hole courses) offering golf, tennis, swim, fitness, and dining. Directly comparable full-service amenity portfolio and affluent Atlanta member profile.
• Capital City Club: Atlanta private club operating multiple locations with golf, dining, fitness, and event hosting. Comparable full-service private club model, though more city-oriented than White Columns' suburban country-club positioning.
• Rivermont Golf and Country Club: Private member-owned club in Johns Creek offering golf, tennis, swim, fitness, and dining. Comparable Atlanta-suburban full-service private club with overlapping member demographics.
• Standard Club: Private member-owned club in Johns Creek with championship golf, racquet sports, fitness, aquatics, and dining. Directly comparable full-service private club operating in the same north Atlanta corridor.

Regional players

• East Lake Golf Club: Historic private club in Atlanta (home of the TOUR Championship) with golf and clubhouse amenities. Comparable Atlanta private club but golf-only / trophy-property positioning rather than full-service lifestyle.

Broad incumbents

• Arcis Golf (sister clubs): National operator/owner of White Columns and a portfolio of other private and daily-fee clubs across the U.S. Sister properties under the same operating platform are the most directly comparable benchmarks for operating playbook, pricing, and amenity standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/golfwhitecolumns
• Instagraminstagram.com/wcccgolf
• LinkedInlinkedin.com/company/white-columns-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Columns Country Club