Quiksilver Brasil

What Quiksilver Brasil does

Quiksilver Brasil is the Brazilian operating arm of the global Quiksilver surf brand, running DTC e-commerce at quiksilver.com.br and a network of owned and franchise retail stores across Brazil. The legal entity is RADASH COMERCIO ELETRONICO E SERVICOS LTDA (CNPJ 55.871.646/0001-36), headquartered in São Paulo. The catalog covers boardshorts (the heritage product), t-shirts, wetsuits, footwear (sneakers and flip-flops), hoodies, jackets, pants, accessories (caps, bags, sunglasses) and a children's/juvenile line, organized around themed collections including Waterman, The Original, Made Better, Blank Canvas, Surfers Of Fortune, Training, Saturn and Highline. Technical differentiation is concentrated in surf-grade fabrics (Surfsilk recycled polyester/elastane/organic cotton blends, 2Way Stretch, neoprene wetsuit construction) rather than software; the platform itself is built on VTEX, with Pagar.me handling PIX, Pagaleve powering PIX Parcelado installments, Correios handling fulfillment, Troque Facil managing returns, and Econverse as the digital agency.

The business is a hybrid DTC + licensed franchise model. Pricing is unit-based across tiers (boardshorts R$ 249.90–R$ 519.90, t-shirts R$ 109–R$ 199.90, sneakers R$ 299.90–R$ 449, wetsuits R$ 1,369–R$ 2,999), with credit-card installments up to 10x interest-free, a free-shipping threshold at R$ 499, a 10% first-purchase newsletter incentive and a 2.5% CPF-linked digital cashback loyalty program. Owned retail locations are anchored in premium destinations — Ipanema, Shopping Leblon, Mooca Plaza Shopping, Maresias, Balneário Shopping, Shopping Iguatemi POA — and a franchise channel requires R$ 400k–R$ 600k per licensee. The same storefront hosts sister brands Billabong, DC Shoes, RVCA, Element and Roxy, giving the operator cross-merchandising leverage across surf, skate, snow and outdoor categories.

Customer segmentation targets Men 18–45 as the primary buyer, with secondary segments in Children/Youth, Action Sports Athletes (surf, snowboard, skate, BMX) and Outdoor/Lifestyle consumers. The parent Quiksilver Inc. filed for Chapter 11 in 2017 and emerged restructured; the Brazilian operations are part of the post-restructuring footprint and report being part of a global brand with US$ 1.3 billion in revenue, 600+ stores and a presence in 100+ countries, though no Brazil-specific revenue, headcount or growth rate is publicly disclosed.

Name

Quiksilver Brasil

Legal name

RADASH COMERCIO ELETRONICO E SERVICOS LTDA

Website

https://quiksilver.com.br

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Quiksilver Brasil operates the DTC e-commerce site quiksilver.com.br and a network of owned and franchise retail stores selling surf-inspired apparel, boardshorts, wetsuits, footwear and accessories to Brazilian consumers, primarily men aged 18–45, alongside sister brands Billabong, DC Shoes, RVCA, Element and Roxy.

Ownership category

akta.pro rank

Product category

Surfwear and Action-Sports Apparel

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

Keywords

• Surf apparel
• Boardshorts retail
• Beachwear clothing
• Action sports footwear
• Lifestyle accessories

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales through official website quiksilver.com.br, offering full product catalog including apparel, footwear, accessories, and wetsuits with various payment options including credit card, PIX, and boleto
2. Physical Retail Stores: Owned and operated retail stores in shopping malls and beach locations across Brazil, operating under company-owned and potentially franchise/license models
3. Loyalty Program: Cashback loyalty program offering 2.5% credit on purchases, redeemable on future purchases (digital-only, intrasnferible, CPF-linked)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Quiksilver Brasil sells branded surfwear, beachwear, action-sports apparel, footwear, and lifestyle accessories to Brazilian consumers via its e-commerce site quiksilver.com.br and a network of company-owned physical stores. The assortment spans boardshorts, t-shirts, wetsuits, hoodies, jackets, pants, sneakers, flip-flops, caps, bags, sunglasses, a children's collection, and outlet items, organized into lifestyle collections such as Waterman, The Original, Made Better, Highline, Saturn, and Surfers Of Fortune.

Product overview

Quiksilver Brasil operates an e-commerce platform selling surf, skate, and outdoor lifestyle apparel and accessories. The product portfolio centers on core categories including Boardshorts (the brand's heritage product), T-shirts, Wetsuits, Footwear (sneakers and flip-flops), Hoodies, Jackets, Pants, and Accessories (caps, bags, sunglasses). Additional offerings include a children's collection, an Outlet clearance section, and themed sub-brand collections (Waterman, The Original, Made Better, Training, Highline). The platform also includes a loyalty/cashback program and mobile app. Related brands under the same corporate umbrella include Billabong, DC Shoes, RVCA, Element, and Roxy. Payment options include credit cards (up to 10 installments), PIX, and PIX Parcelado via Pagaleve.

Differentiator

Problem solved

Functional benefit

Brands

• Waterman: Product collection line focused on water sports performance apparel
• The Original
• Made Better
• Blank Canvas
• Highline
• Training

Products and services

• Boardshorts Men's surf and beach boardshorts designed for performance and lifestyle wear, sold to Brazilian consumers via e-commerce and retail stores.
• T-shirts Branded casual t-shirts for men within the Quiksilver lifestyle assortment.
• Wetsuits (Roupas de Neoprene) Neoprene wetsuits for surf and water sports, sold to surfers and water-sports practitioners.
• Footwear (Calçados) Branded sneakers, flip-flops, and other footwear for men within the action-sports lifestyle range.
• Hoodies (Moletons) Branded hoodies and sweatshirts for casual and cooler-weather wear.
• Jackets Branded jackets including technical and lifestyle outerwear.
• Pants (Calças) Branded pants and bottoms for men within the Quiksilver lifestyle assortment.
• Accessories (Acessórios) Branded caps, bags, sunglasses, and other lifestyle accessories.
• Children's Collection (Infantil) Quiksilver apparel and accessories sized for children, extending the brand to younger consumers.
• Swimwear (Sungas) Men's swimwear and beachwear items sold alongside boardshorts.
• Outlet Discounted previous-season Quiksilver apparel, footwear, and accessories sold via the outlet channel and Outlet São Paulo store.
• Quiksilver Brasil Loyalty Program National cashback loyalty program for Quiksilver Brasil customers, awarding points on purchases across e-commerce, mobile app, and physical stores.

Quantifiable outcome

• More than 20 World Surf titles through athlete sponsorship
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CorreioscoreOthersExclusive delivery partner for e-commerce orders via PAC and SEDEX services. Handles all shipments from distribution center with tracking capabilities.
• NeokaiminorImplementation/ SI/ Consulting PartnerAuthorized third-party service provider for wetsuit repairs and neoprene services outside warranty. Recommended by Quiksilver for customers needing technical wetsuit maintenance.
• VTEXcoreTechnology or IntegrationE-commerce platform provider powering the official quiksilver.com.br online store with storefront, checkout, and order management capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Oakley: Oakley (owned by EssilorLuxottica) is a broad incumbent in action sports with surf-adjacent positioning across sunglasses, apparel, and accessories. Comparable to Quiksilver in the surf/action sports lifestyle consumer, with a much larger corporate portfolio and broader product mix.
• The North Face: The North Face (owned by VF Corporation) is a broad outdoor lifestyle incumbent with comparable apparel, wetsuit-adjacent technical outerwear, and accessories to Quiksilver. Both brands target the outdoor lifestyle consumer in Brazil, though The North Face's portfolio is significantly broader including mountain sports equipment.
• Patagonia: Patagonia is a global outdoor and surf lifestyle brand with strong sustainability positioning that competes with Quiksilver's Made Better collection. Both target outdoor lifestyle consumers in Brazil with apparel, wetsuits, and accessories, though Patagonia's portfolio extends well beyond surf.

Direct peers

• Volcom: Volcom is an action sports brand spanning surf, skate, and snow, with comparable product categories and target customer as Quiksilver. Both brands operate in Brazil and compete in boardshorts, casual apparel, and the broader surf/action sports lifestyle category.
• O'Neill: O'Neill is a California-founded surf heritage brand (1952) competing directly with Quiksilver in boardshorts, wetsuits, and surf lifestyle apparel. Both brands target the same surf-action sports consumer with technical performance positioning and lifestyle apparel extensions.
• Rip Curl: Rip Curl is a heritage Australian surf brand founded in 1969, directly comparable to Quiksilver in heritage, target customer (surfers and surf-lifestyle consumers), and product mix (boardshorts, wetsuits, apparel, accessories). Both brands compete for the same premium surf positioning in the Brazilian market.
• Billabong Brasil: Billabong is one of Quiksilver's closest heritage competitors (also Australian-founded) with near-identical product mix and target customer. Critically, Billabong Brasil operates under the same corporate umbrella as Quiksilver Brasil, making it both a sister brand and the most direct peer in terms of positioning and operations.
• DC Shoes: DC Shoes is Quiksilver's sister brand focused on skateboarding footwear and apparel, also operating in Brazil. Comparable as a multi-brand retail platform under the same corporate umbrella, with overlap in the surf/skate crossover consumer and footwear category.
• Hurley: Hurley is a surf-rooted action sports brand (now owned by Nike) targeting the same youth surf/skate demographic as Quiksilver with apparel, boardshorts, and footwear. Comparable in product mix and channel strategy with mass distribution through Nike's infrastructure.
• Roxy Brasil: Roxy is Quiksilver's sister brand focused on women's surf apparel, also operating in Brazil under the same corporate umbrella. Directly comparable in product category (boardshorts, swimwear, surf apparel) and channel (DTC e-commerce plus retail), with differentiated positioning toward female surf consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xtwitter.com/QuikBrasil
• Facebookfacebook.com/quiksilverbr
• Instagraminstagram.com/quiksilverbrasil
• Pinterestpinterest.com/quiksilver
• LinkedInlinkedin.com/company/quiksilver-ind--e-com--de-art--esp--ltda

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quiksilver Brasil