Uber Bagels & Deli

What Uber Bagels & Deli does

Uber Bagels & Deli is a privately held New York-style bagel shop and deli operating four retail storefronts across Maryland, in Lutherville Timonium, Columbia, Ocean City, and Severna Park. Founded in 2010 and headquartered in Lutherville Timonium, the company sells authentic bagels, breakfast sandwiches, and lunch sandwiches, supported by a catering offering and an in-house loyalty program called Uber Rewards. It targets local Maryland residents, professionals, families, and Ocean City tourists seeking quick-service breakfast and lunch with an NYC-style bagel identity.

The company operates with no proprietary technology stack. Its digital infrastructure is composed of third-party SaaS integrations: Toasttab provides online ordering at all four locations and powers the Uber Rewards loyalty program, and ezCater handles corporate and group catering. Distribution is exclusively direct-to-consumer through physical retail and first-party online ordering — no third-party delivery marketplaces, wholesale, or reseller channels are used.

Revenue is generated through one-time retail transactions at point of sale (in-store and via Toasttab online pickup) plus event-driven catering via ezCater. There is no public pricing data, no subscription or membership revenue stream, no disclosed enterprise contracts, and no reported headcount or financial figures. The business model is a conventional multi-unit QSR retail operation whose principal differentiation is brand positioning around NYC-style bagel authenticity.

Name

Uber Bagels & Deli

Legal name

Uber Bagels & Deli

Website

https://uberbagels.com

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Product category

Quick-Service Bagel Shop and Deli

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Delis & Sandwich Specialty Stores (CRAHAGAF)

Keywords

• New York-style bagels
• Bagel sandwiches
• Quick-service deli
• Food catering services
• Breakfast and lunch restaurant

Headquarters

HQ city

Lutherville Timonium

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Sales: Direct in-store and online food sales at four Maryland locations. Customers purchase bagels, bagel sandwiches, and deli items. Revenue is generated through individual transactions at point of sale.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Uber Bagels & Deli operates quick-service New York-style bagel shops and delis selling fresh bagels, bagel-based breakfast and lunch sandwiches, and other deli items across four Maryland locations. The company also provides event and group catering through a third-party catering platform, with online ordering for pickup available at each location.

Product overview

Uber Bagels & Deli operates as a single-location-focused New York-style bagel shop and deli with four Maryland locations. The core offering consists of authentic bagels and hearty breakfast/lunch sandwiches (The Remedy, Early Riser, The NOVA, Kelly California). The company provides supplementary digital services including online ordering through Toasttab and catering through ezcater, with a proprietary Uber Rewards loyalty program. The product portfolio centers on in-person and digital food service rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Bagel Sandwiches Hearty and creative bagel breakfast and lunch sandwiches sold at all four Maryland locations, targeted at local consumers seeking quick, quality New York-style meals.
• Authentic New York-Style Bagels Fresh, authentic New York-style bagels offered in a variety of flavors including Old Bay seasoning, sold at all four Maryland locations.
• Catering Services Corporate and group catering orders available through the ezCater platform, serving events, meetings, and gatherings across the Maryland market.
• Uber Rewards Loyalty Program Customer loyalty and rewards program integrated with Toasttab ordering, enabling members to earn rewards and track points across all Uber Bagels & Deli locations.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• ToasttabcoreTechnology or IntegrationToasttab provides the online ordering platform for all four Uber Bagels & Deli locations. Each location has its own Toasttab ordering page where customers can place orders online.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Einstein Bros Bagels: Largest U.S. bagel chain operating nationally, offering bagels, sandwiches, and coffee through franchised and company-owned locations. Overlaps directly with Uber Bagels' NY-style bagel and breakfast/lunch sandwich core offering, but at much larger national scale and as part of a broader portfolio.
• Panera Bread: National bakery-cafe chain offering bagels, breakfast and lunch sandwiches, soups, and catering. Competes for the same breakfast/lunch customer occasions as Uber Bagels & Deli and operates its own digital ordering and catering infrastructure.
• Dunkin': National coffee and breakfast chain offering bagel sandwiches, breakfast items, and coffee. Overlaps on early-morning breakfast occasions and competes for the same commuter/casual breakfast customer.
• Tim Hortons: North American coffee and baked goods chain selling bagels, breakfast sandwiches, and lunch items through a quick-service cafe model. Competes for the same breakfast and lunch dayparts and customer types as Uber Bagels & Deli.
• Corner Bakery Cafe: Multi-unit bakery-cafe concept offering bagels, breakfast and lunch sandwiches, salads, and catering. Comparable menu breadth and daytime cafe operating model to Uber Bagels & Deli at broader national scale.
• Starbucks: Global coffee chain with an expanding food menu including breakfast sandwiches and bakery items. Competes for the same early-morning customer occasion and dominates adjacent coffee/beverage demand that supports bagel-and-coffee visits.

Direct peers

• Bruegger's Bagels: NY-style bagel chain (now part of Einstein Bros Bagels) focused on authentic bagels, breakfast sandwiches, and deli-style offerings. Closely comparable concept and menu to Uber Bagels & Deli, serving similar customer occasions.
• Noah's NY Bagels: West Coast NY-style bagel chain serving authentic New York-style bagels, breakfast sandwiches, and lunch items. Directly comparable product positioning, menu format, and customer occasion to Uber Bagels & Deli.
• Manhattan Bagel: NY-style bagel and deli concept (legacy brand under Einstein Bros Bagels) operating East Coast locations with authentic bagels and breakfast/lunch sandwiches. Closely aligned offering and customer occasion.

Regional players

• Jersey Mike's Subs: National sub sandwich chain with strong Maryland presence (noted adjacent to Uber Bagels' Columbia location). Competes for the same lunch sandwich customer occasion and suburban shopping-center trade area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uber Bagels & Deli