United Way of Wilkes County

Community Social Servicesuwwilkes.org

Company typePrivate
Founded1953
HeadquartersNorth Wilkesboro, United States
Headcount1–10
GTM typeB2C
OfferingServices

United Way of Wilkes County firmographics

Firmographics

Name: United Way of Wilkes County
Legal name: United Way of Wilkes County, Inc.
Website: https://uwwilkes.org
Company type: Private
Founded year: 1953
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

United Way of Wilkes County industry classification

Industry

Product category: Community Social Services
NAICS: Grantmaking and Giving Services (81321), Civic and Social Organizations (8134), Emergency and Other Relief Services (624230), Community Housing Services (62422)
SIC: Services-Social Services (8300)
akta.pro primary industry: Community Foundations (BPAGAKAB)
akta.pro secondary industries: Community Centers & Neighborhood Support Services (BPAGAEAL), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

Community fundraising coordination
Donor stewardship services
Workplace giving campaigns
Community resource referral
Local social services funding

Where United Way of Wilkes County is headquartered

Location

Headquarters

HQ city: North Wilkesboro
HQ country: United States
HQ region: North America

Offices1 record

Markets served

United Way of Wilkes County business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Individual Donations: Direct donations from individuals at various giving levels, from $1 to $10,000+, with recognition tiers including Tocqueville Society, Platinum, Gold, Silver, and Leadership Partners. All donations stay local in Wilkes County.
Workplace Campaigns: Corporate workplace giving programs where employees donate through payroll deductions. Businesses partner with United Way for brand alignment and employee engagement.
Corporate Sponsorships: Business sponsors supporting annual campaigns with financial contributions in exchange for brand visibility and community goodwill. Includes local businesses like Duke Energy, Truist, Carolina West Wireless, and others.
Legacy/Planned Giving: Bequests through wills or trusts, IRA charitable rollovers for donors age 70½ and older. Provides long-lasting support while offering potential tax benefits to donors.
Fund Distribution from United Way Network: As part of the United Way network, receives support and shares in collective impact initiatives at state and national levels.

Pricing tiers

Model	Billing	Price
Other	Annual	Tocqueville Society: >$10,000 donation - Leadership level donors committed to creating lasting change through bold local investment.
Other	Annual	Platinum Partner: $5,000–$9,999 donation - Transformational change for families and individuals.
Other	Annual	Gold Partner: $2,500–$4,999 donation - Strengthens critical programs for long-term community solutions.
Other	Annual	Silver Partner: $1,000–$2,499 donation - Helps neighbors move from crisis to stability.
Other	Annual	Leadership Partner: $500–$999 donation - Invests in meaningful local impact and essential services.
Other	Annual	Partner: $1–$499 donation - Every gift matters, helping reach more neighbors and respond to urgent needs.
Other	Monthly	Fair Share Partner: 1 hour pay per month (approximately 1% of annual income) - Steady support for education, financial stability, and health programs.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

United Way of Wilkes County product offering

Product offering

Core offering

United Way of Wilkes County is a 501(c)(3) nonprofit that coordinates community fundraising and pools donations through workplace campaigns, individual giving, corporate sponsorships, and planned gifts. One hundred percent of funds raised are invested locally through a transparent, volunteer-led process to fund 15+ partner agencies delivering crisis intervention, education, health, and financial stability services to Wilkes County residents. The organization also operates the NC 211 referral line and direct community programs including scholarships, tax filing assistance, and volunteer matching.

Product overview

United Way of Wilkes County operates as a nonprofit 501(c)(3) organization that functions as a fundraising and community partnership hub rather than a technology product company. The organization runs an Annual Fundraising Campaign that distributes funds to 15+ local partner agencies addressing crisis intervention, health improvement, and educational advancement. Core services include the 2-1-1 Community Resource Referral line (24/7), Community Resource Navigation, ALICE Money Needs Calculator, Free Tax Filing Assistance, Wilkes Community College Scholarships, and Legacy Giving Program. The portfolio functions as a unified community impact model where donations are pooled and distributed through a transparent, volunteer-led process to partner agencies.

Differentiator

Problem solved

Functional benefit

Products and services

Annual Fundraising Campaign Annual fundraising campaign mobilizing donors to support local Wilkes County nonprofits, with 100% of funds staying local and distributed through a volunteer-led process to partner agencies.
2-1-1 Community Resource Referral 24/7 helpline connecting Wilkes County residents to community health and human service resources, operated in partnership with NC 211.
Partner Agency Network Funding Network of 15+ local nonprofit partner agencies receiving United Way funding to provide crisis intervention, health improvement, and educational advancement services throughout Wilkes County.
Community Resource Navigation Help and referral services connecting Wilkes County residents to food assistance, housing, utilities aid, and other essential community services.
ALICE Money Needs Calculator Online calculator showing the true cost of living in Wilkes County, helping donors and community leaders understand local financial hardship.
Free Tax Filing Assistance Free federal and state tax return preparation for households earning under $66,000, powered by MyFreeTaxes.com.
Wilkes Community College Scholarships Scholarship program for adult learners at Wilkes Community College pursuing career technologies or applied science degrees, with awards of $500-$1,000.
SingleCare Prescription Savings Prescription medication cost savings program connecting residents to discounted medications through SingleCare.
Volunteer Coordination Volunteer matching and coordination services connecting community members with local service opportunities across Wilkes County.
Legacy Giving Program Planned giving and bequest program allowing donors to support United Way of Wilkes County through wills, trusts, and IRA charitable rollovers.
Workplace Giving Campaign Program Corporate workplace giving programs where employees donate through payroll deductions, enabling businesses to provide employee engagement and corporate social responsibility programming.

Quantifiable outcome

32,973 people served last year through United Way-supported programs
+2 more outcomes

Companies that use United Way of Wilkes County

Customer profile

Named customers2 records

Segments6 records

Ideal customer profiles4 records

United Way of Wilkes County technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

United Way of Wilkes County partnerships and signals

Strategic signal

Partnerships

13 partnerships are on record, tiered core, minor and major.

NC 211 (North Carolina)coreStrategic or Co-development PartnerNC 211 is a 24/7 referral service connecting Wilkes County residents to community health and human services. United Way of Wilkes County promotes NC 211 as the first step in finding help, available any time day or night, 365 days a year, free and multilingual.
Appalachian State University - Senior Companion ProgramcoreStrategic or Co-development PartnerFounded in 1988, Appalachian State University's Senior Companion Program supports seniors across multiple counties including Wilkes. Trained volunteers provide extended support services for fragile elderly at risk of losing independence. United Way partners with this program to support seniors in the community.
Wilkes Community CollegeminorStrategic or Co-development PartnerPartnership for scholarship programs supporting adult learners. United Way of Wilkes County offers scholarships to Wilkes Community College students for applied career technologies and associate degree programs to promote self-sufficiency.
United for Alice (National ALICE Initiative)coreStrategic or Co-development PartnerALICE (Asset Limited, Income Constrained, Employed) is a national initiative United Way participates in. The partnership provides data and tools to understand households that earn more than poverty but cannot afford basic necessities. Data shows 54% of Wilkes County households are struggling.
United Way of North CarolinacoreStrategic or Co-development PartnerState-level United Way network providing tools like the 'Our Money Needs Calculator' showing true cost of living in Wilkes County. Partnership supports ALICE data collection and statewide poverty alleviation efforts.
Duke EnergymajorGTM or Marketing PartnerCorporate sponsor of United Way of Wilkes County campaigns. Duke Energy supports community investment initiatives as a major employer and business partner in Wilkes County.
TruistmajorGTM or Marketing PartnerCorporate sponsor providing campaign support. Truist participates as a campaign sponsor to strengthen brand locally and demonstrate corporate social responsibility.
1st Community BankminorGTM or Marketing PartnerPast campaign sponsor supporting annual fundraising efforts. Demonstrates commitment to community investment and local economic development.
Carolina West WirelessminorGTM or Marketing PartnerLocal business campaign sponsor supporting United Way annual fundraising initiatives in Wilkes County.
Champion TowingminorGTM or Marketing PartnerCampaign sponsor and supporter of the scholarship program for Wilkes Community College students. Local business committed to community support.
Wells Fargo Advisors / Evan HandyminorGTM or Marketing PartnerFinancial advisor and campaign sponsor providing support for annual fundraising campaigns and community engagement.
United Way Network (National)coreStrategic or Co-development PartnerAs a local United Way chapter, the organization is part of the national United Way network providing collective impact resources, shared tools, and collaborative initiatives at state and national levels.
MyFreeTaxes.com (H&R Block)minorChannel Partner/ Reseller/ DistributorFree online tax filing service promoted by United Way for households earning less than $66,000. Powered by H&R Block software, helps residents maximize tax refunds and move toward financial stability.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

United Way of Wilkes County competitors and assessment

Company assessment

Broad incumbents

United Way Worldwide: National umbrella for all local United Way chapters including Wilkes. Provides brand, tools, donor software infrastructure, and collective impact initiatives that the local chapter benefits from.

Direct peers

United Way of Forsyth County: Adjacent North Carolina United Way affiliate serving Forsyth County with the same fundraising campaign, 2-1-1 referral, and partner agency funding model. Directly comparable as a fellow small-to-mid-sized NC United Way chapter.
The Winston-Salem Foundation: North Carolina community foundation distributing grants to local nonprofits. Operates a similar pooled-fund, community-focused grantmaking model in a nearby region of NC.
United Way of Greater High Point: Another North Carolina United Way chapter running workplace campaigns, ALICE data programs, and partner agency funding. Highly comparable business model and regional context.
Wilkes Community Foundation: Hyper-local community foundation operating in Wilkes County with overlapping mission of mobilizing philanthropic resources to address local needs through grants and partnerships.

Regional players

United Way of North Carolina: State-level United Way network that supports Wilkes County and other local chapters with collective impact tools, ALICE data, and advocacy. Acts as a peer and a parent organization to local United Ways.

Others

NC 211: Statewide 24/7 helpline and online referral service for health and human services. United Way of Wilkes County partners with NC 211 to deliver 2-1-1 referral services—an enabling/adjacent ecosystem partner.

Emerging players

Blue Ridge Opportunity Commission (BROC): Wilkes County direct service agency partner of United Way providing emergency assistance, eviction prevention, and prescription help. Operates in the same local market with overlapping service areas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

United Way of Wilkes County compliance and trust

Trust signal

Compliance1 record

United Way of Wilkes County financial estimates

Financial estimate

Revenue estimate

Valuation estimate

United Way of Wilkes County leadership team

Management profile

Number of profiles

Profiles3 records

United Way of Wilkes County funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

United Way of Wilkes County M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Wilkes County

What does United Way of Wilkes County do?

Is United Way of Wilkes County a public or private company?

United Way of Wilkes County is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was United Way of Wilkes County founded?

United Way of Wilkes County was founded in 1953. It employs 1 to 10 people.

Where is United Way of Wilkes County based?

United Way of Wilkes County is headquartered in North Wilkesboro, United States, in the North America region.

How does United Way of Wilkes County make money?

Five revenue lines are on record. Individual Donations are the primary driver. The others are workplace Campaigns, corporate Sponsorships, legacy/Planned Giving and fund Distribution from United Way Network.

Who are United Way of Wilkes County's main competitors?

United Way Worldwide is listed as a broad incumbent. Direct peers are United Way of Forsyth County, The Winston-Salem Foundation, United Way of Greater High Point and Wilkes Community Foundation. United Way of North Carolina is listed as a regional player. NC 211 is listed as an others. Blue Ridge Opportunity Commission (BROC) is listed as an emerging player.

Does United Way of Wilkes County have an API?

No public API is recorded for United Way of Wilkes County.

What industry is United Way of Wilkes County in?

United Way of Wilkes County's product category is Community Social Services. Its primary akta.pro industry code is BPAGAKAB, Community Foundations, with a secondary code of BPAGAEAL, Community Centers & Neighborhood Support Services. Its NAICS code is 81321 and its SIC code is 8300.