What Alden Landscape Design Llc does

Alden Landscape Design LLC, doing business as Alden Laurel, is a privately held residential landscape design, construction, and fine garden maintenance company headquartered in Concord, Massachusetts. The company was formed from the merger of two predecessor businesses: Laurel, which has roots dating back to 1985, and Alden, established in 2000. Alden Laurel serves homeowners across six MetroWest Boston communities (Concord, Lincoln, Lexington, Weston, Wellesley, and Sudbury), with an explicit invitation to inquire from nearby unlisted locations. Its offering is structured as a unified stewardship process that runs from initial consultation through design development, construction oversight, and ongoing garden care.

The company's core services are Landscape Design and Fine Garden Maintenance. The Landscape Design service covers outdoor living spaces, stonework and hardscape, planting design, pools, water features, and specialty features such as saunas, with project management and coordination of skilled builders maintained from concept through completion. Fine Garden Maintenance is positioned as a recurring engagement that includes pruning, weeding, mulching, plant health monitoring, seasonal container plantings, and a "right plant right place" horticultural philosophy with organic and wildlife-conscious practices. Revenue is generated through a mix of one-time project fees for design and construction services and recurring subscription-style fees for ongoing maintenance.

The business is operated as a small, owner-operator firm (firmographic headcount of 1-10) with no disclosed external investment, parent entity, or institutional capital. Go-to-market is direct-to-homeowner via consultation-based field sales (on-site at customer properties) and inside sales through a single phone line and dedicated email address. Lead generation is driven by a content-led website with dedicated location pages for each served town. There is no proprietary technology platform, no app, no disclosed integrations, and no API; the value proposition is grounded entirely in hands-on horticultural expertise, design continuity, and long-term landscape stewardship.

Name

Alden Landscape Design Llc

Legal name

Alden Laurel

Website

https://aldenlaurel.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Alden Landscape Design LLC (DBA Alden Laurel) is a Concord, MA-based owner-operator firm that designs, builds, and provides ongoing maintenance for residential landscapes across six affluent MetroWest Boston towns, serving homeowners seeking long-term horticultural stewardship.

Ownership category

akta.pro rank

Product category

Residential Landscape Design and Maintenance

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

akta.pro secondary industries

Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Container Gardening Design, Planting & Maintenance (HSAIAFAN), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Residential landscape design
• Landscape construction services
• Fine garden maintenance
• Outdoor living spaces
• Hardscape and planting design

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design and Construction Services: Project-based services covering landscape design from concept through construction. Includes outdoor living spaces, stonework, planting design, pools, water features, and specialty features. Revenue generated from one-time project fees for design and build services.
2. Fine Garden Maintenance: Ongoing garden maintenance services providing recurring revenue. Services include pruning, weeding, mulching, plant care, and seasonal container plantings. Care frequency varies by property needs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Alden Laurel provides residential landscape design, construction coordination, and ongoing fine garden maintenance services for homeowners in MetroWest Boston. Design services cover outdoor living spaces, stonework and hardscape, planting design, pools, water features, and specialty elements such as saunas, while maintenance delivers recurring pruning, weeding, mulching, plant health monitoring, and seasonal container plantings. The firm manages projects end-to-end from initial consultation through construction oversight and long-term care.

Product overview

Alden Laurel is a residential landscape design, build, and maintenance company serving MetroWest Boston. The company offers two core services: Landscape Design (which includes design and construction coordination for outdoor living spaces, stonework, planting, pools, and specialty features) and Fine Garden Maintenance (ongoing garden care with pruning, mulching, plant health monitoring, and seasonal plantings). Both services are approached as a unified process, with the company overseeing each project from concept through completion to maintain design intent.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Full-service residential landscape design and construction coordination that guides projects from initial concept through completion. Includes outdoor living spaces, stonework and hardscape, planting design, pools, water features, and specialty features such as saunas, intended for homeowners seeking cohesive, design-led landscapes.
• Fine Garden Maintenance Ongoing garden-focused maintenance services including pruning, seasonal care, garden bed care, plant health monitoring, planting adjustments, and seasonal container plantings. Follows a right plant right place philosophy with organic and wildlife-conscious practices for residential properties.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• R.P. Marzilli & Company: Greater Boston landscape design, build, and estate maintenance firm serving high-end residential properties. Comparable premium residential focus and integrated design-build-maintenance offering.
• Hartney Greymont: New England residential landscape, lawn care, and tree care company with a long regional history. Closely comparable customer profile (affluent suburban homeowner) and service mix spanning design, maintenance, and plant health.
• Cataldo Landscaping: Massachusetts-based residential and commercial landscape design, construction, and property care provider. Direct overlap on design-build and ongoing maintenance services in the Greater Boston market with comparable mid-premium positioning.
• Cagney Landscape & Construction: MA-based residential landscape design and construction firm offering integrated design, hardscape, and planting services. Closely aligned business model and customer profile to Alden Laurel.
• Sudbury Nurseries: Long-established garden center and landscape design/build firm based in Sudbury, MA — one of the exact towns Alden Laurel serves. Overlapping residential design and installation services make it the closest direct head-to-head competitor in the immediate service area.

Broad incumbents

• SavATree: National residential and commercial landscape care company combining lawn, tree, and plant-health services. Competes for the same affluent-homeowner maintenance budgets but on a much broader portfolio and geographic footprint than Alden Laurel.
• Bartlett Tree Experts: National arborist and residential landscape services firm with broad plant-health and grounds-care offerings across the U.S. Overlaps with Alden Laurel's plant-care and stewardship positioning but operates at vastly larger scale and wider scope.

Regional players

• J.J. Braddock Landscape: Long-established residential design-build-maintenance firm in Westchester County, NY. Highly comparable model — thoughtful residential design, full execution, and long-term garden care — but serving a different affluent Northeast geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alden Landscape Design Llc