100% Film and Photography

What 100% Film and Photography does

100% Film and Photography is a privately held creative production studio headquartered in Amsterdam, Netherlands, operating under the brand name 100prcnt. The company produces films and photography campaigns for brands, agencies, and cultural clients, structuring its offerings across four interconnected service lines: a directors roster providing talent representation for film, television, and commercial projects; a photographers roster serving fashion, commercial, editorial, and branded assignments; a full-service Film & TV production capability covering concept development, shooting, and post-production for broadcast and streaming; and bespoke Brands Services for commercial, digital, and branded content campaigns. A unified Work Portfolio on the studio's website showcases completed projects across all service lines.

The business model is talent- and project-based: the studio functions simultaneously as a production house and as a representative agent for the creative talent on its roster, with revenue mechanics tied to project fees, commissions, and production budgets associated with each engagement. Geographic scope is described as Europe with a Netherlands focus; the company has no disclosed parent, subsidiaries, or funding rounds. There are no documented customers, no headcount figures, no disclosed pricing, and no ownership or management team information in the source material, limiting visibility into the commercial scale of the operation.

From a technology and operational standpoint, the studio presents a standard creative-services profile with no disclosed proprietary technology, integrations, APIs, AI tooling, or platform architecture. No patents, certifications, regulatory actions, partnerships, awards, or compliance frameworks are documented. The company's strategic positioning is anchored in the curation of creative talent and the cross-selling potential of bundling directorial, photographic, and production services to brand and agency clients in the European market.

Name

100% Film and Photography

Legal name

100% Film and Photography

Website

https://100prcnt.film

Company type

Private

Operating status

Operating

Short description

100% Film and Photography is an Amsterdam-based creative production studio and talent roster serving brands, agencies, and cultural clients with directors, photographers, film and TV production, and branded content services.

Ownership category

akta.pro rank

Product category

Film and Photography Production Services

NAICS

Motion Picture and Video Production (512110), Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industries

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Photography & Photo Production (BPAFAIAF)

Keywords

• Film production services
• Photography production services
• Commercial content production
• Director talent representation
• Branded content creation

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

100% Film and Photography is an Amsterdam-based production studio that produces film, television, and photography campaigns for brands, agencies, and cultural clients. Its core offering combines a roster of directors and photographers with full-service production capabilities, delivering commercial, digital, editorial, and branded content across film, TV, and still photography.

Product overview

100% Film and Photography is a film production company based in Amsterdam offering a portfolio of interconnected creative services. The company operates as a talent representation and production studio, with distinct service lines covering Directors (talent roster), Photographers (creative talent), Film & TV (full production), and Brands (commercial and branded content production). The Work Portfolio section acts as a unified showcase tying together the outputs of all service lines, presenting completed projects across film, photography, and branded content.

Differentiator

Problem solved

Functional benefit

Products and services

• Directors Services A directory and representation service connecting brands and productions with directors available for film, television, and commercial projects.
• Photographers Services A roster of photographers available for fashion, commercial, editorial, and branded photography assignments.
• Film & TV Production Full-service film and television production offerings, covering concept development, shooting, and post-production for broadcast and streaming projects.
• Brands Services Bespoke creative production services for brand clients, including commercial, digital, and branded content campaigns.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• New Amsterdam Film Company: Amsterdam-headquartered commercial production company producing advertising, branded content and music videos. Directly comparable Dutch peer competing for the same European brand briefs.
• MJZ: Major commercial production company representing a roster of directors and producing advertising campaigns for global brands. Direct peer in commercial film production and director representation.
• Partizan: International director-led production and representation company producing commercials, music videos, film and branded content. Directly comparable roster-plus-production structure serving brands and agencies.
• Stink Studios: Global creative production company spanning film, photography and digital content for brands. Comparable in combining film/TV production with a broader creative and photography offering for brand clients.
• Anonymous Content: Hybrid management and production company that represents directors while also producing commercials, branded content, film and television. Operates an almost identical talent-representation-plus-production model to 100% Film and Photography.
• Smuggler: Global commercial and branded content production company with a represented director roster. Directly comparable as a commercial-film production studio that competes for the same brand and agency briefs in Europe.
• RSA Films: Long-established commercial film production company with a stable of represented directors producing commercials, branded content and long-form work. Closely comparable to 100%'s roster-plus-production model in commercial and branded film.
• Czar Amsterdam: Amsterdam-based commercial film and content production company serving brand and agency clients. Closest direct local peer, operating in the same city with similar commercial/branded content production focus.

Broad incumbents

• Unit9: Larger, multi-disciplinary production group spanning film, digital, immersive and branded content for global brands. Broader incumbent offering overlapping services, especially on the Brands and Film & TV lines.

Regional players

• Halo Productions: European commercial and branded content production company with a director roster. Comparable roster-plus-production model focused on European brand and agency clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100% Film and Photography