BoursoBank

What BoursoBank does

BoursoBank is the 100% digital retail banking subsidiary of Société Générale, serving over 8 million customers across France with a comprehensive range of banking, savings, investment, credit, and insurance products. Operating exclusively through mobile and web channels with no physical branches, the bank offers free current accounts with three card tiers (Welcome, Ultim, METAL), a full suite of regulated and non-regulated savings accounts (Livret A, LDDS, PEL, LEP, Livret Bourso+, Livret Bourso+ Jeune), and a commission-free brokerage platform (Boursomarkets) covering over 45,000 financial products. Founded in 2005 under the Boursorama Banque name and rebranded to BoursoBank in September 2022, the company serves four distinct segments through dedicated offerings: Offre 10-17 for youth aged 10-17, Bourso Business for professionals and micro-entrepreneurs, the main platform for individual consumers, and BoursoFirst for high-net-worth clients requiring Luxembourg life insurance and €1M+ mortgages.

The platform is built on a mobile-first architecture using Flutter for iOS and Android, with biometric onboarding, real-time notifications, NFC payments, and integration with Apple Pay, Google Pay, Samsung Pay, and Garmin Pay. Customers access over 1,000 free digital features including instant account opening, peer-to-peer transfers via SMS (Virement SMS), automated bank migration via EasyMove, and the Wicount budget analysis tool. The bank distributes insurance through partnerships with CNP Assurances (credit insurance underwriting), Sogessur (professional coverage underwriting), and Groupama Protection Juridique (legal protection via AI-powered ELIXIA platform), while running The Corner cashback platform with 140+ partner brands across 8 categories. The AI assistant Eliott handles customer service, and an accessibility focus delivers 92% RGAA web compliance.

BoursoBank's business model combines net interest income from lending (mortgages and personal loans with 100% online origination), low-margin banking fees (averaging approximately €10 per customer per year), insurance distribution commissions, brokerage economics on 45,000+ financial products, and premium service subscriptions through METAL and BoursoFirst. Customer acquisition is driven primarily by word-of-mouth—90% of clients recommend the bank per OpinionWay surveys, and more than half of new customers arrive via referrals. Go-to-market emphasizes price leadership (cheapest bank in France for 18 consecutive years per Le Monde/Panorabanques.com), complemented by digital marketing, content via the Boursorama news portal, sign-up promotions of up to €160, and a referral program offering up to €80 per successful referral. The bank holds third-party validation including 3rd place in SIA's 2025 International Mobile Banking Benchmark (137 apps across 23 countries), MoneyVox #1 banking app 2025, and B Corp certification.

Name

BoursoBank

Legal name

Boursorama, SA

Website

https://boursobank.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

BoursoBank is the 100% digital retail banking subsidiary of Société Générale, serving 8M+ customers across France via a branchless mobile platform offering free accounts, savings, brokerage, lending, insurance, and private banking—positioned as France's cheapest bank for 18 consecutive years.

Ownership category

akta.pro rank

Product category

Online Retail Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (52211)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

Keywords

• Online retail banking
• Digital banking services
• Commission-free brokerage
• Consumer lending products
• Digital insurance distribution

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Net Interest Income: Interest income from lending activities including mortgage loans, personal loans, and credit facilities. The bank benefits from favorable rates on regulated savings accounts like Livret A where remuneration cuts improve margins. Interest income from mortgage lending and consumer credit represents a core revenue stream.
2. Banking Service Fees: Fees from various banking services including card inactivity fees (reimbursable once per year), certain transaction fees, and foreign currency transaction commissions. The bank positions itself as the cheapest with average annual fees of only €10.
3. Insurance Premiums: Revenue from insurance products including Bourso Protect (everyday protection), Bourso Protect Business (professional protection at €9.99/month), home insurance (Alabri from €5.97/month), auto insurance (from €14.25/month), and credit insurance. Distributed through CNP Assurances and Sogessur partnerships.
4. Trading and Brokerage: Commissions from Boursomarkets platform offering investment products including ETFs, funds, structured products, crowdfunding, SCPI, and PEA accounts. Zero brokerage fees on over 45,000 products drives transaction volume.
5. Premium Services: Revenue from METAL premium account offering with enhanced services and benefits for high-value customers through BoursoFirst private banking division.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BoursoBank is a 100% digital retail bank delivering free current accounts with Visa debit cards (Welcome, Ultim) and a premium METAL offer, alongside regulated and non-regulated savings products, life insurance and retirement plans (MATLA), the zero-commission Boursomarkets brokerage platform, mortgages and personal loans, and a full suite of personal and professional insurance distributed via CNP Assurances and Sogessur. It serves 8+ million French consumers, professionals (Bourso Business), youth aged 10-17, and high-net-worth clients (BoursoFirst) exclusively through mobile and web channels.

Product overview

BoursoBank is a comprehensive digital banking platform offering a complete range of financial products and services through a unified online and mobile platform. The core offering centers on free bank accounts (Compte Bancaire) paired with three card tiers (Carte Welcome, Carte Ultim, and Offre METAL) serving different customer segments from basic to premium needs. The platform provides extensive savings solutions including regulated accounts (Livret A, LDDS, PEL, LEP) and non-regulated options (Livret Bourso+), alongside investment products such as life insurance, retirement planning (MATLA), and securities trading via Boursomarkets. Lending services include mortgages and personal loans, while insurance offerings span Bourso Protect for personal coverage, Bourso Protect Business for professionals, and specialized property/auto insurance. The company serves distinct market segments through dedicated offerings: Offre 10-17 for youth aged 10-17, Bourso Business for professionals, and BoursoFirst for high-net-worth private banking clients. Additional value services include The Corner cashback platform, EasyMove account migration, and Wicount budget analysis tools. The platform maintains its market positioning as France's lowest-cost bank for 18 consecutive years.

Differentiator

Problem solved

Functional benefit

Brands

• Bourso Business: Business banking offer for professionals with free account, business card, and collection solutions
• BoursoFirst
• Bourso Protect
• Bourso Protect Business
• The Corner
• Boursomarkets

Products and services

• Compte Bancaire BoursoBank

Quantifiable outcome

• 8+ million customers with 90% recommendation rate
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• CNP AssurancescoreOthersBoursorama distributes group credit insurance (death, disability, incapacity) underwritten by CNP Assurances for mortgage and personal loan borrowers. Boursorama is registered as insurance broker with ORIAS under n° 07 022 916.
• SogessurcoreOthersSogessur underwrites Bourso Protect Business professional insurance products including device protection, extended warranties, and key/paper replacement coverage.
• Groupama Protection Juridique et CaarlcoreOthersGroupama provides legal protection services for Bourso Protect Business including up to €20,000/year in legal procedure costs, 5 annual video consultations with specialized lawyers, invoice recovery services, and access to legal document templates and AI-powered ELIXIA platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hello bank!: BNP Paribas's digital banking brand, directly competing with BoursoBank for French mass-market and professional online banking customers with a similar product set.
• ING France: ING's French retail operation, a longstanding online/direct bank with savings, brokerage, and mortgage offerings that competes for the same price-conscious French consumer segment.
• Boursorama Banque competitors – BforBank: Société Générale's private online banking brand (now repositioned), historically a peer for premium online banking in France; provides useful comparison for product set and digital onboarding.
• Monabanq: Online bank (Crédit Mutuel group) targeting French individuals and professionals, offering accounts, savings, credit, and insurance through a digital-only model similar to BoursoBank.
• Fortuneo Banque: French online bank and direct subsidiary of Crédit Mutuel Arkéa, offering free accounts, brokerage, savings, and insurance — the closest direct competitor in the French online retail banking segment.

Emerging players

• Revolut: UK-headquartered neobank with a fast-growing French user base, competing head-on with BoursoBank for digital-native, price-sensitive consumers through free accounts, FX, and crypto features.
• N26: Berlin-based neobank serving French customers with mobile-first accounts, sub-accounts, and money management, directly contesting BoursoBank's premium and travel-card positioning.

Broad incumbents

• BNP Paribas: Largest French banking group; competes with BoursoBank across retail, savings, brokerage, and insurance through branch and digital channels, and is parent of Hello bank! — the closest direct neobank competitor.
• Crédit Agricole: Major French retail bank with strong regional presence and online offerings; competes with BoursoBank on savings, mortgages, and youth accounts through Crédit Agricole's regional caisses and digital channels.

Others

• Linxea / Meilleurtaux: French online savings and brokerage intermediaries; not a direct bank, but a comparator for the online savings, life insurance, and brokerage distribution model that Boursomarkets also pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/boursobank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BoursoBank