United Way of Blount County

What United Way of Blount County does

United Way of Blount County is a private, independent nonprofit organization founded in 1954 and headquartered in Maryville, Tennessee. It mobilizes charitable resources across Blount County — a market of roughly 141,456 residents and 56,548 households — through three primary revenue streams: individual donations, workplace giving campaigns, and event-based fundraising. Approximately 200 local employers participate in annual workplace giving campaigns that channel employee contributions via payroll deduction, while signature events such as the Sporting Clays Tournament, Pickleball Tournament, Gas Day, Campaign Kickoff Breakfast, and Victory Celebration supplement recurring revenue with sponsorships and participation fees. The organization does not sell products or services; all funding is philanthropic.

The organization runs a small operating team (1-10 employees) and delivers its mission through a defined program portfolio: an online donations platform, a workplace campaign program with structured giving tiers (Pacesetter, Major Firms, Alexis de Tocqueville Society, Pillars Society), a Community Resource Guide for referrals, a Community Partners grantmaking program that allocates funds to local nonprofits, Learning Opportunities for capacity-building, a SERVE volunteer initiative, and monthly Helpline Meetings for cross-organization coordination. Programmatic focus areas are health, education, and self-sufficiency, with newer emphasis on ALICE populations and affordable housing.

Distribution is anchored by workplace giving partnerships with local employers across manufacturing (Denso, Clayton, Arconic), banking (First Horizon, Pinnacle Financial Partners, Renasant Bank, SmartBank), healthcare (Prisma Health Blount Memorial Hospital), education (Blount County Schools, Maryville College), energy and government (TVA, ORNL, City of Maryville, City of Alcoa, Blount County Government, Metropolitan Knoxville Airport Authority), and retail (Publix). Marketing and donor engagement are run through social media (Facebook, Instagram), email/newsletter, employer campaigns, community events, and impact storytelling. The organization is part of the broader United Way network but operates autonomously and reports no parent company or institutional ownership.

Name

United Way of Blount County

Legal name

United Way of Blount County

Website

https://liveunitedblount.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Blount County is a Maryville, Tennessee-based nonprofit that mobilizes individual donations, workplace giving campaigns across roughly 200 local employers, and signature fundraising events to fund local health, education, and self-sufficiency programs in Blount County.

Ownership category

akta.pro rank

Product category

Community Fundraising and Grantmaking

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Community Centers & Neighborhood Support Services (BPAGAEAL), Public Health & Health Equity Organizations (BPAGACAL)

Keywords

• Community fundraising
• Workplace giving
• Nonprofit grantmaking
• Volunteer coordination
• Charitable giving

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct donations from individuals who give to support local community programs. Donations stay in Blount County to support local families and individuals.
2. Workplace Giving Campaigns: Annual workplace campaigns where approximately 200 local companies and organizations participate. Employees contribute through payroll deductions, enabling convenient recurring donations.
3. Event-Based Fundraising: Revenue generated from signature events including Sporting Clays Tournament, Pickleball Tournament, Gas Day, and Victory Celebration. Events include sponsorship opportunities from local businesses.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

United Way of Blount County is a nonprofit charitable organization that mobilizes financial resources from individual donors and local employers through workplace giving campaigns, event-based fundraising, and direct donations, then redistributes those funds as grants to local nonprofit partners serving Blount County, Tennessee. It also provides a community resource guide and referral services connecting residents with health, education, and self-sufficiency programs.

Product overview

United Way of Blount County operates as a community-focused nonprofit organization rather than a technology product company. The organization offers a suite of programs and services including: an online donations platform for charitable giving; a workplace campaign program enabling payroll-deduction workplace giving; a resource guide connecting community members with local services; community partner support through grantmaking; learning opportunities for nonprofit capacity building; and the SERVE initiative for volunteer engagement. These programs work together to address local needs in health, education, and self-sufficiency across Blount County communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Donations Platform

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Pinnacle Financial PartnerscoreGTM or Marketing PartnerPresenting sponsor for Campaign Kickoff Breakfast event. Listed among Top 50 Most Generous Workplaces. Provides flagship event sponsorship for annual campaign launch.
• ClaytoncoreGTM or Marketing PartnerPresenting sponsor for Gas Day event. Listed among Top 50 Most Generous Workplaces. Major workplace campaign supporter.
• CBBCcoreGTM or Marketing PartnerPresenting sponsor for Victory Celebration event. Listed among Top 50 Most Generous Workplaces. Supports annual campaign finale event.
• Denso Manufacturing Tennessee, Inc.minorGTM or Marketing PartnerTop 50 Most Generous Workplace donor. Leading participant in workplace giving campaigns.
• RedTekminorGTM or Marketing PartnerPresenting sponsor for Inaugural Pickleball Tournament event.
• ICC InternationalminorGTM or Marketing PartnerPresenting sponsor for the Fourth Annual UWBC Sporting Clays Tournament. Supports annual fundraising event.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• United Way Worldwide: National umbrella organization of which Blount County is a local chapter. Provides brand standards, training, and shared infrastructure but does not directly compete for donors at the local level.
• Knoxville Foundation: Larger community foundation in the Knoxville region with overlapping donor pool in Blount County. Operates grantmaking and community programs but at materially greater scale and with a broader geographic mandate.
• East Tennessee Foundation: Regional community foundation serving 25 East Tennessee counties including Blount. A broader incumbent that competes for charitable dollars and grantmaking influence in the same geography, though it operates as a permanent endowment-based foundation rather than an annual federated campaign.

Direct peers

• United Way of Greater Knoxville: Direct peer federated giving organization serving the adjacent Knoxville metro area in East Tennessee. Operates the same workplace giving, grantmaking, and volunteer model as United Way of Blount County, with overlapping donor markets in the Blount County region.
• United Way of Sevier County: Nearby Tennessee United Way chapter operating the same workplace campaign and grantmaking model, comparable in scale and rural-county context.
• United Way of Loudon County: Direct peer serving a similarly sized East Tennessee county, using the United Way workplace giving, donor cultivation, and local grantmaking playbook.
• United Way of Anderson County, TN: Neighboring Tennessee United Way affiliate with an identical community-based workplace campaign and grantmaking model, comparable in scale to Blount County's chapter.

Emerging players

• Second Harvest Food Bank of East Tennessee: Regional food bank serving the same East Tennessee geography. Potential grantmaking partner or indirect competitor for donor dollars in the food/hunger relief space that touches United Way's self-sufficiency agenda.

Others

• Volunteer East Tennessee: Regional volunteer-matching platform that overlaps with United Way's SERVE volunteer initiative. A potential complementary channel or partnership for volunteer mobilization in Blount County.

Regional players

• Blount County Community Action Program (BCCAP): Blount County-focused anti-poverty agency that is both a potential grantee and indirect competitor for community impact funding. Operates in the same service area with overlapping health, housing, and self-sufficiency missions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnitedWayBlount
• Instagraminstagram.com/unitedwayblount
• LinkedInlinkedin.com/company/unitedwayblount

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Blount County