eat.de GmbH

What eat.de GmbH does

eat.de GmbH operates a German-language online food magazine and recipe platform targeting home cooks in the DACH region (Germany, Austria, Switzerland). Its core product is a curated library of more than 6,000 tested recipes, supplemented by editorial tools including a Weekly Meal Planner (Wochenplan), a personal Recipe Bookmark Collection (Merkliste), a Seasonal Calendar (Saisonkalender) for DACH produce, a Magazine section of food tips and tutorials, and a weekly email newsletter delivering 10 recipes plus a complimentary e-book. Each recipe is produced by an in-house team of chefs, bakers, food photographers, editors, and nutritionists, and is tested prior to publication.

Name

eat.de GmbH

Legal name

eat.de GmbH

Website

https://eat.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

eat.de GmbH operates a German-language online recipe platform serving DACH home cooks with 6,000+ tested recipes, editorial tools, and advertising-based monetization.

Ownership category

akta.pro rank

Headquarters

HQ city

Stadt Zwickau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising and Sponsorship: The website displays advertising through third-party networks including QUARTER MEDIA GmbH and participates in advertising programs with companies like Amazon, Criteo, Doubleclick/Google. A subscription-based ad-free service called Content Pass is offered through Content Pass GmbH.
2. Content Pass Subscription: Ad-free subscription service called 'contentpass' offered in partnership with Content Pass GmbH, providing a tracking-free browsing experience for users who prefer no advertisements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

eat.de GmbH operates a German-language online food magazine and recipe platform that publishes over 6,000 tested recipes with step-by-step photo instructions for daily cooking and baking. The platform bundles a recipe database, a weekly meal planner, a personal recipe bookmark feature, a DACH seasonal produce calendar, editorial magazine content, themed recipe collections, and a weekly newsletter. Revenue is generated through third-party display advertising and an optional ad-free Content Pass subscription offered with Content Pass GmbH.

Product overview

eat.de is a German recipe platform offering a unified product centered on its recipe database with integrated planning and organization tools. The core offering consists of a recipe database (6,000+ tested recipes) supplemented by a Weekly Meal Planner for food planning, a Recipe Bookmark Collection for personal organization, a Seasonal Calendar for sustainable ingredient sourcing, editorial Magazine content, and a weekly Newsletter with bonus e-books. The platform serves home cooks seeking balanced nutrition through illustrated step-by-step recipes and tutorials.

Differentiator

Problem solved

Functional benefit

Products and services

• Recipe Database A free, searchable collection of more than 6,000 tested German-language recipes covering main meals, baking, desserts, vegetarian, vegan, healthy, low-carb, gluten-free, kids', and seasonal dishes, with step-by-step photo instructions, nutritional information, ratings, and comments.
• Weekly Meal Planner (Wochenplan) Free interactive meal planning tool that helps DACH-region users organize their weekly meals and reduce food waste through planned shopping.
• Recipe Bookmark Collection (Merkliste) Personal digital cookbook feature that lets users save favorite recipes in one place for quick access; currently stored via browser cookies with planned cross-device sync once an eat.de account is launched.
• Seasonal Calendar (Saisonkalender) A free downloadable DACH-region seasonal produce guide, plus a paid print version with recipe ideas, designed to support seasonal cooking and reduce food waste.
• Magazine (Magazin) Free editorial section featuring food tips, food storage guidance, ingredient education, and cooking technique articles for home cooks.
• Newsletter Free weekly email newsletter delivering 10 new recipes every Friday plus a complimentary e-book to subscribers.
• Recipe Collections (Rezeptsammlungen) Curated themed recipe collections (e.g. summer tortes, tuna recipes, Austrian Mehlspeisen specialties) that group recipes around specific themes, ingredients, occasions, and cuisines.
• Content Pass subscription Optional ad-free and tracking-free subscription provided in partnership with Content Pass GmbH, letting users browse eat.de without advertising or tracking technologies.

Quantifiable outcome

• 2M+ monthly active users cooking with eat.de recipes
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

One partnership is on record.

• QUARTER MEDIA GmbHminorGTM or Marketing PartnerQUARTER MEDIA GmbH markets the eat.de website and manages advertising relationships. The partnership involves cookies and tracking technologies from QUARTER MEDIA and its partners including Amazon A9, Criteo GmbH, Doubleclick/Google, and other advertising technology providers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Springlane: Berlin-based cooking/kitchenware D2C brand with an editorial recipe content layer targeting German home cooks; comparable audience but combines content with commerce rather than pure advertising.
• Kitchen Stories: Berlin-based recipe app and platform with video-led storytelling recipes targeting a similar home-cook persona; comparable to eat.de in product and DACH footprint but differentiated by mobile-first, video-heavy delivery.

Broad incumbents

• Allrecipes: Global user-submitted recipe platform with ratings, reviews, and personalization; shares eat.de's product-led, ad-supported, community-rating-driven DNA but at vastly larger scale and without a national/regional editorial voice.
• Kochzauber / HelloFresh recipe content: Meal-kit and recipe-content operator active in DACH; HelloFresh publishes substantial recipe content as part of a broader subscription-meal business, only partially overlapping with eat.de's free, ad-supported model.
• Bon Appétit / Epicurious (Condé Nast): US/English-language premium food media with tested recipes, ratings, and an editorial recipe database; structural analog to eat.de's recipe-content business model though operating at much larger scale and with English-language reach.
• Lidl Rezepte / Lidl Kochzauber: Grocet retailer Lidl operates a sizeable recipe hub tied to its private-label product range; competing for recipe-discovery attention in DACH, but with a broader retail-driven business model and brand-funded rather than ad-funded monetization.

Direct peers

• REZEPT-WIKI / Rezepte100.de: Long-tail ad-supported German recipe aggregator sharing eat.de's advertising-centric business model and DACH audience targeting, but with a much lower editorial bar and brand position.
• Essen & Trinken: Long-established German food magazine recipe website competing with eat.de for DACH home-cook audiences via tested recipes, meal planning, and editorial content with an advertising-led revenue model.
• Chefkoch.de: Germany's largest recipe platform, directly comparable to eat.de on product (tested user-submitted recipes), audience (DACH home cooks), and revenue model (advertising). The clearest one-to-one competitor in the German recipe-content category.
• Lecker.de: German food magazine brand with a substantial recipe website serving the same DACH home-cook segment as eat.de, with overlapping advertising-supported monetization and editorial recipe content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/eatde
• Facebookfacebook.com/eat.de.official
• Instagraminstagram.com/eat.de_official
• Pinterestpinterest.de/eat_de
• TikToktiktok.com/@eat.de_official
• LinkedInlinkedin.com/company/advanco-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eat.de GmbH