Waina & Company LLC

What Waina & Company LLC does

Waina & Company LLC is a boutique management consulting and advisory firm founded in 1984 and headquartered in Columbus, Ohio. The firm is led by founder and CPA Gregory D. Waina and serves entrepreneurial companies, small businesses, and mid-market organizations across a horizontal range of U.S. industries including automotive, banking and financial services, manufacturing, retail, distribution, technology, construction, consumer products, and professional services. Its three service lines — Operating Solutions, Growth Strategies, and Business Initiatives — collectively address the full lifecycle of a client company, from start-up structuring and operational reengineering through growth strategy and M&A advisory (buy-side/sell-side, due diligence, transaction structuring, post-acquisition integration) to turnaround, workout, restructuring, and asset value realization.

The firm does not develop proprietary technology; its deliverables are advisory and execution services delivered by human practitioners. Core service-line scope spans work process simplification, performance management, budgeting and forecasting, cost reduction, working capital management, interim management, financial reporting, strategic vision and planning, equity and capital restructuring, and board leadership support. No software platform, API, app, or proprietary model is offered. Brand presence is limited to a WordPress-hosted website and direct contact channels; no app store listings, social media profiles, or ecosystem integrations are disclosed.

Waina & Company generates revenue exclusively through professional services engagements, primarily on a project/engagement basis negotiated directly with clients. The go-to-market motion is sales-led and direct, with the founder personally engaging business owners, CEOs, equity capital investors, and financial institutions of target companies. The firm is privately held under single-jurisdiction Ohio LLC structure with no parent company, no subsidiaries, no external funding, and no disclosed headcount. No public pricing, awards, patents, partnerships, regulatory actions, or M&A activity are documented.

Name

Waina & Company LLC

Legal name

Waina & Company LLC

Website

https://wainaco.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Waina & Company LLC is a Columbus, Ohio-based boutique management consulting firm, founded in 1984 by CPA Gregory D. Waina, that provides operating, growth/M&A, and turnaround advisory services to U.S. small businesses and mid-market companies across diverse industries.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Restructuring & Turnaround Advisory (BPAHADAD)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Insolvency & Turnaround Advisory (SME/Mid-Market Debtor-Side) (FSAEAFAK)

Keywords

• Management consulting services
• Growth strategy advisory
• Mergers and acquisitions advisory
• Corporate restructuring consulting
• Operational reengineering services

Headquarters

HQ city

Columbus Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting and Advisory Services: Waina & Company generates revenue through professional consulting and advisory engagements. The firm provides strategic consulting services including growth strategies, operating solutions, and business initiatives to assist organizations in executing growth profit strategies. Revenue is derived from advisory fees for financial and operational management advice, strategic planning, and execution of business initiatives.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Waina & Company is a boutique management consulting firm that delivers advisory services to entrepreneurial and mid-market companies across three service lines: Operating Solutions (operational improvements and financial management), Growth Strategies (M&A and strategic advisory), and Business Initiatives (turnaround, restructuring, and crisis management). Engagements combine strategic, financial, and operational guidance delivered directly by senior advisors to business owners and management teams.

Product overview

Waina & Company LLC is a consulting firm offering three interconnected service lines: Operating Solutions (operational improvements and financial management), Growth Strategies (M&A and strategic advisory), and Business Initiatives (turnaround and restructuring services). Founded in 1984 by Gregory D. Waina, the firm assists entrepreneurial and established companies with executing growth profit strategies through a framework combining strategic, financial, and operational components.

Differentiator

Problem solved

Functional benefit

Products and services

• Operating Solutions Operational consulting services that help businesses improve performance through work process simplification, performance management, profit improvement, workflow efficiency, budgeting, forecasting, cost reduction, working capital management, interim management, and financial reporting. Intended for entrepreneurial and mid-market companies seeking to operate and manage their businesses more effectively.
• Growth Strategies

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Conway MacKenzie (now part of Riveron): Middle-market restructuring, turnaround, and financial advisory firm comparable to Waina & Company's Business Initiatives service line, serving distressed and performance-challenged companies in similar deal sizes.
• CR3 Partners: Middle-market turnaround and restructuring advisory firm offering interim management, operational improvement, and financial advisory services. Direct comparable to Waina & Company in scale, specialty, and mid-market client focus.
• MorrisAnderson: Boutique turnaround and restructuring consulting firm serving mid-market and family-owned businesses in financial distress. Closely comparable to Waina & Company's Business Initiatives service line in both practice focus and client segment.
• Brown Gibbon Lang & Company: Boutique middle-market investment bank and advisory firm providing M&A advisory, restructuring, and special situations services. Comparable to Waina & Company's Growth Strategies M&A advisory and Business Initiatives restructuring work for similarly sized clients.
• GlassRatner Advisory & Capital Group: Boutique financial advisory firm specializing in restructuring, turnaround, and special situations for middle-market companies. Direct comparable to Waina & Company's restructuring and turnaround advisory work.

Broad incumbents

• FTI Consulting: Public consulting firm with a major corporate finance and restructuring practice providing turnaround, creditor advisory, and operational improvement services. Comparable to Waina & Company's restructuring and Business Initiatives work, serving similar distressed and performance-improvement mandates.
• Alvarez & Marsal: Global professional services firm specializing in turnaround and restructuring advisory, performance improvement, and operational consulting. Comparable to Waina & Company's Business Initiatives service line, but operating at much larger scale with institutional and PE sponsor clients.
• Plante Moran: Large US accounting and consulting firm with a strong middle-market advisory practice spanning operations, transactions, and restructuring. Comparable to Waina & Company in target client (mid-market companies) and service breadth.
• Huron Consulting Group: US-listed professional services firm offering management consulting, financial advisory, and operational improvement across industries. Comparable to Waina & Company's Operating Solutions and Growth Strategies lines, though at materially larger scale and broader service portfolio.
• BDO USA: Large mid-market-focused advisory and accounting firm offering consulting, M&A advisory, and restructuring services. Comparable to Waina & Company's mid-market positioning across multiple service lines including turnaround and transaction advisory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waina & Company LLC