What Verpan does

Verpan, legally ASTARRI A/S, is a Danish design company that holds the exclusive license to manufacture and commercialize the furniture, lighting, and accessory designs of the late Danish architect and designer Verner Panton, through a partnership with Verner Panton Design AG. The company is a subsidiary of the Nine United Scandinavia group and is headquartered at Egeskovvej 29 in Horsens, Denmark, where it operates with 100% renewable energy certified by Ørsted and ships its products internationally using Maersk ECO Delivery net-zero biofuels.

Verpan's product catalog is organized into Lighting, Furniture, and Accessories and comprises more than 50 iconic designs, most of them originally created between 1960 and the 1980s, including the Moon pendant (1960), Fun series (1964), Series 270 F Armchair (1965/66), Panto Pop chair (1969), Cloverleaf modular sofa (1969), Wire floor lamp (1972), and Pantop portable lamp (1980). The portfolio spans a wide price range, from portable lamps at €167 to XL architectural pendants at €18,867, with FSC-certified wood and recyclable polypropylene/polyethylene used in furniture lines. The Cloverleaf system is offered in contract-grade CMHR (CRIB 5) or HR (Cal 117) foam variants alongside a separate outdoor PE version, signaling dual consumer and contract/hospitality positioning.

Commercially, Verpan operates a dual-channel model: a direct-to-consumer Shopify storefront at verpan.com with free international shipping and multi-currency support (DKK, NOK, SEK, EUR), and a global authorized dealer network locatable through the website. The customer base is split between design-conscious residential consumers and professional contract buyers (interior designers, hotel, restaurant, and corporate fit-outs), with a dedicated B2B Professionals portal and PCON catalog integration supporting the trade channel. Marketing is concentrated on brand heritage and sustainability storytelling across Instagram, Facebook, LinkedIn, Pinterest, email newsletter, a digital press showroom, and the Home Tour editorial series, supplemented by membership in the Be Original Americas anti-counterfeit design coalition.

Name

Verpan

Legal name

ASTARRI A/S

Website

https://verpan.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Verpan is the exclusive licensed producer of Verner Panton's furniture and lighting designs, operating a global DTC webshop and authorized dealer network from Horsens, Denmark, serving design-conscious consumers and contract/hospitality buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Randers

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales: Verpan generates revenue through direct-to-consumer e-commerce sales of licensed Verner Panton furniture and lighting products. Products are sold at fixed retail prices with VAT included, shipping free internationally.
2. Dealer/Wholesale Channel: Products are also distributed through a network of authorized dealers globally. Customers can use the 'Find dealer' functionality on the website to locate nearby retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Verpan is a Danish design company that holds an exclusive licensing partnership with Verner Panton Design AG to produce, reissue, and sell the iconic furniture, lighting, and accessories designed by Danish architect Verner Panton. The company manufactures and distributes a curated portfolio of heritage designs spanning mid-century modern furniture (chairs, modular sofas) and sculptural lighting (pendant, table, floor, and wall lamps) through its direct e-commerce platform and a global authorized dealer network.

Product overview

Verpan is a Danish design company that preserves, reissues, and recontextualizes the work of designer Verner Panton. The company operates through a licensing partnership with Verner Panton Design AG. Verpan's product portfolio is organized into three main categories: Lighting, Furniture, and Accessories. The Lighting collection includes iconic pendant lamps such as the Moon series (1960) with its fan-like lamellae design, the Fun series (1964) featuring seashell disc lamps available in table, floor, wall, pendant, and XL configurations, the Wire series (1972) with chrome-plated steel wire frames, the Pantop series (1980) with bell-like shades, and the Spiegel lamp (1969). The Furniture collection features the Panto Pop stackable chair (1969) made from recyclable polypropylene, the Series 270 F Armchair (1965/66) in bent plywood, and the Cloverleaf modular sofa system (1969) available in upholstered and outdoor versions. The products share a common design philosophy emphasizing bold colors, sculptural forms, and innovative use of materials, all rooted in Verner Panton's legacy of playful and unconventional Danish design.

Differentiator

Problem solved

Functional benefit

Brands

• FUN Series: Lighting collection including table lamps, floor lamps, pendants, wall lamps, and XL pendants designed by Verner Panton in 1964
• Wire Series
• Moon Series
• Pantop Series
• Cloverleaf Sofa
• Series 270 F Armchair
• Spiegel

Products and services

• Panto Pop Stackable lounge chair made from 100% recyclable PP (polypropylene), designed for both indoor and outdoor use, originally designed by Verner Panton in 1969.
• Pantop Ø18 Portable Lamp Portable table lamp with bell-like widely flaring shade featuring lacquered injection-moulded plastic shade, opal plastic diffuser, and chrome-plated base. Available in multiple colors. Designed by Verner Panton in 1980.
• Series 270 F Armchair Modular bent plywood armchair made from FSC-certified bent and lacquered birch plywood. Available in multiple color finishes. Originally developed in 1965/66 and reintroduced by Verpan.
• Wire Floor Lamp Ø40 Decorative floor lamp defined by chrome-plated steel wire framework widening at the top to support a hemispherical plastic shade. Designed by Verner Panton in 1972.
• Spiegel Large quadratic wall/ceiling-mounted lamp with circular indentation in center holding concealed light source under hemispheric shade. Made in brushed aluminum finish.
• Moon Pendant Lamp Iconic pendant lamp characterized by fan-like design with ten ring-shaped lamellae providing soft, ambient, and glare-free light. Available in Small (Ø34 cm) and Large (Ø44.5 cm) sizes.
• Moon Opal Ø44.5 Relaunch of Panton's Moon Opal Pendant in translucent white acrylic, providing warm, gentle, poetic glow. Features lamellae in opal mat acrylic and white painted metal canopy.
• FUN 8DM XL Pendant XL ceiling-mounted lamp with long single-cluster configuration and MDF white lacquered ceiling plate. Part of the iconic Fun collection.
• Cloverleaf Sofa - Upholstered Modular sofa designed by Verner Panton in 1969, combining sculptural organic aesthetics with functional qualities. Features CMHR or HR foam, metal interlockers, and COM upholstery options in left/right, middle, and extension units.
• Cloverleaf In & Outdoor Sofa Modular sofa made from 100% recyclable polyethylene, suitable for both indoor and outdoor use.
• FUN 2TM Table Lamp Small table lamp with two-ring chrome frame featuring seashell discs. Part of the Fun collection regarded as one of Verner Panton's greatest masterpieces in lighting design.
• Moon XXXL - White Extra large pendant lamp (Ø150 cm, 125 kg) featuring the iconic fan-like Moon design with ring-shaped lamellae. White lacquered metal finish.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Maersk ECO DeliverycoreStrategic or Co-development PartnerSustainability-focused shipping partnership using Maersk ECO Delivery for ocean shipping. Uses sustainable net-carbon zero biofuels certified by ISCC, ensuring no negative environmental impact on agricultural or natural lands.
• ØrstedcoreStrategic or Co-development PartnerDanish energy supplier providing and certifying 100% renewable energy for Verpan's headquarters in Horsens, Denmark.
• Be Original AmericasminorOthers501(c)(6) non-profit organization committed to informing, educating and influencing manufacturers, design professionals and consumers on the economic, ethical, and environmental value of authentic design. Verpan is a member supporting the organization's mission to combat counterfeit design.
• Nine United ScandinaviacoreStrategic or Co-development PartnerParent company. ASTARRI A/S (operating Verpan) is part of the Nine United Scandinavia group, which takes privacy and security concerns seriously.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• &Tradition: Copenhagen-based design brand producing furniture and lighting that bridges heritage reissues and contemporary design. Comparable given Danish origin, licensed/archive-driven catalog, and DTC-plus-dealer distribution at premium price points.
• Gubi: Danish design house producing reissued mid-century and contemporary furniture and lighting, including licensed Greta Grossman designs. Closely comparable given design archive reissue model, premium positioning, and contract/residential dual channel.
• Vitra: Swiss premium furniture and lighting company producing iconic mid-century and contemporary designs. Closest peer given overlapping design heritage licensing model, premium pricing, and global dealer network serving architects and contract buyers.
• Louis Poulsen: Danish heritage lighting manufacturer producing designs by Poul Henningsen and Arne Jacobsen. Directly comparable Danish design heritage, lighting-led portfolio, premium pricing, and global distribution through dealers and DTC.
• Fritz Hansen: Danish heritage design house producing licensed Arne Jacobsen and Poul Kjærholm furniture/lighting. Highly comparable given shared Danish origin, licensing-driven catalog, premium contract and residential positioning, and same parent-group-adjacent competitive set.

Emerging players

• HAY: Danish contemporary furniture and accessories brand with strong global DTC and dealer presence. Comparable Danish origin and premium-but-more-accessible positioning, though operating in adjacent contemporary market rather than licensed heritage niche.
• Muuto: Nordic contemporary design brand producing furniture and lighting through designer collaborations. Comparable Danish/Nordic design aesthetic and DTC-plus-dealer channel, but focuses on new contemporary output rather than licensed heritage reissues.

Broad incumbents

• Flos: Italian premium architectural and decorative lighting manufacturer with iconic licensed designs (e.g., Castiglioni, Starck). Comparable lighting-led premium positioning and design IP licensing, though broader portfolio and larger scale than Verpan.
• Artemide: Italian architectural lighting incumbent with iconic designs and global contract channel. Overlaps with Verpan's premium lighting catalog and contract/hospitality go-to-market, but operates at significantly broader scale.
• Knoll: American heritage furniture manufacturer known for licensed mid-century modern designs (Saarinen, Bertoia, Noguchi). Comparable design IP licensing model and contract-grade positioning, though much larger and broader catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/verpancom
• LinkedInlinkedin.com/company/verpan
• Instagraminstagram.com/verpancom
• Pinterestpinterest.dk/verpancom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verpan