Purple Granite

Name

Purple Granite

Legal name

Purple Granite

Website

https://purplegranite.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Stone worktop fabrication and installation

NAICS

Tile and Terrazzo Contractors (238340)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Stone worktop fabrication
• Kitchen countertop installation
• Quartz surface supply
• Porcelain worktop services
• Granite countertop fabrication

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Stone Worktop Sales: Sale of stone materials including quartz, granite, porcelain, and marble worktops. Products are sold directly to consumers with pricing based on material type, band level, and project specifications.
2. Installation and Templating Services: Professional installation, laser templating, and fabrication services bundled with product sales. The full service from templating to installation is typically completed within 5 working days.
3. Worktop Replacement Service: All-inclusive worktop replacement service covering removal of old worktops, fitting, and post-installation work. Installation typically completed in one day.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Purple Granite supplies, fabricates, and installs high-quality stone kitchen worktops, including quartz, granite, porcelain, and marble surfaces. Every stage from laser templating through fabrication to installation is managed in-house, with a standard 5-working-day turnaround and one-day installations for replacement projects. The company operates from showrooms in Kidderminster and Worcester and serves primarily UK homeowners undertaking kitchen renovations, with nationwide delivery and installation available on request.

Product overview

Purple Granite is a UK-based stone worktop supplier, fabricator, and installer offering a unified full-service platform spanning supply through templating, fabrication, and installation — all managed in-house with no subcontractors. Their product portfolio is organized around four core stone material categories (Quartz, Granite, Porcelain, and Marble), supplemented by a marble-effect quartz sub-category and a silica-free quartz option for health-conscious buyers. They carry their own in-house brand (Purple Quartz Surfaces / PQS) alongside a curated selection of third-party brands including BQS, CRL, Dekton, Fugen, Silestone, Unistone, Uniceramica, Worldwide Stones, and Modern Quartz. The portfolio spans approximately 311 quartz products, 27 granite products, 96 porcelain/ceramic products, and 19 marble products. A six-band pricing structure (Essential through Elite) helps customers understand relative price levels. Complementary add-on products include floating shelves and bull nose edging. The company also offers a dedicated worktop replacement service for customers who want to modernise existing kitchens without a full renovation. Turnaround from templating to installation is typically 5 working days, and they operate two showrooms in Kidderminster and Worcester.

Differentiator

Problem solved

Functional benefit

Brands

• Purple Quartz Surfaces (PQS): Exclusive in-house collection of high-quality quartz worktops offering luxury, durability, and style with deep dramatic darks, bright airy whites, and bold marble-effect veining.
• Purple Porcelain Surfaces

Products and services

• Quartz Worktops Quartz worktops made from up to 93% natural quartz, offering scratch-resistance, stain-resistance, and non-porous surfaces. Available across 311 products from multiple brands including Purple Quartz Surfaces (PQS, own-brand), BQS, Silestone, Unistone, Fugen, Worldwide Stones, Modern Quartz, and CRL, in marble-effect, solid neutrals, and bold statement finishes.
• Granite Worktops Natural granite worktops (27 products) sourced and fabricated in-house, offering unique one-of-a-kind slabs with distinctive colours and patterns. Highly durable, heat- and scratch-resistant for busy kitchens.
• Porcelain Worktops Porcelain worktops (96 products) offering a wide range of patterns, colours, and thickness options for both interior and exterior kitchen applications. Includes Dekton ultra-compact sintered stone surfaces, Uniceramica by Brachot, Ceralsio, and Sapienstone 4D ceramic technology surfaces.
• Marble Worktops Natural marble worktops (19 products) bringing timeless elegance with unique veining. Sourced and handled in-house from templating to installation.
• Marble-Effect Quartz Low-maintenance, highly durable quartz worktops (24 products) that mimic the elegant look of natural marble, ranging from subtle Carrara-inspired veining to bold Calacatta patterns.
• Silica-Free Quartz (UniQ by Unistone) Premium silica-free quartz range (8 products) offering reduced crystalline silica content while maintaining aesthetics, durability, and low-maintenance performance for kitchens, islands, splashbacks, and commercial interiors.
• Purple Quartz Surfaces (PQS) Exclusive in-house collection of high-quality quartz worktops (88 products) ranging from deep dramatic darks to bright airy whites, with subtle shimmer finishes and bold marble-effect veining. Available across Core, Essential, Premium, Select, and Signature pricing bands.
• Worktop Replacement Service Full-service worktop replacement allowing customers to transform their kitchen by replacing existing worktops without a full renovation. Includes removal and disposal of old worktops, laser templating, fabrication, and one-day installation, with all work performed in-house.
• Floating Shelves Floating shelves crafted from the same high-quality stone as worktops, featuring concealed support for a clean floating finish, ideal for kitchens, utility rooms, or feature walls.
• Bull Nose Edging Edge finishing option for both modern and traditional kitchens, adding subtle detail while making edges feel more comfortable and safe, especially in busy family spaces.

Quantifiable outcome

• 5 working days from templating to installation
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• SilestonecoreTechnology or IntegrationSilestone is one of the world's leading brands of engineered quartz surfaces. Purple Granite stocks 38 Silestone products, offering exceptional durability, hygiene, and style for kitchen worktops, islands, splashbacks, and bathroom surfaces.
• DektoncoreTechnology or IntegrationDekton is a premium ultra-compact surface brand using advanced sintered stone technology. Purple Granite offers 34 Dekton products, known for ultra-compact, non-porous surfaces engineered to withstand heat and heavy impact.
• FugencoreTechnology or IntegrationFugen Quartz is a premium range of engineered quartz surfaces combining style, durability, and practicality. Purple Granite stocks 36 Fugen products for kitchen worktops, bathroom vanities, splashbacks, and islands.
• UnistonecoreTechnology or IntegrationUnistone is a premium range of engineered quartz surfaces offering beauty, durability, and versatility. Purple Granite stocks 48 Unistone products suitable for kitchen worktops, bathroom vanities, splashbacks, and commercial interiors.
• Uniceramica (Brachot)coreTechnology or IntegrationUniceramica by Brachot is a contemporary range of high-quality ceramic surfaces for interior and exterior applications. Purple Granite stocks 33 Uniceramica products recreating the authentic beauty of marble, travertine, granite, limestone, and basalt.
• BQScoreTechnology or IntegrationBQS Quartz is a versatile and stylish collection of quartz surfaces. Purple Granite stocks 41 BQS products ranging from crisp whites and soft neutrals to bold, dramatic shades for kitchen worktops and bathroom countertops.
• Worldwide StonescoreTechnology or IntegrationWorldwide Stones Quartz is a premium collection of engineered quartz surfaces combining natural beauty with everyday practicality. Purple Granite stocks 35 Worldwide Stones products for kitchen worktops, islands, splashbacks, and bathroom countertops.
• Modern QuartzcoreTechnology or IntegrationModern Quartz offers 55 quartz products including Calacatta styles and contemporary designs. Purple Granite stocks this range as part of their diverse quartz offering.
• Unistone UniQ (Silica-Free Quartz)coreTechnology or IntegrationUniQ by Unistone delivers premium aesthetics with significantly reduced crystalline silica content. Purple Granite stocks 8 UniQ products offering a safer surface solution for kitchens, islands, splashbacks, and commercial interiors without compromising on design or performance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Worktop Express: UK-based direct-to-consumer fabricator and supplier of solid wood, laminate and stone worktops. Competes head-to-head with Purple Granite on DTC price, online quote flow, and UK-wide delivery of kitchen worktops.
• The Worktop Company: UK online retailer and fabricator of quartz, granite, and marble worktops offering templating and installation. Closely comparable in DTC positioning, product breadth, and installation service offering.
• Granite Transformations: Global franchise-based worktop overlay specialist offering granite, quartz and recycled glass surfaces installed over existing worktops. Highly comparable use case (worktop replacement without full renovation) and stone material portfolio.

Broad incumbents

• Caesarstone: Global manufacturer of engineered quartz surfaces with strong UK distribution. While Purple Granite distributes competing brands (Silestone, etc.), Caesarstone competes in the same quartz category and serves overlapping kitchen-renovation buyers via showroom networks.
• Cosentino (Silestone/Dekton): Global manufacturer of Silestone (quartz) and Dekton (sintered stone) surfaces; both are stocked and distributed by Purple Granite. Comparable as upstream supplier and as competing branded surfaces in the UK kitchen worktop segment.
• Wren Kitchens: UK's largest kitchen retailer, often cited by Purple Granite customers as the incumbent price benchmark (Wren was priced at more than 2x for similar stone). Comparable customer (UK renovating homeowner) but operates a full-kitchen bundled model rather than specialist worktop fabrication.
• Howdens Joinery: UK trade-only kitchen and joinery supplier, dominant in new-build and refurb kitchens. Competes indirectly by supplying worktops to the same end-customers and trade installers that Purple Granite also serves.
• Magnet Trade / Magnet Kitchens: Major UK kitchen retailer and trade supplier with installed worktop solutions. Overlaps with Purple Granite on UK homeowner and trade buyer segments, though Magnet sells full kitchens while Purple specialises in worktop-only procurement.
• Brachot-Hermant (Uniceramica/Unistone): Belgian stone producer supplying Unistone quartz and Uniceramica porcelain to Purple Granite. Comparable upstream manufacturer serving the same UK kitchen and interior surfacing demand, with material portfolio that overlaps Purple's core categories.

Emerging players

• IKEA UK (Kitchens): Mass-market kitchen retailer increasingly offering quartz and stone-effect worktop options as add-ons. Competes for the same value-conscious UK renovating homeowner that Purple Granite targets, though IKEA's worktop range is more limited and standardised.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/purplegranite
• Instagraminstagram.com/purple_granite
• Pinterestuk.pinterest.com/purplegranite
• LinkedInlinkedin.com/company/purple-granite-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Granite