UG+ Desarrollos

What UG+ Desarrollos does

UG+ Desarrollos is a privately held real estate developer and property administrator headquartered in Ciudad Juárez, Chihuahua, Mexico, with origins in the construction sector dating to 1979. The company operates two integrated business lines: Real Estate Development (Desarrollo Inmobiliario), covering the full project lifecycle from feasibility through construction, sale or rental, and ongoing administration, and Property Administration (Administración Inmobiliaria), which manages commercial and residential assets for third-party owners as well as for its own portfolio. Source material notes a minor discrepancy between "más de 45 años" on the homepage and "más de 50 años" on the About page; the 45+ year framing is the more frequently cited.

The owned and managed development portfolio includes vertical housing (Victára Vertical Living, 129 units in two 14-level towers, planned 2027), mixed-use complexes (Hyde Park Departamentos, 45 units, opened 2025; Anthea Departamentos, 108 units, co-developed with RUBA Residencial), low-rise rental complexes (Real de las Torres, 72 units, 1994; Real de las Torres II, 24 units, October 2023; Villa Serena, 52 units, 2016), and commercial plazas (Paseo Escudero, 30 spaces, planned 2027; Plaza Tres Torres, 49 contracts; Plaza del Reloj, 32 contracts; Triunfo 215, 22 contracts). Anchor commercial tenants include national brands such as Banorte, HSBC, Starbucks, and Farmacias Benavides. The property administration business oversees more than 220 lease contracts across approximately 22,000 m2 of surface area.

Revenue is generated through three streams: one-time development sales or pre-sales of residential and commercial units, recurring property management fees, and recurring rental income from owned units and commercial space. Distribution is direct-sales-led through the company's website (ugmas.mx), Instagram, Facebook, and direct phone/email contact, with pricing quote-based rather than publicly disclosed. Operational scale remains regional and single-market (Ciudad Juárez), with a recent Pacific region leadership hire (Ing. Julio Salazar) signaling the first move toward geographic diversification. The firm is family-controlled by the Urías family, with key leadership including Arq. Jorge Urías Garza (Presidente), Lic. Fernando Tonda (Director General), and Ing. Jorge Urías Cantú (Presidente Honorario), supported by an in-house architecture and construction capability reinforced by a long-standing partnership with Jorge Urias Studio.

Name

UG+ Desarrollos

Legal name

UG+ Desarrollos

Website

https://ugmas.mx

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

UG+ Desarrollos is a privately held, family-controlled real estate developer and property administrator based in Ciudad Juárez, Mexico, developing residential, mixed-use, and commercial projects and managing more than 220 leases across roughly 22,000 m2.

Ownership category

akta.pro rank

Product category

Real Estate Development and Property Administration

SIC

General Bldg Contractors - Residential Bldgs (1520), Real Estate Agents & Managers (For Others) (6531), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

akta.pro secondary industry

HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Real estate development
• Property management
• Residential construction
• Commercial real estate
• Mixed-use developments

Headquarters

HQ city

Ciudad Juárez

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development: Development and sale of residential and commercial properties including vertical living projects, mixed-use complexes, and commercial plazas. Revenue generated from selling or pre-selling development units.
2. Property Management Services: Administration and management of commercial and residential properties for third-party owners. Manages over 220 contracts and 22,000 M2 of leased surface area.
3. Property Rental Income: Revenue generated from renting residential apartments and commercial spaces in properties developed and/or managed by the company.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

UG+ Desarrollos develops and manages residential, mixed-use, and commercial real estate projects in Ciudad Juárez, Chihuahua, Mexico. The company operates two main business lines: Desarrollo Inmobiliario (real estate development covering pre-feasibility, construction, sales/rental, and administration) and Administración Inmobiliaria (property management for commercial and residential properties, currently administering over 220 contracts and 22,000 m2 of leased surface area).

Product overview

UG+ Desarrollos is a Mexican real estate developer and property management company based in Ciudad Juárez, Chihuahua, with over 50 years of experience. The company operates two main business lines: Real Estate Development (Desarrollo Inmobiliario) and Property Administration (Administración Inmobiliaria). The development portfolio includes vertical housing projects like Victára Vertical Living (129 units, opening 2027), commercial plazas such as Paseo Escudero (30 spaces, opening 2027), and mixed-use complexes including Hyde Park Departamentos (45 units, opened 2025). Rental apartment complexes include Anthea Departamentos (108 units), Real de las Torres (72 units), Real de las Torres II (24 units, 2023), and Villa Serena (52 units). The property administration portfolio manages commercial properties including Plaza Tres Torres (6,054 m2), Plaza del Reloj (2,060 m2), and office building Triunfo 215 (1,880 m2), totaling over 220 contracts and 22,000 m2 under management.

Differentiator

Problem solved

Functional benefit

Products and services

• Victára Vertical Living Vertical housing development in Ciudad Juárez with 129 apartments (1-2 bedrooms) in 2 towers of 14 levels, ground-floor commercial spaces, and amenities including infinity pool, gym, coworking area, paddle court, and pet zone.
• Paseo Escudero Commercial plaza development featuring 30 commercial spaces (57-400 m2) totaling 3,285 m2 of rentable area, with pedestrian walkways, native vegetation, and sustainable design elements.
• Hyde Park Departamentos Mixed-use complex with 45 rental apartments (1-2 bedrooms) and ground-floor commercial spaces on Avenida Ejército Nacional in Ciudad Juárez.
• Anthea Departamentos Rental apartment complex developed with RUBA featuring 108 units (1-2 bedrooms) across six 3-level buildings, with amenities including club house, pool, gym, and gardens on Avenida de los Bosques.
• Departamentos Real de las Torres Rental apartment complex featuring 72 apartments (2 bedrooms, 1 bathroom, 100 m2 each) across 6 towers of 3 levels, with European-inspired architecture, security, gym, pool, and gardens.
• Departamentos Real de las Torres II Expansion of Real de las Torres with 24 new apartments (1 bedroom, 1 bathroom, 65 m2 each) in 2 towers of 3 levels.
• Departamentos Villa Serena Rental apartment complex with 52 units (36 two-bedroom/one-bathroom units at 100 m2 and 16 three-bedroom/two-bathroom units at 125 m2) across 5 towers of 2 levels, with pool, gym, and gardens.
• Plaza Tres Torres Commercial complex in Ciudad Juárez with 6,054 m2 of rentable area across 49 lease contracts, featuring anchor tenants including Starbucks, Banorte, and Farmacias Benavides.
• Plaza del Reloj Commercial complex on Avenida Manuel J. Clouthier with 32 lease contracts and 2,060 m2 of rentable area, featuring anchor tenants including HSBC.
• Triunfo 215 Two-level office building on Avenida Paseo Triunfo de la República with 22 lease contracts and 1,880 m2 of rentable area, built with prefabricated walls and natural stone exterior.
• Administración Inmobiliaria (Property Administration Services) Property administration and management services for commercial and residential properties, managing over 220 contracts and 22,000 m2 of surface area for rent. Services include tenant management, lease administration, and maintenance coordination for property owners.
• Desarrollo Inmobiliario (Real Estate Development Services) Full-lifecycle real estate development services covering pre-feasibility analysis, construction, sales and rental, and property administration, with a focus on mixed-use, commercial, and residential projects in Ciudad Juárez.

Quantifiable outcome

• 22,000 M2 of leased surface area managed
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• RUBA ResidencialcoreStrategic or Co-development PartnerCo-development partnership for residential projects. RUBA Residencial collaborates with UG+ Desarrollos on projects including Victara Vertical Living (129 units) and Anthea Departamentos (108 units). This partnership combines UG+ local market expertise with RUBA's residential development capabilities.
• Jorge Urias StudiocoreStrategic or Co-development PartnerArchitectural design partner responsible for the design of multiple UG+ Desarrollos projects including Hyde Park Departamentos, Paseo Escudero, Victara Vertical Living, and Real de las Torres II. Jorge Urias Studio provides architectural design services for new developments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• JLL Mexico: Global commercial real estate services firm with a substantial Mexico presence offering property management, leasing, and valuation services to third-party owners. Relevant adjacent comparator for UG+'s property administration arm and as a potential partner/scale benchmark.
• CBRE Mexico: Global real estate services firm operating in Mexico with property management, brokerage, and advisory offerings for commercial portfolios. Comparable to UG+'s third-party administration business at the high end of the market, serving as a scale reference and ecosystem participant.

Direct peers

• RUBA Residencial: Mexican residential developer and UG+'s disclosed co-development partner on Victára Vertical Living (129 units) and Anthea Departamentos (108 units). Operates an integrated build-and-rent model in northern Mexico, making it the closest functional peer to UG+.
• Vinte Viviendas Integradas: Mexican listed homebuilder focused on affordable and middle-income vertical and horizontal housing across multiple states. Directly comparable in product type (multi-unit residential, mixed-use) and target segment to UG+'s apartment and vertical living developments in Juárez.

Broad incumbents

• Fibra Uno: Largest Mexican REIT (FUNO) with a diversified commercial and industrial portfolio including shopping centers and offices. Comparable as a large-scale commercial property owner/administrator in Mexico, though structured as a REIT rather than an operating developer.
• Desarrolladora y Constructora ARA: One of Mexico's largest publicly listed homebuilders with multi-decade track record across entry-level and middle-income residential. Operates at materially larger scale and broader geographic reach than UG+, with overlapping product category.
• Grupo Javer: Public Mexican homebuilder (JAVER) focused on affordable and middle-income housing, with a sizable rental portfolio alongside for-sale developments. Larger-scale incumbent with comparable residential developer-plus-rental operator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ugmasdesarrollos
• Instagraminstagram.com/ugmas.mx
• LinkedInlinkedin.com/company/ugmasdesarrollos

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UG+ Desarrollos