Vida En Color
Vida En Color is a Portland, Oregon-based marketing, events, and place-making collective founded in 2021 that delivers customized racial-equity-focused services to small businesses, large corporations, nonprofits, and government organizations.
- Company typePrivate
- Founded2021
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Vida En Color does
Vida En Color LLC is a privately held, Portland, Oregon-based marketing, events, and place-making collective founded in 2021 (per its own website copyright). The company delivers customized services centered on racial equity and supporting BIPOC (Black, Indigenous, People of Color) communities, and explicitly serves four distinct buyer types: small businesses, large corporations, nonprofits, and government organizations. Its core proposition bundles three service disciplines — marketing, events, and place-making — under a single mission-aligned umbrella, differentiating on the integration of these functions rather than any software or technology platform.
The business is structured as a founder-led LLC with 1-10 employees and no external investors, parent company, or institutional ownership identified in the available data. There are no disclosed funding rounds, no named leadership beyond a "Michelle" listed as the primary contact ([email protected], 503.964.7127), no app or API surface, no AI/ML capabilities, and no published pricing. The company's own website states "We're close to launching," which indicates that formal commercial service delivery has not yet meaningfully begun as of the most recent available materials. Technology footprint is limited to a Squarespace-hosted marketing site.
Revenue mechanics are not disclosed and are likely project-based or retainer-based professional services given the marketing/events/place-making model, but no contracts, case studies, or client logos have been published. The go-to-market is direct client engagement via the website contact form, email, and phone. Market momentum cannot be assessed from the supplied evidence, and the company should be regarded as a pre-launch entity.
Vida En Color firmographics
Firmographics- Name
- Vida En Color
- Legal name
- Vida En Color LLC
- Website
- https://vidaencolor.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vida En Color is a Portland, Oregon-based marketing, events, and place-making collective founded in 2021 that delivers customized racial-equity-focused services to small businesses, large corporations, nonprofits, and government organizations.
- Ownership category
- akta.pro rank
Vida En Color industry classification
Industry- Product category
- DEI Marketing & Events Services
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
Keywords
Where Vida En Color is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vida En Color business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Vida En Color product offering
Product offeringCore offering
Vida En Color provides customized marketing, events, and place-making services centered on racial equity for organizations. The firm works with small businesses, large corporations, nonprofits, and government entities to support BIPOC (Black, Indigenous, People of Color) communities and to create inclusive spaces. Services are delivered as professional, bespoke engagements tailored to each client's individual needs.
Product overview
Vida En Color is a marketing, events, and place-making Collective that offers professional services focused on dismantling systematic racism and creating space for all. The company provides customized marketing, events, and place-making services centered around racial equity. Their service offerings are not structured as discrete software products but rather as professional service offerings tailored to meet individual client needs, serving small businesses, large corporations, nonprofits, and government organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Services Customized marketing services centered on racial equity, offered to small businesses, large corporations, nonprofits, and government organizations seeking to support BIPOC communities.
- Events Services Customized events services centered on racial equity, offered to organizations seeking inclusive event programming and BIPOC community engagement.
- Place-Making Services Customized place-making services centered on racial equity, designed to help clients create inclusive spaces that dismantle systematic racism and support BIPOC communities.
Companies that use Vida En Color
Customer profileSegments4 records
Ideal customer profiles4 records
Vida En Color technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vida En Color partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Vida En Color competitors and assessment
Company assessmentDirect peers
- Burrell Communications Group: Chicago-based full-service advertising agency specializing in African-American and multicultural consumer segments. Closely comparable to Vida En Color on multicultural marketing focus, agency model, and corporate/nonprofit client base.
- UniWorld Group: Long-established multicultural advertising agency focused on Black, Hispanic, and Asian American consumer markets. Directly comparable to Vida En Color in mission (minority-focused marketing) and service mix (full-service campaign work).
- IW Group: Asian American marketing and communications agency offering advertising, PR, and digital services. Comparable to Vida En Color as a multicultural, minority-targeted full-service agency.
- Carol H. Williams Advertising: Multicultural advertising agency serving African-American, Hispanic, and general-market clients. Comparable to Vida En Color as a minority-focused creative agency providing campaign-based marketing services.
- Lopez Negrete Communications: Largest U.S. Hispanic-owned advertising agency, providing full-service marketing to Fortune 500 clients targeting Hispanic consumers. Comparable to Vida En Color on multicultural agency model and corporate client engagement.
- Cultural Communications LLC: Minority-owned marketing and PR agency specializing in multicultural and BIPOC-targeted campaigns for corporate, nonprofit, and government clients. Directly comparable to Vida En Color on mission, service mix, and client segments.
Emerging players
- Reingold: Marketing and communications firm focused on social-impact, nonprofit, and association clients. Comparable to Vida En Color on the mission-driven marketing/services model and nonprofit/government client mix, though broader in scope.
- The Winters Group: DEI and racial-equity-focused consulting and communications firm serving corporations and nonprofits. Closely comparable to Vida En Color on racial-equity specialization, though more consulting-led and less agency-driven.
Broad incumbents
- Ogilvy: Global full-service advertising agency network with a dedicated multicultural and diversity practice. Comparable to Vida En Color as a competitor for corporate multicultural marketing budgets, but operates at vastly larger scale and broader scope.
Others
- AdColor: Industry organization advancing diversity and inclusion in the advertising, marketing, and media industries. Comparable to Vida En Color as an ecosystem participant in multicultural and BIPOC marketing rather than a direct competitor.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Vida En Color social profiles
Digital presenceVida En Color financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vida En Color leadership team
Management profileNumber of profiles
Vida En Color funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vida En Color M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vida En Color
What does Vida En Color do?
Vida En Color provides customized marketing, events, and place-making services centered on racial equity for organizations. The firm works with small businesses, large corporations, nonprofits, and government entities to support BIPOC (Black, Indigenous, People of Color) communities and to create inclusive spaces. Services are delivered as professional, bespoke engagements tailored to each client's individual needs.
Is Vida En Color a public or private company?
Vida En Color is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vida En Color founded?
Vida En Color was founded in 2021. It employs 1 to 10 people.
Where is Vida En Color based?
Vida En Color is headquartered in Portland, United States, in the North America region.
Who are Vida En Color's main competitors?
Direct peers on record are Burrell Communications Group, UniWorld Group, IW Group, Carol H. Williams Advertising, Lopez Negrete Communications and Cultural Communications LLC. Emerging players are Reingold and The Winters Group. Ogilvy is listed as a broad incumbent. AdColor is listed as an others.
Does Vida En Color have an API?
No public API is recorded for Vida En Color.
What industry is Vida En Color in?
Vida En Color's product category is DEI Marketing & Events Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies. Its NAICS code is 54191 and its SIC code is 7311.