Wisconsin Virtual Learning and Northern Ozaukee School District

What Wisconsin Virtual Learning and Northern Ozaukee School District does

Wisconsin Virtual Learning (WVL) is a tuition-free, accredited online public charter school operated by Northern Ozaukee School District, a government entity headquartered at 401 Highland Drive, Fredonia, Wisconsin. Founded in 2007, WVL serves students in grades 4K through 12 across the State of Wisconsin through the state's Open Enrollment Program, with families applying during the February 6–April 28 open enrollment window or through alternative enrollment for special circumstances. The school positions itself as a statewide and national pioneer in virtual education with over 18 years of operating history.

WVL's core product is Full-Time Online Enrollment, supplemented by Part-Time Enrollment for students from partner districts, Summer School, Credit Recovery courses, Advanced Placement courses, and Early College Credit Program (ECCP) dual enrollment. The platform is built on Canvas as the learning management system, Zoom for live interactive classes, Google Workspace for productivity, Skyward as the student information system, Clever for single sign-on, and TeamViewer for remote technical support. Curriculum content is sourced from third-party providers including ALEKS (adaptive math), FLVS, Fuel Education, and Lincoln Empowered, with the Xello platform delivering Academic & Career Planning for grades 9-12. The school offers three learning pathways (Virtual, Independent, and Blended) and provides layered student support through Student Learning Advocates, school counseling, and a Technology Help Desk.

WVL's business model rests on two revenue streams: per-pupil state aid from Wisconsin through the Open Enrollment Program (the primary stream, covering full-time tuition-free enrollment) and per-course fees paid by partner school districts for part-time students. Customer segments are individual Wisconsin families (primary) and Wisconsin partner school districts (secondary). WVL has no external investors and is governed by a Board of Directors under Northern Ozaukee School District oversight, with Executive Director Mandie Barr leading operations.

Name

Wisconsin Virtual Learning and Northern Ozaukee School District

Legal name

Wisconsin Virtual Learning

Website

https://wisconsinvl.net

Company type

Private

Operating status

Operating

Short description

Wisconsin Virtual Learning is a tuition-free, accredited online public charter school operated by Northern Ozaukee School District, serving Wisconsin students in grades 4K-12 through the state's Open Enrollment Program via Canvas, Zoom, and partner curriculum providers.

Ownership category

akta.pro rank

Product category

K-12 Online Education

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Full-Time Virtual K–12 Schools (Statewide/Cyber Charters & District Programs) (EDAJADAA)

akta.pro secondary industries

District-Run Virtual Academies & Online Programs (EDAJADAB), Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI)

Keywords

• Online K-12 education
• Virtual public school
• Charter school programs
• Distance learning services
• K-12 online curriculum

Headquarters

HQ city

Fredonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. State Funding (Per-Pupil Aid): As a tuition-free public school, WVL operates through state funding based on student enrollment. Wisconsin Virtual Learning is a public virtual charter school operated by Northern Ozaukee School District, receiving per-pupil state aid for each enrolled student through the state's open enrollment program.
2. Partner District Tuition (Part-Time/Per-Course): Partner school districts pay for individual courses taken by their students through WVL's part-time enrollment option. Districts pay only for the specific classes students need, scaling costs based on usage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wisconsin Virtual Learning operates as a tuition-free, accredited online public charter school serving Wisconsin students in grades 4K through 12. The school delivers live interactive classes via Zoom, hosts coursework on the Canvas LMS, and offers three learning pathways (Virtual, Independent, and Blended) tailored to individual student needs. It also sells individual courses and summer school seats to students from partner Wisconsin school districts on a per-course basis.

Product overview

Wisconsin Virtual Learning (WVL) is a tuition-free, accredited online public charter school operated by Northern Ozaukee School District, serving students in grades 4K-12th grade across Wisconsin. The school offers a unified platform combining live interactive instruction via Zoom, the Canvas learning management system, and multiple learning pathways (Virtual, Independent, and Blended) to accommodate diverse learning styles. The core product is Full-Time Online Enrollment, supplemented by Part-Time Enrollment for students from other districts and Summer School programs. Students access curriculum through Canvas with content providers including ALEKS (math), FLVS, Fuel Ed, and Lincoln Empowered. WVL provides additional services including Credit Recovery for failed courses, AP Courses for college-bound students, and Academic & Career Planning through Xello. The school offers tiered support through Student Learning Advocates, School Counseling, and a Technology Help Desk. Students progress through specialized programs by education level (Elementary, Middle School, High School), each with corresponding extracurricular clubs and activities. All services are delivered by Wisconsin-certified teachers with over 18 years of experience in virtual education.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Time Online Enrollment Tuition-free, accredited full-time online public school enrollment for Wisconsin students in grades 4K-12, with Wisconsin-certified teachers delivering live interactive classes via Zoom and access to the Virtual, Independent, or Blended learning pathways.
• Part-Time Enrollment Flexible course-by-course enrollment option for students from other Wisconsin school districts who remain enrolled at their resident school while taking individual courses through WVL, with partner districts paying per-class fees.
• Summer School Online summer school programs that allow Wisconsin students to get ahead, take advanced coursework, or recover credits over the summer break.
• Elementary School Program (4K-4th Grade) Online elementary education with Wisconsin-certified teachers delivering interactive real-time classes via Zoom, hosted on Canvas LMS, with emphasis on relationships, social-emotional support, and foundational academics for grades 4K through 4.
• Middle School Program (5th-8th Grade) Online middle school for grades 5-8 that fosters independence with flexible pacing, core subjects, electives, clubs, and gradual transition to high school responsibilities including time management.
• High School Program (9th-12th Grade) Online high school for grades 9-12 offering credit-earning courses, AP classes, college prep, career planning, credit recovery, and early graduation options aligned with Wisconsin DPI graduation standards.
• Advanced Placement (AP) Courses College-level courses run by the College Board that allow high school students to earn college credit through AP exams in May, improving college admissions prospects and reducing college costs.
• Credit Recovery Courses Online courses that allow students to make up credits lost due to failing grades, with the original F still factored into GPA alongside the new credit recovery grade.
• Dual Enrollment / Early College Credit Program (ECCP) Early College Credit Program that allows high school students to earn college credits while in high school, with college course grades not factored into high school GPA.
• Academic & Career Planning (ACP) Individualized college and career readiness program delivered through the Xello platform, required for all WVL students grades 9-12, including career exploration, post-secondary planning, and portfolio development.
• School Counseling Services Comprehensive counseling services covering post-secondary planning, early college credit planning, NCAA information, college entrance exam preparation, financial aid guidance, and scholarship opportunities.
• Student Learning Advocate (SLA) Support Each WVL family is assigned a dedicated Student Learning Advocate who provides monthly check-ins, academic support, guidance on curriculum and pathways, and helps coordinate between families and teachers.
• Technology Help Desk Technical support services including help desk tickets, remote support via TeamViewer, troubleshooting guides, and technology assistance available Monday-Friday 7:30AM-3:30PM.

Quantifiable outcome

• Over 18 years of successful virtual education delivery
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and strategic.

• Northern Ozaukee School DistrictcoreStrategic or Co-development PartnerWVL is operated by and subject to Northern Ozaukee School District oversight. The district provides administrative support, infrastructure, and governance for the virtual school. WVL is located at the district's facilities at 401 Highland Drive, Fredonia, WI 53021.
• Wisconsin Department of Public InstructioncoreStrategic or Co-development PartnerWVL operates under Wisconsin state education laws and DPI regulations. The school participates in DPI's Open Enrollment Program and aligns with DPI's High School Graduation Standards and Academic & Career Planning (ACP) requirements.
• Wisconsin School Districts (Partner Network)strategicChannel Partner/ Reseller/ DistributorWVL partners with school districts throughout Wisconsin to offer additional course options. Districts can provide more offerings to students through WVL's flexible enrollment options (full-time, part-time, or summer school), paying only for the classes students need while students remain within their resident district.
• Xello (Career Planning Platform)coreTechnology or IntegrationXello has been selected by WVL and DPI as the platform to deliver an innovative, individualized college and career readiness program. Starting with the 2017-2018 school year, all WVL students in grades 9-12 are required to have an individualized Academic & Career Plan (ACP) delivered through Xello.
• Canvas (Learning Management System)coreTechnology or IntegrationCanvas is the primary learning management system used by WVL students to access courses, lessons, assignments, quizzes, tests, and submit work online.
• Curriculum Providers (FLVS, Fuel Ed, Lincoln Empowered, ALEKS)strategicTechnology or IntegrationWVL integrates curriculum from multiple providers including Florida Virtual School (FLVS), Fuel Education (Fuel Ed), Lincoln Empowered, and ALEKS math platform to provide diverse learning materials and pathways.
• Google WorkspacecoreTechnology or IntegrationStudents use Google Drive and Google Documents for coursework. WVL provides Google email accounts to students and families for school communication and assignments.
• ClevercoreTechnology or IntegrationSingle sign-on integration through Clever allows students to access multiple educational platforms and tools seamlessly.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Florida Virtual School (FLVS): Statewide public virtual school offering K-12 online courses to Florida residents; WVL explicitly partners with FLVS as a curriculum provider, and the two share the same statewide-public-charter model, NCAA approval, and AP/dual enrollment offerings.
• Connections Academy: Operates tuition-free online public schools (including charters) in multiple states serving grades K-12; directly comparable to WVL in target customer (families seeking alternatives to brick-and-mortar), tuition-free model, and live-instruction approach.
• Pennsylvania Cyber Charter School (PA Cyber): Statewide cyber charter serving K-12 students across Pennsylvania with tuition-free online instruction; structurally similar to WVL in operating as a state-authorized cyber charter with per-pupil funding and live-virtual classes.
• Ohio Virtual Academy: Statewide online public school serving Ohio K-12 students through charter sponsorship; closely mirrors WVL in tuition-free model, K-12 grade span, NCAA-approved courses, and partnership-based curriculum sourcing.
• Michigan Virtual: State-funded virtual learning provider serving Michigan K-12 with supplemental courses and full-time options; comparable to WVL in statewide reach, public funding model, and role as both direct-to-family and partner-district provider.
• Laurel Springs School: Accredited online private school serving K-12 with college prep, AP, and NCAA-approved courses; comparable to WVL in online K-12 delivery and college-readiness stack, but tuition-based rather than public-funded.

Broad incumbents

• Stride (formerly K12 Inc.): Largest US online K-12 operator running both full-time online schools and supplemental courses; overlap with WVL is broad but Stride is a publicly traded incumbent with national reach rather than a single-state public charter.

Regional players

• Illinois Virtual School: Statewide online school serving Illinois K-12 students; closely mirrors WVL's mission and model but operates in a different state, making it a regional rather than direct competitor.
• Georgia Virtual School: Georgia Department of Education program offering online courses statewide; comparable to WVL in scale model and supplemental/part-time offerings, but operates in a different geography.

Emerging players

• Outschool: Marketplace of live online classes and homeschool-friendly courses for K-12; intersects with WVL at the supplemental enrollment and live-class experience level, but competes on flexibility and breadth rather than full-time accredited schooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqzzd7AvARqI3deMENb9OjQ/videos
• Facebookfacebook.com/WisconsinVL
• Instagraminstagram.com/wisconsinvirtuallearning/?igshid=1e8ih4krqagne

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Virtual Learning and Northern Ozaukee School District