Hertz Australia Pty Limited

What Hertz Australia Pty Limited does

Hertz Australia Pty Limited is a wholly-owned subsidiary of The Hertz Corporation (NYSE: HTZ) and operates one of Australia's largest car rental networks, with 220+ locations spanning all major airports and cities across every state and territory. The company provides vehicles across the full demand spectrum — from economy rentals and SUVs to luxury (Prestige Collection), sports (Adrenaline Collection), exotic (Dream Cars), family-oriented (Family Collection), electric and fuel-efficient (Green Collection, including Polestar 2), campervans, wheelchair-accessible mobility vehicles, and commercial trucks/vans. Its core product is the Gold Plus Rewards loyalty program, which offers tiered membership (Gold, Five Star, President's Circle) with points accrual, free rental days, car-class upgrades, and skip-the-counter privileges. Technology infrastructure comprises an online reservation platform, iOS and Android mobile applications, and the Hertz On Demand car-sharing service, all integrated with global GDS booking tools for travel agents.

The company operates three primary go-to-market motions: direct-to-consumer booking via website, mobile app, and airport counters; a Business Partner program targeting Australian SMEs with dedicated sales support and corporate billing; and an event-driven rideshare partnership with Uber that supplies vehicles to Uber Driver Partners on 14–360 day rentals. Revenue is generated almost exclusively through transaction-based rental fees, with pricing varying by vehicle class, rental duration, location, and season; ancillary upsells include insurance waivers, GPS, additional drivers, fuel options, and toll day passes. Distribution is augmented by partnerships with six Australian automobile clubs (RAC, RACT, RACV, RACQ, RAA, AANT) that deliver up to 20% discounts to members, plus airline, hotel, and rail loyalty integrations for cross-channel demand.

Subsidiaries and sub-brands extend the platform beyond traditional rental: Flexicar operates hourly car sharing; Hertz Trucks/Commercial Vans and 4WDs serves business and moving needs; Multi-Month Rentals (60–360 days) targets the long-term vehicle access segment as a leasing alternative. The product portfolio is rounded out by add-on services including online check-in, one-way rentals, prepaid rental (Prepay & Save), mystery vehicle deals, NeverLost GPS, and the Young Renters Program for under-25 drivers. The company also holds a Tasmanian Transport Commission Accreditation Certificate and operates under GDPR/CCPA privacy frameworks inherited from its US parent.

Name

Hertz Australia Pty Limited

Legal name

Hertz Australia Pty Limited

Website

https://hertz.com.au

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

1–10 employees

Short description

Hertz Australia Pty Limited is a wholly-owned subsidiary of The Hertz Corporation operating 220+ car, van, and truck rental locations across Australia, serving leisure travelers, business customers, rideshare drivers, and auto club members through the Gold Plus Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

akta.pro secondary industries

Luxury Car Concierge, Delivery & White-Glove Services (THADAMAK), Corporate Shuttle, Pool Car & Motor Pool Management (THADAOAF), Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK)

Keywords

• Car rental services
• Vehicle hire
• Commercial truck rental
• Car sharing
• Loyalty program rentals

Headquarters

HQ city

City Of Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental Fees: Primary revenue from charging customers for vehicle rentals on a daily, weekly, or monthly basis. Rates vary by vehicle class, rental duration, location, and include optional extras such as insurance, GPS, additional drivers, and fuel options.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Hertz Australia Pty Limited provides car, van, truck, and specialty vehicle rental services across more than 220 airport and city locations in Australia (and New Zealand) for leisure and business customers. Offerings span economy through luxury and electric vehicles (Green Collection), specialty collections (Prestige, Adrenaline, Dream Cars, Family), commercial vehicles, campervans/motorhomes, adaptive mobility vehicles, and car sharing via Flexicar and Hertz On Demand.

Product overview

Hertz Australia operates as a car rental platform offering diverse vehicle categories across 220+ locations nationwide. The core offering centers on the Hertz Gold Plus Rewards loyalty program which enables point accumulation and redemption for free rental days. Vehicle collections include standard cars, SUVs, commercial trucks/vans, and specialty segments: Green Collection (EVs/fuel-efficient), Prestige Collection (luxury), Adrenaline Collection (sports cars), Dream Cars (exotics), and Family Collection. Additional services encompass campervans/motorhomes, mobility vehicles (wheelchair accessible, hand controls), car sharing via Flexicar, Hertz On Demand flexible rentals, GPS navigation (NeverLost), one-way rentals, prepaid options, mystery vehicles, toll passes, and fuel purchase options. Business solutions include the Business Partner program for SMEs and Multi-Month long-term rentals. The Uber Driver Program specifically serves rideshare drivers with dedicated vehicle packages.

Differentiator

Problem solved

Functional benefit

Brands

• Hertz Gold Plus Rewards: Loyalty rewards program offering points for free rental days and car-class upgrades
• Hertz Prestige Collection
• Hertz Adrenaline Collection
• Hertz Family Collection
• Hertz Dream Cars
• Hertz Green Collection
• Flexicar
• Hertz NeverLost
• Hertz On Demand
• Hertz Mobility Fleet

Products and services

• Hertz Gold Plus Rewards Free loyalty program allowing members to earn points on rentals redeemable for free rental days, with tiered status (Gold, Five Star, President's Circle) offering perks like skip-the-counter pickup and car class upgrades; targeted at frequent individual and business renters.
• Green Collection Eco-friendly vehicle rental collection featuring fuel-efficient and electric vehicles including Polestar 2 EV for environmentally conscious renters.
• Prestige Collection Luxury vehicle rental collection featuring premium brands such as Audi for customers seeking upscale rental experiences.
• Adrenaline Collection Sports car and high-performance vehicle rental collection for renters seeking exciting driving experiences.
• Dream Cars Collection Exotic and luxury vehicle collection allowing Gold Plus Rewards members to redeem points for premium vehicle rentals.
• Family Collection Family-oriented vehicle selection designed for comfortable group travel with adequate luggage space and passenger capacity.
• Campervans & Motorhomes Recreational vehicle rentals for travelers seeking self-contained road trip and camping experiences across Australia.
• Wheelchair Accessible Vehicles Mobility fleet featuring wheelchair accessible vehicles for renters with accessibility needs.
• Hand Control Vehicles Vehicles equipped with hand controls for renters with mobility limitations affecting lower limbs.
• Hertz Trucks / Commercial Vans and 4WDs Commercial vehicle rental service offering trucks, vans, curtainsiders, and 4WD vehicles for business and moving needs.
• Flexicar Car sharing service operated by Hertz Australia, available at select locations allowing hourly or daily vehicle access without traditional rental commitment.
• Hertz On Demand Flexible rental service allowing bookings by the hour, day, or week with choice of exact vehicle make and model, with fuel and insurance included in pricing.
• Business Partner Program SME business rental program offering competitive corporate rates, no joining fee, free Gold Plus Rewards membership, and dedicated sales support for recurring vehicle rental needs.
• Multi-Month Rentals Long-term vehicle rental from 60 to 360 days as an alternative to leasing, available from off-airport locations for individuals and companies.
• Uber Driver Program Dedicated vehicle rental program for Uber driver partners with short-term (minimum 14 days) and long-term (up to 360 days) options, with 5-Star ANCAP-rated vehicles and rates that include registration, comprehensive insurance, and 24-hour roadside assistance.

Quantifiable outcome

• Awarded #1 car rental loyalty program in 2020 FlyerTalk Awards

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• RAC (Royal Automobile Club)coreGTM or Marketing PartnerPartnership offering RAC members exclusive discounts of up to 20% off base rental rates at Hertz Australia locations. Members can access these rates using their RAC membership for car hire while traveling.
• RACV (Royal Automobile Club of Victoria)coreGTM or Marketing PartnerPartnership offering RACV members exclusive discounts of up to 20% off base rental rates at Hertz Australia locations. Members receive preferential rates on car hire services.
• RACQ (Royal Automobile Club of Queensland)coreGTM or Marketing PartnerPartnership offering RACQ members exclusive discounts of up to 20% off base rental rates at Hertz Australia locations for car hire services.
• RACT (Royal Automobile Club of Tasmania)coreGTM or Marketing PartnerPartnership offering RACT members exclusive discounts of up to 20% off base rental rates at Hertz Australia locations.
• RAA (Royal Automobile Association of South Australia)coreGTM or Marketing PartnerPartnership offering RAA members exclusive discounts of up to 20% off base rental rates at Hertz Australia locations.
• AANT (Australian Automobile Association)coreGTM or Marketing PartnerPartnership offering AANT members exclusive discounts on Hertz car rentals in Australia.
• UbercoreStrategic or Co-development PartnerHertz provides vehicles to Uber Driver Partners through a dedicated program offering short-term (minimum 14 days) and long-term (up to 360 days) rentals. All Hertz Uber vehicles have a 5-Star ANCAP rating. Rates include registration, comprehensive insurance, and 24-hour roadside assistance. Available at select locations in Victoria, New South Wales, Queensland, and Western Australia.
• Airline PartnersminorGTM or Marketing PartnerPartnership programs allowing airline frequent flyers to earn loyalty points on Hertz rentals and redeem rewards across participating locations.
• Hotel PartnersminorGTM or Marketing PartnerPartnership programs allowing hotel reward members to earn points or receive discounts on Hertz car rentals when booking through partner channels.
• Rail PartnersminorGTM or Marketing PartnerPartnership programs with rail services allowing customers to combine train travel with Hertz car rentals for complete journey solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avis Australia: Avis is one of the two dominant airport car rental brands in Australia, offering a near-identical leisure and corporate rental value proposition. Direct head-to-head competitor at every major Australian airport where Hertz operates.
• Budget Rent a Car Australia: Budget is the value-oriented sister brand of Avis (both under Avis Budget Group) and competes directly with Hertz's economy and mid-tier offerings across Australian airports and downtown locations.
• Enterprise Rent-A-Car Australia: Enterprise is a top-3 car rental brand in Australia with a strong suburban and insurance-replacement rental focus. Operates an overlapping airport and city network and competes for the same corporate and leisure customers as Hertz.
• Sixt Australia: Sixt is a fast-growing premium-positioned European rental brand with an expanding Australian footprint, competing head-on with Hertz's Prestige and Adrenaline collections as well as standard rentals at major airports.
• Europcar Australia: Europcar operates a broad Australian airport and downtown rental network with both leisure and corporate programs, making it a direct substitute for Hertz across most customer segments and locations.
• Thrifty Car Rental Australia: Thrifty competes in the value and mid-tier car rental segment at Australian airports and downtowns, overlapping heavily with Hertz's economy, compact, and SUV fleet offerings.
• Redspot Car Rentals: Redspot is an Australian-owned car rental operator with airport and city locations that competes directly with Hertz on leisure and corporate rentals, particularly in Sydney, Melbourne, and Brisbane.
• Apex Car Rentals: Apex is a domestic Australian rental brand focused on competitive leisure rentals at airports and major cities, overlapping with Hertz's core economy and mid-tier fleet across key tourist destinations.
• Bayswater Car Rental: Bayswater is an independent Australian rental operator with a strong specialty and 4WD/campervan fleet — a direct competitor to Hertz's Trucks/4WDs and campervan/motorhome product lines, particularly for outback and adventure travel.

Emerging players

• GoGet: GoGet is Australia's largest car-sharing service, offering hourly vehicle access to urban members. It competes with Hertz's Flexicar sub-brand in the same car-sharing category, targeting city residents who don't own a vehicle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube-nocookie.com/user/hertzcarrental
• Facebookfacebook.com/hertz
• Instagraminstagram.com/hertz
• LinkedInlinkedin.com/company/hertz-business-partner-australia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertz Australia Pty Limited