Super Surface Chemicals Inc.

What Super Surface Chemicals Inc. does

Super Surface Chemicals Inc. is a privately held specialty chemical sales and distribution company founded in 2015 and headquartered in Brampton, Ontario, Canada. The company sources rheology modifiers (organoclay), specialty additives (dispersants, leveling agents, adhesion promoters, rust converters, pH neutralizers), and a broad portfolio of defoamers from a global vendor network including Disamtex, PMC Ouvrie and APS Minerals across India, China, the EU, East Asia and South America. It distributes these products under proprietary designations (ICLAY, DISACOAT, DISASPERS, EROL, DISAFOAM) across six industrial verticals: Coatings and Inks, Construction and Adhesives, Oil Drilling, Waste Water Treatment, Mining and Paper, and Home, Industrial and Institutional (HI&I).

The company operates a sales-led go-to-market model with field sales teams that are trained by vendor partners to provide on-site technical support, troubleshooting and tailored product recommendations. It complements this with regional sales depots and channel partners in India (via Impex Agencies in Mumbai), UAE, KSA, Nigeria and Ethiopia, enabling Just-in-Time delivery and forward-booking solutions for customers in emerging and mid-market industrial geographies. Marketing is conducted through the company website, newsletter subscription, social media (LinkedIn, Facebook, X/Twitter, YouTube) and a blog covering supply chain and manufacturing topics.

Revenue is generated through transactional margins on chemical product sales, supplemented by indenting (procurement intermediation) services and fee-based technical support and customized product development. Pricing is quote-based and negotiated per transaction considering volume, specifications and client relationships. The company has no disclosed revenue, no outside funding rounds, no patents, no AI/ML capabilities and no disclosed management team beyond the founders, all of which limits external visibility into scale and ownership structure.

Name

Super Surface Chemicals Inc.

Legal name

Super Surface Chemicals Inc.

Website

https://supersurfacechemicals.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Super Surface Chemicals Inc. is a privately held Canadian-headquartered specialty chemical distributor that sources rheology modifiers, defoamers, dispersants and other additives from global vendors and sells them across six industrial verticals in Canada, India, UAE, KSA, Nigeria and Ethiopia.

Ownership category

akta.pro rank

Product category

Specialty Chemical Distribution

NAICS

All Other Miscellaneous Chemical Product and Preparation Manufacturing (325998), All Other Chemical Product and Preparation Manufacturing (32599)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Chemicals & Allied Products (5160)

akta.pro industry

PRIMARYIMAEABAL

Specialty Surfactants & Performance Additives

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Specialty Chemicals

SECONDARYIMAEAGAB

Industrial & Protective Coatings

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Coatings, Adhesives & Sealants

SECONDARYIMAEABAN

Water Treatment & Process Specialty Chemicals

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Specialty Chemicals

Keywords

• Specialty chemical distribution
• Industrial chemical additives
• Rheology modifier supply
• Defoamer chemicals supply
• Coatings additives distribution

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Chemical Sales and Distribution: The company generates revenue through sales and distribution of specialty chemical additives, solvents, extenders, and related products. Revenue is earned through margins on product sales, with a focus on providing high-quality chemical solutions across the supply chain.
2. Indenting Services: The company began as an indenting business providing procurement services for chemical raw materials, connecting global manufacturers with end users in various industries.
3. Technical Support and Customization Services: Revenue generated from providing technical support, troubleshooting, and customized product development services aligned with client needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Super Surface Chemicals Inc. is a B2B chemical distribution company that sources specialty additives from a global vendor network and supplies them to industrial end markets. Its core portfolio consists of organoclay rheology modifiers, liquid and powder defoamers, dispersing agents, leveling agents, adhesion promoters, rust converters, pH neutralizers, and emulsifiers, organized across six market segments: Coatings and Inks, Construction and Adhesives, Oil Drilling, Waste Water Treatment, Mining and Paper, and Home, Industrial and Institutional (HI and I).

Product overview

Super Surface Chemicals Inc. is a chemical distribution company offering a comprehensive portfolio of specialty additives across multiple market segments. The product portfolio includes ICLAY 21 organoclay rheology modifiers for coatings and drilling fluids; DISACOAT and DISASPERS dispersing agents and leveling agents for various solvent and water-based systems; EROL and DISAFOAM defoamer product lines for construction, coatings, adhesives, oil drilling, waste water treatment, mining, paper, and HI and I applications; plus specialty additives including rust converters, adhesion promoters, pH neutralizers, and emulsifiers. The company serves six primary market segments: Coatings and Inks, Construction and Adhesives, Oil Drilling, Waste Water Treatment, Mining and Paper, and Home and Industrial (HI and I). Products are sourced from a global network of vendors including India, Far East, South America, and EU.

Differentiator

Problem solved

Functional benefit

Products and services

• ICLAY 21 Premium grade organoclay rheology modifier for low to medium polar solvent-based coatings, used by paint and coatings manufacturers to control viscosity and sag resistance.
• ICLAY 21 E Economical grade organoclay rheology modifier for low to medium polar solvent-based coatings, offering a cost-optimized viscosity control solution for coatings manufacturers.
• ICLAY 21 DMS Organoclay rheology modifier engineered for drilling mud and fluid applications in oil drilling operations, providing viscosity control in oilfield formulations.
• DISASTAB GAT PL Water-in-oil emulsifier that permits water addition to alkyd coating formulations without sacrificing quality, supplied to coatings formulators.
• REOSTAB SB 410 Liquid anti-settling rheological additive for medium polar solvent-based coating systems.
• DISACOAT AMINO APR Multipurpose amine functioning as alkalizing agent, co-dispersant, and corrosion inhibitor for coating formulations.
• DISACOAT ALK-300 pH neutralizer serving as alkalizing agent and co-dispersant for coating systems.
• DISACOAT RF Rust converter formulated for solvent-based alkyd coating applications.
• DISACOAT CP 25 Adhesion promoter for solvent-based epoxy and polyurethane coating systems.
• DISASPERS TWA/B Dispersing agent for TiO2 and fillers in water-based coating applications.
• DISASPERS PCW 5000 Dispersing agent for inorganic pigments in water-based coating applications.
• DISASPERS PCW 8000 Dispersing agent for organic pigments in water-based coating applications.
• DISASPERS PCW 8500 Dispersing agent for organic pigments in water-based coating applications.
• DISACOAT DIP 200 Dispersing agent for solvent-based epoxy and polyurethane coating systems.
• DISACOAT DS 1630 Dispersing agent for solvent-based epoxy and polyurethane coating systems.
• DISACOAT DSE Dispersing agent for solvent-based alkyd coating systems.
• DISACOAT DS 7000 Dispersing agent for solvent-based alkyd coating systems.
• DISACOAT DS 1515 Dispersing agent for solvent-based alkyd coating systems.
• DISACOAT LA 300 AC Leveling agent for solvent-based epoxy coating systems.
• DISACOAT LA 100 S Leveling agent for solvent-based polyurethane coating systems.
• DISACOAT FD 070 Leveling agent for solvent-based alkyd coating systems.
• DISACOAT SA 807 Leveling agent for solvent-based alkyd coating systems.
• EROL AMP 2610 Mineral oil emulsion defoamer formulated for high PVC paints and coatings.
• EROL AMP 2602 Mineral oil dispersion defoamer for low to high PVC paints and coatings.
• EROL AMP 2603 Mineral oil emulsion defoamer for medium to high PVC paints and coatings.
• EROL ERC 444 Mineral oil emulsion defoamer for medium to high PVC paints and coatings.
• EROL APS 2356 Polysiloxane-based emulsion defoamer formulated for low PVC paints and coatings.
• DISAFOAM 750 Mineral oil-based defoamer for high PVC paints and coatings.
• DISAFOAM 650E Mineral oil-based defoamer for high PVC paints and coatings.
• DISAFOAM WB100S PDMS Modified PDMS defoamer for low PVC paints and coatings.
• DISAFOAM SB 735 S Defoamer engineered for solvent-based epoxy and polyurethane coating systems.
• DISAFOAM SB 770 S Defoamer engineered for solvent-based epoxy and polyurethane coating systems.
• DISAFOAM SB 656 FS Defoamer engineered for solvent-based alkyd coating systems.
• DISAFOAM SB 950 P Defoamer engineered for solvent-based alkyd coating systems.
• EROL AP 8110 Defoamer designed for construction chemical applications to control foam during mixing and application.
• EROL DKT Defoamer designed for construction chemical applications.
• EROL DKT 1655 Defoamer designed for construction chemical applications.
• EROL DEV 2555 Defoamer designed for construction chemical applications.
• EROL DKT 2556 Defoamer designed for construction chemical applications.
• EROL B69CL Defoamer designed for adhesive formulations.
• EROL RC12 Defoamer designed for adhesive formulations.
• EROL 65108base Defoamer base designed for adhesive applications.
• EROL DEV2017 Defoamer formulated for oil drilling operations to manage foam in drilling fluids.
• EROL 520SX Defoamer formulated for oil drilling operations.
• EROL IDF Defoamer formulated for oil drilling operations.
• EROL AMB844MOD1 Defoamer formulated for waste water treatment processes.
• EROL DEV2079 Defoamer formulated for waste water treatment processes.
• EROL AMB60 Defoamer formulated for waste water treatment processes.
• EROL AT2617 Defoamer for mining operations in phosphate and potash processing.
• EROL KD2245 Defoamer for mining applications.
• EROL EAP 2422 classic Defoamer formulated for paper manufacturing applications.
• EROL EAP 2368 diluted Diluted defoamer formulated for paper manufacturing applications.
• EROL AP2525 Powder defoamer for detergency applications in Home, Industrial and Institutional cleaning products.
• EROL AT12SC Defoamer for detergency applications in HI and I cleaning products.
• EROL AMD1751 Defoamer for HI and I cleaning product applications.
• EROL DEV2442 Defoamer for HI and I cleaning product applications.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• DisamtexcoreOthersVendor partner providing specialty chemical products. The company sources and distributes products from Disamtex as part of their global vendor network.
• PMC OuvriecoreOthersVendor partner supplying specialty chemical products. PMC Ouvrie products are sourced and distributed through Super Surface Chemicals' network.
• APS MineralscoreOthersVendor partner specializing in mineral-based additives. APS Minerals products are distributed in the company's market territories.
• Impex AgenciescoreChannel Partner/ Reseller/ DistributorIndia office partner located in Mumbai responsible for operations and distribution in the Indian market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Caldic: Specialty chemicals distributor serving personal care, coatings, food, and industrial markets with distribution depots across Asia, EMEA, and the Americas. Comparable multi-vertical specialty distribution model with focus on additives and formulation ingredients.
• TER Group: European-headquartered specialty chemicals distributor focused on additives, defoamers, and rheology modifiers for CASE, industrial, and oilfield applications. Closely comparable specialty additive distribution model and product portfolio overlap.
• Manuchar: Global chemical distributor with strong emerging-market footprint in Africa, Middle East, and Latin America. Directly comparable on regional depot strategy in Nigeria and Ethiopia, and on distribution of specialty industrial additives and solvents.
• Azelis: Global specialty chemicals and food ingredients distributor with strong presence in CASE (coatings, adhesives, sealants, elastomers), industrial chemicals, and emerging markets. Closely comparable on specialty additives distribution with technical support and regional depots.
• IMCD N.V. Specialty chemicals distribution leader focused on performance materials, additives, and rheology modifiers for coatings, construction, and industrial markets. Closest direct peer by business model (specialty distribution with technical sales) and product focus (defoamers, dispersants, rheology modifiers).

Broad incumbents

• Brenntag SE: Global #1 chemical distributor with deep specialty additives portfolio across coatings, oil & gas, water treatment, and HI&I segments. Comparable as a multi-segment specialty chemical distributor serving overlapping end markets, though at vastly larger scale and broader geographic reach.
• Hawkins Inc. North American specialty chemical distributor serving water treatment, food, and industrial end markets with blending and distribution capabilities. Overlaps with Super Surface Chemicals in water treatment defoamers and industrial specialty additives.
• Univar Solutions: Major North American-headquartered chemical distributor with strong specialty additives business in coatings, adhesives, and industrial formulations. Overlaps with Super Surface Chemicals in coatings additives and rheology modifiers, and competes for similar industrial accounts.

Emerging players

• Omnova Solutions (now part of Synthomer): Specialty chemicals manufacturer and supplier with coatings additives, defoamers, and dispersants portfolios. Comparable product overlap on specialty additives used in coatings and HI&I applications, though operates more on the manufacturer side.

Regional players

• DKSH Holding: Market expansion services company with significant specialty chemicals distribution across Asia-Pacific. Comparable as a regional specialty distributor bridging Western/Asian manufacturers with emerging-market customers, overlapping with Super Surface Chemicals' Asia and emerging-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Surface Chemicals Inc.