REM Hospitality

What REM Hospitality does

PREM Hospitality is a Dublin-headquartered private hotel management company founded in 1996, operating a portfolio of 30+ hotels and serviced apartments with more than 2,300 rooms across Ireland, the United Kingdom, Belgium, and the Netherlands. The portfolio combines owned sub-brands — PREMIER SUITES serviced apartments, Leopold Hotel Collection boutique hotels, Aspect Hotels, Osprey Hotel & Spa, Cahernane House Hotel, Rochestown Lodge Hotel & Spa, The Hoban Hotel, Viking Hotel Waterford, and Green Park Hotel Brugge — with franchise-operated properties under InterContinental Hotels Group, specifically Holiday Inn Express, Hotel Indigo, and voco. Ancillary service lines include meetings and events venues (capacity up to 350+ delegates at Osprey), wedding venues, leisure and wellness facilities, self-catering apartments, gift vouchers, and a guest rewards loyalty programme.

The technology stack is conventional and operational rather than proprietary: WordPress CMS with the Elementor page builder, a NetAffinity-powered Internet Booking Engine for direct reservations, GDS connectivity across Sabre, Galileo, Amadeus, Worldspan, Pegasus, and DHISCO for travel-agent and corporate distribution, with Google Analytics, Hotjar, and Cookiebot layered on top. Distribution is achieved through direct consumer booking via prem-hospitality.com and property-specific sites, GDS channels, and partnerships with the IHG Rewards Club and Small Luxury Hotels of the World Loyalty Club. No patents, trademarks, or proprietary AI/ML capabilities are disclosed.

PREM Hospitality monetizes the portfolio through four revenue streams: nightly and extended-stay room and suite rentals as the primary line, on-site food and beverage operations (including Herbert Restaurant's 2 AA Rosettes at Cahernane House), gift voucher sales, and meetings and events bookings with associated catering. Pricing is not publicly disclosed; rates vary by property, room type, and season, with the company emphasizing a best-price guarantee and flexible cancellation on direct bookings as the core commercial lever against OTA intermediation. Demand is split across leisure travelers, corporate/business travelers, extended-stay guests, and wedding/event guests, with no publicly disclosed customer logos, contract anchors, or revenue concentration data.

Name

REM Hospitality

Legal name

PREM Hospitality

Website

https://prem-hospitality.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PREM Hospitality is a Dublin-based private hotel management company operating 30+ hotels and serviced apartments (2,300+ rooms) across Ireland, the UK, Belgium, and the Netherlands under owned brands (PREMIER SUITES, Leopold, Aspect, Osprey, Cahernane House, Rochestown Lodge) and IHG franchises (Holiday Inn Express, Hotel Indigo, voco).

Ownership category

akta.pro rank

Product category

Hotel and Serviced Apartment Management

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel management services
• Serviced apartment operations
• Hospitality franchise operations
• Meetings and events venues
• Extended stay accommodations

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Room and Suite Rentals: Primary revenue stream from hotel rooms, suites, and serviced apartments across 30+ properties in Europe. Revenue generated through nightly, weekly, and extended stay accommodation bookings via direct website, GDS, and third-party channels.
2. Food and Beverage: On-site restaurants, bars, brasseries, and room service across properties. Includes breakfast service, lunch, dinner, beverages, and specialty dining experiences such as the Be Twisted Brasserie at PREMIER SUITES Antwerp and Herbert Restaurant at Cahernane House Hotel.
3. Gift Vouchers: Sale of gift vouchers redeemable across all PREM Hospitality properties for weekend breaks, gourmet indulgences, spa treatments, and packages.
4. Meetings and Events: Conference, meeting, and event venue rental with associated catering services across multiple properties with dedicated meeting facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PREM Hospitality operates and manages a portfolio of 30+ hotels and serviced apartments across Belgium, Ireland, the Netherlands, and the United Kingdom under both owned brands and IHG franchise agreements. Core offerings include overnight and extended-stay guest accommodation, on-site food and beverage service, meetings and events venues, wedding venues, leisure and wellness facilities, and ancillary guest services including gift vouchers and a rewards loyalty programme.

Product overview

PREM Hospitality is a hotel management company operating a portfolio of 30+ hotels and serviced apartments across Belgium, Ireland, The Netherlands, and the United Kingdom. The portfolio comprises three main brand tiers: (1) Owned/sub-brand collections including PREMIER SUITES (luxury serviced apartments), Leopold Hotel Collection (boutique hotels), Aspect Hotels, Osprey Hotel & Spa, Cahernane House Hotel, Rochestown Lodge Hotel & Spa, The Hoban Hotel, Viking Hotel, and Green Park Hotel; (2) Franchise brands operated under agreements with InterContinental Hotels Group including Holiday Inn Express, Hotel Indigo, and voco; and (3) Ancillary services including meetings/events venues, wedding venues, leisure & wellness facilities, self-catering options, gift vouchers, and a rewards loyalty programme. The company was established in 1996 and manages approximately 2,300 rooms across 21 locations.

Differentiator

Problem solved

Functional benefit

Brands

• PREMIER SUITES: Luxury serviced apartments brand offering home-from-home accommodation across European cities
• Leopold Hotel Collection
• voco Brussels City North
• Holiday Inn Express
• Hotel Indigo

Products and services

• PREMIER SUITES Collection Branded collection of luxury serviced apartments offering home-from-home accommodation with fully equipped kitchens, living areas, and hotel-like services for short and extended stays in Ireland, UK, Belgium, the Netherlands, and Continental Europe.
• Leopold Hotel Collection Boutique hotel sub-brand featuring Leopold Hotel Oudenaarde (overlooking River Scheldt), Leopold Hotel Ostend (Art Deco building near the beach), and Leopold Hotel Sheffield (former grammar school) for leisure and corporate guests.
• Aspect Hotel Park West Dublin hotel at the award-winning Park West Business Campus offering guest bedrooms, serviced apartments, conference facilities, and complimentary car parking for business and leisure travellers.
• Osprey Hotel and Spa Hotel and spa in Naas, County Kildare offering meeting and conference facilities, a leisure club with pool and spa, and wedding venues accommodating up to 350 guests.
• Rochestown Lodge Hotel & Spa Four-star hotel in Dún Laoghaire, Dublin with 90 guest rooms, leisure club with 15-metre deck pool, meeting rooms, and Fáilte Ireland 4-Star classification.
• Cahernane House Hotel Historic manor house hotel on the edge of Killarney National Park, County Kerry. Member of Ireland's Blue Book, featuring Herbert Restaurant holding 2 AA Rosettes and venues for weddings and events.
• The Hoban Hotel Kilkenny hotel located 1km from the city centre featuring conference facilities and the 1801 Bar and Restaurant for business and leisure guests.
• Viking Hotel Waterford Waterford hotel with meeting rooms accommodating up to 80 delegates and newly renovated guest rooms designed by architect Hugh Wallace for business and leisure stays.
• Holiday Inn Express (franchise properties) Franchised Holiday Inn Express properties operated by PREM Hospitality in Belgium, including Holiday Inn Express Antwerp City Centre, Holiday Inn Express Mechelen City Centre, and Holiday Inn Brussels Schuman, offering standardized accommodations with complimentary breakfast.
• Hotel Indigo Antwerp City Centre IHG-branded boutique hotel operated under franchise in Antwerp city centre opposite the zoo and central station, featuring the BeTwisted dining concept.
• voco Brussels City North IHG voco-branded hotel at The Living Tomorrow Innovation Campus in Brussels featuring 8 meeting rooms and an auditorium hosting up to 150 delegates.
• Green Park Hotel Brugge Brugge hotel set in woodland near the Belgian coast, featuring an outdoor heated summer swimming pool and on-site dining options for leisure guests.
• Self-Catering Hotels & Serviced Apartments Self-catering accommodation experience across the PREM portfolio featuring fully equipped kitchens, grocery delivery services, and restaurant delivery alternatives designed for extended-stay guests, corporate relocations, families, and digital nomads.
• Meetings & Events Conference and meeting venue services across multiple PREM Hospitality properties, offering meeting rooms of various sizes, audio-visual equipment, catering options, and event planning support for business gatherings, conferences, and corporate events.
• Wedding Venues Wedding venue services at selected PREM properties including Cahernane House Hotel, Osprey Hotel, and Leopold Hotel Sheffield, offering ceremony spaces, in-house catering, wedding coordination, and guest accommodation.
• Leisure & Wellness Facilities Spa, leisure club, swimming pool, and fitness facilities available across selected PREM properties, including Osprey Spa, Rochestown Lodge Radiate Fitness, and various hotel pools for resident and day guests.
• Gift Vouchers Online gift vouchers redeemable across all PREM Hospitality properties for weekend breaks, gourmet indulgences, dining, spa treatments, and packages across the hotel portfolio.
• Rewards Loyalty Programme Guest loyalty programme offering benefits for direct bookings including best price guarantee, complimentary welcome gifts, no deposit requirements, and flexible cancellation, complemented by Corporate Club, SLH Loyalty Club, and IHG Rewards Club partnerships.

Quantifiable outcome

• €346,010 raised for Beyond the Moon charity
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Avendra InternationalminorGTM or Marketing Partner · 1 January 2025Co-host of annual Charity Golf Event at Tulfarris Hotel & Golf Resort supporting Beyond the Moon charity, demonstrating hospitality industry partnership for fundraising initiatives.
• InterContinental Hotels Group (IHG)coreChannel Partner/ Reseller/ DistributorPREM Hospitality operates several IHG branded properties including Holiday Inn, Holiday Inn Express, Hotel Indigo, and voco. These properties benefit from IHG's global distribution system, loyalty program (IHG Rewards Club), and brand recognition while maintaining PREM Hospitality's operational management.
• Small Luxury Hotels of the World (SLH)coreChannel Partner/ Reseller/ DistributorPartnership with SLH Loyalty Club allowing member bookings and referrals for premium properties within the PREM Hospitality collection, expanding global distribution reach.
• Booker Loyalty ClubminorGTM or Marketing PartnerCorporate loyalty program for bookers and travel managers providing benefits and rewards for direct bookings.
• Beyond the MooncoreStrategic or Co-development PartnerCharitable partnership since 2006 offering families with seriously ill children cost-free vacation opportunities. PREM Hospitality has raised €346,010 and helped 80 families. Named charity partner with collection posters in reception areas and ongoing fundraising through charity golf events.
• Together For HospiceminorStrategic or Co-development PartnerNational fundraising body for 24 specialist hospice and palliative care providers across Ireland. PREM Group supports the initiative personally connected through CIO Seán Graham's family experience with St. Francis Hospice.
• MECPATHSminorStrategic or Co-development PartnerMercy Efforts for Child Protection Against Trafficking with the Hospitality Sector - training program to help hotels spot signs of potential trafficking. PREM Hospitality received CSR award in 2018 for work with this organization.
• Ronald McDonald House CharitiesminorStrategic or Co-development PartnerSupporting families whose children undergo medical treatment at Children's Health Ireland at Crumlin. PREM team volunteers at Cooking4Families Program.
• LIFT IrelandminorStrategic or Co-development PartnerNon-profit initiative for positive leadership in Ireland. PREM Hospitality contributed to cover initiative costs within PREM and enabled LIFT program expansion to other non-profit organizations since 2019.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Tifco Hotel Group: Irish-owned hotel management company operating multiple Irish and UK properties. Closely comparable to PREM in privately held, Irish-headquartered, multi-property hospitality management model with IHG franchise affiliations.
• Dalata Hotel Group: Ireland's largest hotel operator with ~50 properties across Ireland, UK, and Continental Europe under Maldron and Clayton brands. Directly comparable to PREM Hospitality in geographic footprint (Ireland/UK focus), multi-brand strategy, and full-service/midscale positioning, though larger by room count and publicly listed.
• Adagio Aparthotels: European aparthotel operator (joint venture between Accor and Pierre & Vacances) serving extended-stay guests in major European cities. Comparable to PREMIER SUITES in the serviced apartment/long-stay product offering and European urban footprint.
• Lore Group: Boutique hotel management company operating distinctive design-led hotels across European cities. Comparable to PREM's Leopold Hotel Collection and PREMIER SUITES in the boutique/lifestyle hotel positioning within major European urban markets.
• Staycity Aparthotels: European serviced apartment and aparthotel operator with properties across Ireland, UK, and Continental Europe. Directly comparable to PREM's PREMIER SUITES brand in extended-stay, self-catering serviced apartment category and European city footprint.

Broad incumbents

• Wyndham Hotels & Resorts: Largest global hotel franchisor with a multi-brand franchise strategy across midscale and economy segments. Comparable as a franchisor/brand-portfolio model analogous to the IHG franchise relationships PREM operates under.
• Jurys Inn / Leonardo Hotels: European mid-scale hotel group operating ~200 hotels across the UK, Ireland, and Continental Europe. Comparable to PREM's portfolio in mid-scale urban hotel positioning across Ireland and UK, but at meaningfully larger scale and broader geographic reach.
• InterContinental Hotels Group (IHG): Global hotel franchisor and operator of Holiday Inn, Hotel Indigo, voco, and other brands. Both a strategic franchise partner of PREM and an indirect competitive incumbent; comparable as the broader-scale brand portfolio model against which PREM's IHG-franchised properties compete.
• Choice Hotels International: Global hotel franchisor operating brands including Comfort, Quality, and Clarion across multiple chain scales. Comparable in the franchise-based, multi-brand distribution model relevant to PREM's IHG-affiliated properties.

Regional players

• Roomzzz Aparthotels: UK-focused serviced apartment operator primarily serving the British market. Comparable to PREMIER SUITES in extended-stay, self-catering serviced apartment category but geographically narrower (UK-only) than PREM's pan-European footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/premhospitalityeurope
• LinkedInlinkedin.com/company/prem-hospitality
• Instagraminstagram.com/prem_hospitality

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REM Hospitality