atelier GROENBLAUW

What atelier GROENBLAUW does

atelier GROENBLAUW is a Delft-based design, research, and advisory firm specializing in sustainable, climate-resilient, and nature-inclusive architecture and urban planning. Founded in 2012 and led by director Hiltrud Pötz, the firm operates with a core team of four (an architect, a computer scientist/informatician, and a designer alongside Pötz) supplemented by external collaborators. Its work spans scales from individual buildings to city-wide green-blue networks, with a stated emphasis on integrating climate adaptation, biodiversity, water management, and resident participation.

The firm's core offerings are organized around six service lines: Klimaatateliers (participatory workshops for climate-resilient area development), Klimaattools (web-based calculators and postcode tools for residents and professionals, commissioned by municipalities in the Netherlands and Belgium), Advies (research and advisory engagements), Ontwerp (architectural and urban design), Lezingen (lectures by Pötz), and Publicaties (books and handbooks, including the 600+ page 'Groenblauwe netwerken' standard work). Underlying technology consists of custom web applications and calculators built around municipal climate, greening, and biodiversity data, rather than a unified proprietary platform.

Revenue is generated entirely through professional services fees (project-based contracts with ministries, provinces, water boards, municipalities, housing corporations, water utilities, universities, and private parties), supplemented by book royalties and speaking fees. The firm maintains no external private equity or institutional investment, is privately held by its founder, and operates without disclosed pricing, public revenue figures, or a SaaS-style product line.

Name

atelier GROENBLAUW

Legal name

Atelier GROENBLAUW

Website

https://ateliergroenblauw.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

atelier GROENBLAUW is a Delft-based design, research, and advisory firm that develops climate tools, workshops, and architecture projects to help Dutch and Belgian governments, housing corporations, and residents build climate-resilient, biodiverse urban environments.

Ownership category

akta.pro rank

Product category

Sustainable Urban Design Services

NAICS

Landscape Architectural Services (54132), Environmental Consulting Services (541620)

akta.pro primary industry

Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL)

akta.pro secondary industries

Landscape Architecture & Site Design (BPAHAKAC), Climate Adaptation & Resilience Programs (BPADALAD)

Keywords

• Climate-resilient urban design
• Sustainable architecture services
• Green-blue infrastructure consulting
• Participatory climate workshops
• Climate adaptation tools

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Architecture Services: Atelier GROENBLAUW provides architectural design, urban design, and landscape design services for climate-resilient outdoor spaces and sustainable buildings. Projects include residential developments, public squares, schools, offices, and urban transformations.
2. Research and Advisory Services: Research and advisory services focused on attractive and healthy integration of climate adaptation measures in living environments. Engaged as 'gangmaker' by government bodies for urban planning projects.
3. Tool and Platform Development: Development of climate tools, websites, apps, and calculation tools for municipalities, water boards, and provinces. These are delivered as digital products (websites and web tools) commissioned by public sector clients.
4. Publications and Knowledge Dissemination: Publishing books, brochures, and handbooks on sustainable urban development. Includes the standard work 'Groenblauwe netwerken' used in educational institutions. Revenue from book sales.
5. Lectures and Speaking Engagements: Hiltrud Pötz is a frequently invited speaker at congresses, workshops, symposiums, and educational institutions covering climate adaptation and nature-inclusive design topics.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

atelier GROENBLAUW advises, designs, and develops tools and workshops for sustainable, climate-resilient urban environments. The firm delivers architectural and urban design services, research and advisory engagements, participatory climate workshops (Klimaatateliers), and custom web-based climate tools (Klimaattools) for municipalities, water boards, provinces, housing corporations, and private clients. Its work spans scales from individual buildings to city-wide green-blue networks.

Product overview

Atelier GROENBLAUW is a design, research, and advisory firm specializing in sustainable and climate-resilient urban development. The portfolio consists of integrated service offerings including Klimaatateliers (climate workshops), Klimaattools (online climate tools and calculators), Adviesdiensten (advisory services), Ontwerp (design services), Lezingen (lectures), and Publicaties (publications). The company develops climate adaptation tools and websites for municipalities and residents, conducts workshops to facilitate stakeholder collaboration, and publishes authoritative works on green-blue infrastructure and climate-resilient cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Klimaattools (Climate Tools) Interactive online tools and calculators that help residents and professionals adapt their cities and properties to climate change. Includes measurement toolboxes, postcode tools, and calculation tools for climate adaptation, biodiversity, and water management. Examples include Klimaatmaat Delft, GroenBlauw Enschede, Duurzaam Gooisemeren, Groeiplaatstool, and municipality-specific platforms across the Netherlands and Belgium.
• Klimaatateliers (Climate Workshops) Climate workshops and interactive sessions that bring together stakeholders to develop integrated climate adaptation strategies for neighbourhoods and areas. The studio facilitates collaborative design processes with residents, municipalities, and experts using a proprietary methodology with manual and modules.
• Adviesdiensten (Climate Advisory) Research and consulting services focused on attractive and healthy integration of climate adaptation measures in the living environment, making cities more climate-adaptive, biodiverse, livable, and sustainable.
• Ontwerp (Design Services) Architectural and urban design services specialising in sustainable and climate-resilient construction and living. Services include outdoor space design, building design, and climate-adaptive urban interventions for municipalities, housing corporations, and private clients.
• Lezingen (Lectures) Speaking engagements and presentations by Hiltrud Pötz on topics including climate adaptation, nature-inclusive construction, sustainable building, circular cities, and resident participation. Delivered at congresses, workshops, symposiums, and educational institutions.
• Publicaties (Publications) Books, guides, and technical publications on green-blue networks, climate adaptation, water management, and sustainable urban development. The flagship 'Groenblauwe netwerken, Handleiding voor veerkrachtige steden' is a 600+ page standard work used as course literature at Dutch educational institutions. Sold through distributors including NAi booksellers and bol.com.

Quantifiable outcome

• Rijkswaterstaatkantoor Terneuzen achieved Greencalc score of 323 (A+), ranking it among the most sustainable office buildings in the Netherlands since its completion in 2000
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• STOWA (Stichting Toegepast Onderzoek Water)coreStrategic or Co-development PartnerAtelier GROENBLAUW collaborates extensively with STOWA on research and publications related to water management and climate adaptation. Projects include 'Meerlaagsveiligheid' publication, the Klimaatactieve Stad brochure, Deltaprogramma Ruimtelijke Adaptatie learning module development, and organisation of the STOWA study day 'Hoe ontstenen we de stad'.
• WatercoalitiecoreStrategic or Co-development PartnerListed as an alliance partner of Atelier GROENBLAUW under the 'Allianties' (Alliances) section of the About page, indicating a strategic partnership in water and climate-related initiatives.
• RainproofcoreStrategic or Co-development PartnerAtelier GROENBLAUW works with Rainproof on developing climate-adaptive tools and resources, including the Centrumeiland Amsterdam toolbox and broader rainproof city initiatives.
• Wellantcollege AmsterdamminorStrategic or Co-development PartnerCollaboration with Wellantcollege on nature-inclusive school buildings and garden projects, including student involvement in the construction of nature sheds (natuurschuurtjes) and climate gardens.
• Urban Green DevelopmentminorStrategic or Co-development PartnerListed as an alliance partner, potentially related to green and urban development educational programmes at Wellantcollege.
• Vereniging GDO (Gebiedsontwikkeling)minorStrategic or Co-development PartnerListed as an alliance partner, indicating collaboration in the field of area development and sustainable spatial planning.
• Klimaatkrachtig DelflandminorStrategic or Co-development PartnerListed as an alliance partner, collaborating on climate adaptation initiatives in the Delfland water board region.
• DS LandschapsarchitectenminorStrategic or Co-development PartnerCo-developed the 'Natuurschuurtje' (nature shed) concept for biodiversity in gardens. First prototype placed on Green Village in Delft. Collaboration on prize competition 'Natuurinclusief Ontwerpen' of the Municipality of The Hague.
• GRONDRRminorImplementation/ SI/ Consulting PartnerCollaborated with GRONDRR on the 'Handreiking Klimaatadaptatie Rijksvastgoedbedrijf' and on climate ateliers including Schaarsbergen and Moreelse Tuinen Utrecht.
• Stichting CAS (Climate Adaptation Services)minorImplementation/ SI/ Consulting PartnerCollaboration with Stichting CAS on climate ateliers and the 'Handreiking Klimaatadaptatie Rijksvastgoedbedrijf'. CAS is also a partner in the Deltaprogramma Ruimtelijke Adaptatie learning module development.
• Waterschap Schieland en Krimpenerwaard (HHSK)minorStrategic or Co-development PartnerListed as an alliance partner. Co-funded the Stadskwekerij De Kas workshop project and collaborates on water management initiatives.
• Vebego / Brouwers GroenaannemersminorStrategic or Co-development PartnerCollaborating on the 'Groene en gezonde wijken' (Green and Healthy Neighbourhoods) tool — a green label that values biodiversity, climate adaptation, health, and resident experience of green management.
• Waterschap Brabantse DeltaminorStrategic or Co-development PartnerParticipated in the climate atelier in Roosendaal alongside the municipality and housing corporation Alwel, indicating collaboration with the water board on climate adaptation.
• Platform Water Vallei en EemminorStrategic or Co-development PartnerCollaboration on multiple climate ateliers in municipalities within the Water Vallei en Eem region including Nijkerk, Leusden, Ermelo, and Barneveld.
• Tuinbranche NederlandminorStrategic or Co-development PartnerCollaborated on the 'Handboek voor de watervriendelijke tuin' (Handbook for Water-Friendly Gardens) along with the Vereniging Gemeenten voor Duurzame Ontwikkeling, supporting the gardening industry in climate adaptation.
• BNA (Bond van Nederlandse Architecten)minorGTM or Marketing PartnerHiltrud Pötz gave an interview for the BNA Academy newsletter on climate-resilient building. BNA is the professional association of Dutch architects.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Karres en Brands: Dutch landscape architecture and urban design firm with climate adaptation, blue-green networks, and sustainable neighbourhood experience. Operates in the same Dutch public-sector market.
• Felixx Landscape Architects: Rotterdam-based landscape architecture firm with deep climate adaptation and productive landscape portfolio. Comparable in scale and Dutch climate-resilient urban design focus.
• H+N+S Landschapsarchitecten: Dutch landscape architecture firm specialising in climate-resilient, water-robust urban design and green-blue infrastructure. Direct competitor in the same Dutch public-sector ecosystem and design niche.
• BoschSlabbers: Dutch landscape architecture firm with strong focus on climate-adaptive urban design, blue-green networks, and public space. Highly comparable to atelier GROENBLAUW in scale, geography, and service offering.
• Bureau B+B: Amsterdam-based urban design and landscape architecture practice with climate-adaptive public space work. Overlaps directly with atelier GROENBLAUW's public-sector urban design offering.
• LOLA Landscape Architects: Dutch landscape architecture firm with strong climate adaptation and sustainable urban development portfolio. Comparable in niche focus and Benelux geography.

Broad incumbents

• Witteveen+Bos: Major Dutch engineering and consulting firm with a sizeable climate adaptation and water management practice. Competes for the same Dutch public-sector commissions from a much larger and broader base.
• Arcadis: Global design and consultancy firm with climate adaptation and resilience offerings. Actively pursues Dutch municipal and provincial climate adaptation mandates.
• Sweco: European engineering and design consultancy with significant climate adaptation and sustainable urban design work in the Netherlands and Belgium. Competes for public-sector climate briefs.
• Royal HaskoningDHV: Large international consultancy with a strong Dutch climate adaptation, water, and sustainable cities practice. Lobbies and competes for the same government and water board clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hiltrudpotz
• LinkedInlinkedin.com/in/hiltrud-p%C3%B6tz-905929a

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about atelier GROENBLAUW