ASG Bildungsforum

What ASG Bildungsforum does

ASG Bildungsforum (legal name: ASG - Arbeitsgemeinschaft Sozialpädagogik und Gesellschaftsbildung e. V.) is a non-profit adult and family education provider based in Düsseldorf, Germany, founded in 1954 and operating continuously for over 70 years. The organization delivers courses, seminars, and training programs across eight main categories: Family Education, Language Courses (including German DaZ/Integration), Career & Profession, Fitness & Relaxation, Cooking, Art/Culture/Creativity, Politics & Society, and Faith & Life. It serves individual consumers, families, and career professionals through a hybrid delivery model combining in-person instruction at its own venues and partner locations across Düsseldorf with online sessions via Zoom.

The underlying technology stack is modest: a website-based course management and registration system built and hosted with KUFER Software GmbH, supporting course search, online enrollment, customer accounts, wishlists, and SEPA-based billing. There is no mobile app, no public API, no proprietary AI/ML capability, and no disclosed data assets. Online delivery is enabled through Zoom integration. The organization is part of the network of Catholic education providers (Verbund der Katholischen Bildungsträger) under the Archdiocese of Cologne (Erzbistum Köln), but maintains editorial independence.

Revenue is generated primarily through course fees paid by individual participants (pay-as-you-go unit pricing, with one teaching unit defined as 45 minutes) and supplemented by public funding or subsidies for integration courses, pedagogics programs, and Bildungsurlaub (educational leave). SEPA direct debit is the primary payment method. The organization does not disclose financial figures, has no external shareholders or venture investors, and is governed by a board (Vorstand) currently comprising Dr. Samuel Olbermann and Petra Budde.

Name

ASG Bildungsforum

Legal name

ASG - Arbeitsgemeinschaft Sozialpädagogik und Gesellschaftsbildung e. V.

Website

https://asg-bildungsforum.de

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

ASG Bildungsforum is a non-profit adult and family education provider in Düsseldorf, Germany, founded in 1954, offering courses across eight categories including languages, career, fitness, family, and culture, delivered in-person and via Zoom to individual consumers and families.

Ownership category

akta.pro rank

Product category

Adult and Family Continuing Education

NAICS

All Other Schools and Instruction (61169), Language Schools (61163), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Live Online Language Tutoring & Small-Group Classes (EDAMAFAD)

akta.pro secondary industries

Nutrition, Special Diets & Wellness Cooking (EDAOAKAJ), Online/Hybrid Overseas Pathway & Bridging Programs (EDAIAJAK)

Keywords

• Adult education services
• Family education courses
• Language course programs
• Professional development training
• Community education programs

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Course Fees (Teilnahmeentgelte): Fees for courses, seminars, and training programs in adult and family education. SEPA direct debit is the primary payment method.
2. Government-Funded Education: Integration courses (Deutschkurse DaZ & Integration), pedagogics programs, and educational leave (Bildungsurlaube) may receive public funding or subsidies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ASG-Bildungsforum delivers adult and family education courses across eight main categories — Family, Language Courses, Career & Profession, Fitness & Relaxation, Cooking, Art/Culture/Creativity, Politics & Society, and Faith & Life — delivered in person at its own venues and partner locations throughout Düsseldorf and online via Zoom. Course registration, customer accounts, and course search are managed through a website-based course management platform hosted via KUFER Software.

Product overview

ASG-Bildungsforum operates as a non-profit adult and family education center in Düsseldorf, offering a comprehensive course platform with eight main category areas: Family Education (Familienbildung), Language Courses (Sprachkurse), Career & Profession (Beruf & Karriere), Fitness & Relaxation (Fitness & Entspannung), Cooking Courses (Kochkurse), Art/Culture/Creativity (Kunst, Kultur & Kreativität), Politics & Society (Politik & Gesellschaft), and Faith & Life (Glauben & Leben). The platform provides integrated functionality for course registration, customer account management, shopping cart checkout, course wishlists, and online event delivery via Zoom. Founded in 1954 and operating from its own venues and partner locations throughout Düsseldorf, the organization is values-based with a Christian worldview and operates within the Catholic Education Association of the Archdiocese of Cologne.

Differentiator

Problem solved

Functional benefit

Products and services

• Sprachkurse (Language Courses) Language education offerings including German courses (DaZ & Integration), English, French, Spanish, Italian, Dutch, and other languages for children, youth, and adults in Düsseldorf, including subsidised integration courses.
• Familienbildung (Family Education) Family-oriented courses covering pregnancy & baby care, parent-child courses, parenting classes, parent cafés, offerings for children & youth, single parents, fathers, couples, and family meeting points across Düsseldorf.
• Beruf & Karriere (Career & Profession) Professional development courses including career preparation, qualifications, certifications, coaching, pedagogy / childcare training, educational leave (Bildungsurlaube), soft skills, stress management, and IT & digitalization for adult learners.
• Fitness & Entspannung (Fitness & Relaxation) Health and wellness courses including body fit, functional training, Pilates, back exercises, yoga, meditation, water gymnastics, aqua fitness, dance courses, senior sports, and stress management.
• Kochkurse (Cooking Courses) Culinary education including basics of healthy sustainable cooking, international cuisine, seasonal and regional cooking, vegetarian & vegan cuisine, specialty cooking, baking and patisserie, and parent-child cooking classes.
• Kunst, Kultur & Kreativität (Art, Culture & Creativity) Creative and cultural courses including artistic techniques, painting & drawing, master classes, intuitive design, textiles & crafts, cultural excursions and study trips, and music & literature.
• Politik & Gesellschaft (Politics & Society) Civic education offerings covering political education, environmental sustainability, and volunteer work (Ehrenamt) programs for adult learners in Düsseldorf.
• Glauben & Leben (Faith & Life) Spiritual and philosophical courses covering philosophical discussions, religious topics and questions of faith, as well as discussions around aging and later life.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Catholic Parishes in DüsseldorfminorChannel Partner/ Reseller/ DistributorCourses and programs offered in cooperation with Catholic parishes and religious institutions in Düsseldorf. Part of the network of Catholic education providers in the Archdiocese of Cologne (Erzbistum Köln).
• Erzbistum Köln (Archdiocese of Cologne)coreStrategic or Co-development PartnerASG-Bildungsforum operates as part of the Archdiocese of Cologne's network of Catholic education providers. The organization is committed to accessibility standards in cooperation with the Catholic education provider network.
• KUFER Software GmbHcoreTechnology or IntegrationWebsite development and hosting provider for ASG-Bildungsforum. Currently implementing accessibility measures to ensure compliance with accessibility laws (BFSG) and state regulations (L-BGG).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DeutschAkademie: German-language school chain offering live online and on-site integration and German language courses. Comparable Zoom-based live tutoring format and integration course offerings to ASG's language track.
• Berlitz Deutschland: Commercial language school operating in major German cities including Düsseldorf, offering live in-person and online group classes. Directly comparable to ASG's Sprachkurse product line in target market and delivery format.
• Volkshochschule Düsseldorf: Public adult education center in Düsseldorf offering a similar breadth of courses across languages, career, culture, and family topics. Most direct local competitor: same city, similar customer segments, overlapping course categories.
• Bildungswerk der Erzdiözese Köln: Catholic adult education institution within the same Archdiocese of Cologne network as ASG. Directly comparable model, governance, and funding environment for adult and family education courses.
• Familienbildungsstätte Düsseldorf: Local family education center offering parent-child, parenting, and family-oriented courses in Düsseldorf. Direct overlap with ASG's Familienbildung category and similar target segments (parents, couples, single parents).

Broad incumbents

• Goethe-Institut: National/international German language and cultural education organization offering integration courses (Deutsch als Zweitsprache). Direct overlap with ASG's DaZ & Integration language track, though at far greater scale and global reach.
• Kolping-Bildungswerk: Catholic-affiliated adult education provider across Germany offering professional and personal development courses. Comparable values-driven, faith-rooted positioning and similar target audiences seeking accredited further education.
• Volkshochschule Köln: Large municipal adult education provider in the Cologne region offering languages, career, and culture courses. Comparable public adult education model and overlapping course breadth with ASG's catalog.
• Caritas-Bildungswerk: Catholic welfare organization's adult education arm providing professional qualifications, caregiving courses, and integration courses. Shared faith-based values and overlapping target audiences in professional and family education.

Regional players

• Katholische Familienbildung (KEFB): Network of Catholic family education centers across German dioceses offering family, parenting, and life-skills courses. Same values-based positioning and similar course categories to ASG's Familienbildung and Glauben & Leben.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asbildungsforum
• Instagraminstagram.com/asg_bildung
• LinkedInlinkedin.com/company/asg-bildungsforum

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASG Bildungsforum