Berry crane div

What Berry crane div does

Berry Cranes is a United Kingdom-based, privately held provider of mobile crane hire, CPA (Construction Plant-hire Association) contract lifting, and lifting equipment rental services. The company serves construction and industrial projects requiring lifting operations, operating from Towcester in the East Midlands/Milton Keynes corridor. Per its stated firmographics, Berry Cranes operates with a headcount of 11–50 employees, consistent with a small-to-mid-sized regional equipment hire operator rather than a national or multi-national fleet provider.

The company's service portfolio centres on the rental and operation of mobile cranes under three commercial modes: standard mobile crane hire (wet/dry hire), CPA contract lifting (where Berry Cranes assumes planning supervisor and operator responsibility under CPA terms), and broader lifting equipment rental. The underlying technology and asset base consists of physical mobile cranes and ancillary lifting gear, with revenue generated through day-rate, weekly-rate, and contract-based hire fees. No proprietary software platforms, telematics integrations, digital booking systems, or technology stack details were disclosed in the available sources; the company's primary website (berrycranes.co.uk) was captured as a loading/verification placeholder without substantive content.

The business model is a classic asset-heavy industrial equipment rental operation. Berry Cranes monetises through hire invoices tied to crane type, capacity, duration, and operator inclusion (wet hire vs. dry hire). The CPA contract lifting service line bundles equipment, certified operator, and lift planning into a single deliverable, typically commanding higher per-project fees and providing a route to construction and industrial clients that require regulatory-compliant lifting. The customer base is not disclosed in the available data, and no segment mix, named logos, or pricing tiers were captured.

Name

Berry crane div

Website

https://berrycranes.co.uk

Company type

Private

Headcount range

11–50 employees

Short description

Berry Cranes is a UK-based mobile crane hire and CPA contract lifting provider serving construction and industrial projects from Towcester, with 11–50 employees and a rental-led business model.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industry

Mobile & Crawler Cranes (IMAHAJAA)

Keywords

• Mobile crane hire
• Contract lifting services
• Lifting equipment rental
• Construction crane services
• Industrial lifting solutions

Headquarters

HQ city

Towcester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Core offering

Berry Cranes provides mobile crane hire, CPA (Construction Plant-hire Association) contract lifting, and lifting equipment rental services to construction and industrial project clients. The company supplies cranes and operators on a hire basis and undertakes engineered contract lifting assignments for sites within the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile crane hire Rental of mobile cranes with operator for construction and industrial sites requiring temporary lifting capacity.
• CPA contract lifting Certified Construction Plant-hire Association contract lifting service providing planned, engineered lifts with qualified personnel for complex or safety-critical lift operations.
• Lifting equipment rental Rental of lifting equipment and ancillary gear for construction and industrial project use.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• King Lifting: UK-based mobile crane hire and contract lifting specialist serving construction, industrial, and infrastructure projects. Closely aligned service offering (mobile crane hire + contract lifting) to Berry Cranes.
• Select Plant Hire: UK plant and crane hire specialist offering mobile crane rental and lifting services. Comparable business model and customer base to Berry Cranes.
• Ainscough Crane Hire: UK's largest mobile crane hire company operating a national branch network across construction and industrial sectors. Directly comparable as a same-segment mobile crane hire provider, though at much larger scale.
• HTC Plant: UK crane and plant hire company providing mobile crane services to construction and industrial clients. Comparable regional-scale operator in the same segment.
• Hewden: UK-based equipment and crane hire provider serving construction and infrastructure projects. Overlaps directly with Berry Cranes in mobile crane hire.
• Emerson Crane Hire: UK crane hire company providing mobile cranes, contract lifting, and operator services to construction and industrial customers. Direct competitor in the same mobile crane hire segment.

Broad incumbents

• Sarens: Global heavy lifting and crane rental company with significant UK presence serving large-scale industrial and infrastructure projects. Comparable offering but at vastly larger scale and broader capability range.
• Mammoet: Worldwide heavy lifting and transport specialist operating cranes, including mobile units, for industrial and energy projects. Comparable category but much larger scope and geographic reach.

Others

• Liebherr: Major manufacturer of mobile and crawler cranes globally. Comparable via the equipment category, but operates upstream as an OEM rather than as a crane hire competitor.
• Wolffkran: Tower crane specialist with UK operations. Adjacent in lifting equipment but differentiated by tower crane focus rather than mobile crane hire.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berry crane div