Aphmau Merch
- Company typePrivate
- Founded2025
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Aphmau Merch firmographics
Firmographics- Name
- Aphmau Merch
- Legal name
- Aphmau Merch
- Website
- https://aphmau-merch.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aphmau Merch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Merchandise Sales: Direct one-time purchase revenue from selling Aphmau-themed apparel including hoodies, t-shirts, sweatshirts, and long sleeve shirts. Prices range from approximately $28 to $58 per item. Free shipping provided on orders over $50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard merchandise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Aphmau Merch product offering
Product offeringCore offering
Aphmau Merch is the officially licensed direct-to-consumer apparel store for the Aphmau YouTube creator brand, selling fan-inspired hoodies, t-shirts, sweatshirts, and long sleeve tees featuring characters and themes from Aphmau's series such as Love Love Paradise, Phoenix Drop High, Mystreet, and My Inner Demons. Products are produced via print-on-demand with worldwide shipping to over 200 countries, and the store also operates a Custom Design Service that lets customers upload their own artwork to be printed on apparel. Pricing ranges from approximately $28 for basic t-shirts to $58 for premium hoodies, with free USA shipping on orders above $50.
Product overview
Aphmau Merch operates as an officially licensed Aphmau fan merchandise store selling print-on-demand apparel. The core product portfolio includes Four main product lines: Three-Panel Fleece Hoodies (80% cotton/20% recycled polyester blend with three-panel hood design), Softstyle Blend T-Shirts (100% ring-spun cotton), Heavy Blend Crewneck Sweatshirts (50/50 cotton-polyester blend), and Ultra Cotton Long Sleeve Tees (100% cotton). Products feature various character themes including Werewolf Cat, Phoenix Drop, Angel Cat, Carnival, Cocoa Holiday, Creator Cat, Demon Cat, Gamer Cat, Genie Cat, Ghost Cat, Halloween, Heart, Naughty Nice Holiday, Pumpkin Cat, Robot Cat, Snowflake Holiday, Sugar Skull Cat, Valentine's Day, and Aphmau & Friends. The store also offers a Custom Design Service for personalized merchandise. All products are available in multiple colors and sizes (XS to 3XL) with worldwide shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Three-Panel Fleece Hoodies
Quantifiable outcome
- Hoodies feature less than 5% shrinkage after washing
Companies that use Aphmau Merch
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Aphmau Merch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Aphmau Merch partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecorePayment processing partner for credit/debit card transactions. All payment card information is securely processed and encrypted through Stripe. The company does not store or collect credit/debit card information.
- PayPalcorePayment processing partner for secure transactions. Apple Pay also accepted for Apple device users. PayPal delivers secure payment platform for all purchases.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Aphmau Merch competitors and assessment
Company assessmentBroad incumbents
- Hot Topic: Large omnichannel retailer specializing in music, pop-culture, gaming and anime apparel and accessories; broader incumbent serving the same fandom-driven apparel buyer that Aphmau Merch targets.
- BoxLunch: Pop-culture and licensed-character apparel/accessories retailer operating physical stores and DTC; overlapping customer base with Aphmau Merch in fandom-driven apparel purchases.
Direct peers
- Fangamer: Independent designer and manufacturer of officially licensed video-game apparel and goods; comparable as a creator/IP-focused fan merchandise DTC operator.
- Design By Humans: Pop-culture and fan-art graphic apparel retailer selling licensed and artist-designed tees and hoodies; comparable as a specialist in character/fandom-themed apparel sold DTC.
- Redbubble: Global print-on-demand marketplace enabling independent artists to sell graphic apparel and accessories; directly comparable to Aphmau Merch's DTC print-on-demand apparel model serving fandom communities.
- J!NX: Gaming and fandom apparel/accessories retailer producing licensed video-game and creator-themed hoodies and tees; directly comparable to Aphmau Merch's gaming/YouTube-creator fandom focus.
- TeeSpring (Spring): Print-on-demand platform that lets creators launch and sell branded apparel with no inventory; mirrors Aphmau Merch's creator-driven, on-demand e-commerce model for fan merchandise.
Emerging players
- WeLoveFine: Boutique pop-culture and character apparel brand selling licensed graphic tees and hoodies DTC; comparable as a smaller specialist in fandom/character-led apparel e-commerce.
- Merchoid: UK-based online retailer of officially licensed movie, TV and gaming apparel and collectibles; comparable as a niche fan-licensed apparel DTC operator with similar SKU breadth and global shipping.
Regional players
- EMP (Merchandising Handelsgesellschaft): Europe's largest specialist retailer of band, gaming, anime and pop-culture merchandise apparel; comparable fan-licensed apparel operating model, but primarily Europe-focused rather than competing in the US market anchor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Aphmau Merch social profiles
Digital presenceAphmau Merch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aphmau Merch leadership team
Management profileNumber of profiles
Aphmau Merch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aphmau Merch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aphmau Merch
What does Aphmau Merch do?
Aphmau Merch is the officially licensed direct-to-consumer apparel store for the Aphmau YouTube creator brand, selling fan-inspired hoodies, t-shirts, sweatshirts, and long sleeve tees featuring characters and themes from Aphmau's series such as Love Love Paradise, Phoenix Drop High, Mystreet, and My Inner Demons. Products are produced via print-on-demand with worldwide shipping to over 200 countries, and the store also operates a Custom Design Service that lets customers upload their own artwork to be printed on apparel. Pricing ranges from approximately $28 for basic t-shirts to $58 for premium hoodies, with free USA shipping on orders above $50.
Is Aphmau Merch a public or private company?
Aphmau Merch is a private company. It is classified as unknown and is currently operating.
When was Aphmau Merch founded?
Aphmau Merch was founded in 2025. It employs 1 to 10 people.
How does Aphmau Merch make money?
One revenue line is on record: merchandise Sales.
Who are Aphmau Merch's main competitors?
Broad incumbents on record are Hot Topic and BoxLunch. Direct peers are Fangamer, Design By Humans, Redbubble, J!NX and TeeSpring (Spring). Emerging players are WeLoveFine and Merchoid. EMP (Merchandising Handelsgesellschaft) is listed as a regional player.
Does Aphmau Merch have an API?
No public API is recorded for Aphmau Merch.