What Black Pizza does

Black Pizza (legal entity: BLACK PIZZA & CO, SARL) is a privately held, independent multidisciplinary creative studio founded in 2011 in Paris by Olivier Derouette, who serves as Director of Publication. The company operates as a French SARL with a registered capital of €1,500 and a headcount of 1–10, delivering bespoke branding, design, and digital services to enterprise clients across at least ten verticals including retail (Monoprix, Swatch Group/Hour Passion), financial services (BNP Paribas), energy (Ekwateur), food & beverage (Darégal, Palais des Thés, IT Italian Trattoria, McDonald's via Marck & Balsan, Sodexo), luxury spirits (A. de Fussigny/Summum Vodka), writing instruments (Mitsubishi Pencil/Uni-Ball), industrial materials (Imerys), tourism (Paris City Vision, Tropixory), and select startups (Yaca, Tropixory).

Its offering is organized around five service pillars: (1) Brand Strategy and Identity (positioning, naming, visual identity, verbal identity, brand platforms); (2) UX/UI Design (information architecture, responsive and mobile-first experiences, Figma-based design systems); (3) Print and Packaging Design (catalogs, brochures, retail and special-edition packaging); (4) Brand Content (photography, video/motion/2D-3D animation, illustration, mascots); and (5) 360° Communication (campaigns, event and trade-show stand design, retail activation, social media). Its primary design tooling is Figma, and it has built at least one proprietary asset — the 'Dynamo' design system deployed for Ekwateur — supporting dark-mode, mobile-first, eco-conception principles.

The business model is professional services on a project-based, custom-quoted basis. There is no publicly disclosed pricing, no self-serve or marketplace distribution, and no software products. Client acquisition is driven by the blackpizza.com website (portfolio + project submission form), Instagram (@blackpizzastudio), LinkedIn, an email newsletter, and a Sortlist profile (48 reviews averaging 4.8/5); referrals and word-of-mouth are cited as a significant channel. The company has not raised external funding, has no parent or subsidiaries, and operates from 84 rue Oberkampf, 75011 Paris (with a graphic design studio also referenced at 21 Rue des Trois Bornes, 75011 Paris).

Name

Black Pizza

Legal name

BLACK PIZZA & CO, SARL

Website

https://blackpizza.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Pizza is a Paris-based independent creative studio founded in 2011 that delivers bespoke branding, UX/UI design, print, packaging, photography, video, illustration, and 360° communication services to mid-to-large enterprise clients and select startups across diverse verticals.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Brand identity design
• UX UI design services
• Packaging design
• Creative studio services
• Brand strategy consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Creative Services: Blackpizza® operates as an independent creative studio providing bespoke branding, design, and digital services to enterprise clients. Revenue is generated through project-based engagements covering brand strategy, visual identity, UX/UI design, photography, video production, illustration, packaging, and retail design. The studio does not disclose pricing publicly, and engagements appear to be custom-quoted project contracts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Blackpizza® is an independent, multidisciplinary creative studio in Paris that delivers bespoke branding and design services for brands. It sells five integrated service pillars—brand strategy and visual identity, UX/UI and design systems, print and packaging, brand content (photography, video, illustration), and 360° communication campaigns—delivered as custom-scoped projects for enterprise and digital-first clients. Engagements are quote-based and tailored to each client rather than sold as packaged products.

Product overview

Blackpizza® is a Paris-based independent creative studio offering multidisciplinary branding and design services. Rather than a unified software platform, the studio provides five interconnected service pillars: (1) Brand Strategy and Identity—positioning, naming, visual identity systems, verbal identity; (2) UX/UI Design—information architecture, wireframes, responsive design, Figma-based design systems; (3) Print and Packaging Design—brochures, catalogs, packaging, retail displays; (4) Brand Content—photography, video/motion, illustration; and (5) 360° Communication—campaigns, events, retail design, social media. These services are delivered as bespoke creative projects for client brands rather than modular software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Identity Comprehensive brand strategy and visual identity development including brand positioning, naming, brand platforms, visual identity systems (logos, color palettes, typography, graphic charters), and verbal identity, delivered to enterprise and digital-first brand clients.
• UX/UI Design Services User experience and interface design services covering information architecture, wireframes, user journey mapping, responsive web and mobile design, and Figma-based design systems, using a mobile-first approach with eco-conception considerations such as dark-mode defaults.
• Print and Packaging Design Design of printed communication materials including brochures, catalogs, flyers, posters, packaging concepts, special editions, and art direction for physical products, including retail and point-of-sale displays.
• Brand Content Creation Visual content production including professional photography (brand portraits, product shots, campaign imagery), video production (brand films, motion design, 2D and 3D animation), and custom illustration (editorial illustrations, icons, mascots, advertising graphics).
• 360° Communication Services Integrated communication strategy and omnichannel campaign deployment including commercial operations, event marketing, retail design, trade-show stand design, point-of-sale displays, and social media strategy with template creation in Canva.

Quantifiable outcome

• Ekwateur surpassed €580M in revenue in under 10 years after its rebranding by Blackpizza®
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Mikimo StudiominorStrategic or Co-development PartnerMikimo Studio collaborated with Blackpizza® on 3D animation and motion design projects, notably for the Yaca mascot and Palais des Thés product presentation videos.
• Arnaud Boutin (Agence Lezilus)minorStrategic or Co-development PartnerIllustrator Arnaud Boutin of Agence Lezilus collaborated with Blackpizza® on illustration projects for IT Italian Trattoria, creating 'poil à gratter' (itch-inducing) illustrations for packaging and communication materials.
• Erwann FichouminorStrategic or Co-development PartnerPhotographer Erwann Fichou partnered with Blackpizza® for photography assignments on Palais des Thés packaging and seasonal collections.
• Agence Belle EpoqueminorStrategic or Co-development PartnerAgence Belle Epoque provided copywriting and translation services (English and Russian) for Summum Vodka's website and brand content, in collaboration with Blackpizza®'s design and direction.
• Crazy EightminorStrategic or Co-development PartnerCrazy Eight is referenced as a collaborator on the Team Active Group project, likely for SEO services alongside Blackpizza®'s brand and web design work.
• Gwenn Dubourthoumieu & Peng PengminorStrategic or Co-development PartnerGwenn Dubourthoumieu and Peng Peng are referenced as collaborators on the Darégal project, likely as creative or strategy partners within Blackpizza®'s extended team.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BETC Paris: Havas-owned full-service creative agency in Paris with strong brand and campaign capabilities; represents the larger, network-backed incumbent competing with Blackpizza for French enterprise creative budgets.
• Superunion: WPP-owned global brand and design agency combining Brand Union, FITCH, and other legacy networks; overlaps with Blackpizza across brand strategy and identity but operates at much larger scale and breadth.
• Landor & Fitch: Global brand consultancy network offering strategy, identity, and experience design at scale; represents the larger, better-resourced incumbent that enterprise clients benchmark against boutique Paris studios like Blackpizza.
• Pentagram: Largest independently owned design studio globally, with deep identity, branding, and UX practices; sets the upper-bound benchmark for independent creative studios like Blackpizza in capability and prestige.

Direct peers

• Carré Noir: Paris-based brand design agency specializing in brand identity, packaging, and retail design for major French and international brands; competes head-to-head with Blackpizza for the same Paris enterprise roster.
• Dragon Rouge: Paris-headquartered global brand consultancy offering brand strategy, identity, packaging, and design services to enterprise clients across F&B, luxury, and retail — directly comparable service mix, geography, and client profile to Blackpizza.
• Mucca: Milan-based branding and packaging agency serving premium F&B, beauty, and lifestyle brands with full-stack identity and design work; closely comparable in size, service mix, and creative-led positioning to Blackpizza.

Emerging players

• Ragged Edge: Independent London brand studio focused on strategy, identity, and motion for challenger and enterprise brands; comparable boutique positioning and full-service creative offering to Blackpizza.
• Koto Studio: London-based brand strategy and identity studio serving tech-forward and consumer clients; comparable to Blackpizza in size and multidisciplinary creative offering, but with stronger digital-product focus.
• Mast: Berlin-based independent brand and digital design studio serving enterprise and culture-driven clients; comparable in scale and multidisciplinary offering to Blackpizza, with a stronger DACH presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/black-pizza
• Instagraminstagram.com/blackpizzastudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Pizza