About Life Ltd

What About Life Ltd does

About Life Limited is a New Zealand-based professional services firm founded in 1998 that designs and facilitates experiential learning programs focused on leadership development, organisational culture, and performance improvement. The company operates with 1-10 employees out of New Zealand, serving enterprise, government, healthcare, primary industry, and education clients through a consultative, relationship-driven engagement model. Its core service portfolio includes a virtual Learning and Development Partnership offering (learning needs analysis, strategic alignment, and employee lifecycle support), customised workshop delivery, individual and group coaching, and a library of proprietary digital learning packages and tools that translate learning into actionable workplace practice. The firm also produces industry-specific digital tools, most notably a verification process digital tool developed in partnership with the Primary Industry Training Organisation (PITO) in 2025.

The company's underlying technology consists of custom digital learning packages comprising modular content, facilitator notes, practice activities, and action sheets, delivered through online platforms, alongside a curated library of conversation stimulators, stories, and personal development tools. No specific technology stack, AI capabilities, or platform architecture is publicly disclosed, and the firm appears to rely on standard web delivery and Mailchimp-powered email communications rather than proprietary learning technology infrastructure. The PITO verification tool and the Tools for Schools sub-product line (My Malaga, Disconnect to Reconnect, Circles of Concern) represent the firm's attempts to productize aspects of its methodology beyond pure service delivery.

About Life generates revenue primarily through professional services fees from consulting, facilitation, and coaching engagements, with secondary one-time licensing income from digital learning packages. Pricing is not publicly disclosed and is handled through direct inquiry. The go-to-market approach is enterprise field sales, with consultative engagement of leadership teams and customised solution design. Marketing is conducted through organic channels including LinkedIn, Facebook, a Mailchimp newsletter, and a blog with recent posts dated into 2026. The company claims to serve markets in New Zealand, Australia, and the United States, though no revenue split or active international client relationships are documented.

Name

About Life Ltd

Legal name

About Life Limited

Website

https://aboutlife.nz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

About Life Limited is a New Zealand-based experiential learning consultancy that designs and facilitates leadership, culture, and performance development programs for enterprise, government, healthcare, primary industry, and education clients through consulting, workshops, coaching, and digital learning packages.

Ownership category

akta.pro rank

Product category

Learning and Development Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAIAC

Learning & Development (L&D) & Training Management

Education/Corporate Training & Professional Development/HR, Talent, DEI & People Operations Training

SECONDARYEDAGAKAC

Corporate Learning & Training Content Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

Keywords

• Experiential learning programs
• Leadership development services
• Organisational culture training
• Learning and development consulting
• Workshop facilitation services

Headquarters

HQ city

Tinline

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Learning & Development Consulting Services: Professional services including learning needs analysis, strategic alignment, and organisational development consulting.
2. Workshop Delivery: Face-to-face and online delivery of customised learning workshops tailored to business culture, including facilitation and coaching services.
3. Digital Learning Products: Sale of digital learning packages, online learning tools, and access to learning tool library.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

About Life Ltd designs and facilitates experiential learning programs for businesses and organisations, covering leadership development, organisational culture, team performance, and health, safety and wellbeing outcomes. Offerings include acting as a virtual L&D partner, designing and producing customised learning initiatives, delivering face-to-face and online workshops, providing individual or group coaching, and supplying custom digital learning packages and a library of learning tools.

Product overview

About Life Ltd offers a suite of interconnected learning and development services built around experiential learning principles. The core offering consists of a Learning & Development Partnership service that serves as a virtual L&D partner, complemented by Designing & Producing Effective Learning Initiatives, Delivering Engaging Learning Workshops, Individual or Group Coaching, Digital Learning Packages, and a Library of Learning Tools. The Tools for Schools sub-product extends their methodology to educational settings. The verification process digital tool, developed with PITO, represents a specific product for capability assessment in primary industries. These services work together to create comprehensive learning experiences that accelerate the transfer of knowledge into action within organisational ecosystems.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning & Development Partner Services Virtual L&D partnership service providing learning needs analysis, strategic direction alignment, and employee lifecycle support from induction through succession planning, for businesses seeking a long-term learning partner.
• Designing & Producing Effective Learning Initiatives Custom learning interventions, digital support tools, and training programmes including inductions, SOPs, and skills microlearning, designed to bring a client's learning vision to life.
• Delivering Engaging Learning Workshops Face-to-face workshops customised to a business's culture, with an available workshop catalogue and process mapping documentation to drive team engagement and learning outcomes.
• Individual or Group Coaching Coaching services supporting sustainable change and targeted improvement, delivered in-person and via remote/online formats to leaders, teams, and individuals.
• Digital Learning Packages Custom digital learning packages for businesses comprising module series, facilitator notes, practice activities, and action sheets designed to shift knowledge into practical action.
• Library of Learning Tools Access to a library of learning packages, business and personal life stories, team and family conversation stimulators, and individual personal development tools.
• Tools for Schools Learning resources designed for educational settings, including My Malaga, Disconnect to Reconnect, and Circles of Concern, tailored for student development and school environments.
• Verification Process Digital Tool Digital tool produced in collaboration with PITO outlining the purpose and role of the verification process for workplace capability assessment in primary industries such as dairy and sheep farming.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Primary Industry Training Organisation (PITO)coreStrategic or Co-development Partner · 1 January 2025PITO approached About Life to produce a digital tool outlining the purpose and role of the verification process. This collaboration involved creating digital learning content for primary industry workforce assessment and skills verification, demonstrating About Life's capability in designing industry-specific learning solutions.
• LandSAR NZminorImplementation/ SI/ Consulting PartnerAbout Life team member Jarrod Bartle developed e-learning modules for LandSAR NZ, leveraging his experience in digital design and animation. This partnership involves creating digital learning content for search and rescue operations.
• Waikeria PrisonminorStrategic or Co-development PartnerBen Purua, who was mentored through About Life's programs, works as a mentor at Waikeria Prison. This represents an indirect partnership through workforce development and reintegration programs in the justice sector.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ken Blanchard Companies: Long-established leadership development and management training firm with proprietary content (e.g., Situational Leadership). Closely comparable in size, model and product mix to About Life — facilitator-led leadership workshops, coaching, and learning content for organisations.
• Insights (Insights Discovery): Global learning and development firm built around a personality/learning-style framework with facilitator-led workshops and personal development tools. Highly comparable to About Life's tools-for-schools, conversation stimulators, and personality-style offerings.
• Wilson Learning Worldwide: Specialist learning and development firm delivering leadership, sales, and interpersonal-skill programs with associated content and tools. Comparable in B2B workshop-and-content model and consultative enterprise sales motion.
• BTS Group: Public consulting firm specialising in leadership development, business acumen simulations, and experiential learning for enterprises. Comparable in its experiential-learning methodology and consultative sales motion.

Emerging players

• BetterUp: Tech-enabled coaching and leadership development platform serving enterprise HR. Comparable in serving individual/group coaching and L&D at enterprise scale, but delivered via an AI-enabled SaaS platform rather than in-person facilitation — represents the digital competitive direction About Life's digital packages may need to evolve toward.

Broad incumbents

• Korn Ferry: Global organisational consulting firm with a sizeable leadership development and learning practice. Comparable because it sells enterprise culture, leadership and capability programs, but as part of a much broader talent and advisory portfolio.
• FranklinCovey: Global leadership and effectiveness training firm (The 7 Habits, etc.). Directly comparable in offering leadership, culture and organisational performance programs to enterprise clients, but at vastly greater scale and with a broader content franchise than About Life.
• Development Dimensions International (DDI): Large leadership development and assessment firm serving global enterprises. Comparable because it sells learning interventions, facilitation, and coaching around leadership and culture change — the same core problem About Life addresses.
• GP Strategies: Large corporate training and performance improvement provider with deep content libraries and enterprise delivery capability. Comparable product mix (custom learning programs, digital content, workshops, coaching) but at significantly greater scale than About Life.

Regional players

• Kaplan (Australia/NZ corporate training): Education and corporate training provider active in Australia and New Zealand offering professional and leadership development programs. Comparable regional competitor delivering similar L&D services to APAC enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61550102368762
• LinkedInlinkedin.com/company/about-life-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about About Life Ltd