Adivasi Lives Matter

What Adivasi Lives Matter does

Adivasi Lives Matter (ALM) is a nonprofit indigenous media platform founded in 2016 by Ashish Birulee, Ankush Vengurlekar, and Isha Chitnis, operating under the registered entity Prayog Samaj Sevi Sanstha in Tilda, Chhattisgarh, India. The organization trains Adivasi/Tribal youth in digital storytelling, mobile journalism, video production, and social media content creation through its flagship Adivasi Awaaz training program, which launched its first formal session in 2019 and has since trained 500+ creators across 8 Indian states.

The platform's core products include the ALM website publishing articles and videos, a Video Content Platform organized by categories (News, Culture, Food, Languages, Traditional Medicine), an Articles Platform, the Adivasi Awaaz Academy (10-day intensive training), the ALM-AIPP Fellowship offering Rs. 50,000 fellowships, and a Submit Your Pitch portal for aspiring creators. Collectively, these products have produced 4,000+ original stories, 1,200+ articles, and 3,000+ videos documenting Adivasi culture, language, traditions, and social issues.

ALM operates as a donation- and grant-funded nonprofit with 1–10 employees. Revenue mechanics include donor contributions for organizational operations and content creator earnings — creators have collectively earned over ₹20 lakh through authentic content creation distributed across social media platforms and picked up by national and international media houses. The organization uses a community-led, event-driven go-to-market motion, conducting in-person training visits across multiple Indian cities over 6-month periods and amplifying reach through owned channels (Instagram, Facebook, Twitter, YouTube, LinkedIn) and word-of-mouth within the creator network.

Name

Adivasi Lives Matter

Legal name

Adivasi Lives Matter

Website

https://adivasilivesmatter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Adivasi Lives Matter is a nonprofit indigenous media platform that trains Adivasi/Tribal youth across 8 Indian states in digital storytelling, producing 4,000+ original stories, articles, and videos on Adivasi culture, language, and social issues.

Ownership category

akta.pro rank

Product category

Indigenous Media & Digital Storytelling Training

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Educational Support Services (611710)

SIC

Miscellaneous Publishing (2741), Services-Social Services (8300)

akta.pro industry

PRIMARYMPACALAC

Cohort-Based Courses & Live Bootcamps

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

SECONDARYMPACALAD

Workshops, Webinars & Live Masterclasses

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

SECONDARYMPACAIAD

Creator Publishing & Membership Platforms (Writer-Centric)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

Keywords

• Indigenous media platform
• Digital storytelling training
• Tribal content creation
• Community journalism training
• Cultural media programs

Headquarters

HQ city

Champa

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Grants: The organization relies on donations and likely grants to fund operations and training programs.
2. Content Creator Earnings: Content creators trained through Adivasi Awaaz earn income through authentic content creation. The platform facilitated over ₹20 lakh in earnings for creators.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Adivasi Lives Matter operates an indigenous digital media platform that trains Adivasi/Tribal youth to create, publish, and distribute digital stories (articles and videos) about Adivasi culture, languages, traditions, and social issues. Its flagship Adivasi Awaaz training program has mentored over 500 creators across 8 Indian states, producing more than 4,000 original stories, 1,200+ articles, and 3,000+ videos. The organization also runs the AIPP media fellowship offering Rs. 50,000 in funding to qualifying Adivasi creators.

Product overview

Adivasi Lives Matter is an indigenous media platform that operates as a unified digital storytelling ecosystem. The core offering is the Adivasi Lives Matter website which publishes content created by Adivasi youth. The platform is anchored by the Adivasi Awaaz training program, which mentors over 500 creators across 8 states to produce articles and videos. Supporting products include the Adivasi Awaaz Academy (10-day intensive training), the Articles Platform, Video Content Platform organized by categories (News, Culture, Food, Languages, Traditional Medicine), the AIPP Fellowship program offering Rs. 50,000 fellowships, and pitch submission portals. Together, these products enable the creation and distribution of over 4,000 original stories documenting Adivasi culture, language, traditions, and social issues.

Differentiator

Problem solved

Functional benefit

Brands

• Adivasi Awaaz: A training program to empower Adivasi youth to make their voices heard on social media, part of the Adivasi Lives Matter initiative. The program mentors creators and provides training in digital storytelling, content creation, and social media usage.
• ALM - AIPP Fellowship

Products and services

• Adivasi Awaaz Training Program A comprehensive training program that mentors Adivasi/Tribal youth to become digital storytellers and professional content creators, teaching skills in mobile journalism, social media, video production, video/audio editing, graphics editing, and online storytelling. Includes a 7-Day Challenge and access to trainers and mentors for one year, plus an ALM merchandise kit (T-shirt, mask, tote bag).
• Adivasi Awaaz Academy (10-Day Intensive) A 10-day intensive program that helps Adivasi youth assert their identities through digital stories to preserve, promote, and amplify Adivasi identity, producing digital storytellers and professional content creators.
• ALM - AIPP Fellowship A fellowship program providing opportunities for Adivasi media professionals and content creators, with fellowship values worth Rs. 50,000 to qualifying Adivasi creators to support their development and professional growth.
• Articles Platform A collection of written stories, book reviews, field reflections, and news articles authored by Adivasi creators covering topics such as Adivasi languages, culture, festivals, food, and social issues.
• Video Content Platform A curated collection of videos organized by categories including News, Culture, Food, Languages, Traditional Medicine, and Others, featuring original content created by Adivasi creators about their communities.

Quantifiable outcome

• 500+ Adivasi/Tribal individuals trained to create digital stories
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• AIPP (All India Institute of Local Self-Government)coreStrategic or Co-development PartnerAIPP Fellowship program offered through Adivasi Lives Matter. Provides media fellowship worth Rs. 50,000 to qualifying Adivasi creators. Supports the development and professional growth of indigenous content creators.
• Prayog Samaj Sevi SansthacoreStrategic or Co-development PartnerParent organization of Adivasi Lives Matter. Prayog Samaj Sevi Sanstha is the registered organization based in Tilda, Chhattisgarh that houses the ALM initiative and its programs including Adivasi Awaaz training.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Witness: A global human rights media organization that trains activists to use video for advocacy. Comparable in mission and training methodology, though operating at a larger global scale and broader thematic scope than ALM's Adivasi focus.

Direct peers

• Cultural Survival: An Indigenous-led nonprofit supporting indigenous media, advocacy, and cultural preservation globally. Comparable to ALM as both focus on indigenous media infrastructure and amplifying tribal voices through storytelling and training.
• CGNet Swara: A citizen journalism platform amplifying voices from Chhattisgarh and other tribal regions of central India. Directly comparable as both platforms focus on giving tribal/Adivasi communities a voice via digital reporting and publishing.
• Khabar Lahariya: A digital news network staffed by rural and grassroots women journalists in India. Comparable to ALM's mission of training marginalized communities to produce professional journalism and digital content for under-served audiences.
• People's Archive of Rural India (PARI): A multimedia platform documenting rural Indian lives, including tribal and indigenous communities. Comparable as a publishing platform that captures cultural, social, and economic stories from India's marginalized rural and tribal populations.
• Video Volunteers: Trains community members across India to produce local video journalism on underreported issues. Closely comparable to ALM as both train underprivileged Indian communities to produce and distribute stories on social issues via a community-led model.
• StoryCenter: A nonprofit that trains individuals and communities worldwide in digital storytelling for social impact. Comparable to ALM's Adivasi Awaaz Academy as both offer structured digital storytelling training programs to underserved and marginalized communities.

Regional players

• First Nations Media Australia: Supports Indigenous media organizations and broadcasters across Australia. Comparable in mission to amplify First Nations/Indigenous voices through media, but operates in Australia rather than India and does not directly compete with ALM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/adivasismatter
• YouTubeyoutube.com/channel/UCvzKFVccXsDvlr_cliFYRog/featured
• Facebookfacebook.com/adivasilivesmatter
• LinkedInlinkedin.com/company/adivasilivesmatter
• Instagraminstagram.com/adivasilivesmatter

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adivasi Lives Matter