Ville de Guérande

What Ville de Guérande does

Ville de Guérande is a French municipal government (collectivité territoriale) located in the Loire-Atlantique department of the Pays de la Loire region. It administers the full spectrum of local public services for its residents, visitors, local businesses, and associations, including civil status, urban planning, social services, family services, cultural programming, sports, environmental management, public safety, and mobility. The commune is part of CapAtlantique La Baule-Guérande Agglo, an inter-municipal authority of 15 communes that shares responsibility for water, sanitation, waste, mobility, tourism, and cultural services.

The city's service delivery operates through a hybrid distribution model. Physical infrastructure comprises the Hôtel de Ville (City Hall at 7 place du marché au Bois), the CCAS (Centre Communal d'Action Sociale at 11 rue des Saulniers), the Maison de la Famille (at 22 faubourg Saint-Michel), the Centre culturel Athanor – espace Michel Rabreau, and the Porte Saint-Michel chateau-museum. Digital channels include the Mes Démarches Guérande portal (mesdemarches.ville-guerande.fr) authenticated via FranceConnect, the Portail Familles (guerande.portail-familles.app), and an eco-designed official website (ville-guerande.fr) built in accordance with RGESN guidelines and hosted by OVH. Accessibility services are delivered through ACCEO for hearing-impaired users at the Hôtel de Ville, CCAS, and Maison de la Famille. Cultural and heritage assets include the 13th-century ramparts, the Collégiale Saint-Aubin (the second most-visited religious monument in Pays de la Loire after Nantes Cathedral), and the 'Ville d'Art et d'Histoire' label from the French Ministry of Culture.

The municipality is financed through local taxation, intergovernmental grants (from the État, Région Pays de la Loire, and CapAtlantique Agglo), public service fees, and tourist taxes (taxe de séjour). It is governed by Mayor Nicolas Criaud, who was re-elected in March 2026 and also serves as president of CapAtlantique La Baule-Guérande Agglo. Active capital projects include the Collégiale Saint-Aubin restoration (Phase 1 at 1,848,000€ TTC), the Faubourg Bizienne requalification (1,947,350€ TTC, September 2025 – July 2026), and the Conservatoire intercommunal de musique expansion (capacity rising from approximately 950 to 1,300 students, delivery in early 2028). Major cultural programming includes the annual Fête médiévale, which draws more than 2,000 costumed participants and 80 artisans.

Name

Ville de Guérande

Legal name

Ville de Guérande

Website

https://ville-guerande.fr

Company type

Private

Operating status

Operating

Short description

Ville de Guérande is a French municipal government administering local public services, cultural programming, heritage preservation, and digital administrative procedures for residents, visitors, and businesses of the commune, in coordination with the CapAtlantique inter-municipal authority of 15 communes.

Ownership category

akta.pro rank

Product category

Municipal public administration

NAICS

Administration of Urban Planning and Community and Rural Development (92512), Executive Offices (921110), Museums, Historical Sites, and Similar Institutions (712), Nature Parks and Other Similar Institutions (71219), Justice, Public Order, and Safety Activities (922)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Social Services (8300)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Local Education Authorities & Municipal Education Offices (EDADABAD), Government & Municipal Event Venues (THAHAAAE)

Keywords

• Municipal public services
• Local government administration
• Civic cultural programming
• Heritage tourism services
• Community social services

Headquarters

HQ city

Guérande

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Local taxation: The municipality generates revenue through local taxes (communal taxes) paid by residents and businesses within the commune.
2. Governmental grants and subsidies: The city receives funding from higher levels of government (État, Région Pays de la Loire, CapAtlantique La Baule-Guérande Agglo) for specific projects such as the Collégiale Saint-Aubin restoration and Faubourg Bizienne requalification.
3. Public service fees and charges: Fees for various municipal services including cultural venues (Centre culturel Athanor), sports facilities, family services, and administrative certifications. Also includes tourist taxes (taxe de séjour) collected from visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Ville de Guérande administers municipal public services for residents, visitors, businesses, and associations of the commune. Core services include civil status registration, urban planning permits, social assistance (CCAS), family services (Portail Familles, childcare, youth programs), sports facilities (École Municipale des Sports), cultural programming (Centre culturel Athanor, Porte Saint-Michel château-musée, Fête médiévale, Maison des Paludiers), tourism promotion, environmental management, waste collection, mobility information, and public safety through the municipal police.

Product overview

Ville de Guérande operates as a municipal government offering a comprehensive portfolio of digital and physical services to its residents. The digital offering centers on the Mes Démarches Guérande online administrative portal and the Portail Familles family services platform. Cultural services include the Centre Culturel Athanor (cultural center with mediatheque), the Porte Saint-Michel château-musée, and the annual Fête Médiévale medieval festival. The municipality also provides sports education through the École Municipale des Sports, social services via the CCAS, and civic education programs such as the Passeport du Civisme. Recent developments include the Maison des Mobilités for sustainable transportation information and ongoing restoration of the Collégiale Saint-Aubin.

Differentiator

Problem solved

Functional benefit

Products and services

• Portail Familles Online family portal for managing childcare, leisure activities, and family-related municipal administrative procedures for residents with children.
• Mes Démarches Guérande Online administrative procedures platform for citizens to submit requests, report issues, contact municipal services, and manage administrative tasks digitally across civil status, commerce, culture, environment, events, urban planning, and social services.
• Centre culturel Athanor Cultural center hosting the municipal médiathèque, events, exhibitions, and cultural activities including the 'Fantasy en tous genres' summer programming linked to the John Howe exhibition.
• Porte Saint-Michel – Château-musée Medieval city gate and museum featuring the John Howe fantasy art exhibition, themed visits, and heritage interpretation of Guérande's medieval architecture.
• Conservatoire Intercommunal de Musique Intercommunal music conservatory serving approximately 950 students currently, expanding to 1,300 students; offers instruction in musical practices including contemporary music and digital tools, with new facility delivery expected in 2028.
• Fête Médiévale de Guérande Annual two-day medieval festival attracting thousands of visitors with costumed parade, equestrian shows, crafts fair, taverns, living history camps, and theatrical performances in the medieval city.
• École Municipale des Sports (EMS) Municipal sports school offering sports activities and programs for youth, with registrations opening each semester.
• Passeport du Civisme Civic education program for CM2 students exploring citizenship values through seven pillars: memory duty, solidarity, heritage, citizen protection, environment, world openness, and citizen participation.
• CCAS – Centre Communal d'Action Sociale Municipal social action center providing support services for vulnerable populations including seniors, disabled persons, and those facing social difficulties.
• Maison des Paludiers Heritage museum and visitor center dedicated to the traditional salt farming (paludiers) practices and the marais salants landscape of Guérande.
• Guérande Magazine Quarterly municipal magazine providing news about municipal projects, associative life, local events, culture, and services to residents, available in print and PDF format.
• Maison des Mobilités Mobility information and services center providing residents with information and services related to sustainable transportation options.
• Salon des Métiers d'Art Annual craft fair featuring 25 artisans across crafts including ceramics, stained glass, jewelry, wood turning, tapestry, and calligraphy.

Quantifiable outcome

• The Collégiale Saint-Aubin restoration is the second most-visited religious monument in the region after Nantes Cathedral, drawing significant heritage tourism.
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CapAtlantique La Baule-Guérande AgglocoreStrategic or Co-development Partner · 5 January 2026CapAtlantique La Baule-Guérande Agglo is the inter-municipal authority comprising 15 communes including Guérande. It is the project owner (maître d'ouvrage) of the Conservatoire intercommunal de musique construction project. The Agglo also co-finances the Faubourg Bizienne requalification (215,145€ TTC) and manages shared services including water, sanitation, waste, mobility, tourism, and culture that serve Guérande residents.
• État (French State)coreStrategic or Co-development PartnerThe French State (through DRAC Pays de la Loire) provides institutional funding and regulatory oversight for the Collégiale Saint-Aubin restoration project. DRAC approval is required for the mur du Mail restoration. The State also provides the regulatory framework (RGAA, RGPD) within which the city operates its digital services.
• Région Pays de la LoirecoreStrategic or Co-development PartnerThe Pays de la Loire Region is an institutional partner providing funding for the Collégiale Saint-Aubin restoration project alongside the French State.
• Patrons and donors (Mécénat)minorStrategic or Co-development PartnerThe city has launched a patronage campaign (appel à mécénat) inviting individual and business patrons to contribute financially to the Collégiale Saint-Aubin restoration project. This follows the city's formal Mécénat policy referenced on its website.
• Office de Tourisme intercommunalcoreStrategic or Co-development PartnerThe Intercommunal Tourist Office, managed by CapAtlantique La Baule-Guérande Agglo with a local bureau at Place du Marché au Bois, promotes tourism across the territory including Guérande's heritage sites, cultural events, and accommodations. The city's tourism pages link directly to labaule-guerande.com for visitor services.
• Maison des PaludierscoreStrategic or Co-development PartnerLa Maison des Paludiers in Saillé is a cultural and heritage venue dedicated to the history of salt marsh farming (paludiers) in Guérande. The city promotes it through its website and it is part of the tourism circuit. It was reopened in March 2026.
• Architectes des Bâtiments de France (ABF)coreImplementation/ SI/ Consulting PartnerThe Architectes des Bâtiments de France provide regulatory oversight and prescriptions for heritage restoration projects including the Conservatoire intercommunal de musique (façade restoration) and the Collégiale Saint-Aubin restoration.
• Centre culturel AthanorcoreStrategic or Co-development PartnerThe Centre culturel Athanor – espace Michel Rabreau is a major cultural venue managed by or associated with the municipality, hosting the médiathèque, cultural events, exhibitions (including Fantasy en tous genres!), and the Fantasy en tous genres! summer program linked to the John Howe exhibition.
• CharierminorImplementation/ SI/ Consulting PartnerCharier is the construction contractor (maître d'œuvre) for the Faubourg Bizienne requalification project. The company is responsible for executing the 11-month public works project spanning September 2025 to July 2026.
• DRAC Pays de la LoirecoreStrategic or Co-development PartnerDirection Régionale des Affaires Culturales (DRAC) of Pays de la Loire provides authorization and oversight for heritage restoration projects including the Collégiale Saint-Aubin and mur du Mail. The city is currently preparing authorization requests for the mur du Mail restoration through DRAC.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ville de Saint-Malo: French walled medieval commune whose identity is anchored by ramparts, intra-muros cultural programming, and heritage tourism. Direct functional analogue to Guérande's Cité médiévale positioning and cultural centre offering.
• Ville de Beaune: Burgundian heritage commune combining UNESCO-listed architecture with a museum (Hôtel-Dieu), cultural centre, and tourism-driven municipal revenue. Operates a similar mix of patrimoine, culture, and event activities to Guérande.
• Ville de Carcassonne: Medieval walled city and major heritage tourism destination in Occitanie. Comparable in operating a heritage museum, seasonal festivals, tourism office, and cultural programming around a fortified historic core.
• Ville de Honfleur: Norman coastal heritage commune with a comparable small-town operating profile: medieval/Vieux-Port heritage, tourism tax dependency, harbour museum, and seasonal event programming.
• Ville de Sarlat-la-Canéda: Medieval heritage commune in Dordogne with comparable reliance on Ville d'Art et d'Histoire status, intra-muros events, artisanal markets, and tourism-linked municipal revenue streams.
• Ville de La Baule-Escoublac: Adjacent coastal commune and co-member of CapAtlantique La Baule-Guérande Agglo. Shares municipal service delivery model, Agglo funding flows, tourism tax base, and intercommunal digital infrastructure with Guérande, making it the closest operating peer.
• Ville du Puy-en-Velay: Heritage and pilgrimage commune in Auvergne running cultural festivals, religious building restoration projects, and digital citizen services through a similar French commune administrative structure.

Broad incumbents

• Ville d'Annecy: Larger French heritage and tourism commune operating a broader portfolio of cultural venues, museums, and event programming around a historic core. Useful benchmark for scale and service diversification but materially larger than Guérande.

Others

• Office de Tourisme La Baule-Guérande: Intercommunal tourism office handling destination promotion, accommodation booking, and event ticketing referenced by Ville de Guérande. Acts as the distribution and marketing arm adjacent to Guérande's heritage offering.
• CapAtlantique La Baule-Guérande Agglo: Intercommunal authority that co-finances and operates several services Guérande relies on (water, sanitation, waste, mobility, tourism, Conservatoire). Not a competing municipality but the principal structural partner for service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9-X9YEVFYNH9APxtRVeqFg
• Facebookfacebook.com/villeguerande
• Instagraminstagram.com/villedeguerande

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ville de Guérande