ALI - Animal Law Italia ETS

What ALI - Animal Law Italia ETS does

ALI - Animal Law Italia ETS is an Italian nonprofit organization (Ente del Terzo Settore) founded in 2016 and headquartered in Bari, Italy. It is the only Italian association exclusively dedicated to legal advocacy for animals, operating through strategic litigation, legislative lobbying, civic education, and the publication of the interdisciplinary journal 'Diritti degli Animali. Profili Etici, Scientifici e Giuridici'. Its work is delivered by 52 volunteer legal professionals (giuristi and avvocati) and is supported by coalitions with peer organizations on campaigns including 'Dalla Parte dei Crostacei', 'Rete Felina', 'Non in vendita', 'Vote for Animals', and 'Fermiamo l'accordo UE-Mercosur'.

ALI's product surface consists of multiple programs rather than a single product: legal advocacy (Animal Justice), advocacy campaigns (crustaceans, stray cats, live animal sales, bear protection, EU-Mercosur), educational programs (SOS animALI, school education, university Animal Law specialization), and knowledge resources (the journal, an online legislative database). The underlying technology is a standard WordPress/WooCommerce CMS with payment integrations (PayPal, Apple Pay, Google Pay, Stripe) and social media plugins — there is no proprietary technology platform. Distribution is direct-to-supporter through the website (ali.ong), Instagram, LinkedIn, Facebook, and earned media coverage in major Italian outlets.

The revenue model is a nonprofit donation-led mix: individual donations (one-time and recurring via Teaming at €1/month), an annual Tessera membership, the 5x1000 Italian tax designation (€2,907 collected in 2024 from 105 selections), merchandise sales through the webshop, and testamentary bequests. Donors can claim a 30% Italian tax credit (up to €30,000/year) or deduction. The organization is led by President Avv. Alessandro Ricciuti and has been recognized as an interest representative before European Institutions since 2022. It is registered in the RUNTS and has no parent company, investors, or paid employees.

Name

ALI - Animal Law Italia ETS

Legal name

Animal Law Italia ETS

Website

https://ali.ong

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

ALI - Animal Law Italia ETS is an Italian nonprofit (ETS) founded in 2016 in Bari, dedicated to legal advocacy for animals through litigation, lobbying, and education delivered by 52 volunteer legal professionals. It serves Italian citizens, EU institutions, and students via campaigns, a journal, and a legislative database.

Ownership category

akta.pro rank

Product category

Animal Rights Legal Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

akta.pro secondary industry

Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)

Keywords

• Animal law advocacy
• Nonprofit legal services
• Animal welfare campaigns
• Legal education programs
• Civic lobbying

Headquarters

HQ city

Bari Sardo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Membership Fees: Individual donors contribute via bank transfer, PayPal, Satispay, credit card, and Teaming (€1/month). Members purchase an annual Tessera (membership card) giving direct access to the legal team.
2. 5x1000 Tax Designation: Italian taxpayers designate ALI's tax code (93470670725) in their annual tax return. In 2024, 105 selections generated €2,907.
3. Bequests and Testamentary Donations: Donors can leave testamentary bequests to ALI in their wills.
4. Merchandise / Webshop: Sale of branded merchandise through the website (WooCommerce webshop), with proceeds supporting campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Animal Law Italia ETS is an Italian nonprofit (Ente del Terzo Settore) that provides legal advocacy for animals through strategic litigation, civic lobbying, and education. It runs the 'Animal Justice' legal program, multiple advocacy campaigns (Dalla Parte dei Crostacei, Rete Felina, Non in vendita!, Vote for Animals, Salviamo gli Orsi, Fermiamo l'accordo UE-Mercosur), educational programs (SOS animALI, school education, Animal Law university specialization), the interdisciplinary journal 'Diritti degli Animali', a legislative database, and an annual Tessera membership that grants direct access to its volunteer legal team.

Product overview

ALI (Animal Law Italia) ETS is a non-profit legal advocacy organization operating as a platform with multiple interconnected programs. The core offering is Animal Justice, providing legal representation and court case monitoring for animal rights. This is supported by advocacy campaigns (Dalla parte dei crostacei, Rete Felina, Non in vendita!, Vote for Animals, Salviamo gli Orsi, Fermiamo l'accordo UE-Mercosur), educational initiatives (SOS animALI, Educazione nelle Scuole), and knowledge resources (Diritto degli Animali journal, Database Legislativo). Membership (Tessera ALI) provides direct legal team access. The organization also accepts donations through integrated payment processors (PayPal, Apple Pay, Google Pay, Stripe).

Differentiator

Problem solved

Functional benefit

Brands

• Animal Justice: Legal actions initiative bringing animal cruelty cases to court
• SOS animALI
• Dalla Parte dei Crostacei
• Vote for Animals
• Rete Felina
• Non in vendita!
• Rivista Diritti degli Animali

Products and services

• Animal Justice Legal advocacy program providing updates from ALI's animal lawyers, enabling supporters to follow court cases and report animal abuse through social media channels.
• Tessera ALI Annual membership card that gives supporters a direct channel to ALI's volunteer legal team and supporting materials for animal law issues.
• Dalla Parte dei Crostacei (For Crustaceans) Campaign to end the suffering of crustaceans (lobsters, crabs) including advocacy against the sale of live crustaceans in fishmongers and petitions for legal protections.
• Rete Felina Project connecting colony guardians, municipalities, and ASL (health authorities) for the correct and uniform application of regulations protecting free-roaming cats in Italy.
• Non in vendita! Coalition campaign to stop the sale of live animals in markets, achieving an initial victory with the Leinì (TO), Piedmont ban.
• Vote for Animals Campaign to monitor and track the commitment of elected members of the European Parliament to animal welfare issues.
• Salviamo gli Orsi Campaign advocating peaceful coexistence with bears in Trentino and opposing policies of easy culling.
• Fermiamo l'accordo UE-Mercosur Campaign opposing the EU-Mercosur trade agreement on the grounds that it places animal welfare last.
• SOS animALI Educational project that spreads knowledge of Italian animal protection laws and enables citizens to report animal abuse to authorities.
• Educazione nelle Scuole (Rispetto per gli animali nelle scuole) School education program that brings respect for animals and animal welfare content into classrooms throughout Italy.
• Diritti degli Animali (journal) Interdisciplinary journal dedicated to animal rights and animal law, published as a periodical registered with the Court of Bari (n. 8/2023 of 18/09/2023).
• Database Legislativo Online searchable database containing all Italian laws that protect animals, available to the public and legal practitioners.

Quantifiable outcome

• 105 selections in the 2024 5x1000 campaign, raising €2,907 (+38% vs 2023)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• Vote for Animals (voteforanimals.it)majorStrategic or Co-development PartnerCoalition initiative (voteforanimals.it) through which ALI monitors and tracks the commitment of MEPs and Italian representatives in the European Parliament on animal welfare issues.
• Non in vendita (noninvendita.it) — Stop alla vendita di animali vivi nei mercatimajorStrategic or Co-development PartnerCoalition campaign to stop the sale of live animals in markets, co-led by ALI. First victory: Leinì (TO) banned live animal sales in markets (Piemonte). Twelve associations joined the Puglia municipal push for enforcement.
• Rete Felina (retefelina.it)majorStrategic or Co-development PartnerCoalition project connecting colony caretakers, municipalities, and ASL (health authorities) for correct and uniform application of cat protection laws. ALI co-developed the portal retefelina.it.
• Captain Paul Watson FoundationcoreOthersLeading the legal and advocacy campaign for Wikie and Keijo, the two orcas from Marineland Antibes. Paul Watson wrote open letters to French authorities urging urgent action to prevent transfer to further captivity facilities.
• Sea Shepherd FrancecoreOthersActive in the Marineland orca case, conducting public awareness campaigns and institutional advocacy to contest transfer options to operating marine parks, demanding alternative solutions consistent with phasing out the traditional aquarium model.
• Jonian Dolphin ConservationminorOthersItalian marine conservation organization; noted as one of few operational sanctuaries for cetaceans (dolphins) in Italy, alongside SEA LIFE Trust (Iceland) and Uma Lumba (Indonesia).

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• LAV - Lega Anti Vivisezione: Italian animal-rights and animal-welfare advocacy NGO active in legislative lobbying and campaigns. Highly comparable as a domestic peer pursuing legal and policy change for animals in Italy.
• ENPA - Ente Nazionale Protezione Animali: Italy's largest and oldest animal-protection NGO, also active in cruelty prevention, legislative advocacy, and member-driven fundraising. Comparable in mission and donor-base dynamics to ALI.
• Eurogroup for Animals: Brussels-based federation coordinating animal-welfare NGOs at the EU level. Comparable as ALI is recognized as an EU interest representative and engages on EU animal-welfare legislation.
• Animal Legal Defense Fund: US-based nonprofit using litigation, legislation, and education to protect animals — the closest functional analogue to ALI's legal-advocacy model, though operating in a different jurisdiction.
• OIPA Italia: Italian animal-protection and rights NGO active in cruelty prevention, legislative lobbying, and member-supported campaigns. Comparable peer competing for the same Italian donor pool.
• Animal Equality Italia: Italian branch of a global animal-advocacy organization focused on farmed-animal welfare, with legislative campaigns and corporate outreach. Direct peer in animal advocacy tactics.

Broad incumbents

• Legambiente: Italy's largest environmental NGO, active in broader advocacy including wildlife and biodiversity policy. Comparable as an Italian advocacy nonprofit, though its mission is broader than animal law.
• WWF Italia: Italian branch of a leading global conservation NGO, with significant advocacy, fundraising, and member-base infrastructure. Comparable as an Italian NGO rival for animal-related donor mindshare.
• IFAW - International Fund for Animal Welfare: Global animal-welfare and conservation organization active in policy advocacy, rescue, and education. Comparable as a larger, broader incumbent in animal advocacy and donor fundraising.

Emerging players

• Compassion in World Farming Italia (CIWF): Italian branch of an international farmed-animal-welfare organization focused on EU policy and corporate engagement. Comparable in legal/policy advocacy for animals but with a narrower species focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/animallawit
• LinkedInlinkedin.com/company/animal-law-it
• Instagraminstagram.com/animal.law.italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALI - Animal Law Italia ETS