What Tanabe no Mori does

Tanabe no Mori (株式会社たなべの杜) is a Shimane Prefecture-based residential construction company formed in October 2019 through the merger of Tanabe Corporation's Living Environment Business Division and Matsuko Construction, operating as part of the Tanabe Group whose lineage extends back over 750 years to tatara iron-making in the Muromachi period. The company designs and builds custom timber-frame homes using locally sourced Shimane lumber drawn from approximately 600-year-old company-owned forests (社有林), with a team of roughly 15 in-house architects producing bespoke designs per project over a typical ~10-month construction cycle. Its core technical specifications include HEAT20 G3-grade thermal insulation as standard, seismic control dampers (MAMORY), 24-hour total heat exchange ventilation (sumika), and ZEB-certified energy performance, demonstrated in the company's newly relocated Tamayu headquarters.

Beyond custom home construction, the business operates a vertically integrated residential services platform: renovation (insulation upgrade, seismic reinforcement, interior redesign), exterior and landscape construction (handled by a dedicated in-house Environmental Greening Department staffed by 1st-class landscape architects and civil engineers), and a real estate division providing property sales, brokerage, land development, rental intermediation, and property management. The LUBOA subsidiary, launched in March 2024 and expanded online in February 2025, extends the company into ornamental plant retail, plant arrangement, green rental, and corporate office greening. A February 2026 partnership with HOMMA Group introduced the first Western Japan deployment of the 'Built-in Intelligence' architectural-integrated smart home system at the Matsue Nishimochida model house.

Revenue is generated primarily through one-time custom construction contracts (quote-based pricing per specification), supplemented by transaction-based real estate commissions, renovation project fees, and hardware/retail sales through LUBOA. Go-to-market is experience-driven, centered on model house tours in Matsue and Izumo, completion viewing events across Shimane Prefecture, and one-on-one consultation sessions, supported by Instagram, Facebook, LINE, and a content blog. The customer base is overwhelmingly individual mid-market homebuyers and families in Shimane Prefecture, with limited commercial construction projects. Headcount is approximately 50 employees across the headquarters in Matsue, the Izumo regional branch (opened January 2024), the LUBOA retail location, and supporting sales and design functions.

Name

Tanabe no Mori

Legal name

株式会社たなべの杜

Website

https://tanabenomori.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Tanabe no Mori is a Shimane Prefecture-based custom home builder and vertically integrated residential services provider (construction, renovation, exterior/landscape design, real estate brokerage, rental management, and the LUBOA greenery retail subsidiary), serving individual mid-market families in western Japan with locally sourced timber, ZEB-grade energy performance, and bespoke architectural design.

Ownership category

akta.pro rank

Product category

Custom Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ), Residential Landscape Design (HSAIABAA)

Keywords

• Custom home construction
• Residential renovation services
• Landscape architecture design
• Real estate brokerage
• Timber-frame homebuilder

Headquarters

HQ city

Matsue-shi

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Home Construction: One-time custom home building services from land acquisition consultation through design, construction, and handover. Architects design each home from scratch based on customer lifestyle and preferences. Construction period approximately 10 months from contract to delivery.
2. Real Estate Sales and Brokerage: Property sales, land development, and intermediary services for buying and selling real estate. Services include property valuation, listing, transaction support, and property management.
3. Renovation Services: Renovation and remodeling services including performance improvement (insulation, seismic reinforcement), interior redesign, and spatial optimization. Targets existing homeowners looking to update or improve their properties.
4. Exterior and Garden Construction: Exterior and landscape design/build services, including planting, hardscaping, fencing, and outdoor living spaces. Available both as part of new home packages and as standalone services for existing properties.
5. LUBOA Plant Shop: Retail sale of indoor plants, plant arrangements, pots, and gardening supplies through the LUBOA brand. Services include plant selection consultation, delivery, and after-purchase care support. Also offers corporate office greening services and green rental programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Tanabe no Mori designs and builds custom homes from scratch using Shimane prefecture-sourced timber, with each home designed by in-house architects (a team of ~15) to match individual family lifestyles over a ~10-month construction period. The company also provides renovation, exterior/landscape design, and real estate sales/brokerage services, with the LUBOA plant retail brand as a wholly-owned subsidiary.

Product overview

Tanabe no Mori is a residential construction company operating as part of the Tanabe Group (with 750+ years of history), offering a vertically integrated portfolio of custom home building, renovation, exterior/landscape design, and real estate services. The core offering centers on bespoke timber-frame homes built with Shimane prefecture-sourced materials, supported by in-house architectural design, construction, and a specialized greening/exterior division. LUBOA operates as a subsidiary green lifestyle brand, while the smart home system 'Built-in Intelligence' by HOMMA Group is integrated into select model houses as an add-on feature.

Differentiator

Problem solved

Functional benefit

Brands

• LUBOA: 観葉植物的销售・グリーンレンタル・フラワーギフトを主营とするブランド。バイヤーが全国から集めた珍しい観葉植物を提案し暮らしに色を添えることをコンセプトとしている。松江市浜乃木に店舗を構え、2025年にはオンラインストアもオープンしている。

Products and services

• Custom Home Building (注文住宅) Bespoke residential construction services using locally sourced Shimane prefecture timber and natural materials, designed from scratch by ~15 in-house architects to match each family's lifestyle, with integrated exterior and garden planning. Construction period approximately 10 months from contract to delivery.
• Renovation (リノベーション) Home renovation services that improve insulation, seismic performance, and layout while preserving the character of existing properties, combining natural materials with modern performance standards.
• Exterior/Landscape Design (外構/造園) Garden and exterior design services including planting design, landscape architecture, and outdoor space planning, handled by specialized in-house environmental greening department staff from initial design through construction.
• Real Estate Services (不動産事業) Comprehensive real estate services including property sales, purchases, brokerage, land development, and rental management, supporting the full lifecycle of home ownership.
• LUBOA Plant Shop (ルボア) A green lifestyle brand offering ornamental plants, plant arrangements, green rental services, and office greening solutions, operated as a wholly-owned subsidiary of Tanabe no Mori with both physical store and online shop.

Quantifiable outcome

• Energy efficiency achieving highest ZEB rank in new headquarters building
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• HOMMA Group Inc. (ホンマグループ)key partnershipTechnology or Integration · 1 March 2025HOMMA Group provided its 'Built-in Intelligence' architectural integration-type smart home system for Tanabe no Mori's model house in Matsue City. This represents the first instance in Western Japan of a model house adopting HOMMA's smart home technology. The system includes automatic lighting, circadian lighting, and centralized climate and security management. The partnership originated from the 'Gougin Startup Fest' hosted by Sanin Godo Bank (山陰合同銀行) in March 2025.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Daiwa House Industry (大和ハウス工業): Japan's largest homebuilder offering single-family, multifamily, and commercial construction across the country. Broad incumbent: competes in the same custom-home category but at vastly larger scale and across all segments, not specializing in regional timber/nature-focused positioning.
• Hebel Haus (ヘーベルハウス, Asahi Kasei): Major Japanese homebuilder (Asahi Kasei subsidiary) using proprietary aerated concrete panel construction. Broad incumbent: offers custom single-family homes in the same market but with different materials system and broader geographic footprint.

Direct peers

• Sumitomo Forestry (住友林業): Japan's largest timber-focused homebuilder with a multi-story wooden construction business and forestry assets. Direct comparable: both emphasize domestic timber supply, custom home design, and integrated nature-based home concepts targeting premium Japanese homeowners.
• Yamada Wood House (ヤマダウッドハウス): Japanese custom wooden home builder emphasizing domestic timber and traditional Japanese joinery. Direct comparable: both prioritize domestic wood sourcing and wood-frame custom home construction for Japanese families.
• Sekisui Heim (積水ホーム): Large Japanese homebuilder specializing in unit (steel-frame) and wood-frame custom homes with strong energy efficiency credentials. Direct comparable: both target mid-to-premium Japanese homeowners with custom design and performance specifications.
• Accura Home (アキュラホーム): Japanese custom home builder emphasizing architect-designed homes with natural materials and Japanese lifestyle considerations. Direct comparable: both focus on bespoke architect-led design using wood and natural materials for Japanese family buyers.
• Ishin Home (イシンホーム): Regional Japanese custom home builder with showrooms across multiple prefectures, focusing on energy-efficient standard-spec homes. Direct comparable: similar scale and regional Japanese custom-home positioning with energy performance standard specifications.
• Misawa Home (ミサワホーム): Major Japanese homebuilder offering custom wooden and prefabricated homes with strong design credentials. Direct comparable: both focus on wooden custom home construction with architectural differentiation for Japanese families.
• Ichijo Komuten (一条工務店): Large Japanese custom home builder known for energy-efficient, high-insulation standard-spec homes (including ZEH offerings). Direct comparable: both deliver custom-designed single-family homes with high thermal performance standards and energy efficiency positioning.

Regional players

• Sumitomo Realty & Development (住友不動産): Large Japanese real estate developer with custom home subsidiary and broader property development portfolio. Comparable on the real estate/land development side; partial overlap on custom home construction, but operates nationally and primarily in urban markets rather than regional Shimane.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063451934403
• Instagraminstagram.com/tanabenomori

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanabe no Mori