2050now La Maison

What 2050now La Maison does

2050NOW La Maison is a Paris-headquartered sustainability transformation platform, established in 2024 as an initiative of the Les Echos – Le Parisien Group. The company designs learning and foresight programs that help large enterprises build business models compatible with planetary boundaries and train leaders to navigate AI, data, and sustainable-transformation challenges. Its offering is organized around three core solutions — Explore (strategic foresight projecting clients to 2050), Transform (multidisciplinary learning experiences), and Accelerate (ecosystem-driven initiatives and publications) — supplemented by the Do Tank Agriculture Régénératrice (a national regenerative-agriculture observatory launching April 2026 with BCG and Quantis), the NextGen youth-company dialogue program, and bespoke training including HEC and PSL Executive Short Certificates in AI, data, and business model innovation.

The company's core "technology" is content and ecosystem rather than a software platform. The annual Global Observatory identifies 3,000 sustainable innovations globally, of which 10 are awarded at the Explore Summit and surfaced in publications such as Regenerate the Future and the Beyond Skills documentary; co-authored studies with SDA Bocconi and BCG/Quantis anchor thought leadership. A 13-member Scientific Committee (Mines Paris-PSL, HEC Paris, SDA Bocconi, CNRS, University Paris Dauphine, UC Berkeley, Institute for Central Europe) provides academic oversight. The competitive position rests on a tightly held founding-partner consortium — BNP Paribas, ENGIE, LVMH, SNCF Voyageurs, VEOLIA — joined by knowledge partners (BCG, BETC, Solar) and academic partners (HEC, SDA Bocconi, CNRS, ESCP).

The business model is professional-services / paid training, with all pricing quote-based. Revenue derives from open enrollment sessions, custom bespoke programs, and in-company training delivered in French or English, in-person or remotely. Distribution is sales-led, driven by founding-partner referrals and inbound inquiries, supplemented by content marketing across a resource hub, LinkedIn, YouTube, TikTok, Instagram, newsletters, webinars via Webikeo, and annual events (Explore Summit, Beyond Skills, Do Tank sessions). In 2024 the company reported 3,500 trainees with 97% satisfaction and 93% success rates; revenue is not publicly disclosed and the SAS carries a small €148,092.60 share capital, indicating a lean entity whose costs are largely absorbed by the parent conglomerate.

Name

2050now La Maison

Legal name

2050 NOW LA MAISON

Website

https://www.2050nowlamaison.com

Company type

Private

Operating status

Operating

Short description

2050NOW La Maison is a Paris-based sustainability transformation platform, established in 2024 within Les Echos – Le Parisien Group, that designs foresight programs, executive training, and ecosystem initiatives to help large enterprises build business models compatible with planetary boundaries.

Ownership category

akta.pro rank

Product category

Executive Education and Sustainability Consulting

NAICS

Research and Development in the Social Sciences and Humanities (54172), Scientific Research and Development Services (5417)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)

Keywords

• Sustainable business training
• Executive education
• Strategic foresight
• Corporate transformation
• Sustainability consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services / Training Programs: 2050NOW La Maison generates revenue by delivering paid training programs, executive certificates, and learning experiences to enterprise clients. Programs include open sessions, custom bespoke training, and in-company training, with pricing offered via quote (devis). Revenue is driven by professional services engagements with corporate partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

2050NOW La Maison designs and delivers paid learning and foresight programs for enterprises through three core solutions: Explore (strategic foresight to project to 2050 and envision new sustainable business models), Transform (multidisciplinary learning experiences covering AI, data, sustainability, and new economic models), and Accelerate (Do Tank initiatives, publications, and ecosystem actions to accelerate structural change). Offerings are delivered as open enrollment sessions, custom bespoke programs, and in-company training, with Executive Short Certificates co-designed with academic partners HEC Paris and Mines Paris–PSL.

Product overview

2050NOW La Maison is a business transformation platform offering three interconnected core solutions: Explore (strategic foresight to envision new 2050 business models), Transform (multidisciplinary learning experiences for organizational change), and Accelerate (ecosystem initiatives for new economic models). The platform supplements these with specialized programs including the Do Tank RegAg (regenerative agriculture observatory), NextGen (youth-company dialogue), and training certifications in AI/Data (Data for Managers, Gen IA for Managers, Becoming more digital) and strategic innovation (Business Model Innovation). Content offerings include the annual Explore Summit event, Global Trends publications (Regenerate the Future), the Beyond Skills documentary, and Nature & Biodiversity studies. The organization operates under the Les Echos-Le Parisien Group and partners with academic institutions including HEC Paris, Mines Paris PSL, SDA Bocconi, and CNRS.

Differentiator

Problem solved

Functional benefit

Products and services

• Explore Strategic foresight solution enabling companies to project themselves to 2050, imagine the future of their sector and enterprise to envision new sustainable business models.
• Transform Learning experience solution designed to transform organizations through multidisciplinary programs covering AI, data, sustainable development, and new economic models.
• Accelerate Solution for accelerating the emergence of solutions and concrete actions in favor of new economic models or structural behavioral changes, through publications, Do Tank initiatives, and ecosystem engagement.
• Do Tank Agriculture Régénératrice A Do Tank and national observatory focused on building the narrative for sustainable and sovereign agriculture, accelerating transformation of the French agricultural model through collaborative ecosystem engagement.
• NextGen Program bringing together young professionals and companies for dialogue and debate on sustainable transformation challenges, mobilizing youth around necessary evolution of business models through debates, workshops, and networking.
• Transformers Programme Immersive and multidisciplinary 3-day training experience enabling talents to become actors of sustainable transformation within their organizations.
• Data for Managers: saisir les opportunités de la data et de l'IA HEC Executive Short Certificate program enabling managers to understand and seize opportunities in data and artificial intelligence, delivered in-person or remotely over 2 days.
• Gen IA for Managers: passer à l'action avec l'IA E-learning program focused on generative AI as a cross-functional productivity lever with significant automation potential for managers, delivered remotely over 1 day.
• Becoming more digital: 7 leviers pour accélérer la transformation digitale à l'ère de l'IA PSL Executive Short Certificate program providing 7 levers to accelerate digital transformation in the AI era, delivered exclusively as in-company training.
• Business Model Innovation: maîtriser les nouveaux outils stratégiques Strategic training program for executives and COMEX members to master new strategic tools and navigate deep transformation in a context of digitization, environmental, and societal challenges, delivered in-person over 1 day.
• Explore Summit Annual event dedicated to sustainable innovation, highlighting major emerging trends and disruptive solutions through awards for the 10 most promising innovations identified via the global observatory of 3,000 innovations.
• Global Observatory of Innovations Annual intelligence system identifying 3,000 innovations across all sectors to highlight major trends in sustainable innovation and disruptive solutions for business inspiration.
• Regenerate the Future (Global Trends Book) Annual 350-page publication featuring 3 exclusive sustainable innovation trends (Rethinking AI, Rewilding, Remodeling), 100 disruptive innovations, and 90 multidisciplinary interviews with a multicultural approach to innovation.
• Beyond Skills Documentary International documentary on the future of work and necessary transformation of business models, featuring insights from experts on People Operating System evolution in accelerating work environments.
• Nature & Biodiversity Studies Research publications exploring the relationship between biodiversity preservation and economic resilience, including the 'Business in Nature' study conducted with SDA Bocconi on how companies can regenerate nature to regenerate the economy.

Quantifiable outcome

• 3,500 trainees trained in 2024 across training programs with 97% satisfaction rate and 93% success rate.
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• Boston Consulting Group (BCG)coreStrategic or Co-development Partner · 1 January 2024BCG is a founding Knowledge Partner of 2050NOW La Maison. The firm co-supports the Do Tank on new business models and co-published the Adaptation & Resilience report with Quantis in March 2025. BCG provides strategic consulting expertise to ecosystem transformation initiatives.
• BETCsecondaryStrategic or Co-development Partner · 1 January 2024BETC is a founding Knowledge Partner contributing creative and communication expertise to the 2050NOW La Maison ecosystem.
• SolarsecondaryStrategic or Co-development Partner · 1 January 2024Solar is a founding Knowledge Partner of 2050NOW La Maison, contributing expertise to the ecosystem's sustainable transformation agenda.
• CNRS (Centre National de la Recherche Scientifique)coreStrategic or Co-development Partner · 1 January 2024CNRS is an academic partner of 2050NOW La Maison and provides scientific oversight through the Scientific Committee, which includes multiple CNRS researchers (Philippe Drobinski, Philippe Grandcolas, Agathe Euzen). CNRS contributes academic rigor and scientific credibility to all programs and publications.
• HEC PariscoreStrategic or Co-development Partner · 1 January 2024HEC Paris is an academic partner of 2050NOW La Maison. The institution co-designs Executive Short Certificates and provides faculty including François Gemenne (Director of The Hugo Observatory) to the Scientific Committee. HEC's involvement lends academic prestige and executive education expertise to the training programs.
• SDA Bocconi School of ManagementcoreStrategic or Co-development Partner · 1 January 2024SDA Bocconi is an academic partner of 2050NOW La Maison. Professor Sylvie Goulard (SDA Bocconi) co-authored the 'Regenerating Nature Means Regenerating the Economy' study with 2050NOW La Maison, examining biodiversity as a strategic issue for businesses. The partnership produces exclusive research publications.
• ESCP Business SchoolsecondaryStrategic or Co-development Partner · 1 January 2024ESCP is an academic partner of 2050NOW La Maison, contributing to the multidisciplinary academic ecosystem and providing scientific oversight through the Scientific Committee.
• QuantissecondaryStrategic or Co-development Partner · 1 January 2024Quantis, an environmental sustainability consultancy, co-published the 'Adaptation & Resilience of Companies in the Face of Climate Change' report with BCG and 2050NOW La Maison in March 2025, supporting the Do Tank's research on climate adaptation.
• OpinionWayminorStrategic or Co-development Partner · 1 January 2024OpinionWay conducted an exclusive survey for 2050NOW La Maison on Gen Y (18-30 year-olds) expectations from large companies regarding environmental and social sustainability, published in November 2024.
• Les Echos – Le Parisien (Groupe)coreStrategic or Co-development Partner · 1 January 20242050NOW La Maison is part of the Les Echos – Le Parisien Group (parent company), which provides media reach, content distribution, and operational infrastructure including a shared Data Protection Officer (DPO) at [email protected].
• GECINAminorStrategic or Co-development Partner · 1 January 2024GECINA, a French real estate company, participates in the 2024 Do Tank focused on building sector transformation, bringing real estate sector expertise to the ecosystem.
• Saint-GobainminorStrategic or Co-development Partner · 1 January 2024Saint-Gobain participates in the 2024 Do Tank on building sector transformation, contributing building materials and construction sector expertise to the ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cambridge Institute for Sustainability Leadership (CISL): CISL delivers executive education, applied research, and convening programs on sustainability leadership for large enterprises — directly comparable to 2050NOW's Explore/Transform/Accelerate portfolio targeting C-suite audiences.
• HEC Paris Executive Education: Top French business school executive education offering sustainability, AI, and leadership programs. Already an academic partner of 2050NOW, it competes for the same corporate training budgets in France and Europe.
• INSEAD Executive Education: Global executive education provider with strong sustainability and leadership programs, competing for multinational corporate training mandates similar to those targeted by 2050NOW's bespoke enterprise offering.
• IMD Business School: Swiss-based executive education school with sustainability, digital transformation, and leadership programs for senior executives — closely comparable to 2050NOW's Transform and Accelerate offerings.
• Singularity University: Executive education and convening platform focused on exponential technologies and future-focused leadership, comparable to 2050NOW's foresight-driven Explore track and AI/data training programs.
• Forum for the Future: UK-based sustainability nonprofit delivering leadership programs, futures thinking, and corporate transformation convening — overlapping closely with 2050NOW's Do Tank methodology and sustainability remit.
• Systemiq: Systems-change advisory firm that convenes corporate ecosystems to transform economic models in line with planetary boundaries, mirroring 2050NOW's Do Tank ecosystem approach.

Emerging players

• SDA Bocconi School of Management: Italian business school that co-publishes research with 2050NOW and runs its own sustainability and innovation executive programs, making it both a partner and a partial direct competitor in executive sustainability education.
• Quantis: Environmental sustainability consultancy co-publishing the Adaptation & Resilience report with 2050NOW; competes for sustainability strategy and Do Tank-style transformation mandates from large enterprises.

Broad incumbents

• BCG Climate & Sustainability: BCG's global sustainability practice offers corporate advisory, training, and reports — already a Knowledge Partner of 2050NOW, it competes broadly for the same transformation mandates and content distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@2050NOW_La_Maison
• LinkedInlinkedin.com/company/2050now-lamaison
• Instagraminstagram.com/2050now
• TikToktiktok.com/@2050now

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2050now La Maison