Margaret River Wine Association
The Margaret River Wine Association is a non-profit regional industry body representing approximately 174 wine producers and growers in Western Australia's Margaret River wine region. It delivers collective marketing, sustainability certification, wine tourism promotion, and industry coordination through cellar door directories, wine education, events, and an interactive shipping platform.
- Company typePrivate
- Founded1967
- HeadquartersMargaret River, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Margaret River Wine Association does
The Margaret River Wine Association is a non-profit regional industry body founded in 1982 to represent approximately 174 grape growers and winemakers in the Margaret River wine region of Western Australia. It is headquartered in Margaret River, 230 kilometres south of Perth, and is led by CEO Amanda Whiteland. The association's mandate covers collective regional marketing, sustainability certification, wine tourism promotion, and industry coordination rather than commercial product sales.
Its core offerings include a cellar door directory covering 100+ visitable wineries, a signature wine experiences booking platform with curated tastings priced from complimentary to AUD $390 per person, the Margaret River Wine Academy education program, a mixed case wine shipping service spanning 30+ cellar doors, and an event platform hosting the Margaret River Wine Show and seasonal festivals. The underlying technology is a CMS-based marketing and directory platform rather than proprietary software; the association's competitive assets are geographic and biological — phylloxera-free terroir allowing own-root viticulture, rare heritage clones (Houghton Mass Selection Cabernet Sauvignon and Gingin Chardonnay), maritime climate at the Indian/Southern Ocean convergence, and the 1996-registered Geographical Indication legally defining regional boundaries.
Revenue is derived from membership dues paid by the 174 producers, corporate sponsorship, and event/competition fees, with revenue figures not publicly disclosed. Distribution occurs entirely through member winery cellar doors, on-premise restaurants, and the association's mixed case shipping program. The association has no commercial sales of its own and does not own vineyards or wine inventory.
Margaret River Wine Association firmographics
Firmographics- Name
- Margaret River Wine Association
- Legal name
- Margaret River Wine Association
- Website
- https://margaretriver.wine
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Margaret River Wine Association is a non-profit regional industry body representing approximately 174 wine producers and growers in Western Australia's Margaret River wine region. It delivers collective marketing, sustainability certification, wine tourism promotion, and industry coordination through cellar door directories, wine education, events, and an interactive shipping platform.
- Ownership category
- akta.pro rank
Margaret River Wine Association industry classification
Industry- Product category
- Regional Wine Industry Association
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Production & Winemaking (AFAFAAAB)
Keywords
Where Margaret River Wine Association is headquartered
LocationHeadquarters
- HQ city
- Margaret River
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Margaret River Wine Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Member Winery Support and Promotion: The association provides marketing, promotional, and sustainability support services to member wineries. Revenue is derived from membership fees and collaborative marketing programs.
- Wine Tourism Experiences: The association coordinates and promotes signature wine experiences across member wineries, including refined tastings, behind-the-scenes tours, and culinary events. While individual wineries handle direct sales, the association facilitates visitor engagement with the region's 100 cellar doors.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Margaret River Wine Association product offering
Product offeringCore offering
The Margaret River Wine Association is a non-profit regional industry body that represents grape growers and winemakers in the Margaret River wine region of Western Australia. It promotes the region's wines and wine tourism through marketing, education, sustainability certification, vintage reporting, and curated wine experiences. The Association also serves as the collective voice for its member wineries on regional identity, GI protection, and sustainability standards.
Product overview
Margaret River Wine Association operates as a regional wine tourism and promotional organization rather than a traditional SaaS company. Its primary offerings include the Signature Wine Experiences platform for booking curated winery tastings and tours, the Margaret River Wine Academy for wine education courses, a Cellar Door Directory for discovering 100+ wineries, a Wine Events platform for regional event discovery, and a Mixed Case Wine Shipping service enabling domestic and international wine delivery. The association also maintains an Award-Winning Wines registry showcasing regional achievements. These offerings work together to promote Margaret River as Australia's premier wine tourism destination.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Wine Experiences
Quantifiable outcome
- 51% of vineyards (3,029 hectares) are Certified Sustainable Winegrowing Australia
- +2 more outcomes
Companies that use Margaret River Wine Association
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Margaret River Wine Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Margaret River Wine Association partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sustainable Winegrowing AustraliacoreThe Margaret River Wine Association partners with Sustainable Winegrowing Australia, the national program for grape growers and winemakers to demonstrate and continuously improve sustainable practices. The association works toward the goal of 100% of members compliant (and 50% certified) by December 2025.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Margaret River Wine Association competitors and assessment
Company assessmentDirect peers
- Napa Valley Vintners: Regional wine industry association representing Napa Valley wineries with similar promotional, educational, and trade-facing mandates. Comparable in scale and operational model as a non-profit collective marketing body for premium wine tourism and international competition participation.
- Wine Tasmania: Regional wine industry body promoting Tasmanian wines and wine tourism. Comparable Australian peer with a similar mandate in cool-climate premium positioning, regional marketing, and event programming for member wineries.
- Rioja Wine Council (Consejo Regulador): Regulatory and promotional body for the Rioja DOCa in Spain, managing regional marketing, vintage classification, and international promotion. Comparable GI-based governance model with collective regional promotion as its core mission.
- Wine Institute of California: Statewide trade association representing California wineries with mandates in advocacy, international promotion, sustainability, and trade access that parallel Margaret River's role. Comparable as a regional/collective wine promotion body focused on premium export markets.
- Champagne Bureau (CIVC): Comité Interprofessionnel du Vin de Champagne manages collective marketing, sustainability, and trade strategy for the Champagne appellation. Comparable as a heavily GI-protected region association promoting premium sparkling and still wines through coordinated international campaigns.
- Bordeaux Wine Council (CIVB): Inter-professional organisation representing Bordeaux wine producers with analogous functions in regional marketing, sustainability programs, vintage reporting, and international trade promotion. Most globally recognised wine region association with a comparable structural mandate.
- Yarra Valley Wine Growers Association: Victorian regional wine industry association representing Yarra Valley producers. Comparable Australian peer in scale, structure, and operational focus on premium cool-climate wine, cellar door tourism, and regional event programming.
- Sonoma County Vintners: Regional wine industry association representing Sonoma County wineries with a focus on regional marketing, sustainability leadership, and wine tourism promotion. Direct peer in scale, structure, and operational focus on premium wine and cellar door tourism.
- Barossa Australia: Regional wine industry body promoting Barossa Valley wines and wine tourism in South Australia. Comparable in mission, scale, and operational model as an Australian wine region association focused on premium positioning, heritage storytelling, and cellar door tourism.
Regional players
- Mornington Peninsula Vintners: Regional wine industry body for Mornington Peninsula wineries in Victoria, Australia. Comparable Australian peer focused on premium cool-climate wine and cellar door tourism, though smaller in scale than Margaret River.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Margaret River Wine Association social profiles
Digital presenceMargaret River Wine Association compliance and trust
Trust signalCompliance3 records
Margaret River Wine Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Margaret River Wine Association leadership team
Management profileNumber of profiles
Profiles1 record
Margaret River Wine Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Margaret River Wine Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Margaret River Wine Association
What does Margaret River Wine Association do?
The Margaret River Wine Association is a non-profit regional industry body that represents grape growers and winemakers in the Margaret River wine region of Western Australia. It promotes the region's wines and wine tourism through marketing, education, sustainability certification, vintage reporting, and curated wine experiences. The Association also serves as the collective voice for its member wineries on regional identity, GI protection, and sustainability standards.
Is Margaret River Wine Association a public or private company?
Margaret River Wine Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Margaret River Wine Association founded?
Margaret River Wine Association was founded in 1967. It employs 1 to 10 people.
Where is Margaret River Wine Association based?
Margaret River Wine Association is headquartered in Margaret River, Australia, in the Oceania region.
How does Margaret River Wine Association make money?
Two revenue lines are on record. Member Winery Support and Promotion is the primary driver. The others are wine Tourism Experiences.
Who are Margaret River Wine Association's main competitors?
Direct peers on record are Napa Valley Vintners, Wine Tasmania, Rioja Wine Council (Consejo Regulador), Wine Institute of California, Champagne Bureau (CIVC), Bordeaux Wine Council (CIVB), Yarra Valley Wine Growers Association, Sonoma County Vintners and Barossa Australia. Mornington Peninsula Vintners is listed as a regional player.
Does Margaret River Wine Association have an API?
No public API is recorded for Margaret River Wine Association.
What industry is Margaret River Wine Association in?
Margaret River Wine Association's product category is Regional Wine Industry Association. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.