Plus Hair Japan

What Plus Hair Japan does

Plus Hair Japan (also branded Estepila Japan / Estepela Japan) operates as the Japanese-facing brand and booking intermediary for Estepila, a hair transplant clinic founded in Istanbul, Turkey in 1999. The Japanese entity facilitates medical tourism by intermediating between Japanese consumers experiencing hair loss and the parent Istanbul clinic, providing Japanese-language consultation, online diagnosis, travel arrangement, interpretation, accommodation, transfers, and 1.5 years of post-operative aftercare support. The parent clinic claims over 1 million patients treated across its 25-year history and holds a 4.9 Google rating, with media coverage spanning the USA, UK, France, and Spain.

The core product is self-hair transplantation using two primary techniques: FUE (Follicular Unit Extraction), the conventional Japanese mainstream method performed over 6–8 hours, and DHI (Direct Hair Implantation), which uses a Choi pen to implant follicles directly without requiring the head to be shaved. A "Step Cut" donor-area technique partially shaves the back of the head rather than fully shaving it, enabling discreet procedures suitable for women. All packages include up to 5,000 grafts, PRP (platelet-rich plasma) therapy, thrombus prevention injection, local anesthesia, a 69% graft survival guarantee with free re-operation, and 1.5 years of aftercare. Three pricing tiers are offered — Simple (¥548K FUE / ¥598K DHI), Standard (¥598K / ¥648K, with 4-star hotel and airport pickup staff), and Premium (¥648K / ¥698K, with Radisson Blu Hotel Istanbul Sisli 5-star accommodation and Mercedes Benz transfers) — positioned at approximately one-fifth the cost of equivalent 5,000-graft procedures in Japan.

The business operates as a direct-to-consumer medical tourism facilitator targeting Japanese men and women aged roughly 20s to 60s with male pattern baldness, receding hairlines, or crown thinning. Acquisition channels include the estepera.jp website, LINE messaging (@724vhypf), phone, email, YouTube testimonial videos, Google reviews, and a customer referral program. A companion tour product bundles dedicated Japanese-speaking staff support from Japan departure through return. Revenue is not publicly disclosed; the company appears to be founder/owner-operated with no identified institutional investors, no headcount disclosure, and no public funding rounds.

Name

Plus Hair Japan

Legal name

Plus Hair Japan

Website

https://plushair-japan.jp

Company type

Private

Operating status

Operating

Short description

Plus Hair Japan (Estepila Japan) intermediates Japanese customers seeking hair transplant procedures at its parent Istanbul clinic. The service provides end-to-end Japanese-language coordination including consultation, travel, interpretation, accommodation, and 1.5-year aftercare at approximately one-fifth the cost of equivalent Japanese clinic procedures.

Ownership category

akta.pro rank

Product category

Medical Tourism / Hair Transplant Facilitation

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)

akta.pro secondary industries

Transplant & Regenerative Medicine Travel Facilitators (THAKAIAJ), Outbound Medical Tourism Facilitators (THAKAIAA)

Keywords

• Medical tourism services
• Hair transplant coordination
• Hair restoration procedures
• Medical travel facilitation
• Hair transplant brokerage

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Hair Transplant Procedures: One-time payment for hair transplant medical procedures. Includes FUE or DHI method, maximum 5,000 grafts. Pricing varies by plan tier (Simple, Standard, Premium) and technique selection. Additional services include PRP therapy, accommodation, airport transfers, interpretation, and post-operative care for 1.5 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Plus Hair Japan acts as a Japanese-language medical tourism facilitator that books and coordinates hair transplant procedures (FUE or DHI, up to 5,000 grafts) at the partner Estepela clinic in Istanbul, Turkey. The bundled offering covers Japanese interpretation, accommodation, airport and clinic transfers, PRP therapy, local anesthesia, post-operative care, and 1.5 years of follow-up aftercare support. Pricing is structured as three tiers (Simple, Standard, Premium) at roughly one-fifth the cost of equivalent Japanese procedures.

Product overview

Plus Hair Japan (Estepela Japan) offers medical hair transplant services in Istanbul, Turkey, providing three surgical method options (FUE and DHI) and three pricing tier packages (Simple, Standard, Premium). The core offering is self-hair transplantation using advanced techniques, with all plans including up to 5,000 grafts, Japanese interpretation, PRP therapy, local anesthesia, and 1.5-year aftercare guarantee. Premium services include luxury hotel accommodation at Radisson Blu Hotel Istanbul Sisli and Mercedes transfers. The company operates an accompaniment tour program with dedicated Japanese-speaking staff support from departure through return.

Differentiator

Problem solved

Functional benefit

Products and services

• FUE Hair Transplant Follicular unit extraction procedure that individually harvests hair follicles from the donor area (back of head) and implants them using a slit technique with forceps. Procedure takes 6-8 hours with a minimum 1-night / 3-day trip including in-flight travel. Targeted at Japanese men and women with hair loss seeking an affordable overseas alternative to domestic clinics.
• DHI Hair Transplant Direct Hair Implantation method that extracts individual follicles and implants them directly using a Choi pen tool, without requiring the head to be shaved. Pairs with the step-cut technique so the donor area is less noticeable. Targeted at Japanese patients who want a natural appearance during recovery, including women.
• Turkey Hair Transplant Accompaniment Tour Full-service group tour in which dedicated Japanese staff accompany clients from Japan, provide support during the stay, and assist until return. Allows multiple participants with similar hair loss concerns to travel together. Targeted at Japanese customers who are anxious about solo overseas medical travel.
• PRP (Platelet-Rich Plasma) Therapy Platelet-rich plasma treatment included in all pricing tiers to promote graft survival and scalp health following hair transplant procedures.
• Post-operative Care and 1.5-Year Aftercare Support Comprehensive aftercare including post-operative pad removal, scalp drying treatment, thrombus prevention injection, shampooing the day after procedure, and 1.5 years of ongoing support. Includes a graft survival guarantee: free re-operation if survival rate falls below 69%.

Quantifiable outcome

• Approximately 1/5 the cost of equivalent Japanese hair transplant procedures
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Radisson Blu Hotel Istanbul SislicoreChannel Partner/ Reseller/ Distributor5-star hotel partnership providing accommodation for Premium plan customers. Hotel is located in Istanbul's Sisli district. Stay includes breakfast. The hotel is featured as part of the comprehensive service package for customers undergoing hair transplant procedures.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• 親和クリニック (Shinwa Clinic): Japanese hair transplant clinic offering FUE procedures domestically. Competes directly with Plus Hair Japan for the same Japanese hair-loss customer, but at materially higher price points (no overseas medical tourism angle).
• アイランドタワークリニック (i-landtower Clinic): Established Japanese direct hair implant (DHI) clinic specializing in the same technique Plus Hair Japan promotes. Direct domestic alternative for Japanese customers considering hair transplant without overseas travel.
• AGAスキンクリニック: Large Japanese hair loss treatment chain offering consultations, medications, and transplants domestically. Captures hair-loss-intent customers earlier in the funnel and is a primary alternative for Japanese patients.
• Dクリニック (D-Clinic): Japanese hair loss treatment group offering both medical and surgical options domestically. Comparable customer segment (Japanese hair-loss sufferers) with a domestic-only treatment model.
• TOMクリニック (TOM Clinic): Japanese hair transplant clinic offering both FUE and DHI techniques domestically. Competes for the same surgical hair transplant customer that Plus Hair Japan targets via Turkey.
• Vera Clinic: Turkish hair transplant clinic in Istanbul serving international patients across multiple source markets including Asia. Operates in the same Turkish destination ecosystem as Plus Hair Japan's partner clinic and competes for inbound medical tourists.
• Dr. Serkan Aygın Clinic: Long-established Istanbul hair transplant clinic (operating since the 2000s) with strong international patient base. Competes with the underlying Estepila clinic for inbound medical tourists across multiple nationalities.

Broad incumbents

• MediQ Healthcare Japan: Japanese medical tourism facilitation platform covering multiple procedure categories (hair transplant among others) and multiple destinations. Adjacent competitor in the outbound Japan medical tourism space with broader category coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Hair Japan