REID WITLIN LTD.

What REID WITLIN LTD. does

Reid Witlin Ltd. (DBA Reid Witlin Textiles) is a privately held, 100% women-owned specialty textile supplier founded in 1999 and headquartered in Moorpark, California. The company designs, sources, and distributes high-performance textiles for the hospitality, residential, healthcare, senior living, marine, and commercial interior markets, offering more than 20 branded collections spanning woven upholstery, vinyl, velvet, drapery, sheer, and blackout categories. Its product portfolio is built on authorized-partner relationships with established performance chemistry brands (Crypton, Sta-Kleen, Nanotex, Graffiti-Free) and a proprietary hand-cut 3D vinyl process marketed as the By Hand collection, with compliance certifications including IMO, NFPA 701/260, CAL-117, UFAC 1, ASTM E84, Greenguard, Red List Free, Oeko-Tex, and REACH.

The company operates a sales-led go-to-market model through a network of domestic independent sales representatives covering all US states, supported by a Shopify-based e-commerce platform (rwltd.com) for sample ordering and account management, an operational warehouse for fulfillment, and active participation in industry trade shows including HD Expo and BDNY. Pricing is quote-based with no public price points, and a Sourcing Concierge service plus custom embroidery capability support bespoke project work. Customer segments are diversified across enterprise hospitality (Wynn Las Vegas, The Venetian, The Cosmopolitan, Marina Bay Sands, Marriott, Westin, Equinox Hotel, Waldorf Astoria: Hotel Maria, Graduate Hotels, Hard Rock), casino/resort pools and outdoor venues, senior living (Bellmont Village), and select luxury residential projects.

Revenue mechanics consist of one-time textile product sales (woven, vinyl, velvet, drapery, upholstery), custom/special-order products via COM programs and standards/blanket inventory, and professional-services revenue from the Sourcing Concierge function. The business is family-controlled across three generations (Harry Yasgoor legacy → Scott and Andrea Yasgoor founding → Jordan Yasgoor Martin as Creative Director), holds WBE certification, and operates with a disclosed headcount of 1-10 employees. No external funding rounds, institutional investors, or M&A activity are disclosed in the source material.

Name

REID WITLIN LTD.

Legal name

Reid Witlin Ltd.

Website

https://rwltd.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Reid Witlin Ltd. is a 100% women-owned, family-run specialty textile supplier founded in 1999 that designs, sources, and distributes high-performance fabrics for hospitality, residential, healthcare, senior living, and marine interior projects across the US.

Ownership category

akta.pro rank

Product category

Hospitality Performance Textiles

NAICS

Curtain and Linen Mills (31412), Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)

akta.pro secondary industries

Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF), Upholstery & Drapery Fabric Retail (CRALADAI)

Keywords

• Hospitality textiles
• Performance fabrics
• Contract upholstery
• Vinyl upholstery
• Drapery fabrics

Headquarters

HQ city

Northridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Textile Product Sales: Direct sale of performance textiles including woven fabrics, vinyls, velvets, drapery, and upholstery for hospitality, residential, and commercial applications. Products sold through e-commerce platform and sales representatives.
2. Custom/Special Order Products: Custom textile solutions including COM (Customer's Own Material) programs and specialty finishes for bespoke project requirements. Standards/blanket programs with inventory management for specified patterns.
3. Sourcing Concierge Services: Project support and sourcing assistance for customers needing specialized textile solutions or custom manufacturing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Reid Witlin Ltd. designs, curates, and supplies performance textiles (woven upholstery, vinyl, velvet, drapery, sheers, blackout, and 3D vinyl panels) for hospitality, commercial, residential, healthcare, and marine (IMO-compliant) interiors, sold as named collections. The company also offers project-based Sourcing Concierge and Embroidery services to interior designers, hospitality operators, and manufacturers across the US and internationally.

Product overview

REID WITLIN LTD. is a 100% women-owned textile company specializing in high-performance fabrics for the hospitality and commercial sectors. The company offers multiple product collections including After Hours (eco-conscious vinyls and velvets), Afternoon Delight (drapery and upholstery), Bouclette (woven boucle), Bliss (performance upholstery with Crypton/Nanotex), By Hand (3D vinyl panels), Chrysalis (sheer drapery), Dream Team (blackout drapery), Fade to Black (metallic drapery), Succession (chenille/vinyl), Vibez (luxury velvets), Vinyl Records (vinyl collection), Woodstock (festival-inspired), and additional collections for healthcare and specialty markets. The product portfolio also includes Sourcing Concierge and Embroidery services. The company operates as a B2B supplier serving hotels, restaurants, cruise ships, senior living, healthcare, education, manufacturers, and residential clients.

Differentiator

Problem solved

Functional benefit

Products and services

• After Hours Collection
• Afternoon Delight Collection
• Bouclette Collection
• Bliss Collection
• By Hand Collection
• Chrysalis Collection
• Dream Team Collection
• Fade to Black Collection
• Succession Collection
• Vibez Collection
• Vinyl Records Collection
• Woodstock Collection
• Muse Collection
• Jewel Collection
• Nostalgia Collection
• Flourish Healthcare Collection
• Wellness Chic Collection
• Sta-Kleen Collection
• Ciao Bella Collection
• Sophistication Too Collection
• No Chill Indoor/Outdoor Performance Weave
• Sourcing Concierge Service
• Embroidery Service

Quantifiable outcome

• 25 years of continuous operation in hospitality textile market
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CryptoncoreTechnology or IntegrationAuthorized partner offering Crypton performance fabrics including Crypton Home with stain resistance, moisture barrier, and antimicrobial properties. Products feature Nanotex treatment and Crypton finishes.
• Sta-KleencoreTechnology or IntegrationAuthorized provider of Sta-Kleen vinyl products featuring exceptional cleanability and resistance to stains and graffiti for hospitality applications.
• Graffiti-FreecoreTechnology or IntegrationAuthorized partner for Graffiti-Free polyurethane cleaning technology providing easy removal of graffiti and stubborn stains from textile surfaces.
• Avenue IDminorStrategic or Co-development PartnerDesign firm collaboration on Bel-Aire Lounge at Durango Casino & Resort project, winner of Restaurant & Bar Design Awards.
• KES StudiominorStrategic or Co-development PartnerDesign studio collaboration on Aria Sky Villas project in Las Vegas.
• NEWH (Network of Executive Women in Hospitality)coreGTM or Marketing PartnerCorporate member and sponsor of NEWH Hospy Awards and other NEWH events supporting professional women in hospitality.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kravet Inc. Kravet is a major family-owned US distributor of contract and residential textiles (brands include Kravet Contract, Lee Jofa, GP & J Baker). Directly comparable to Reid Witlin as a long-established, sales-rep-driven textile supplier serving interior designers and hospitality projects with curated collections and performance finishes.
• Fabricut / Trend Home Textiles: Fabricut is a US wholesaler of decorative fabrics, trimmings, and wallcoverings for residential and hospitality interiors. It competes head-to-head with Reid Witlin in the hospitality/specifier channel through showrooms, rep networks, and a broad performance-textile catalog.
• Duralee: Duralee distributes fabrics, wallcoverings, and trimmings to designers and hospitality clients via a multi-brand portfolio (Duralee, Highland Court, Pacific Hide & Skin). Comparable to Reid Witlin as a designer-focused textile wholesaler with hospitality-relevant performance lines.
• Pindler & Pindler: Pindler is a US wholesaler of decorative fabrics and trimmings for designers, with a strong contract/hospitality specification business. It is a direct competitor to Reid Witlin in the hospitality textile channel and shares the designer-rep, sample-driven GTM.
• Carnegie Fabrics: Carnegie is a performance textile manufacturer specializing in upholstery, drapery, and panel systems for healthcare, hospitality, education, and corporate interiors. It competes with Reid Witlin in the high-performance hospitality/commercial fabric segment with strong sustainability and cleanability credentials.
• Arc-Com Fabrics: Arc-Com designs and supplies woven, vinyl, and coated upholstery textiles for healthcare, hospitality, and corporate interiors. Comparable to Reid Witlin as a contract-performance fabric house emphasizing durability, cleanability, and certifications for specifier-driven projects.
• Brentano Fabrics: Brentano is a US textile designer/distributor of performance upholstery and drapery for hospitality, healthcare, and contract markets. Comparable to Reid Witlin for its performance-finish focus, designer/specifier channel, and curated contract collections.
• Scalamandre: Scalamandre is a heritage US textile house known for luxury decorative fabrics, trimmings, and wallcoverings used in high-end hospitality and residential interiors. Comparable to Reid Witlin in the boutique hospitality/contract textile space and as a family-heritage brand.

Broad incumbents

• Maharam: Maharam is a major US textile manufacturer/distributor of upholstery, drapery, and panel fabrics for contract and residential markets including hospitality. Comparable to Reid Witlin as a designer/specifier channel performance-textile supplier, but at much larger scale and broader portfolio.
• Knoll Textiles: Knoll Textiles is a large US textile program offering upholstery, drapery, and panel fabrics for contract, hospitality, and residential interiors. Comparable to Reid Witlin for its performance finishes, sustainability certifications, and designer-specifier GTM, though at substantially broader portfolio and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ReidWitlinTextiles
• LinkedInlinkedin.com/company/reid-witlin-textiles
• Instagraminstagram.com/reidwitlintextiles

Compliance24 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REID WITLIN LTD.