Willard Mountain, Inc.

What Willard Mountain, Inc. does

Willard Mountain, Inc. is a privately held, family-owned ski resort founded in 1957 and currently operated by Dave and Diana Mastropietro. The company operates a single-site alpine facility at 77 Intervale Road, Greenwich, New York, drawing customers primarily from the Capital Region of New York and southwestern Vermont within a roughly 45-minute drive catchment. The resort offers day and night skiing and snowboarding, snow tubing, structured lesson programs, competitive race and freestyle teams, equipment rentals, retail, and on-mountain food and beverage under sub-brands including the Loose Moose Retail Shop, Colonel's Canteen Cafeteria, and Thirst Aid Room.

The product portfolio spans lift access (day/night tickets and multi-tier season passes including Full Season, Midweek, SuperPass, and Little Colonel), instruction (1-day lessons, 6-week programs, private/semi-private lessons, STAR/All-Mountain progression), competitive programs (U12 and U21 race teams, freestyle program), and ancillary services (snow tubing, holiday camps, school and homeschool partnerships). Operationally, the resort runs 16 named trails, 2 chair lifts and 4 surface lifts, with a 1,450 ft summit elevation and 450 ft vertical drop. Technology consists of low-energy snowmaking guns and fans and a third-party e-commerce and point-of-sale platform (aluvii.com) for ticketing, passes, rentals, and lesson registration; no proprietary digital or AI systems are disclosed.

The business model is direct-to-consumer and predominantly transactional, with revenue derived from lift access, lessons, rentals, retail, F&B, and tubing. Pricing is positioned as affordable relative to larger Northeast resorts, with free skiing for ages 75+, military discounts, and multi-tier season pass options that convert into full passes late in the season. Seasonality is significant—a 5-6 month winter operating window—and the customer base is highly individual/family-weighted, with no enterprise contracts or named institutional customers disclosed.

Name

Willard Mountain, Inc.

Legal name

Willard Mountain, Inc.

Website

https://willardmountain.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Willard Mountain, Inc. is a family-owned alpine ski resort in Greenwich, New York, serving individual and family skiers, snowboarders, and tubing visitors from the Capital Region of New York and southwestern Vermont with lift access, lessons, rentals, retail, and food and beverage.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lift Tickets and Passes: Revenue from day tickets (4-hour and 8-hour options), night skiing tickets, and season passes. Season passes include full-season, midweek, SuperPass (flexible weekly), and Little Colonel lift passes for young skiers.
2. Ski and Snowboard Lessons: Revenue from various lesson programs including 1-day lessons, 6-week SuperPass programs, Little Colonel programs for ages 4-7, STAR program, All-Mountain program, Private lessons, and Semi-private lessons.
3. Equipment Rentals: Daily rental equipment including complete ski/snowboard packages, individual components (boots, skis, snowboards, helmets, poles), and seasonal rentals through the Loose Moose Retail Shop.
4. Food and Beverage: Revenue from Colonel's Canteen Cafeteria serving snacks, meals, and beverages; Thirst Aid Room lounge serving tavern-style food, alcoholic beverages, and Hot Willy hot chocolate drinks.
5. Retail Shop Sales: Loose Moose Retail Shop sells ski and snowboard equipment, accessories, seasonal rentals (new and used), and offers services including tuning, binding checks, and binding mounting.
6. Snow Tubing: Revenue from 2-hour tubing sessions at $29 per person, available on weekends and holidays. Tubing parties for groups of 75+ can reserve the tubing park.
7. Race and Freestyle Team Programs: U12 and U21 Race programs and Freestyle program enrollment fees that require a season pass, providing structured training and competition opportunities.
8. Holiday Camps: Holiday Week Programs offering 3-day or 5-day ski/snowboard camps during December and February breaks. Includes Holiday Race Camp and Holiday Freestyle Camp.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Willard Mountain operates an alpine ski resort in Greenwich, New York, selling day and night lift tickets, season and specialty passes, snow tubing sessions, ski/snowboard lessons (1-day, 6-week, private, and team programs), equipment rentals and retail, and on-mountain food and beverage through Colonel's Canteen Cafeteria and the Thirst Aid Room. The resort serves beginners through competitive racers across 16 trails, 2 chair lifts, and 4 surface lifts, with a freestyle program that has produced Olympic-level athletes.

Product overview

Willard Mountain is a ski area and winter recreation resort offering a portfolio of interconnected products and services. The core offerings include ski and snowboard access via Day & Night Lift Tickets and Season & Special Passes, along with snow tubing as a separate activity. Equipment access is provided through Daily Equipment Rentals, while the Loose Moose Retail Shop handles seasonal rentals and equipment sales/maintenance. Instructional products range from 1-Day Lessons to multi-week 6-Week Lesson Programs/Advanced Programs (including Little Colonel, SuperPass, STAR, and All-Mountain), plus Private and Semi-Private Lessons. Competitive and recreational programs include Race Team, Freestyle Team, Holiday Camps, and School/Home School Programs. On-site amenities include the Thirst Aid Room bar/lounge and Colonel's Canteen Cafeteria for food service.

Differentiator

Problem solved

Functional benefit

Brands

• Colonel's Canteen Cafeteria: On-mountain cafeteria offering snacks, soups, chili, macaroni and cheese, chicken tenders, hamburgers, french fries, salads, and beverages.
• Thirst Aid Room
• Loose Moose Retail Shop

Products and services

• Day & Night Lift Tickets Day and night alpine ski/snowboard lift access sold in 4-hour, 8-hour, 5-hour night, and 2-hour night durations for adults, juniors, seniors, and military at Willard Mountain's Greenwich, NY ski area.
• Season & Special Passes Annual ski/snowboard passes including Full Season, Midweek Season, SuperPass Lift (ages 8+), and Little Colonel Lift Pass (ages 4–7), with no blackout days on full-season passes.
• Snow Tubing 2-hour snow tubing sessions available weekends, holidays, and holiday weekdays for individuals, with dedicated party reservations for groups of 75 or more.
• Daily Equipment Rentals Daily ski and snowboard rental packages and individual items (skis, boards, boots, helmets, poles) fitted and adjusted by certified technicians for resort visitors.
• Loose Moose Retail Shop On-site retail shop selling new and used ski and snowboard equipment, accessories, seasonal rentals, tuning, binding release checks, binding mounting, and try-before-you-buy demos.
• 1-Day Lessons Group ski and snowboard lessons for first timers (ages 8+), returning skiers, beginners, and intermediate/advanced skiers/snowboarders, including Little Colonel lessons for ages 4–7.
• 6-Week Lesson Programs / Advanced Programs Multi-week progressive lesson programs including Little Colonel (ages 4–7), SuperPass (ages 8+), STAR Program (ages 5–12), and All-Mountain Program for advanced skiers.
• Private & Semi-Private Lessons Individualized ski and snowboard instruction delivered as private lessons ($110/hour) or semi-private lessons ($90/person/hour for 2–3 person groups), by appointment for all ages and ability levels.
• Race Team Program U12 and U21 race training programs competing in the Southern Vermont Council of Vara against Bromley, Magic Mountain, Mount Snow, and Stratton Mountain, with 12–16 hours/week training and Section 2 ranking.
• Freestyle Team Program Mogul and aerial freestyle training program led by certified USAA coaches, with competition in local events and State and Eastern Regional Championships; requires a season pass.
• Holiday Camps 3-day and 5-day ski/snowboard camps during December and February breaks, including Holiday Week Programs, Holiday Race Camp, and Holiday Freestyle Camp for juniors and adults.
• School & Home School Programs Custom ski and snowboard programming partnerships with local school districts and homeschool groups during the winter season.
• Thirst Aid Room On-mountain bar and lounge serving appetizers, salads, soups, sandwiches, burgers, daily specials, wines, domestic and imported beers, local craft beers and ciders, and Hot Willy hot chocolate drinks, and hosting live music events.
• Colonel's Canteen Cafeteria Quick-service on-mountain cafeteria serving snacks, soups, chili, macaroni and cheese, chicken tenders, salads, hamburgers, curly fries, coffee, tea, hot chocolate, and cold drinks.

Quantifiable outcome

• Olympic-level athlete development - Bruce Bolesky became 1975 National Amateur Freestyle Champion and 1988 Winter Olympian through Willard Mountain training programs
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/WillardMountainSkiArea
• Instagraminstagram.com/willardmountainskiarea
• LinkedInlinkedin.com/company/willard-mountain-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willard Mountain, Inc.