Allianz Viva
Allianz Viva distributes Italian retail and commercial insurance products, including RC Auto and surety bonds, through an agency network and a digital self-service client portal under the Allianz S.p.A. franchise.
- Company typePrivate
- Founded-
- HeadquartersMilan, Italy
- Headcount—
- GTM typeB2C
- OfferingServices
Allianz Viva firmographics
Firmographics- Name
- Allianz Viva
- Legal name
- Allianz S.p.A.
- Website
- https://allianzviva.it
- Company type
- Private
- Operating status
- Operating
- Short description
- Allianz Viva distributes Italian retail and commercial insurance products, including RC Auto and surety bonds, through an agency network and a digital self-service client portal under the Allianz S.p.A. franchise.
- Ownership category
- akta.pro rank
Allianz Viva industry classification
Industry- Product category
- General Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Full-Coverage Personal Auto Insurance (FSAJAAAF)
Keywords
Where Allianz Viva is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Allianz Viva business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels2 records
Allianz Viva product offering
Product offeringCore offering
Allianz Viva distributes general insurance products in Italy, primarily RC Auto (mandatory auto liability insurance) for individual vehicle owners and polizze fideiussorie (surety bonds) for individuals and businesses. Products are sold via a network of appointed insurance intermediaries (agents and brokers) and supported by digital self-service tools including a customer portal, an auto insurance premium calculator, and an online policy verification utility.
Differentiator
Problem solved
Functional benefit
Products and services
- RC Auto Insurance
Companies that use Allianz Viva
Customer profileSegments1 record
Ideal customer profiles1 record
Allianz Viva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Allianz Viva competitors and assessment
Company assessmentDirect peers
- Vittoria Assicurazioni: Italian mid-sized P&C and life insurer operating through agents. Comparable in distribution structure and product mix, though typically smaller scale than Allianz S.p.A.
- HDI Assicurazioni (Italy): Italian subsidiary of Germany's Talanx/HDI Group offering P&C products through agents and brokers. Comparable multinational subsidiary competing in the same Italian retail and SME P&C segments.
- Zurich Insurance Italia: Italian operation of Zurich Insurance Group, offering personal and commercial P&C lines through intermediaries and digital channels in Italy. Comparable as a multinational carrier competing for the same Italian retail and SME customers.
- AXA Assicurazioni Italia: Italian subsidiary of global insurer AXA, distributing personal and commercial P&C products through agents and brokers. Closely mirrors Allianz Viva's hybrid distribution and product breadth in the Italian market.
- Generali Italia: The Italian arm of Generali Group, the largest insurance company in Italy. It is a direct peer because it underwrites the same P&C and life lines (auto, surety, household, business) through a comparable agent/broker network in the same domestic market.
- Intesa Sanpaolo Assicurazioni: Italian bancassurance-led insurer distributing P&C and life products through the Intesa Sanpaolo banking network. Comparable as a domestic Italian carrier with a hybrid bank/intermediary distribution model.
- Sara Assicurazioni: Italian mutual insurer closely tied to ACI, specializing in personal auto and mobility-related coverage. Direct peer on RC Auto and agent-led distribution within Italy.
- UnipolSai Assicurazioni: One of Italy's leading P&C insurers with a strong agency network. Directly comparable in distribution model and core product focus on auto and household insurance for Italian consumers and SMEs.
- Reale Mutua di Assicurazioni: Italy's largest mutual insurer, distributing P&C products (notably auto) through an exclusive agent network. Directly comparable in channel mix (intermediary-led) and primary product focus on Italian personal lines.
Broad incumbents
- Allianz SE: Global parent of Allianz S.p.A. and Allianz Viva. Comparable at the portfolio level — same global brand, similar P&C and life underwriting — but operates at vastly greater scale across multiple geographies rather than specializing in the Italian niche.
Market position
Customer concentration
Allianz Viva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allianz Viva leadership team
Management profileNumber of profiles
Allianz Viva subsidiaries and ownership
Company hierarchySubsidiaries1 record
Allianz Viva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allianz Viva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allianz Viva
What does Allianz Viva do?
Allianz Viva distributes general insurance products in Italy, primarily RC Auto (mandatory auto liability insurance) for individual vehicle owners and polizze fideiussorie (surety bonds) for individuals and businesses. Products are sold via a network of appointed insurance intermediaries (agents and brokers) and supported by digital self-service tools including a customer portal, an auto insurance premium calculator, and an online policy verification utility.
Is Allianz Viva a public or private company?
Allianz Viva is a private company. It is classified as corporate owned and is currently operating.
When was Allianz Viva founded?
Allianz Viva was founded in -1.
Where is Allianz Viva based?
Allianz Viva is headquartered in Milan, Italy, in the Europe region.
Who are Allianz Viva's main competitors?
Direct peers on record are Vittoria Assicurazioni, HDI Assicurazioni (Italy), Zurich Insurance Italia, AXA Assicurazioni Italia, Generali Italia, Intesa Sanpaolo Assicurazioni, Sara Assicurazioni, UnipolSai Assicurazioni and Reale Mutua di Assicurazioni. Allianz SE is listed as a broad incumbent.
Does Allianz Viva have an API?
No public API is recorded for Allianz Viva.
What industry is Allianz Viva in?
Allianz Viva's product category is General Insurance. Its primary akta.pro industry code is FSAJAAAF, Full-Coverage Personal Auto Insurance. Its NAICS code is 52412 and its SIC code is 6331.