What Berah Getah does

Berah Getah is a privately-held French e-commerce company founded circa 2008–2010 that designs, sources, and retails solid wood furniture (bois massif) under its own brand. The product portfolio spans ten-plus categories covering every room of the home and outdoor living: living room (coffee tables, side tables, TV units, sofas, consoles), dining room (tables, chairs, sideboards, dish cabinets), bedroom (beds, headboards, wardrobes, dressers), bathroom (vanities, columns, mirrors), kitchen (tables, stools, bars), entryway storage, and an extensive garden range (lounge sets, sun loungers, dining sets) including the PIANA, LIVO, CALVI, and MALTE collections. Core materials are solid teak, mindi, acacia, mango wood, acajou, recycled teak and recycled pine, with select metal, marble, rattan, and cane accents. Manufacturing relies on artisan workshops with hand-transmitted craftsmanship and a two-stage quality inspection (by artisans then by local teams), and products are shipped pre-assembled to the customer.

The business operates a direct-to-consumer model through its Shopify-based storefront berahgetah.com, localized into French, German, Austrian, Spanish, Italian, and Swiss versions, serving France, Germany, Austria, Spain, Italy, and Switzerland. A dedicated 'Espace Pro' channel targets interior designers, hospitality operators, and property managers. Pricing is one-time unit-based, with products ranging from €69 entry-level pieces to €2,899 premium garden sets; the company offers 5-year warranties, 30-day returns, four-instalment interest-free payments, and seasonal discount codes (10–30% off). Customer acquisition is driven by a content blog, email newsletter (€15 off €100+), and organic presence across Instagram, Pinterest, LinkedIn, TikTok, and Facebook, supplemented by earned media in Marie Claire, madmoizelle, Nuage Déco, and Clem.

The company is bootstrapped with no disclosed institutional investors, funding rounds, parent entity, or acquisitions. The legal name is Berah Getah, domiciled in France (FRA), and previously operated under the trade name BDBD. Operating status is active with ongoing customer reviews, seasonal promotions, and continuous collection launches. No leadership team, headcount, or financial figures are publicly disclosed; no patents, regulatory actions, or material corporate structural events are on record.

Name

Berah Getah

Legal name

Berah Getah

Website

https://berahgetah.com

Company type

Private

Operating status

Operating

Short description

French private e-commerce retailer designing and selling solid wood furniture (teak, mindi, acacia, mango, recycled wood) across all home rooms and outdoor spaces, serving retail consumers and B2B professionals in six European countries via direct-to-consumer online sales.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

Keywords

• Solid wood furniture
• Home furnishing e-commerce
• Garden furniture sets
• Bedroom furniture
• Bathroom vanities

Headquarters

HQ city

Not specified

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Sales: One-time purchase model for solid wood furniture products. Customers buy individual furniture pieces at set prices with no recurring revenue. Products are delivered pre-assembled (already mounted) to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Berah Getah designs, manufactures, and sells solid wood (bois massif) furniture for residential and professional buyers across living rooms, dining rooms, bedrooms, bathrooms, kitchens, entryways, and outdoor/garden spaces. The company sells its products direct-to-consumer through its own e-commerce platform (berahgetah.com) and ships pre-assembled pieces across multiple European countries. Product materials center on teak, mindi, acacia, mango wood, recycled pine, and rattan, with named collections (PIANA, LIVO, CALVI, MALTE) for premium garden furniture.

Product overview

Berah Getah is a French furniture company specializing in solid wood furniture designed to last for generations. The company offers a comprehensive portfolio of furniture across multiple rooms and applications: living room pieces including coffee tables (Table Basse), side tables (Table d'Appoint), TV units (Meuble TV), and sofas (Canape); dining room furniture including sideboards (Buffet), dining tables, chairs, and dish cabinets; bedroom furniture including beds, headboards, nightstands, wardrobes, and dressers; bathroom furniture including vanities and storage columns; and extensive garden outdoor furniture including lounge sets, sun loungers, tables, and chairs. Products are crafted primarily from solid teak (teck), with additional materials including mindi wood, acacia, mango wood (manguier), acajou, recycled pine, recycled teak, rattan, marble, and metal accents. Premium collections include PIANA, LIVO, CALVI, and MALTE. The company emphasizes durability, traditional craftsmanship, and environmental responsibility through FSC-certified materials and second-hand lifecycle considerations.

Differentiator

Problem solved

Functional benefit

Products and services

• PIANA Collection Premium garden furniture collection featuring solid teak pieces with cushions, including armchairs, sofas, tables, and garden loungers in gray speckled fabric, designed for outdoor living.
• LIVO Collection Aluminum sun lounger in light khaki color for garden outdoor use.
• CALVI Collection Garden lounge set in solid teak with beige speckled cushions, designed for outdoor living.
• MALTE Collection Garden lounge set in solid teak for 8 persons, including cushions.
• Coffee Tables (Table Basse) Low tables for living rooms in solid teak, recycled teak, mindi wood, mindi with cane weaving, recycled pine, mango wood, and marble; available in round, square, rectangular, and organic shapes.
• Side Tables (Table d'Appoint) Compact side tables for living rooms, entryways, or beside seating, available in mango wood with travertine, acacia wood, mindi wood, and solid teak with marble finishes.
• TV Units (Meuble TV) Television units and media furniture in solid teak, recycled teak, mango wood, and mindi wood with metal or cane weaving accents; available as suspended or freestanding units.
• Sideboards (Buffet) Dining room and living room sideboards in solid teak, recycled teak, acajou, mango wood, mindi wood, and recycled pine, with some models featuring cane weaving or metal accents.
• Storage Furniture (Meuble de Rangement) Comprehensive storage solutions including bookshelves, consoles, wardrobes, dressers, desks, dish cabinets, and bars, crafted in solid woods.
• Sofas (Canapé) Upholstered sofas in solid wood frames with linen-effect fabric in ecru, velour corduroy in kaki, and bouclé fabric in white, available as 2, 3, and 4-seater options.
• Garden Furniture (Salon de Jardin) Outdoor garden furniture including lounge sets in solid teak, acacia, and aluminum with cushions, garden tables, chairs, benches, sun loungers, and balcony furniture.
• Bathroom Furniture (Meuble Salle de Bain) Bathroom furniture including under-sink vanities, washbasins, columns, vanities, towel racks, and mirrors in solid teak and oak woods.
• Beds and Headboards (Lit & Tête de Lit) Beds and headboards in mindi wood with cane weaving, available in 140cm, 160cm, and 180cm widths, with some models featuring rattan and cane weaving in bohemian style.
• Dining Chairs (Chaise) Dining chairs, garden chairs, and seating in solid teak with velour corduroy cushions in kaki color.

Quantifiable outcome

• 4.6/5 customer satisfaction rating based on 5,709 verified reviews

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tikamoon: French D2C specialist in solid-wood (primarily teak) furniture sold online across Europe. Most direct competitor — same material positioning, same online-first GTM, similar multi-room catalog.
• Maisons du Monde: French-headquartered furniture and home décor retailer with strong D2C e-commerce plus physical showrooms across Europe. Directly comparable multi-category furniture assortment and European footprint.
• Drawer: French D2C brand specializing in solid-wood and designer furniture sold online to European consumers. Closely matches Berah Getah's solid-wood premium positioning and pure e-commerce model.
• West Elm (Williams-Sonoma): Premium D2C furniture retailer with strong solid-wood and sustainable-material positioning, omnichannel stores, and comparable whole-home catalog approach.
• Article: North-American D2C furniture brand focused on premium solid-wood and modern designs at accessible price points. Closely comparable in solid-wood storytelling and online-only GTM (despite geography).
• AM.PM (La Redoute Intérieurs): Premium home furniture sub-brand of La Redoute targeting design-conscious French consumers with whole-home collections. Comparable premium positioning and French-market focus.

Broad incumbents

• Habitat: Long-standing French/European furniture brand offering contemporary home furniture across multiple categories. Comparable multi-room catalog but broader assortment and broader material mix than Berah Getah's solid-wood focus.
• La Redoute: Major French D2C retailer with a significant furniture and home category. Overlaps on multi-room catalog and French consumer base but furniture is one of many verticals.
• IKEA: Global furniture incumbent with the largest European footprint. Competes for the same furniture purchase occasions but at lower price tiers and broader material mix — defines the price/value benchmark Berah Getah must justify against.
• Wayfair: Largest online furniture marketplace globally with broad assortment and aggressive pricing. Sets the SEO and performance-marketing benchmark Berah Getah competes against for online furniture demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/berahgetah
• LinkedInlinkedin.com/company/berahgetah
• Instagraminstagram.com/berahgetah
• Pinterestpinterest.fr/berahgetah
• TikToktiktok.com/@berahgetah

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berah Getah